Bachelor of Business in Marketing

at Western Sydney University - Parramatta City Campus Australia

Overview

With our revamped Bachelor of Business, you’re the boss. Start your major in your first year of study. Combine business subjects with majors and electives from across the whole university for a more diverse and adaptive skill set. Mix theory with real world industry projects. Gain industry-specific accreditation from Australia’s leading institutions.

Marketing

Through an in-depth understanding of the marketing field including the challenges of global forces, new technologies and changing customer demographics, students develop practical skills that contribute to improving organisational performance. The major is based on industry expectations and students work on industry-based projects and case studies equipping them to take on roles across numerous organisations including in digital marketing, campaign strategies, business and data analytics.

The marketing major shifts the focus from siloed factory-model approach found in typical marketing programs to one that is customer-centric, integrated, immersive and experiential. Unlike many other marketing majors, this new program embeds digital applications throughout.

This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for student membership of the Australian Marketing Institute and The Research Society.

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Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

36

Duration

Western Sydney University - Parramatta City Campus

Location

Bachelor of Business in Marketing Assistant Fee

$30408

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Bachelor of Business in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.
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Detailed Program and Facts

Full Time On Campus

Program Intensity

Under Graduate

Program Level

36

Duration

Study Visa

Other Courses by Western Sydney University - Parramatta City Campus,Australia

Advance your business career with a Master of Business Administration (MBA) from Western’s acclaimed Sydney Graduate School of Management.

This degree offers a unique range of majors, including Innovation and Entrepreneurship, Logistics and Supply Chain Management, Human Resource Management, Property, Management, Sustainable Business, Finance and Investment, Marketing, Information and Communications Technology, and Business Analytics.

Wherever you are in your professional journey, the Sydney Graduate School of Management at Western can help take you to the next level. The Master of Business Administration (MBA), arms you with advanced management skills and a comprehensive understanding of the global business environment.

Gaining practical experience is also a cornerstone of the SGSM MBA program, and is supported by our strong links with Australian businesses, such as PWC, Linfox, Deloitte, CNHI, Morningstar and others. You will have the opportunity to complete either a business internship or a business project subject, applying the knowledge you have gained during the program of your degree.

The aim of our MBA is to ensure you emerge with a proven ability to solve real-world business problems and advance your career. You don’t need to have studied business before, or have relevant work experience. We help you develop your expertise as you work through the program. You’ll finish your Master program ready to take on the world.

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Public Safety and Legal Studies

Master of Construction Law

The Master of Construction law is an industry endorsed program tailored for construction lawyers and other professionals working in construction, engineering and associated industries for career development in construction law.

The Master of Construction Law (MCL) program is designed to meet the needs of construction professionals and construction lawyers from Australia and overseas. Working with lecturers who are leaders in their fields, students will have a unique opportunity to gain an advanced understanding of construction law and its interaction with the commerce and practice of the industry via online and face-to-face delivery modes.

24 month

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Advance your business career with a Master of Business Administration (MBA) from Western’s acclaimed Sydney Graduate School of Management.

This degree offers a unique range of majors, including Innovation and Entrepreneurship, Logistics and Supply Chain Management, Human Resource Management, Property, Management, Sustainable Business, Finance and Investment, Marketing, Information and Communications Technology, and Business Analytics.

Wherever you are in your professional journey, the Sydney Graduate School of Management at Western can help take you to the next level. The Master of Business Administration (MBA), arms you with advanced management skills and a comprehensive understanding of the global business environment.

Gaining practical experience is also a cornerstone of the SGSM MBA program, and is supported by our strong links with Australian businesses, such as PWC, Linfox, Deloitte, CNHI, Morningstar and others. You will have the opportunity to complete either a business internship or a business project subject, applying the knowledge you have gained during the program of your degree.

The aim of our MBA is to ensure you emerge with a proven ability to solve real-world business problems and advance your career. You don’t need to have studied business before, or have relevant work experience. We help you develop your expertise as you work through the program. You’ll finish your Master program ready to take on the world.

24 month

Duration

$ 33352

Tuition

With our interconnected degrees in Engineering, ICT and Industrial Design, you can pursue exciting opportunities in diverse areas and learn how to address humanity’s global goals and challenges. This program covers all major engineering domains, so you get to experience what they’re like before deciding on your major.

The future presents significant challenges for managing the environment, infrastructure and technology. The world needs innovative engineering, applied science and design strategies.

Get to experience areas like Civil, Construction, Electrical, Mechanical and Robotics and Mechatronics and then decide on your specialisation.

48 month

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This degree shows how to apply your knowledge to solving real-world business problems. Gives you an in-depth understanding of accounting theory, principles and procedures. Teaches relevant aspects of the law, economics and finance to assist in your ability to provide quality information and solutions to business.

Emerge with the degrees you need to become a member of CPA Australia, Chartered Accountants Australia and New Zealand (CA ANZ), the Institute of Public Accountants (IPA), and Certified Institute of Management Accountants (CIMA).

24 month

Duration

$ 33352

Tuition

Advance your business career with a Master of Business Administration (MBA) from Western’s acclaimed Sydney Graduate School of Management.

This degree offers a unique range of majors, including Innovation and Entrepreneurship, Logistics and Supply Chain Management, Human Resource Management, Property, Management, Sustainable Business, Finance and Investment, Marketing, Information and Communications Technology, and Business Analytics.

Wherever you are in your professional journey, the Sydney Graduate School of Management at Western can help take you to the next level. The Master of Business Administration (MBA), arms you with advanced management skills and a comprehensive understanding of the global business environment.

Gaining practical experience is also a cornerstone of the SGSM MBA program, and is supported by our strong links with Australian businesses, such as PWC, Linfox, Deloitte, CNHI, Morningstar and others. You will have the opportunity to complete either a business internship or a business project subject, applying the knowledge you have gained during the program of your degree.

The aim of our MBA is to ensure you emerge with a proven ability to solve real-world business problems and advance your career. You don’t need to have studied business before, or have relevant work experience. We help you develop your expertise as you work through the program. You’ll finish your Master program ready to take on the world.

24 month

Duration

$ 33352

Tuition

With our revamped Bachelor of Business, you’re the boss. Start your major in your first year of study. Combine business subjects with majors and electives from across the whole university for a more diverse and adaptive skill set. Mix theory with real world industry projects. Gain industry-specific accreditation from Australia’s leading institutions.

Human Resource Management

The Human Resource Management Major is designed for people who seek careers in human resource management and industrial relations.

Graduates’ careers focus on enhancing the value of human and social capital through supporting employee engagement for many different kinds of organisations, market-oriented and community-oriented organisations and many kinds of people. The teaching philosophy is based on knowledge in action, a fusion of the Australia Human Resource Institute’s capabilities for HR professionals and the Western Sydney University Graduate Attributes designed to secure success.

An aim of the program is to instil those values and attitudes that can support leaders in judgements about balancing the pursuit of organisational objectives with creating opportunities for developing people’s capacities and careers. The perspectives are local and international, with an emphasis on the value of cultural and demographic diversity. Graduates have knowledge of how leadership and management of people can support organisational objectives and create organisational opportunities.

This capacity comes from grounding in human resource management and industrial relations practice using contemporary law and research in applied projects. Students combine this with an education in the pressures organisations experience in inter-disciplinary subjects focused on money, markets and management. That is, graduates develop commercial acumen and appreciate the competing interests around work, aware of trends locally and internationally.

Throughout the program, students are challenged to develop and demonstrate communication, cultural, and analytic skills required to be innovative and responsible team-members and leaders.

36 month

Duration

$ 30408

Tuition

The Bachelor of Engineering (Honours) program is designed for students with interests in learning to address humanity’s issues and challenges through the development and deployment of technical solutions.

This program spans all major engineering domains and prioritises industry relevance via an emphasis on work integrated learning to ensure students are career-ready on graduation. In addition to becoming technical experts in their chosen field of specialisation, students are also challenged to become collaborative and innovative problem solvers with an appreciation for the importance of sustainability and global citizenship.

Materials

Since the dawning of mankind an understanding of how materials can be obtained and used has been critical to successful human endeavour. Materials engineers are concerned with the highly technological and dynamic process of understanding, developing, and applying materials (metals, polymers, ceramics, composites) to a range of engineering problems. Students will develop skills necessary to synthesise relevant information so that they can be effective decision makers in a materials context. These skills will serve them well in varied career opportunities associated with biomedical devices, nanotechnology, advanced manufacturing, opto-electronics, energy, aerospace, and sustainable construction.

Graduate destinations include:
Materials engineers, Materials selection specialists, High temperature applications specialists, Extreme environments specialists, Advanced materials processing and development specialists, Semiconductor/electronic materials specialists, metallurgical and related process engineering.

48 month

Duration

$ 34696

Tuition

The Bachelor of Engineering Advanced (Honours) is designed for high academic achievers to undertake advanced engineering topics and gain substantial research experience. This unique engineering program also includes the WSU-UNSW Collaborative Program, offered exclusively to the Electrical, Mechanical and Robotics and Mechatronics majors within the Bachelor of Engineering Advanced (Honours) program.Challenge yourself to be the best. The Bachelor of Engineering Advanced (Honours) is designed to meet Engineers Australia professional accreditation requirements. Focus on a discipline area by selecting a major in Advanced Manufacturing, Civil, Construction, Materials, and Sustainability Engineering, or join the WSU-UNSW Collaborative Program by selecting a major in Electrical, Mechanical or Robotic & Mechatronics. In addition, you can further specialise by selecting a minor from a wide range of recommended subject sets that will complement your chosen discipline.

Advanced Manufacturing

Manufacturing is continuously transforming as it integrates automation, analytics, intelligence, digitisation, and Internet of Things (IoT) into physical operations. In this major, you integrate techniques and methods to improve the sustainability and efficiency of manufacturing taking advantage of digitisation tools. You tackle complex problems, propose innovative solutions, and apply critical thinking to industry problems considering social, ethical and environmental factors.

48 month

Duration

$ 34696

Tuition

You have a passion for languages. Want to help people communicate across geographic borders. The Master of Translation and TESOL prepares you to become a qualified interpreter or English language teacher. And bring the world closer together.

As global borders continue to contract and overlap, so too does the need for qualified interpreters and English language teachers. Turn your passion for language into a world-spanning career, at Western.

A Master of Translation and TESOL from Western lets you transform your English language ability into a desirable and marketable skill, and qualifies you to teach English as a second language. Subject to demand, Western offers majors in Arabic, Japanese, Mandarin, Korean, Vietnamese and Spanish. This program also provides practical and theoretical training in interpreting and translation, including linguistics. Equips you with the research skills necessary to conduct a small research project in your area of interest.

24 month

Duration

$ 33600

Tuition

View All Courses by Western Sydney University - Parramatta City Campus, Australia

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