Master of Business Administration in Marketing

at Western Sydney University - Parramatta City Campus Australia

Advance your business career with a Master of Business Administration (MBA) from Western’s acclaimed Sydney Graduate School of Management.

This degree offers a unique range of majors, including Innovation and Entrepreneurship, Logistics and Supply Chain Management, Human Resource Management, Property, Management, Sustainable Business, Finance and Investment, Marketing, Information and Communications Technology, and Business Analytics.

Wherever you are in your professional journey, the Sydney Graduate School of Management at Western can help take you to the next level. The Master of Business Administration (MBA), arms you with advanced management skills and a comprehensive understanding of the global business environment.

Gaining practical experience is also a cornerstone of the SGSM MBA program, and is supported by our strong links with Australian businesses, such as PWC, Linfox, Deloitte, CNHI, Morningstar and others. You will have the opportunity to complete either a business internship or a business project subject, applying the knowledge you have gained during the program of your degree.

The aim of our MBA is to ensure you emerge with a proven ability to solve real-world business problems and advance your career. You don’t need to have studied business before, or have relevant work experience. We help you develop your expertise as you work through the program. You’ll finish your Master program ready to take on the world.

The Master of Business Administration/Master of Applied Finance double degree offers a comprehensive range of subjects equipping you with the skills and knowledge necessary for careers in the finance, banking and investment sectors.

Upon completion of the double degree, you will have acquired a firm foundation in economic and financial theories as well as state-of-the-art quantitative financial skills. The Master of Applied Finance program is specifically intended to equip students with cutting-edge knowledge and skills in applied finance.

The curriculum is carefully designed to strike a good balance between theory and practice. An exciting feature of the program is that it has been designed in conjunction with the Bombay Stock Exchange (BSE) situated in Mumbai, India. Students may elect to study the first 4 subjects in Mumbai with the BSE.The Bombay Stock Exchange is Asia's first and fastest stock exchange with the speed of 200 micro second and one of India's leading exchange groups. With more than 5000 companies listed on the exchange, the BSE is the world's No.1 in terms of listed members so students would have a unique experience studying in this environment.

Learn how to grapple with business analytics, not just data analytics. Focus on the nature of data, including Big and Unstructured Data. Discover how to embark on data-driven investigations and visual and computational analytics. Prepare to take on the world of tomorrow.

The only degree of its kind in Australia, the Graduate Diploma in Humanitarian and Development Studies responds to the need for qualified workers in disaster relief and development, in government and non-government agencies involved in humanitarian operations and development practice.

Humanitarian disasters will continue to occur around the world, and there is a continuous need for skilled humanitarian workers. Change makers like you are required to deliver specialist humanitarian aid relief to people dealing with disasters.That’s the focus of our new Graduate Diploma in Humanitarian and Development Studies.

Effective management is critical to the success of every organisation. Many organisations across many industries are now seeking graduates who are highly qualified, with a strategic understanding of how individuals, systems and procedures can most effectively operate.

The Master of Management is a study of contemporary management theory and practice in a global and Australian context. Within a program of integrated study, students examine and reflect upon the management techniques and strategies required for effective leadership, while also engaging with the wider community, business and government.

Our Design and Technology degree delivers a sound knowledge of design from both a theoretical and a practical standpoint.

This program can lead to multiple career outcomes, including product design, packaging, rapid prototyping, 3D modelling, exhibition design and secondary school teaching (with additional degrees). You will gain a comprehensive knowledge of all design areas, but also the flexibility to specialise.

Visualisations and Graphics

Study 2D and 3D visualisations and how to utilise them in a moden visual world.

Students will learn about the use of the computer programming in creative spaces. This is then applied in the study of the human-computer relationship

With an emphasis on digital marketing, this program prepares students for positions in marketing through an industry informed and applied education approach. You’ll learn how to optimize the customer experience, get the most out of digital marketing strategy, understand the impact of multichannel marketing and take on the new frontiers of branding.

This program is ideally suited for those wanting to cultivate their marketing knowledge to perform as managerial and marketing professionals in a digitally informed environment.

The Bachelor of Engineering (Honours) program is designed for students with interests in learning to address humanity’s issues and challenges through the development and deployment of technical solutions.

This program spans all major engineering domains and prioritises industry relevance via an emphasis on work integrated learning to ensure students are career-ready on graduation. In addition to becoming technical experts in their chosen field of specialisation, students are also challenged to become collaborative and innovative problem solvers with an appreciation for the importance of sustainability and global citizenship.

Materials

Since the dawning of mankind an understanding of how materials can be obtained and used has been critical to successful human endeavour. Materials engineers are concerned with the highly technological and dynamic process of understanding, developing, and applying materials (metals, polymers, ceramics, composites) to a range of engineering problems. Students will develop skills necessary to synthesise relevant information so that they can be effective decision makers in a materials context. These skills will serve them well in varied career opportunities associated with biomedical devices, nanotechnology, advanced manufacturing, opto-electronics, energy, aerospace, and sustainable construction.

Graduate destinations include:
Materials engineers, Materials selection specialists, High temperature applications specialists, Extreme environments specialists, Advanced materials processing and development specialists, Semiconductor/electronic materials specialists, metallurgical and related process engineering.

Our Design and Technology degree delivers a sound knowledge of design from both a theoretical and a practical standpoint.

This program can lead to multiple career outcomes, including product design, packaging, rapid prototyping, 3D modelling, exhibition design and secondary school teaching (with additional degrees). You will gain a comprehensive knowledge of all design areas, but also the flexibility to specialise.

Design Led Innovation

Dive deep into marketing theory and gain skills in creating in a design led environment. Students will learn about human behaviour and how it applies to brand and product marketing.

The Bachelor of Industrial Design (Honours) program prepares you for the profession with a new culture of learning supported by a user/student-centered approach, competency learning, design studio-project based learning, applied design research and innovation.

With a shorter time span between thinking and making graduates in industrial design need to create and innovate by adding value to experiences and interaction, products, businesses and systems.

They are thinker-makers and design entrepreneurs, self-starters and all-rounders that can figure out and problem-solve ambiguity. You will need to work independently or in collaboration with others in new product development teams, user experience and interaction, product service systems, production and manufacturing.

The program culminates in a final year industrial design project intending to develop visionary work leading to industry placement, Masters or PhD research place of design in society and its effect on people, the environment and the economy, and provides you with the ability to work alone or collaboratively.

Technology Entrepreneurship

The Technology Entrepreneurship major is focused on guiding students through all stages of turning their innovative idea into a start-up company. In an entrepreneurial ecosystem, you will learn the knowledge and techniques for opportunity discovery, impact analysis, customer analysis, strategic team-building and leadership, the psychology and ethics of the start-up, funding modelling and financial analysis, growth and exit strategies. We will be helping you with defining your idea, forming a team around it, building a prototype, developing a pitch for investors and running a start-up company.