Diploma in Business - Management and Entrepreneurship

at Algonquin College - Ottawa Campus Canada

Applying your creativity to shape a career communicating ideas and concepts

The three-year Graphic Design Ontario College Advanced Diploma program helps you apply your creativity to communicating ideas and concepts in both print and interactive media.

Using a combination of theoretical and hands-on learning, you gain skills in design, typography, image, colour, coding, motion graphics, interaction and production from industry-connected faculty. You learn to be a problem-solver who can manage and execute visual design projects.

Whether learning design for the page or for the screen, you study industry-endorsed concepts and techniques. You also become an expert at communicating ideas to a client through:

• Sketches
• Prototypes
• Storyboards
• Interactive mock-ups 

There is a strong focus on hands-on training, using industry-standard software tools, which will ensure you are career-ready upon graduation. Field trips and actual client projects are offered to bring the workplace into the classroom.

From your second year on, you become a student-member of the Registered Graphic Designers of Ontario. In your final semester, you embark on a six-week fieldwork placement that transitions you to industry. You work side-by-side with experienced professionals and gain networking contacts.

Upon graduation, you will have developed a design portfolio that showcases your creativity and problem-solving skills. You will display your work at the annual Grad Show exhibition.

Graduates may find employment in a(n):

• Graphic design studio
• Advertising agency
• Motion graphics design
• Interactive/web design studio

Graduates may also find work as an in-house designer for an organization or government, in the television, entertainment or game-development industry, or in freelance opportunities. 
 

The two-year Architectural Technician Ontario College Diploma program teaches you the skills and techniques to enter a career in the architecture and construction fields.

Your professors are industry professionals who provide you with a learning experience from the construction industry and the architectural profession, enabling you to be successful in your academic and professional ventures.

Begin the program with a focus on residential construction, and progress to studying commercial construction. Develop skills related to all facets of building construction, including design and technical resolution with the integration of building and material detailing.

As a student in this program, you have the opportunity to study a variety of practical topics, using both applied and theoretical learning, and a project-based, integrated studies approach. Courses include:

• Working Drawings
• Methods and Materials of Construction
• Codes and Standards
• AutoCAD
• Revit
• Visual Communications
• Design
• Environmental Systems

In the one-year Marketing Research and Analysis Ontario College Graduate Certificate program you master the current and emerging techniques in marketing research. This program prepares you for a data-driven career in the marketing research discipline.

You learn to investigate how and why people purchase products and services. In this program, you develop the employable skills to conduct marketing and opinion research in the public, not-for-profit and private sectors. The curriculum emphasizes the marketing research process including:

• Research design
• Questionnaire construction
• Moderator`s guide construction
• Data collection
• Basic and intermediate statistical analysis and interpretation, and
• Report writing and presentation skills

In addition, you become familiar with the scientific method of hypotheses testing and reaching conclusions to solve business problems.

Graduates may have opportunities to work in a wide variety of research settings in government, not-for-profit organizations, research providers and private businesses that use marketing research.

Specialize with a challenging and rewarding career in finance

Earn a flexible diploma that shows you are aware of all areas of business, and that you also have specialized education in finance. Finance is one of seven majors available to Business Administration students. This three-year Ontario College Advanced Diploma program starts with three semesters learning a variety of essential business skills before ultimately deciding on a Major.

The Business Administration - Finance program prepares you to meet the high proficiency standards needed to complete professional designations and licensing courses in the financial services industry.

Learn how to become a strategic, skilled financial expert whom individuals and businesses will trust to create and analyze financial plans. You learn from experienced faculty who provide you with an education based on all areas of finance, including:

• Financial analysis and decision-making
• Customer service, sales and marketing financial products and services
• Wealth management
• Retirement and tax planning
• Insurance and estate planning 

Develop an understanding of the operations and importance of financial services. Use a hands-on approach to explore topics such as:

• The time value of money
• calculating return on investment and tax treatment of returns
• The relationship between risk and return
• Canadian financial institutions and regulators
• Financial planning steps and the components of a financial plan 

Specialize with a challenging and rewarding career in marketing

Earn a flexible diploma that demonstrates you are skilled in all key business disciplines, with a specialization in marketing. Marketing is one of seven majors available to Business Administration students. This three-year Ontario College Advanced Diploma program starts with three core semesters, where you learn essential business skills to build a strong foundation before ultimately deciding on a major.

The Business Administration - Marketing program provides in-depth knowledge of a wide range of marketing skills in both business-to-business (B2B) and business-to-consumer (B2C) industries. Learn to make strategic decisions in traditional and digital business environments regarding: products, distribution, pricing, advertising and promotion, sales, web marketing and marketing research.

Apply acquired knowledge to several hands on projects, such as the creation of an advertising and promotion plan supported by primary research. Launch a new product idea and develop a professional sales presentation. In your final year, you gain industry experience through three key projects including designing a website and preparing a marketing plan for an actual business client. Culminate your learning experience by organizing a professional industry networking event.

You have the opportunity to compete against top students in the province in the prestigious Ontario Colleges` Marketing Competition (OCMC) where you enhance both your analytical and professional presentation skills.

Our industry-expert faculty prepare you with the creative, analytical and decision making skills to pursue a rewarding career in marketing or sales.

• Graduates may find employment in many sectors of the marketing profession, such as:
• Marketing/digital marketing management
• Sales professionals and sales management
• Marketing communications management
• product and brand management
• Marketing research
• Graduates may also obtain a certificate from the Canadian Professional Sales Association (CPSA).

The one-year Marketing Management Ontario College Graduate Certificate prepares you to thrive in today`s marketing industry. Analyze consumer attitudes and behaviours in regards to products and services in our rapidly changing world. Through a creative, flexible and customer-focused approach, develop an understanding of both domestic and international marketing issues.

Among other topics, you develop a critical understanding of the competitive and customer-oriented demands of a business, its product and service operations and its marketing processes and resources. Acquire creative, procedural and critical marketing expertise to generate, implement and evaluate marketing programs that satisfy customer requirements.

Act as consultants and complete an industry project where you apply your knowledge and skills to a real-world situation by developing a marketing plan and strategy for a local organization.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Develop a promotion mix for marketing a product or service based on an identified target market within conventional and digital media spaces.
• Develop domestic and global pricing strategies which take into account perceived value, competitive environment, and corporate objectives.
• Develop strategies for efficient distribution of products and services.
• Design and modify strategies for developing a new brand or product portfolio or improvise an existing brand or product in the context of marketing objectives and evolving market trends.
• Analyze the Canadian and global marketing environment, segment and target markets, position products, develop lifecycles and evaluate marketing results with respect to costs, sales and profits.
• Formulate a comprehensive marketing plan including marketing research, competitive analysis, target market, marketing objectives, marketing mix, marketing strategies and evaluation criteria in both Canadian and International markets.
• Create and convey a marketing communications plan integrating various aspects of traditional and digital communications.
• Conduct primary and secondary research using both qualitative and quantitative methods on internal and external environmental factors in order to evaluate the current situation and draw a future marketing roadmap for an organization or a particular product or service.
• Create personal professional development strategies and plans to enhance leadership knowledge, human resource management skills, and marketing expertise in order to improve individual and team performance within the marketing function of an organization.
• Employ marketing management techniques in the planning, directing, and controlling of an enterprise.
• Develop strategies to establish, enhance and maintain working relationships with clients, consumers, customers and stakeholders within conventional and online domains.
• Recognize and address ethical dilemmas and corporate citizenship, applying ethical and organizational values to marketing situations.
• Apply the key constructs in consumer behaviour to marketing a product or service in Canadian and international markets.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

The one-year Project Management Ontario College Graduate Certificate program prepares you for a rewarding career in project management. Project management is a highly sought discipline that applies technical, leadership and business strategy skills to plan and execute projects effectively and efficiently. There is a growing demand for project managers in the global economy.

Our experienced faculty are dedicated to preparing you to thrive in a project leadership position. Algonquin College is a Registered Education Provider (REP) with the Project Management Institute (PMI)®and is approved by the PMI to issue Professional Development Units (PDUs) for its training programs.

Learn to move a project along its lifecycle phases through the application of concepts, strategies and best practices. Acquire creative, practical and advanced expertise that contributes to ensuring overall project success via the combination of in-class and practical learning activities. Get hands-on project experience via a work integrated learning opportunity, which serves as a vehicle for incorporating and applying skills obtained during the academic studies and providing an opportunity to handle real-life situations.

Learn the tools, perspective and expertise necessary to successfully achieve results and deliver value. Develop a critical understanding of ten knowledge areas according to A Guide to the Project Management Body of Knowledge (PMBOK)®.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability.

Upon graduation, you may find employment as a project management practitioner in a wide range of national, international, profit and non-profit organizations. You could also pursue a career as a(n):

• Assistant or junior project manager
• Project administrator
• Project control officer
• Project coordinator
• Project manager
• Project scheduler
• Project team leader
• PMI and PMBOK are registered marks of the Project Management Institute, Inc.

Get the technical skills required to repair and modify automated equipment

The two-year Electromechanical Engineering Technician Ontario College Diploma program prepares you for many different career pathways. Industry professionals teach you the skills to repair and modify automated equipment in many different sectors.

In this program, you experience both classroom and lab-based hands-on learning. You develop team building skills and collaborate on class projects.

As a student in this program, you learn about:

• Electronic circuits
• Industrial pneumatics
• Computer-aided design
• Microcontrollers
• Digital logic
• Programmable logic controllers (PLCs)
• Motor controls and machine tool operations
• Industrial robots
• Mechatronics  

The Business Ontario College Diploma program provides you with a well-rounded foundation in management, human resources, operations, accounting, finance, marketing, international business, and supply chain management. Gain theoretical and applied knowledge to complete projects that reflect real business responsibilities. Develop essential business skills in communication, information technology, teamwork, problem solving, task management, and customer service.

You have the opportunity to collaborate with industry professionals to analyze and find solutions for real-world business issues. Your knowledge and skills come together as you create a professional business plan that mirrors what could be expected in industry.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Identify and discuss the impact of global issues on an organization`s business opportunities by using an environmental scan.
• Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization`s business initiatives.
• Use current concepts/systems and technologies to support an organization`s business initiatives.
• Apply basic research skills to support business decision making.
• Support the planning, implementation and monitoring of projects.
• Perform work in compliance with relevant statutes, regulations and business practices.
• Explain the role of the human resource function and its impact on an organization.
• Use accounting and financial principles to support the operations of an organization.
• Describe and apply marketing and sales concepts used to support the operations of an organization.
• Outline principles of supply chain management and operations management.
• Outline and assess the components of a business plan.
• Develop strategies for ongoing personal and professional development to enhance work performance in the business field.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

The Environmental Management and Assessment Ontario College Graduate Certificate program adds depth to your existing expertise in the environmental management and assessment field. Highly skilled and environmentally aware professionals are constantly being sought out by employers in the field. This program enhances your knowledge of environmental sciences.

Gain essential knowledge and skills by studying a range of disciplines throughout this program, including:

• Ecological conservation
• Project management
• Environmental policy and reporting
• Contaminant control
• GIS and environmental map design

Take courses in hydrology, environmental modelling and environmental policies. Courses are offered on evenings and weekends.

Field experiences throughout the program give you integrative skills that employers of this expanding field are looking for.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term. Please note that places in the co-op version of the program are subject to availability.

Graduates of this program may be employed in a number of fields including:

• Ecology research and reporting
• Water and wastewater monitoring
• Site assessments
• Cost proposals
• Pollution prevention and control
• Regulatory compliance
• Policy development