Graduate Certificate in Marketing Management

at Algonquin College - Ottawa Campus Canada

Overview

The one-year Marketing Management Ontario College Graduate Certificate prepares you to thrive in today`s marketing industry. Analyze consumer attitudes and behaviours in regards to products and services in our rapidly changing world. Through a creative, flexible and customer-focused approach, develop an understanding of both domestic and international marketing issues.

Among other topics, you develop a critical understanding of the competitive and customer-oriented demands of a business, its product and service operations and its marketing processes and resources. Acquire creative, procedural and critical marketing expertise to generate, implement and evaluate marketing programs that satisfy customer requirements.

Act as consultants and complete an industry project where you apply your knowledge and skills to a real-world situation by developing a marketing plan and strategy for a local organization.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

  • Develop a promotion mix for marketing a product or service based on an identified target market within conventional and digital media spaces.
  • Develop domestic and global pricing strategies which take into account perceived value, competitive environment, and corporate objectives.
  • Develop strategies for efficient distribution of products and services.
  • Design and modify strategies for developing a new brand or product portfolio or improvise an existing brand or product in the context of marketing objectives and evolving market trends.
  • Analyze the Canadian and global marketing environment, segment and target markets, position products, develop lifecycles and evaluate marketing results with respect to costs, sales and profits.
  • Formulate a comprehensive marketing plan including marketing research, competitive analysis, target market, marketing objectives, marketing mix, marketing strategies and evaluation criteria in both Canadian and International markets.
  • Create and convey a marketing communications plan integrating various aspects of traditional and digital communications.
  • Conduct primary and secondary research using both qualitative and quantitative methods on internal and external environmental factors in order to evaluate the current situation and draw a future marketing roadmap for an organization or a particular product or service.
  • Create personal professional development strategies and plans to enhance leadership knowledge, human resource management skills, and marketing expertise in order to improve individual and team performance within the marketing function of an organization.
  • Employ marketing management techniques in the planning, directing, and controlling of an enterprise.
  • Develop strategies to establish, enhance and maintain working relationships with clients, consumers, customers and stakeholders within conventional and online domains.
  • Recognize and address ethical dilemmas and corporate citizenship, applying ethical and organizational values to marketing situations.
  • Apply the key constructs in consumer behaviour to marketing a product or service in Canadian and international markets.
  • Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.
Read More

30

Application Processing Days

Post Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

12

Duration

Algonquin College - Ottawa Campus

Location

Graduate Certificate in Marketing Management Assistant Fee

$15500

Tuition Fee

$11000

Average Cost of Living

$95

Application Fee

6

Backlogs Allowed

Graduate Certificate in Marketing Management Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor’s Degree in a related field or equivalent.
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Where would you like to study*

Work Permit Canada

Students who wish to work in Canada require a work permit to do so. A student in Canada can work part-time during the course of his studies and full-time during holidays and semester breaks and post the completion of their course/program.

Rules for getting a part-time work visa in Canada

You can also work part-time on campus at your university.

Work Permit

Duration

Your part-time work permit will be valid for as long as you have a valid study permit.

Working Hours

20 Hours/Week

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

List

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

Study Permit

You will need a Social Insurance Number (SIN) to Service Canada. if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

You can work part-time off-campus if you are studying in the Quebec province.

Duration of Work Permit Canada

Your part-time work permit will be valid for as long as you have a valid study permit.

Work Hours Canada

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

You will need a Social Insurance Number (SIN) to Service Canada if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

Working after completing your course

In Canada, you will need a work permit to get a full-time job in Canada after finishing your studies. You chose a work permit like the Post-Graduation Work Permit (PGWP) if you wish to stay back in Canada and work full-time.

Visit Government of Canada Website for more detail

Post-Graduation Work Permit (PGWP)

The Post- Graduation Work Permit (PGWP) allows you to work for three years in Canada if you have completed a two years degree or more.

Application

how can i apply

You can either apply online or download the form and mail the application along with the required documents. Pay your fee and then wait for the decision to come.

Application Documents Required

List

To apply for the work visa, you need a degree from a recognized and accredited Canadian University along with an intention to stay and work in Canada only temporarily.

When to Apply?

One can apply for the full-time work permit in the first three months post the completion of their course during which the study permit is still valid.

How long does it take?

90 days

You will have to wait for 90 days for the decision on your work permit.

Duration

3 Years

The work permit is valid for 3 years if you have completed a two years degree program or more.

Fees

CAD 255

The fee for the work permit is CAD 255 plus the holder fee and the work permit processing fee.

Monthly Wages

CAD 1,600

An applicant is guaranteed a minimum salary of CAD 1,600 per month while working in Canada. This amount though varies on the job and the province you are working in.

Work Hours Canada

No Limit

There is no maximum limit, and you can work for as many hours as you want on the full-time work permit.

Required Documents

List

To apply for the work visa, you will need the following documents:

  • Forms: IMM 5710, IMM 5476 and IMM 5475;
  • Graduation Proof
  • Proof of payment of work permit fees
  • Copies of your travel and identification documents, passport pages and current immigration document.

Till a decision is made on your work visa, you can continue to work full time. All you need to have is your completed degree, should have applied for the permit before the expiry of your study permit and you should be allowed to work off-campus.

Information

Disclaimer

The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Post Graduate

Program Level

12

Duration

Study Visa

Student Visa For Canada

Any student who wishes to study in Canada requires a student visa. Some of the essential information for the application process is given below.

When Should I Apply?

4 to 6 months

Ideally, one should apply for the study permit at least 4 to 6 months before the commencement of your course/program.

Bank Account

No Need!

There is no need for a blocked bank account to apply for a student visa to Canada.

Duration of visa

Course Duration + 3 Months

The student visa is valid for the entire period of your course plus three months.

Time to Wait for Visa

35 Days

It takes time. It might take up to 35 days post your interview for the application process to complete and for you to finally receive your visa.

Appointment

Required

It varies from applicant to applicant, but one may have to take part in one or two visa appointments, namely a medical examination and a visa interview.

How you can apply

Application Process

An applicant can either apply online or offline by visiting a visa application centre and submitting their documents. After the analysis of your application, you might be called for an interview.

Fee

Visa Fee

The visa application fee for Canada is CAD 150.

Minimum Funds

833 CAD, 917 CAD

You require a minimum monthly amount to be deposited into your account to prove that you can sustain yourself while studying in Canada. If you are studying in Quebec, you need to have a monthly minimum of CAD 917, and if you are studying in a province except for Quebec, you need to have a minimum of CAD 833 per month.

Any other expenses

Required

You will have to pay a medical examination fee and a visa application service fee to the tune of CAD 15 if you visit a visa application centre to apply for your visa.

Medical Examination

Required

One has to undergo a series of medical examinations to be deemed fit for a student visa of Canada. The tests mostly include blood and urine tests, chest x-rays and other organ checkups.

Language Skills

Not Required

one doesn’t need to prove their language skills in applying for a Canadian Visa.

Disclaimer: The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

English Test Requirement

6.5

Minimum Overall Score

88.0

Minimum Overall Score

58.0

Minimum Overall Score

Other Courses by Algonquin College - Ottawa Campus,Canada

The two-year General Arts and Science Ontario College Diploma with a concentration in Aviation Management program provides you with the knowledge and skills to become a commercial pilot.

Learn the required level of proficiency necessary to complete the Transport Canada Pilot License written examination (CPAER) and practical flight test. Some classes take place at the Ottawa Flying Club, Rockliffe Flying Club and the Canadian Aviation and Space Museum, providing all the skills needed to start your career.

Industry-professional instructors also teach you practical skills such as fuel handling, aircraft handling, and winter operations. Learn about cockpit resource management, maintenance skills and dispatching. Acquire a background in business and management, which prepares you for various facets of the aviation industry.

Experience up to 200 hours of flight experience at an Algonquin College approved flying partner. It is a non-funded activity that costs $70,000 over the two years and is subject to change without notice.
In your final semester, you can elect to take a course in either Instructor Rating, Float Rating or Initial Aeroplane Type Rating, each of which will help you specialize for future employment opportunities.

24 month

Duration

$ 13000

Tuition

Build a solid foundation for your career in residential or commercial construction

The two-year Construction Engineering Technician Ontario College Diploma program introduces you to a wide range of knowledge and skills to work in the construction industry. This program combines both hands-on application and theory to help you secure a career in the residential and commercial construction industries.

The Ontario Association of Certified Engineering Technicians and Technologists (OACETT) recognizes this program as meeting all of the academic requirements for certification in the Certified Technician Category. Using state-of-the-art facilities in Algonquin`s ACCE building, you build a solid foundation for your future career.

Take courses in surveying, construction materials, estimating and construction, building code and structural design documentation. Learn about health and safety relating to the field, hydraulics, geographic information systems and AutoCAD. Experience hands-on learning and participate in field trips.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability. Students who elect to apply to the non co-op version of the program may not have the opportunity to transfer to the co-op version at a later date.

This program has strong ties to the construction industry and may help you build contacts throughout your time at Algonquin College.

Graduates of this program have the ability to work in a number of sectors within the construction industry. You may find opportunities in:

  • Cost estimating
  • Residential, commercial and civil projects
  • surveying
  • Project management
  • Building inspection
  • Materials testing and quality control
  • Construction inspection 
  • AutoCAD: After you complete this program, you may choose to take an extra year of study in order to receive an Ontario College Advanced Diploma in Civil Engineering Technology.

24 month

Duration

$ 16982

Tuition

The Building Information Modeling - Lifecycle Management (BIM-LM) Ontario College Graduate Certificate program is a fast and effective way to increase your career options. Expanding your skills to include how to manage data and process the lifecycle of a building in the architecture, construction, building owner or operator industry areas.

This one-year program is tailored to develop your skills in BIM management techniques, which support productivity improvements in construction and facilities management. Recognized by both the Canada BIM Council (CanBIM) and building SMART Canada (bSC), this program is taught by industry professionals who have specialized Building Information Modelling expertise.

Through a series of theory courses and extensive practical labs, you learn:

  • The history and development of the BIM field and how it is being used in the core (Architecture, Engineering, Construction, Owner and Operator (AECOO) industry
  • The tools and technologies used, and the appropriate applications of them
  • Planning and collaboration skills and techniques
  • Project management, including contract language, project delivery methods, information exchange standards and the requirements and legal matters that need to be considered
  • Ongoing standards and guidelines

You also participate each semester in a week-long project called BIM Blitz, where you demonstrate your accumulated knowledge in a simulation of a real-world project.

BIM is a rapidly-emerging field, and demand is increasing for those who have specialized in this sector. Graduates of this program may work in all levels of government, including municipal, provincial and federal - as well as within the construction, architecture and interior design industries.

12 month

Duration

$ 17200

Tuition

With a focus on organizational and creative writing, the two-year Professional Writing Ontario College Diploma program teaches you the skills and flexibility to work as a writer in a variety of fields. You learn writing skills for electronic and print media from nationally recognized writers, authors and communications experts.

Acquire the necessary skills to write independently and collaboratively in freelance and organizational settings. With attention to detail, learn to research, write, edit and proofread. Many writers balance freelancing with other employment, so the program focuses on the development of creative skills along with knowledge of the existing market for fiction and creative non-fiction in Canada. You gain highly marketable communications, writing, and editing skills that are useful in many industries in both for-profit and non-profit sectors.

During the program, local freelancers lead workshops and may mentor you in the field. You participate in a work environment for a seven-week field placement where you have the opportunity to apply your writing skills while building connections with potential clients and employers.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

  • Recognize the fundamental concepts of storytelling.
  • Write for media in Canada with an awareness of historical and cultural contexts.
  • Demonstrate understanding of the production process of print, live events, broadcast, the Internet and film.
  • Employ computers and writing software proficiently.
  • Work in independent, collaborative, and organizational settings.
  • Write in a broad range of styles appropriate to a variety of media.
  • Write scripts for presentations, live events and speeches.
  • Create plots, characters and themes that engage audiences.
  • Effectively edit their own and others` writing.
  • Demonstrate superior time management skills.
  • Manage their writing career on sound small-business principles.
  • Market their writing skills in their chosen field.
  • Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

24 month

Duration

$ 15450

Tuition

Public Safety and Legal Studies

Graduate Certificate in Victimology

The one-year Victimology Ontario College Graduate Certificate program prepares you for work in a variety of fields, providing services to victims of crime. This one-year program provides specialized knowledge and skills in victimology and in the provision of victim services. You also explore the history and theories of victimization, with applied victim-centred focus.

Combining theoretical and applied learning, it includes a field placement of more than 140 hours. It is in this setting where you learn about victims` issues and perspectives first-hand from experts in the field.

Practicum options include:

  • Victim crisis units
  • Police services
  • Victim advocacy centres
  • Indigenous healing centres
  • Government agencies
  • Women`s shelters
  • Community action groups

Overall, you develop knowledge of crisis response, sudden and traumatic loss, and victim populations. Learn about crime and its effects on victims in the criminal justice system. In your practicum, you integrate theory with practice and contribute to victim service initiatives within your community.

The Victimology program offers you the means to pursue a unique career. This program is the first graduate certificate program offered by a Canadian college specializing in victimology. More than just theory, this program puts you in the field, allowing you to learn how to look at issues from the victim`s perspective.

You may find work in a wide variety of fields helping victims of crime. Work opportunities may exist in:

  • Social services
  • Child protection
  • Crisis response
  • The criminal justice system, and
  • In other areas related to victimization

12 month

Duration

$ 13233

Tuition

Health Sciences, Nursing and Emergency Services

Diploma in Cardiovascular Technology

The two-year Cardiovascular Technology Ontario College Diploma program provides you with the essential knowledge and technical skills required to perform electrocardiograms, exercise tolerance tests and ambulatory monitoring in the role of a cardiovascular technologist. Professionals in this field work closely with patients to diagnose cardiac conditions.

Emphasizing a hands-on approach through in-class clinical simulation and clinical practice, this program is aligned with the competencies outlined by the Canadian Society of Cardiology Technologists (CSCT) National Occupational Competency Profile (NOCP). Areas of focus include performing various non-invasive cardiac testing such as:

  • Electrocardiography
  • Stress testing
  • Ambulatory monitoring
  • Pacemaker follow-up

You develop critical thinking by integrating knowledge of cardiac anatomy, pharmacology and various pathophysiology to provide accurate diagnostic information to members of the health care team.

Graduates of this program are eligible to write the CSCT national certification exam. Upon successful completion of this exam, graduates become Registered Cardiology Technologists (RCT). This provides employment opportunities across Canada in:

  • Hospitals
  • Private cardiac clinics
  • Physicians`offices
  • Cardiac rehabilitation centres
  • Pacemaker clinics
  • Ambulatory monitoring health services
  • Medical sales or research

Graduates may pursue post-graduate studies in such areas as diagnostic cardiac sonography, pacemaker technology or cardiac electrophysiology technology.

24 month

Duration

$ 15894

Tuition

The two-year Financial Services-Canadian Context Ontario College Graduate Certificate program is specifically designed to support students transitioning into the Canadian work environment in the customer sales and service areas of:

  • Banking
  • Insurance
  • Financial planning
  • Wealth management

In this program, you build knowledge and skills to evaluate and recommend financial products and services based on clients` individual needs. You develop techniques to collect and analyze client information to create and present customized financial plans. Sales strategies and relationship building techniques are applied while adhering to legal and ethical practices and industry standards. Throughout the program, you develop a professional competencies portfolio to document marketable skills. The fourth semester of the program focuses on experiential learning within a variety of real-world scenarios.

Through experiential and simulated workplace learning, you develop financial advising strategies to facilitate clients` short- and long-term financial goals. Topics include:

  • Saving and borrowing for major purchases
  • Postsecondary education and retirement planning
  • Insurance for wealth protection
  • Investing for diversification, growth and tax efficiency
  • Estate planning for succession and wealth transfer

Graduates are eligible to write the Canadian Securities Course designation exams. Algonquin College collaborates with the Canadian Securities Institute (CSI) and the Canadian Institute of Financial Planning (CIFP) to offer the Financial Services Graduate Certificate Program, which meets FP Canada`s Core and Advanced Curriculum educational requirements. The program provides a pathway to the following designations upon completion of their additional requirements and exams:

  • Canadian Securities Course (CSC designation)
  • Qualified Associate Financial Planner (QAFP) designation (see FP Canada website for additional requirements)
  • Certified Financial Planner(CFP) designation. (See FP Canada website for university degree and additional requirements)

24 month

Duration

$ 12400

Tuition

The practical and integrated theoretical two-year program is offered in a compressed format of 45 weeks preparing students with the knowledge and the skills required to become professional estheticians in the wellness industry.

The course builds a strong foundation in areas related to body treatments, nail care, skin care, hair removal and the promotion of health and wellbeing and the graduates get employed in resort spas, day spas, cruise ships, cosmetic firms, beauty institutes, salons and health clubs. 
 

11 month

Duration

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Tuition

This two-year Developmental Services Worker Ontario College Diploma program prepares you to support children, youth and adults with physical, mental and/or developmental disabilities, through their activities of daily living, behaviour support, personal care and special education. You facilitate the development of skills for people with disabilities to enjoy independence, citizenship and social living.

As a student, you learn strategies for providing support in ways that are respectful of the dignity and individuality of each person with whom you work with.

The Developmental Services Worker program uses both experiential and outcome-based theory to help you prepare to work a variety of educational, community and social service settings.

During your program of study you apply theory and skills in various field placements, with opportunities to experience work as an Educational Assistant and Community Support/Residential Counsellor. Field placements allow you to explore concepts from a hands-on point of view and are an important learning tool to prepare for your profession. Throughout the program, you complete a series of field placements, totaling close to 600 hours of work experience.

You may find work in a variety of roles after graduation, including:

  • Educational assistant
  • Developmental assistant
  • Special needs worker
  • Residential counsellor
  • Rmployment specialist
  • Life skills instructor
  • Vocational instructor
  • Family support worker
  • Support network facilitator

24 month

Duration

$ 15600

Tuition

Specialize with a challenging and rewarding career in finance

Earn a flexible diploma that shows you are aware of all areas of business, and that you also have specialized education in finance. Finance is one of seven majors available to Business Administration students. This three-year Ontario College Advanced Diploma program starts with three semesters learning a variety of essential business skills before ultimately deciding on a Major.

The Business Administration - Finance program prepares you to meet the high proficiency standards needed to complete professional designations and licensing courses in the financial services industry.

Learn how to become a strategic, skilled financial expert whom individuals and businesses will trust to create and analyze financial plans. You learn from experienced faculty who provide you with an education based on all areas of finance, including:

  • Financial analysis and decision-making
  • Customer service, sales and marketing financial products and services
  • Wealth management
  • Retirement and tax planning
  • Insurance and estate planning 

Develop an understanding of the operations and importance of financial services. Use a hands-on approach to explore topics such as:

  • The time value of money
  • calculating return on investment and tax treatment of returns
  • The relationship between risk and return
  • Canadian financial institutions and regulators
  • Financial planning steps and the components of a financial plan 

36 month

Duration

$ 15450

Tuition

View All Courses by Algonquin College - Ottawa Campus, Canada

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