Graduate Certificate in Marketing Management

at Algonquin College - Ottawa Campus Canada

The General Arts and Science - English for Academic Purposes (EAP) Ontario College Certificate program is an academically-oriented English as a Second Language (ESL) program designed for International and Canadian students whose first language is not English.

Improve your academic English language skills for college and job success in a dynamic multicultural setting. Upon successful completion of the program, you obtain an Ontario College Certificate, which provides a pathway into post-secondary studies by satisfying the language requirements for entry into most programs offered at Algonquin College.

The EAP Placement Test determines your starting point in the program, ranging from low-intermediate to low-advanced language skills. As you move through the program, you actively participate in a variety of large and small group activities that provide engaging opportunities to practice the four language skills of:

• Reading
• Writing
• Listening
• Speaking

Smaller class sizes allow for ample feedback from your instructors on all in-class and online assignments. Additional features include regular visits to our well-equipped language lab and elective courses that provide opportunities to develop areas of personal interest. Your classmates from countries all over the world bring with them a wealth of cultural perspectives and life experiences to share. The opportunities to grow your language skills are not limited to the classroom. As an International student or a newcomer to Canada, you can benefit from the many opportunities to apply your developing language skills in the nation`s capital city.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Analyze a variety of authentic readings from a range of subjects.
• Critically read and analyze academic texts using effective reading and note-taking strategies.
• Develop and apply fundamental skills and strategies to ensure academic success in post-secondary studies.
• Conduct research and write essays and/or reports to ensure success in post-secondary studies.
• Communicate competently at the level required for postsecondary studies, showing flexibility and clarity of thought and expression.
• Examine and evaluate various aspects of our changing society to assist in developing a sense of personal and social responsibility as a citizen in society.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Today`s global business environment requires students that have developed the ability to become technology professionals capable of creating and implementing information and communications technology solutions to achieve competitive advantages, productivity gains, and innovation. This four-year degree program prepares students for a career in business software systems development and technology management by providing skills and competencies in two closely related disciplines, technology and business. Our program curriculum provides the necessary key knowledge in software development and business technology management required by business and offers students the opportunity to use, develop, and research emerging business technologies such as mobile and wearable computing, artificial intelligence and agent technologies.

Students gain practical experience in technology project management, systems analysis and design, software development and implementation, data analysis, database technologies, operating systems, web applications and information security. When combined with knowledge of business principles, economics, accounting, internal audit and human resource management, students develop a unique skill set critical for strategic information and communications technology development environments.

Graduates have a unique blend of applied knowledge and skills in core competencies in software development and business, including the project management book of knowledge (PMBOK) and the business analysis book of knowledge (BABOK). Students gain significant hands-on experience through online, in-class, simulation-based learning experiences and experiential learning activities such as co-op work terms and interdisciplinary final year team-based projects. The combination of knowledge, skills and experience allows students to integrate quickly into the complex global technology and business workforce in entry level information communications technology positions.

The Bachelor of Technology (Business Systems Development) (Honours) program is aligned with the learning outcomes and competencies published by the Business Technology Management (BTM) standards. Algonquin College has initiated the accreditation process with BTM.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Analyze, design, develop, implement and maintain business systems and/or components to support strategic business requirements.
• Manage the process of evaluating, selecting and using business systems.
• Develop and improve business systems by applying accepted methodologies, theories, concepts and practices.
• Manage data using appropriate methodologies and standards to improve business processes and decision-making.
• Apply the Project Management Institute`s Body of Knowledge to business systems software engineering projects.
• Apply security principles and practices in systems development and the systems environment.
• Apply principles and skills of business management, leadership and change management in the context of business systems software engineering.
• Apply quality assurance and quality management principles to business systems development projects.
• Educate a diversity of clients in the use of business technology to support, promote and improve business processes.
• Apply business technology management skills to innovate in business systems development targeting new and existing local and global markets.
• Adhere to professional, ethical and legal codes and standards.
• Conduct and evaluate research to contribute to evidence-based practice in business systems development.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.
• Leverage artificial intelligence and agent technologies to support short and long term business decisions

The two-year Business - Marketing Ontario College Diploma program provides learners with a strong theoretical marketing foundation and the opportunity to apply it through hands-on industry projects, assignments and simulation tools. You develop the knowledge and applied skills to succeed in a wide range of marketing and business roles. Additionally, you use computing technology in a collaborative learning environment to learn, develop and apply the technical skills that employers desire.

Learn about how marketing affects the operations of a business - from product conception to launch and delivery.

Explore concepts such as:

• Marketing to the consumer and business marketplace
• Product and pricing strategies
• Marketing planning and decision-making
• Global marketing
• Marketing communications and promotions
• Marketing research
• Professional selling
• Sales management
• Digital marketing and distribution

Complete hands-on assignments that involve case studies, simulation platforms, research assessments and role-playing. You also have the opportunity to work with industry clients in the program, including developing a full marketing plan for a local client.

Propel your intrigue for aviation into a career

The two-year Aircraft Maintenance Technician Ontario College Diploma program gives you hands-on experience to help propel you into your future. You study at the Ottawa campus as well as at the Canadian Aviation and Space Museum.

Through a series of classroom-based courses and extensive practical labs, you acquire the skills specific to becoming an Aircraft Maintenance Technician. Learn through the repair and maintenance of mechanical and electrical systems within an aircraft, including:

• Hydraulics
• Fuel systems
• Environmental instrumentation
• Engine
• Control surfaces and undercarriage
• Repair of the aircraft body 

Because of an expected higher-than-normal retirement rate of licensed Aircraft Maintenance Engineers, and the recent growth in the aviation sector, an increasing number of job opportunities is expected.

To become a licensed Aircraft Maintenance Engineer, Transport Canada requires you to complete two years of basic training at an approved institution followed by 48 months of full-time employment and proof that specific maintenance tasks have been completed. Graduates of this program with high academic standing are eligible for accelerated accreditation by Transport Canada, which provides an 18-month experience credit towards a Transport Canada AME license.

You should be prepared for entry-level positions, which may be available in smaller airports or centres, and may include rotating shift work. 
 

The Police Foundations Ontario College Diploma program provides you with a foundational knowledge of the field of law enforcement. Curriculum includes both theory and applied lessons in policing - helping you prepare for the employment in industry. This program offers instruction in:

• Police powers and procedures
• Community policing
• Investigation processes
• Diversity
• thics, and
• Communication

While there is a strong theoretical aspect to this program, there are many opportunities for hands-on learning through in-class scenario situations and our fitness program. Outside the classroom, students are given opportunities for community volunteering and work integrated learning.

The program prepares you to apply for and be tested for employment in policing. As fitness is an important part of a career in law enforcement, you use an on-site fitness facility to prepare for physical fitness tests required by police departments. In addition to your work in our fitness facility, you establish and maintain your own exercise schedule .

There are a number of potential job opportunities for graduates of this program in areas such as:

• Municipal, provincial or federal police services
• Military police service
• Bylaw services
• Canada Border Services Agency
• Transit security
• Private or public sector security
• Correctional Services Canada
• Social services agencies
• Government of Canada
• Parliamentary Protective Services, or
• Commissionaires

The program lasts for two years and is delivered over 62 consecutive weeks and offers the students with the required technical skills and knowledge to carry out diagnostic procedures in the role of a Canadian and/or American Registered Diagnostic Medical Sonographer and produce sonographic images.

The theoretical courses, the practical exposure, extensive clinical experience and simulation allows the students to acquire the ability to produce quality images of the internal structures of a human like the pelvic and abdominal organs, carotid arteries, superficial structures, fetal imaging and lower extremity venous imaging of the human body. The students work within an inter-professional healthcare team to deliver diagnostic and therapeutic skills and safe patient assessment consistent with best practice standards for diagnostic medical sonography.

The Diagnostic Medical Sonography program is fully accredited, and on the successful completion of the national certification exams, a student is credentialed as an American Registered Diagnostic Medical Sonographer and/or Canadian Generalist Sonographer 

All the international applicants who are eligible for the program need to complete preparatory courses (4-months in duration): Introduction to Canadian Health Studies (ICHS) and the students who complete the induction will then proceed to the original health program. Algonquin’s Introduction to Canadian Health Studies (ICHS) is curated to assist the international students in integrating into Canadian health studies as well as be successful in their future employment. 

In the two-year Horticultural Industries Ontario College Diploma program you learn how to create landscapes from design to implementation. By offering a condensed format over 16 months, the Horticultural Industries program allows you to fast track your career.

Learn the key aspects of this dynamic industry, including:

• Urban and rural landscape design, installation and maintenance
• Nursery production and management
• Sustainable urban agriculture
• Green roof and living wall technology

The program offers a hands-on learning experience during the industry`s prime production period in the spring/summer/fall. Practice skills in Algonquin College`s extensive campus gardens surrounding the Horticulture Centre and within the attached greenhouse complex.

The various plant collections and the vegetable garden provide you with the perfect opportunity to study plant identification, plant selection and ideal growing conditions. You take active part in further developing and maintaining the grounds in smaller work-groups, simulating the industry.

To further your skills and make connections in the industry, you complete a 12-week co-op placement as part of the program. The landscape industry is fast-paced and constantly evolving, with a high-demand for skilled horticultural specialists and landscape designers.

Graduates may find work, either as employees or self-employed, in:

• Construction and maintenance firms
• Landscape design
• Nurseries and garden centres
• Urban food production
• Tree care industry
• Park systems
• Consulting or teaching        

Pursue a career in the evolving world of web software application creation.

The two-year Internet Applications and Web Development Ontario College Diploma program prepares you to pursue a variety of different careers in the internet applications and web development industry.

This program is designed to teach you:

• Internet technologies
• Full stack Web development
• The analysis, design and implementation of internet applications

Use modern computing facilities with a variety of software offered to help you during the program. The department is sponsored by Microsoft Developer`s Network Academic Alliance and through other vendor agreements, which gives you access to the most up-to-date technology.

During the program, you study a number of topics relevant to the field. You learn full stack web development, database programming and internetworking in a TCP/IP environment.

Additional topics include:

• Client-side and server-side scripting
• Programming languages
• Systems and network security

In your last semester, you apply what you have learned throughout the program as a member of a team working on a multi-tiered internet application.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability. Students who elect to apply to the non co-op version of the program may not have the opportunity to transfer to the co-op version at a later date.

This program is designed to help you begin your career as:

• A full stack web developer
• A web administrator
• An internet application developer
• A web application architect
• A web programmer
   

Applying your creativity to shape a career communicating ideas and concepts

The three-year Graphic Design Ontario College Advanced Diploma program helps you apply your creativity to communicating ideas and concepts in both print and interactive media.

Using a combination of theoretical and hands-on learning, you gain skills in design, typography, image, colour, coding, motion graphics, interaction and production from industry-connected faculty. You learn to be a problem-solver who can manage and execute visual design projects.

Whether learning design for the page or for the screen, you study industry-endorsed concepts and techniques. You also become an expert at communicating ideas to a client through:

• Sketches
• Prototypes
• Storyboards
• Interactive mock-ups 

There is a strong focus on hands-on training, using industry-standard software tools, which will ensure you are career-ready upon graduation. Field trips and actual client projects are offered to bring the workplace into the classroom.

From your second year on, you become a student-member of the Registered Graphic Designers of Ontario. In your final semester, you embark on a six-week fieldwork placement that transitions you to industry. You work side-by-side with experienced professionals and gain networking contacts.

Upon graduation, you will have developed a design portfolio that showcases your creativity and problem-solving skills. You will display your work at the annual Grad Show exhibition.

Graduates may find employment in a(n):

• Graphic design studio
• Advertising agency
• Motion graphics design
• Interactive/web design studio

Graduates may also find work as an in-house designer for an organization or government, in the television, entertainment or game-development industry, or in freelance opportunities. 
 

Pursue a career in the evolving world of web software application creation.

The two-year Internet Applications and Web Development Ontario College Diploma program prepares you to pursue a variety of different careers in the internet applications and web development industry.

This program is designed to teach you:

• Internet technologies
• Full stack Web development
• The analysis, design and implementation of internet applications

Use modern computing facilities with a variety of software offered to help you during the program. The department is sponsored by Microsoft Developer`s Network Academic Alliance and through other vendor agreements, which gives you access to the most up-to-date technology.

During the program, you study a number of topics relevant to the field. You learn full stack web development, database programming and internetworking in a TCP/IP environment.

Additional topics include:

• Client-side and server-side scripting
• Programming languages
• Systems and network security

In your last semester, you apply what you have learned throughout the program as a member of a team working on a multi-tiered internet application.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability. Students who elect to apply to the non co-op version of the program may not have the opportunity to transfer to the co-op version at a later date.

This program is designed to help you begin your career as:

• A full stack web developer
• A web administrator
• An internet application developer
• A web application architect
• A web programmer