Graduate Certificate in Marketing Research and Analysis (Co-op)

at Algonquin College - Ottawa Campus Canada

The one-year Brand Management Ontario College Graduate Certificate program allows you to explore the many facets of brand strategy and management. Leading industry experts share their insights to teach you about the tools and strategies to be more business and brand savvy. Learn to navigate the global, digital and socially-conscious marketplace so that you can build and maintain a company`s most valuable asset - brand equity.

Analyze and plan how a brand will be perceived in the marketplace. Identify the right combination of brand attributes to reflect and deliver on the experience that the consumer has come to expect from the brand. Learn how to use and measure social media brand channels while building brand equity through the management of strategic promotional campaigns. Measure the success of a campaign using brand metrics and tracking tools.

The program has a strong focus on leadership and strategic thinking skills. It considers how to manage a brand in this world`s emerging economies and how to build a socially responsible brand. It also uses a variety of learning opportunities to expand your knowledge, including case studies, classroom and online study, group work and practical industry-related experience.

Employment opportunities in brand management continue to grow both nationally and internationally. Graduates may find employment in the private, public and non-profit sectors in the industry. Specific areas include:

• Advertising
• Retail
• Services
• Information technology
• Telecommunications
• Manufacturing

You may find positions such as:

• Assistant brand manager
• Brand manager
• Brand strategist
• Brand marketing manager
• Key account manager

The three-year Advertising and Marketing Communications Management Ontario College Advanced Diploma program prepares you to take your career into many industries. By combining business theory and creative messaging, this industry-respected program enables you to develop skills in idea conceptualizing, copywriting, layout and production design. You also develop integrated marketing communications strategies through researching what drives target audiences and planning how to reach them effectively.

Experienced, industry-connected faculty prepare you to plan, create and implement marketing communications. Key class projects work on real advertising and marketing communications issues with local companies as clients. As well, alumni and industry leaders act as guest speakers in every semester.

Put classroom theory to work through hands-on creation in one of the second-year student-run business unit teams:

• the award-winning Algonquin Times and Glue Magazine - where teams work on websites, print editions, social media channels, events and apps
• DIGG - the student-run ad agency where every client has a unique problem to be solved
• SLiDE - the in-house marketing department for Algonquin`s DARE District that works with Ottawa entrepreneurs.

The program encourages you to expand your learning and network through optional class trips in second and third year. As a second-year student, you have the unique opportunity to visit and tour select advertising and marketing agencies and visit program alumni in Toronto. As a third-year student, you have the opportunity to visit New York and attend one of the largest industry conferences in the world, Advertising Week.

At the end of the program, take your real-world experience a step further with a six-week job placement within the area of advertising and marketing communications. Upon graduating, be ready to start your career in this field.

There are many job opportunities for graduates of this program. You may find employment with an advertising or creative agencies and any organization that has a marketing, communications, media or promotions department. This includes:

• retail
• professional services firms
• technology companies
• associations
• governments

You might even launch your own marketing and communications company.

In the Electrical Engineering Technology Ontario College Advanced Diploma program, you use state-of-the-art facilities to gain the knowledge and experience necessary to enter the electrical engineering field. This program is the continuation of the Electrical Engineering Technician program, and is open to students who already have an Algonquin College Electrical Engineering Technician Ontario College Diploma and meet the admission requirements.

Through a series of theory courses and extensive practical labs, you learn skills specific to becoming an Electrical Engineering Technologist. You expand your knowledge base of the following:

• Electrical principles
• Codes
• Circuitry
• Industrial control systems
• Computer applications
• Machinery
• AutoCAD
• telecommunications
• Electronics
• Instrumentation and robotics

Take on a complex project, either in partnership with an industry client or based on your own research interest, and use project management skills learned in the program to analyze and solve it. Complete your project by creating deliverables, monitoring and controlling project resources, and presenting results both orally and through written presentations.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability.

Electives during this program help you specialize in either automation or utilities.

OACETT (Ontario Association of Certified Engineering Technicians and Technologists) recognizes this program as meeting the academic requirements for certification in the Certified Technician (C.Tech) category. While a student, you are encouraged to register as an Associate member of OACETT.

Upon graduation, you may find employment in many different areas of the Electrical Engineering Technology field. You may have titles such as:

• Electrical designer
• Electrical technologist
• Electrical engineering technologist
• AutoCAD draftsperson
• Project estimator
• control system designer
• Instrumentation and controls (I&C) technologist
• Building automation engineering technologist
• Telecommunication quality assurance technologist

The two-year Veterinary Technician Ontario College Diploma program prepares you to enter the profession by offering an authentic learning experience working alongside highly credentialed professionals in our on-campus veterinary medical facility and in our partnering facilities in the local community.

You benefit from learning in the 10,100 square-foot Veterinary Learning Centre and Clinic. This facility includes a reception area, exam rooms, husbandry area, surgical suite, dental suite, radiography room and more. This facility is similar to a real-life small animal clinic, enabling you to have an on-campus learning experience using the equipment you would also use in the field.

As a student, you have the unique opportunity to provide medical care to shelter animals, helping to prepare them for adoption. While in the program, you become a vital member of the veterinary health care team who develops and acquires valuable knowledge and skills that can then be applied to a variety of areas within the Veterinary Learning Centre and Clinic while working with these animals. This includes:

• Physical exams and patient care
• Preparing and administering medications
• Specimen collection and sample analysis
• Surgical assisting and anesthesia
• Producing diagnostic radiographs
• Providing nutritional support

Additional benefits of this program are its numerous accreditations. It is accredited by the College of Veterinarians of Ontario, the Canadian Veterinary Medical Association, the Ontario Association of Veterinary Technicians; certified by the Canadian Council of Animal Care; and registered with the Ontario Ministry of Agriculture, Food and Rural Affairs. Graduates are eligible for consideration for registration by the Ontario Association of Veterinary Technicians and by the Canadian Association for Laboratory Animal Science.

This challenging and rewarding program offers quality academics and practical experiences, which provide a solid foundation for graduates who are entering various career paths within the exciting profession of veterinary technician. Graduates of this program may find employment in a variety of professional settings, which include:

• Small, large, or mixed animal veterinary practices
• Animal shelters
• Veterinary pharmaceutical companies
• Medical equipment and nutritional sales
• Zoological parks and wildlife facilities
• Research facilities
• Provincial and federal government agencies
• Post-secondary institutions and regulatory bodies

International Business is one of seven majors available to Business Administration students. The three-year Business Administration Ontario College Advanced Diploma starts with three semesters where you learn essential business skills to build a strong foundation before ultimately deciding on a Major.

The Business Administration - International Business program provides you with a wide range of international business skills, to pursue a career in the growing competitive global marketplace. This comprehensive program covers all aspects of international trade, and provides you with the confidence and expertise to be successful whether you work in government or as an international entrepreneur and a business leader in the global community.

Through activities, projects and case studies, you are fully immersed in the international business environment, including:

• International marketing
• Research
• Business plan development and management
• Supply chain management
• Law
• Market-entry strategies
• Finance

In the one-year Marketing Research and Analysis Ontario College Graduate Certificate program you master the current and emerging techniques in marketing research. This program prepares you for a data-driven career in the marketing research discipline.

You learn to investigate how and why people purchase products and services. In this program, you develop the employable skills to conduct marketing and opinion research in the public, not-for-profit and private sectors. The curriculum emphasizes the marketing research process including:

• Research design
• Questionnaire construction
• Moderator`s guide construction
• Data collection
• Basic and intermediate statistical analysis and interpretation, and
• Report writing and presentation skills

In addition, you become familiar with the scientific method of hypotheses testing and reaching conclusions to solve business problems.

Graduates may have opportunities to work in a wide variety of research settings in government, not-for-profit organizations, research providers and private businesses that use marketing research.

Advance your skillsets for a career in construction and civil engineering

The Civil Engineering Technology Ontario College Advanced Diploma is a continuation of the Construction Engineering Technician program and is open to students who already have an Algonquin College Construction Engineering Technician Ontario College Diploma and meet the admission requirements. This third year of study explores in-depth areas of civil engineering technology such as:

• Project scheduling and cost control
• Surveying
• Design of steel structures
• Foundations
• Water and wastewater technology
• Soils analysis
• Reinforced concrete design 

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability.

During the final two terms of the program you take on a year-long project in collaboration with external industry partners that gives you real-world experience and may help you develop networks within a specific industry. As part of a project team, you participate in leadership events, analyze and solve problems, create deliverables and present the results of your project to the college community and the industry through demonstrations and presentations.

OACETT (Ontario Association of Certified Engineering Technicians and Technologists) recognizes this program as meeting all of the academic requirements for certification in the Certified Engineering Technologist (CET) or Applied Science Technologist (AScT) category. Graduates and final-year students are immediately eligible to be registered as Associate members of OACETT upon submission of the Graduate Application form available through the Placement Office or OACETT.

Graduates may pursue careers in a number of sectors of the construction industry, including:

• Cost estimating for residential, commercial and civil projects
• Surveying
• Project management
• Building inspection
• Materials testing
• Quality control
• Construction

Start your music industry career sooner by learning the world of audio production and the business of music.

With a condensed format of 42 weeks, the Music Industry Arts Ontario College Diploma program prepares you to start your music industry career sooner. You learn how to work as a producer, engineer or music professional in today`s music industry.

As a student, you produce multi-track recordings in a real studio environment where you learn the full range of audio engineering and music production skills.

Although the primary focus is on audio production, the program also has a significant focus on the business side of the music industry. Explore:

• Legal contracts
• Copyright issues
• Royalties
• Music publishing

Discover the inner workings of recording and the business of music, which could help you further your music career. Experienced, industry-connected faculty prepare you to budget, schedule and prepare a business plan for a recording project.

During the program, you work in small studio lab classes to gain hands-on experience in the recording studio with guidance from an instructor. Individual time in the studio lets you experience what it is like to control your own recording session. You can use this time for your own projects, mastering the equipment or applying techniques learned in class.

There are many different career paths in the industry after graduation. You may find employment as:

• A performing artist or songwriter
• An audio engineer
• A producer
• A personal manager
• A music publisher
• A concert promoter

Graduates from the Food and Nutrition Management Ontario College Graduate Certificate program take their careers in the food services industry to the next level. This one-year program builds on your culinary/hospitality skills and gives you the knowledge and real-world experience needed to succeed in the lucrative health care sectory of the food services industry.

The program combines in-class learning with online projects. You learn about a variety of topics, including:

• Advanced normal nutrition
• Clinical nutrition
• Physiology
• Food modification
• Quality management of sanitation and safety procedures
• Facilities design
• Labour relations
• Food service management of healthcare standards, and
• Financial and business management.

Expand your skills to work in many areas of the industry, including long-term care facilities, hospitals, and retirement homes.

The program has earned a five-year Accreditation from the Canadian Society of Nutrition Management. This provides the highest level of certification in the field of nutrition management, giving you the competitive edge you need to be successful.

Gain real-world experience during 175 hours of field placement. Most of the placements are in a long-term care facility, where you participate in the supervision of food and nutrition services. Make valuable connections with the opportunity to leave a lasting impression.

After graduation, you may find employment in the management of various areas of nutritional care and food preparation and food service in:

• Hospitals
• Long-term care facilities
• Retirement homes
• Contract food service management companies, and
• Commercial/retail settings

Some expected responsibilities may include planning, managing and supervising a food service department within a healthcare facility. Duties may include diet calculations, diet and nutrition counselling, nutrition promotion, employee training and supervision, food production, financial forecasting and quality assurance.

The one-year Mechanical Techniques - Plumbing Ontario College Certificate program equips you with the knowledge and skills needed to pursue a career in plumbing or other construction fields.

This program gives you entry-level skills that you can use to seek a recognized plumbing apprenticeship. You may also discover a career in a construction-related field.

Throughout the program, you learn a broad overview of the plumbing trade. Using both theory and hands-on practice, you learn:

• Principles of design
• Health and safety requirements
• Soldering techniques
• Inter-professional communications
• Practical installation practices

If you are new to design, plumbing, and construction, this program will help develop your skills. You learn the skills and knowledge needed for a career in the trade.

Graduates of this program may find employment in fields related to plumbing. These can include:

• Construction labour
• Retail and wholesale sales
• Marketing of plumbing-related products

If you are looking for advancement in the field of plumbing, this program gives you the credentials to pursue a certified apprenticeship and become a licensed plumbing journeyman.