Bachelor of Arts in Sport and Physical Activity Leadership (Co-op Optional)

at Cape Breton University Canada

Cape Breton Island is a hotbed of culture, with a rich, varied landscape of traditions and lore. Traditionally, folklore is the study of informal culture.

The study of a group’s folklore yields valuable insights into how that group operates in the world, but also reveals biases, prejudices and other obstacles to a more inclusive worldview. Most often, folklore is expressive and manifests itself in certain forms, such as story and song, festival and feast, architecture and craft. Although these forms may be manifested in a distinct way by each group, they recur in similar ways across cultures, so folklore examines both the particular context and the general formal patterns of expressive culture.

After providing a solid introduction to folklore genres, analytical approaches and ethnographic methods, folklore students take a balance of regional folklore courses (courses primarily about folklore in Atlantic Canada), and courses emphasizing genres and issues (such as urban legend, gender, food and cultural tourism).

CBU students learn practical skills in interviewing, fieldwork, and ethnographic research while also gaining an awareness of international heritage policy. Folklore’s interdisciplinary nature promotes sharing concerns, methods and insights with others. Through this group learning dynamic, folklore students acquire skills and knowledge that are applicable in a wide range of careers.

What skills will I gain from this program?

• Understand how folklore informs our worldview.
• Recognize the prevalence of folklore in contemporary society.
• Ethnographic fieldwork.
• Analyze the use of traditional forms and styles in popular culture.
• Research and writing.

Every business depends on key marketing decisions, from branding to advertising, to help drive revenue and increase market share. At Cape Breton University, we provide a comprehensive approach using modern facilities and approachable faculty who have real experience in the marketing world. You will learn the skills needed to connect with consumers and solve marketing problems that businesses face every day.

At CBU, you’ll learn about ways to make business decisions with the use of simulations and case studies. Learn about the role various stakeholders play in an organization’s marketing decisions, while immersed in a friendly culture that inspires creativity and communication.

What skills will I gain from this program?

• Critical marketing skills
• Strategic development skills
• Data collection and analysis
• Analysis of consumer behaviour

Why study at CBU?

• When it comes to helping a business achieve clarity in marketing communication and strategic planning, a perspective makes all the difference. to visit in the world as rated by Travel + Leisure Magazine, not many places offer the incredible benefits of studying in a place like Cape Breton Island.
• Our marketing program is taught by professors who have connected with the local business community to bring real-life marketing situations into the classroom. With modern facilities, and accessible, engaged faculty, students at CBU have the opportunity to gain a well-rounded learning experience every single day. You will learn how to use strategic marketing skills to analyze the market and develop marketing plans, all in the spirit of helping local, national, and international businesses attract customers and drive sales.

Experiential Learning Opportunities

• Co-op internship option
• Local business engagement
• Analyze actual marketing plans

There’s something special about learning French in Cape Breton. From the impact on local business, to the influence on Canadian culture, one of the two official languages of Canada is taught by dedicated professors, and opens doors to a variety of career choices in education, foreign services, community services and translation, as well as in provincial and federal positions of responsibility.

French is spoken on every continent by millions of people, and is a major asset in business, institutional, professional and day-to-day communications. That’s why our French minor or concentration offers language courses from basic to advanced levels, as well as courses in French literature, culture and linguistics.

Why study at CBU?
At CBU, French courses are designed to help you develop the critical skills needed to understand the language at its core. The goal is to enable students to become familiar with the cultural and linguistic diversity within and beyond the Francophone world.

With students from more than 40 countries at CBU, our dynamic learning environment introduces students to an innovative curriculum that blends teaching and research in language, literature and culture.

Here, we know the study of French language comes in stages. That’s why French courses at CBU compensate for different levels among students, with steps taken to implement individualized instruction. Our dedicated and active faculty is made up of professors whose active research programs keep the French courses competitive and up-to-date, so you’re prepared to apply your skills wherever they are needed after graduation.

• All new students are evaluated to assist them in selecting the appropriate course.
• In the first two years, courses are designed to improve listening, speaking, reading and writing skills.
• In the third year, advanced students enroll in courses that deepen their mastery of the French language and further develop their knowledge of French and Francophone literatures and cultures in Canada and around the world.
• Third-year students also have the unique opportunity to take a wide range of courses in French linguistics that enhance their knowledge of the French language structure and usages, as well as aspects such as language contact, language variation, language pedagogy, language policies, etc., in Canada and other French-speaking countries.

What skills will I gain from this program?

• Mastery of spoken and written French for a wide range of purposes.
• Development of critical, creative and communicative skills, enabling students to better understand and interact with the world around them.
• Knowledge of French-Canadian literatures and cultures.
• Exploration of France and the Francophone world (i.e. Francophone Africa, Francophone Europe, the Caribbean, etc.) through literature, linguistics and cinema.

With the winds of inspiration blowing in from the Atlantic Ocean, you naturally get the energy you need to excel at anything you put your mind to. Our inspiring environment and relaxed atmosphere attracts students from more than 40 countries to live, work and play on the island we’re proud to call home. Voted #8 on the top islands to visit in the world by Travel + Leisure Magazine, students come here for the abundance of opportunities for outdoor adventure. Experience the very best of education while studying sport and physical activity leadership with active, well-being-focused courses within the BACS degree.

At CBU, we aim to help students deepen their insights into issues around leadership of sport and physical activity. Students graduate with a deep understanding of how their field affects individuals and communities alike, gaining skills and experience in outdoor leadership, sport management and coaching. We teach the essentials needed to stay prepared for leadership in various careers that range from education to entertainment and beyond.

What skills will I gain from this program?

• Understanding of physical activity at various levels
• Learn the relationship between sport and community
• Discover the importance of outdoor and indoor activities

Why study at CBU?
There are so many advantages to living, working and studying in Cape Breton. That’s because CBU has competitive advantages other places can’t offer. Wide open spaces. Incredible views. A welcoming community. Plus, our community-based sport, recreation and physical activity programs are facilitated by approachable faculty who use an experience-based learning style.

CBU is a top choice for students around the world. Partly because it’s the only program in Canada that focuses on sport and physical activity, which includes a core competence of interdisciplinary, community-oriented and process-based learning courses. Additionally, the flexibility and variety of options you can take in conjunction with the major in Sport and Physical Activity Leadership gives students opportunities to develop knowledge from multiple disciplines, subjects and perspectives.

On Cape Breton Island, you’ll find the path to your successful future by discovering today’s world of psychology. With students coming to study at CBU from over 40 countries around the world, our diverse campus of thought leaders set the stage for your future success.

Psychology courses at CBU emphasize the genetic, physiological, sensory, cognitive, personality-based and social structures that mediate behaviour and mental processes. As the science that examines the structure and function of behaviour and mental processes, we’re proud to offer relevant programs for today’s world.

What skills will I gain from this program?

• Understanding of mental health
• Learn theories and history of psychology
• General research skills·
• Specific knowledge to your specialization

Why study at CBU?

• At CBU, our comprehensive curriculum focuses on understanding individual behaviour so you can apply your skills to a wide variety of opportunities in the field of psychology. Studying psychology here will provide you with the skills you need to think, be innovative and design your own experiments to answer your own questions. You will critique work, yours and others, as well as conduct and report on experiments to help build a foundation for tomorrow.
• With modern facilities and breathtaking scenery, not many places in the world can offer what Cape Breton Island can offer. Plus, with accessible and experienced faculty, CBU encourages active research alongside your professors.
• Because hard work and dedication are noticed here, students are often hired as research assistants to help professors in their duties. Here, we also believe that what we learn from psychological research can be used to understand past, current, or future events. That means the knowledge you gain at CBU can also help analyze mental health issues, and improve education, employment and relationships.
• Our Honours Psychology Program (BA, BSc, or BACS) provides advanced training in research methods, statistical analysis, as well as guaranteed one-on-one thesis supervision. This program prepares students wishing to go on to graduate school or professional programs.

Experiential Learning Opportunities

• Directed study course work
• Co-op opportunities
• Working as a research assistant

When it comes to the prosperity of a business, nothing is more important than a solid financial foundation. Finance is a body of concepts, principles and theories dealing with making strategic investment acquisitions, and identifying where the firm will get the long-term capital to finance the strategic investments.

Finance courses explore the day-to-day operations of a firm and examines how to ensure the business is successful.

Everyone has to deal with money. Finance takes a closer look at this dynamic by studying the management of money for individuals, companies and governments. Topics in world capital markets, investments in real and financial assets and the world of international finance are covered.

What skills will I gain from this program?

• Acquire the ability to make sound financial decisions that will maximize the value of a business.
• Learn to effectively manage money to provide growth in investments.
• Understand the time value of money and how to use the concept to make sound financial decisions.
• Learn to help a firm raise capital to foster growth.
• Acquire the knowledge needed to make sound strategic decisions to ensure a successful business.

Why study at CBU?
A finance concentration at CBU will prepare students for many careers in the financial services industry and in other related fields. The skills and concepts learned include the ability to make sound financial decisions and will lead the way to achieve a successful work-life environment.

The scope of finance is broad. Finance courses at CBU explore the full spectrum, from corporate finance, personal finance, investments, capital market theory, financial markets and international finance. Courses in accounting and economics are also ideal for a concentration in finance.

The English language is central to the way billions of people work, play, think and relate to one another. The English program at CBU teaches you to become an expert user of the language, understanding the history and applications in all its linguistically splendid detail and nuance.

A big part of that nuance will come from understanding humanity’s richest literary tradition, engaging with some of the world’s most profound imaginations.

Studying English means learning to think not just critically, but curiously and courageously. It’s opening your eyes to cutting-edge ideas while also being skeptical and analytical.

Studying English means coming to understand the way our language shapes us, our societies and even our physical environment. We study how we can use language – and its texts – to understand our past, to remake ourselves and to understand the world around us.

What skills will I gain from this program?

• Deep critical interpretation skills
• Cultural literacy
• Advanced writing skills
• In-depth knowledge of literary texts and forms
• Flexible and adaptable research skills

Why study at CBU?

• Study English in a place where inspiration comes naturally. Our English faculty are active scholars with an impressive record of publications and awards. CBU faculty care deeply about inspiring their students to become engaged readers, brave writers and thoughtful citizens.
• We will be here from your first day as a student to your first day as a graduate and beyond, guiding you through the program and helping you engage with the intricacies of scholarship. We’ll be here to help you craft a brilliant writing style and hone unparalleled research skills. We’ll be here to help you sharpen your critical prose, to make your creative writing sing, and even to help you make a splash at your first academic conference.

From the soothing sounds of our singing shores, to the everlasting beat of our vibrant culture, Cape Breton holds music close to its heart.

Build your skills for a solid foundation in music and carve your own path, wherever the tempo takes you. Our BACS music major is the only undergraduate program in Canada to focus on traditional and tradition-based popular music, with particular emphasis on Cape Breton’s rich music traditions.

Students learn about music career options, develop a career network and gain valuable work experience through courses such as Understanding the Music Industry, and Arts Entrepreneurship, as well as our Archival Internship and work placements.

Our music offerings focus on three broad areas: Atlantic Canadian cultures and traditions; popular music; and the study of global traditions (e.g., West African, Eastern European, etc.) through ethnomusicology and folklore approaches.

In all of our program options, we offer a variety of courses, including courses in performance, music theory and composition, genre surveys and histories, issues (e.g., protest, cultural tourism), research methods and business.
What skills will I gain from this program?

• Awareness and appreciation of music from around the world
• Greater understanding of music’s roles and functions in society
• Ability to analyze music
• Improved ability to perform
• Knowledge of the music industry

Why study at CBU?
As a music student at CBU, you’ll be excited to learn some of Cape Breton’s best-known traditional musicians teach here, including popular local artists such as Kyle MacNeil of the Barra MacNeils. That means you’ll be taught by experienced instructors who are both accessible and approachable, which makes a major difference in the intricate world of music.

Our music program uniquely ties together liberal arts courses, performance classes, work placements and community learning to create a truly well-rounded experience. Join students from around the world in one of the most breathtaking locations on the planet, in harmony, as you realize your true potential in music.

Cape Breton is known for its musical traditions. As one of the most celebrated cultural regions in the country, we offer courses that introduce students to a variety of music. From local traditions to music from around the world, popular music to classical music, students learn to analyze the music they love in order to see how it works.

French is one of the most widely spoken languages in Canada after English and hence it has great professional as well as academic value. CBU offers an undergraduate level course for four years in French with excellent faculty and an exquisitely designed curriculum. Learning a language is a an obvious upper hand over other people and gives the students a cutting edge over other people willing to enter the Canadian workforce and various government degrees.

Since learning a language can be a daunting task, students are guided through this course with step by step instructions to students as well as personalized attention from the teachers. This four year course is divided into multiple sections, with each level and section dealing with various specificities of the French language. The first two years of the course deals with improvement of the listening and speaking skills. The third year of the program deals with linguistics and French literature. This year is very crucial for the students for it helps them delve into the literary aspects of the French language. By the fourth year students have the opportunity of studying francophone studies at a deeper level.

Cape Breton University has an immaculate Bachelor of Business Management program and the Supply Chain Management major degree is the new addition to the BBA program. With the SCM major course students are able to contribute to the economy of the nation and the world. SCM professionals are in high demand both in Canada as well as other countries across the world. 

This program helps with insight about the process of sourcing and its importance in the whole supply chain system. The supply chain management students’ helps students learn about the whole process of supply starting from manufacturing to the supplier and the retailer and eventually to the user. Logistics is a vital field which continues to grow by the clock; the supply chain includes 767,000 workers from a range of occupations and industries with over 35,000 job openings in the marketplace. Students can also go for a co-operative education program or an internship to get a taste of the professional world. Students are offered a 12 week co-operative placement providing him a hands on experience in the professional world.

What skills will I gain from this program?

• Develop an understanding of potential risks in global sourcing, including hidden costs of working alongside different geopolitical zones, cultural differences, time zones, currency exchange, and exposure to financial and political risks in some emerging economies.
• Learn to identify potential markets, tap into skills or resources not readily or economically available on a local level, and develop alternative collaborators to achieve goals.