Bachelor of Business Administration, Major in Marketing (Co-op or Internship Option)

at Cape Breton University Canada

The English language is central to the way billions of people work, play, think and relate to one another. The English program at CBU teaches you to become an expert user of the language, understanding the history and applications in all its linguistically splendid detail and nuance.

A big part of that nuance will come from understanding humanity’s richest literary tradition, engaging with some of the world’s most profound imaginations.

Studying English means learning to think not just critically, but curiously and courageously. It’s opening your eyes to cutting-edge ideas while also being skeptical and analytical.

Studying English means coming to understand the way our language shapes us, our societies and even our physical environment. We study how we can use language – and its texts – to understand our past, to remake ourselves and to understand the world around us.

What skills will I gain from this program?

• Deep critical interpretation skills
• Cultural literacy
• Advanced writing skills
• In-depth knowledge of literary texts and forms
• Flexible and adaptable research skills

Why study at CBU?

• Study English in a place where inspiration comes naturally. Our English faculty are active scholars with an impressive record of publications and awards. CBU faculty care deeply about inspiring their students to become engaged readers, brave writers and thoughtful citizens.
• We will be here from your first day as a student to your first day as a graduate and beyond, guiding you through the program and helping you engage with the intricacies of scholarship. We’ll be here to help you craft a brilliant writing style and hone unparalleled research skills. We’ll be here to help you sharpen your critical prose, to make your creative writing sing, and even to help you make a splash at your first academic conference.

Studying a Bachelor of Health Sciences (Public Health) at CBU offers a unique opportunity to impact quality of life for everyone around you. With the knowledge and skills learned here, you gain the ability to make a difference in a real community using modern facilities, working alongside experienced faculty.

Specifically, the public health program at CBU focuses on environmental health. This segment of public health centres on keeping people healthy in the places they live, work and play. With an eclectic community coming from more than 40 countries collaborating and studying together in an island setting, health sciences in Cape Breton is a rich area for discovery.

Our program taps into the natural resources of our region, focusing on food safety, water and air quality, communicable disease control, and occupational health and safety. We currently offer three streams of our program.

Stream One is the four-year option that a student graduating from high school, or someone without post-secondary education, could take. Stream Two is an accelerated two-year option for students with a previous science degree or a similar degree/diploma. And Stream Three is an in-career option available only to military workers seeking a degree. These military workers must be certified by the Canadian Institute of Public Health Inspectors.

What skills will I gain from this program?

• Evaluate safety hazards and mitigate risks.
• Sharpen interpersonal skills through presentations.
• Interpret and apply government legislation.

On Cape Breton Island, you’ll find the path to your successful future by discovering today’s world of psychology. With students coming to study at CBU from over 40 countries around the world, our diverse campus of thought leaders set the stage for your future success.

Psychology courses at CBU emphasize the genetic, physiological, sensory, cognitive, personality-based and social structures that mediate behaviour and mental processes. As the science that examines the structure and function of behaviour and mental processes, we’re proud to offer relevant programs for today’s world.

What skills will I gain from this program?

• Understanding of mental health
• Learn theories and history of psychology
• General research skills·
• Specific knowledge to your specialization

Why study at CBU?

• At CBU, our comprehensive curriculum focuses on understanding individual behaviour so you can apply your skills to a wide variety of opportunities in the field of psychology. Studying psychology here will provide you with the skills you need to think, be innovative and design your own experiments to answer your own questions. You will critique work, yours and others, as well as conduct and report on experiments to help build a foundation for tomorrow.
• With modern facilities and breathtaking scenery, not many places in the world can offer what Cape Breton Island can offer. Plus, with accessible and experienced faculty, CBU encourages active research alongside your professors.
• Because hard work and dedication are noticed here, students are often hired as research assistants to help professors in their duties. Here, we also believe that what we learn from psychological research can be used to understand past, current, or future events. That means the knowledge you gain at CBU can also help analyze mental health issues, and improve education, employment and relationships.
• Our Honours Psychology Program (BA, BSc, or BACS) provides advanced training in research methods, statistical analysis, as well as guaranteed one-on-one thesis supervision. This program prepares students wishing to go on to graduate school or professional programs.

Experiential Learning Opportunities

• Directed study course work
• Co-op opportunities
• Working as a research assistant

Today’s economy requires leaders who know how to interpret the data that drives our world forward. That’s why a Post-Baccalaureate Diploma in Business Analytics from Cape Breton University is so valuable in the real world. Our approachable, experienced faculty provides hands-on learning needed to build your skills, and our warm, welcoming community provides a safe learning environment.

More business leaders than ever before are looking to data and analytics for business planning and decision making. At CBU, students from around the world come to hone their skills in different technologies, applications, and processes used by real organizations. We provide insight into actual businesses based on data and statistics that are used to drive business planning.

Cape Breton University will help you develop your ability to analyze and understand the data-driven environment of our current markets. With the purpose of improving business decisions, we help students acquire the skills and experience to fill the knowledge gap big data uncovers.

What skills will I gain from this program?

• Decision-making skills
• Skills to impact any business

Experiential Learning Opportunities

• 12-week work placement
• Capstone project that reflects real-world knowledge

Nurses are at the forefront of our health care system. The Bachelor of Science, Nursing (BScN) is an incredible opportunity. It’s a program that prepares students to be eligible to practice as registered nurses in a variety of health care settings. At Cape Breton University, you arrive inspired and leave prepared with the skills you need to thrive, with lifelong knowledge, skills and ability guiding you along the way.
The nursing curriculum is an intentional blending of courses from many disciplines, integrating theory and practice to facilitate self-growth, critical inquiry and a commitment to lifelong learning. Teachers and students engage in continuous professional development. From perfecting evidence-informed practice to respond to changing patient needs, to learning modern technologies, our faculty and students work together in a supportive and dynamic learning environment.

CBU’s BScN strives for excellence in preparing our future registered nurses to be knowledgeable, compassionate and ethical professionals.
What skills will I gain from this program?

• Knowledge of nursing theories, research and evaluation.
• Acquire practice-based learning.
• Learn to promote, maintain and restore health.
• Skills to prevent illness or injury.
• Qualify to write the NCLEX-RN exam.

Why study at CBU?
The nursing program at CBU uses a concept-based curriculum, so it’s easy to find the resources you need to gain the skills you need. Our concept-based learning is an approach to education that is more student-centered and student-directed. This means you’re fully immersed in real-world studies through engaging, hands-on learning.

CBU students have access to a wide variety of nursing practice placements (hospitals, community, long-term care) within the Nova Scotia Health Authority as well as private community partners that provide the experiential learning nursing students need to bridge theory to practice.

You also have an opportunity to take part in a two-week International Experience designed to help you learn about health and nursing in another culture and engage in service-learning. Our students have travelled to Quito, Bali, and Argentina. Students have the opportunity to study for a Specialty Nursing Certificate in oncology, acute and critical care, mental health, public health or Indigenous health nursing, along with others. Additionally, qualified students can enhance their research knowledge and skills by completing an advanced major in an area of interest.

Hospitality is an important part of our Cape Breton culture. At CBU, our Bachelor of Hospitality and Tourism Management (BHTM) degree is a three-year program that combines tourism and hospitality, business education and the opportunity to augment a specialty area with elective courses. This blended approach to the program, in conjunction with two paid internships, prepares students for a position in this multifaceted industry.

From event planning and management, to service training and hands-on learning, this program provides students with the opportunity to get up close and personal. Discover how small details make every guest feel special, and how unforgettable moments are brought to life every single day. Here, the skills you learn truly impact real lives and influence real experiences.

With results-oriented courses that explore destination marketing, international travel, and event management, it’s no wonder students from more than 40 countries come to Cape Breton Island to learn what they need to succeed in the hospitality industry. Careers in tourism, hotel management, food and beverage, and much more are easy to envision when you spend time living and learning in one of Canada’s most popular tourist destinations.

An overlooked factor behind most of the world’s major projects and industries is the ability to time and control how technology is applied in a dynamic setting. At CBU, you can study a technologically advanced approach to electronics and controls. Electronics and controls at CBU focuses on electrical engineering, analog and digital design, microelectronics and industrial systems.

Instrumentation, electronics and controls courses combine theoretical principles with hands-on experience and technical expertise related to electronics, instrumentation and microprocessor control. Aspects unique to electrical technology are emphasized, including topics such as analog/digital design, industrial instrumentation, control and microelectronics.

What skills will I gain from this program?

• Electronics and instrumentation.
• Exposure to industrial applications, drawings and standards.
• Programming using assembly, MATLAB, VHLD, and PLC languages.
• Methods of design.
• Electrical troubleshooting.

The Bachelor of Technology in Chemical is a program with three or four year options. Combining theoretical principles with technical expertise, this degree takes an applied approach to not only chemical processes, but instrumentation and sample analyses. With great relevance to other fields of study such as engineering and nanotechnology, medicine and dentistry, food sciences and environmental sciences, the Chemical Engineering Technology programs provide a gateway into many interesting and opportunity-filled careers.

Students have great opportunities for hands-on research with state-of-the-art equipment, including a 400 MHz NMR spectrometer, FT-IR, FT-Raman, UV/Vis spectrometers, UPLC-MSMS/PAD, HPLC, GC-FID, GC-MS, atomic absorption spectrometer and a 28 core Linux cluster.

There’s something special about learning French in Cape Breton. From the impact on local business, to the influence on Canadian culture, one of the two official languages of Canada is taught by dedicated professors, and opens doors to a variety of career choices in education, foreign services, community services and translation, as well as in provincial and federal positions of responsibility.

French is spoken on every continent by millions of people, and is a major asset in business, institutional, professional and day-to-day communications. That’s why our French minor or concentration offers language courses from basic to advanced levels, as well as courses in French literature, culture and linguistics.

Why study at CBU?
At CBU, French courses are designed to help you develop the critical skills needed to understand the language at its core. The goal is to enable students to become familiar with the cultural and linguistic diversity within and beyond the Francophone world.

With students from more than 40 countries at CBU, our dynamic learning environment introduces students to an innovative curriculum that blends teaching and research in language, literature and culture.

Here, we know the study of French language comes in stages. That’s why French courses at CBU compensate for different levels among students, with steps taken to implement individualized instruction. Our dedicated and active faculty is made up of professors whose active research programs keep the French courses competitive and up-to-date, so you’re prepared to apply your skills wherever they are needed after graduation.

• All new students are evaluated to assist them in selecting the appropriate course.
• In the first two years, courses are designed to improve listening, speaking, reading and writing skills.
• In the third year, advanced students enroll in courses that deepen their mastery of the French language and further develop their knowledge of French and Francophone literatures and cultures in Canada and around the world.
• Third-year students also have the unique opportunity to take a wide range of courses in French linguistics that enhance their knowledge of the French language structure and usages, as well as aspects such as language contact, language variation, language pedagogy, language policies, etc., in Canada and other French-speaking countries.

What skills will I gain from this program?

• Mastery of spoken and written French for a wide range of purposes.
• Development of critical, creative and communicative skills, enabling students to better understand and interact with the world around them.
• Knowledge of French-Canadian literatures and cultures.
• Exploration of France and the Francophone world (i.e. Francophone Africa, Francophone Europe, the Caribbean, etc.) through literature, linguistics and cinema.

On Cape Breton Island, you’ll find the path to your successful future by discovering today’s world of psychology. With students coming to study at CBU from over 40 countries around the world, our diverse campus of thought leaders set the stage for your future success.

Psychology courses at CBU emphasize the genetic, physiological, sensory, cognitive, personality-based and social structures that mediate behaviour and mental processes. As the science that examines the structure and function of behaviour and mental processes, we’re proud to offer relevant programs for today’s world.

What skills will I gain from this program?

• Understanding of mental health
• Learn theories and history of psychology
• General research skills·
• Specific knowledge to your specialization

Why study at CBU?

• At CBU, our comprehensive curriculum focuses on understanding individual behaviour so you can apply your skills to a wide variety of opportunities in the field of psychology. Studying psychology here will provide you with the skills you need to think, be innovative and design your own experiments to answer your own questions. You will critique work, yours and others, as well as conduct and report on experiments to help build a foundation for tomorrow.
• With modern facilities and breathtaking scenery, not many places in the world can offer what Cape Breton Island can offer. Plus, with accessible and experienced faculty, CBU encourages active research alongside your professors.
• Because hard work and dedication are noticed here, students are often hired as research assistants to help professors in their duties. Here, we also believe that what we learn from psychological research can be used to understand past, current, or future events. That means the knowledge you gain at CBU can also help analyze mental health issues, and improve education, employment and relationships.
• Our Honours Psychology Program (BA, BSc, or BACS) provides advanced training in research methods, statistical analysis, as well as guaranteed one-on-one thesis supervision. This program prepares students wishing to go on to graduate school or professional programs.

Experiential Learning Opportunities

• Directed study course work
• Co-op opportunities
• Working as a research assistant