Graduate Certificate in Lifestyle Media

at Centennial College - Story Arts Centre Campus Canada

In Centennial College's three-year Journalism program, you gain the skills you need to navigate and succeed in a changing industry. By going from the classroom to the newsroom, you come to understand the multifaceted and fast-paced journalism industry, which focuses on interesting people, places and things.

In this advanced diploma program you:

• Cover a variety of topics while developing the critical foundation skills you need for the industry.
• Apply your newsroom skills to an award-winning community newspaper, a news website and radio-television news, all of which makes you versatile and industry-ready as soon as you graduate.
• Develop new multiplatform skills for the evolving world of news reporting.
• From covering breaking news to exploring human interest stories, as a journalist you will be responsible for reporting events, interviewing newsmakers and examining the issues of our times.

Please note: This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements. 

Program Highlights

• You experience one-on-one interaction with faculty members in an ultra-modern, professional newsroom.
• The Story Arts Centre campus, where the Journalism program is facilitated, offers you access to publishing, broadcast and Internet facilities.
• Hands-on, real-world experience is available through award-winning community media, including the East York Observer newspaper, Freshly Pressed magazine, the Toronto Observer news website, radio and television newscasts available online.
• With a stellar faculty, whose combined credits include NBC News, CBC News, CTV News, OMNI, The Toronto Star, Toronto Sun, National Post, Globe and Mail and more, your journalism training is relevant, demanding and highly effective.
• You connect with excellent faculty, mentors and guest speakers and get to partake in exclusive field trips.
• Through the field trips and your field placement, you have the opportunity to make exclusive news media connections.

Game Development & Design is a three-year advanced diploma program that aims to develop expert game designers who are able to create and develop their own titles. The program prepares students to become both technically literate and able to advance the conceptual and cultural potential of games.

The program concentrates on the practical applications of the game production process from the artistic, managerial, and technical sides. Students will be introduced to 2D and 3D design processes, foundations of computer programming, as well as how to communicate effectively with teams of artists and programmers to design, prototype and iterate their own fully playable 2D and 3D games. Students will also learn the professional and personal skills needed for success in the industry.

The Bachelor of Public Relations Management, Honours program at Centennial College's Story Arts Centre is a unique, first-of-its-kind offering in Canada that combines public relations and business studies. In four years, this program will prepare you for an exciting career in public relations (PR), social media and corporate communications.

The Bachelor of Public Relations Management, Honours program, offered by the School of Communications, Media, Arts and Design in collaboration with the School of Business, will balance the theory, principles and application of PR with a solid foundation in business principles through ten core business courses.

During your time in the program, you'll complete real-world projects that will allow you to apply your newly-acquired knowledge. From writing media releases to planning events, you'll engage in practical scenarios that will ground the core classroom concepts of this four-year degree.

To prepare you for a variety of careers, the Bachelor of Public Relations Management courses will include a strong focus on:

• Writing
• Social and digital media
• Research and communications planning
• Strategic communications
• Corporate communications

The Publishing - Book, Magazine and Electronic program is one of the most prestigious programs of its kind in Canada. Through hands-on education, it will prepare you for employment in a wide variety of areas in the publishing industry.

Established in 1974, this unique and award-winning publishing graduate certificate program has earned several accolades for academic excellence and for the career success of its graduates.

In this School of Communications, Media, Arts and Design program, you'll learn to:

• Be an integral part of the team that helps to shape the evolution of Canada's cultural and literary landscape;
• Publish e-books;
• Help build the careers of the next generation of writers in the publishing industry;
• Take part in publishing the bi-yearly On the Danforth magazine.

Your experience in the Publishing program will be rounded out by an industry field placement at a book or magazine publisher in Toronto. During this time, you'll acquire critical working experience, industry knowledge and professional relationships as you initiate your new career.

A career in book, magazine or online publishing promises a world of innovation, stories and culture that integrates your creative, marketing and business skills.

Program Highlights

• The accelerated two-semester format will cover all facets of the publishing process, including e-books and online magazines.
• You'll complete a six-week field placement in the industry.
• The graduate certificate you'll earn reflects a high standard of learning.

Arts Education and Community Engagement is a two-semester Graduate Certificate program designed to ladder students into careers in arts education and community arts.

Students will learn how to design arts educational programming that is pedagogically sound and that meets the needs of diverse communities.  Students will apply best practices of community arts work and will be trained to facilitate arts-based social justice initiatives. Students will also learn about a variety of careers in arts education and community development through research, mentorship, and field placements.  Graduates of this program will be equipped to manage a professional career in arts and learning, and to incorporate community-engaged arts work into their existing creative practice. 

By modelling innovative pedagogy, this program teaches students to innovate for themselves. By partnering with leading arts organizations, this program facilitates connections and opportunities within the sector. By emphasizing global citizenship, social justice, and cultural competency, this program helps students locate these concerns at the heart of their creative and educational practice.

Program Highlights:-

• Learn to plan and implement arts education and community programming that responds to the needs of a group of learners, in multiple settings, and in collaboration with other artists or organizations.
• Participate in a seven-week field placement where you will directly support the programming of a partnering organization or artist in a supervised community environment.
• Attend classes close to downtown near the creative, cultural heart of Toronto at our Story Arts Centre campus and in the Performing Arts Commons at Daniels Spectrum.
• Opportunities to collaborate with the other students in photography, film and television, music, art, theatre and dance programs at the Story Arts Centre
• Unique opportunity to network, learn and work with industry professionals

Centennial College's Sports Journalism program is a unique graduate certificate offering that will prepare you for a career in the ever-changing world of sports media. During your time in this Toronto sports journalism program, you'll learn the best practices for the field in a diverse and gender-inclusive environment with peers just as dedicated to and as passionate about sports.

From covering local athletes and professionals to telling the stories behind the games, players and fans, you'll develop specialized talents in:

• Sports writing (print, TV, radio, online, social media)
• Broadcast (producing, on-air performance, chase and field producing, radio hosting, updates)
• Digital (using editorial publishing tools, blogging, video, audio, Storify, etc.)
• Social media (Twitter, Facebook, Pinterest, etc.)
• News journalism that meets the changing needs of sports coverage (courts, police, etc.)
• Advanced interviewing techniques
• Sports beat journalism
• Print and online imaging
• Hosting in-studio and in the field
• Newspaper and online layout

You'll also have the opportunity to participate in the program's annual trip to baseball spring training, where you'll be able to apply skills and build confidence. Meanwhile, an industry field placement in a sports media organization in Canada or around the world will complement your training.

The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in the advertising industry.

This Advertising Graduate Certificate program takes place at the Story Arts Centre in Toronto and blends Centennial College's experience in digital media with our strengths in business and marketing. The program focuses on helping you create engaging digital experiences built on solid creative strategy. You become immersed in the digital field and learn how to develop breakthrough creative advertising campaigns.

Through your courses, you acquire the necessary skills in creative strategy, writing, developing creative concepts, art direction, collaboration, presentation and entrepreneurialism. During a field placement, which is part of the second semester, Creative and Digital Strategy students take part in team assignments, working in a collaborative environment in the real world.

You’ll also learn new technologies and platforms that keep you informed about recent innovations in the digital creative field.

The program focuses on five key areas:

• Creative strategy, to ensure advertising meets clients' business objectives.
• Digital storytelling, to build on the power of storytelling in developing impactful creative advertising.
• Brand engagement, to create strong connections with consumers.
• Entrepreneurship, to foster key business skills that encourage innovation and risk-taking.
• Emerging platforms, to ensure you are up-to-date on the latest in digital technology impacting the advertising industry.

In this program, you:

• Gain an understanding of the digital creation process from a creative director's point of view.
• Learn how to craft a creative digital strategy that delivers results.
• Develop a strong portfolio and case studies for prospective employers.
• Enhance presentation skills to help sell ideas.
• Understand the impact of technology on creative development.
• Foster digital storytelling skills to bring brands to life online.
• Analyze and solve business and marketing challenges for clients by applying innovative creative and digital techniques.
• Complement in-class education with a field placement that will provide the opportunity to work in the industry and hone your skills.

Please note:- This program requires you to have and use a mobile computing device (i.e. laptop, tablet) that meets or exceeds the recommended hardware requirements. 

Program Highlights

• This Creative and Digital Strategy program gives you the opportunity to turn a degree or diploma into an exciting career in a growing field in the advertising industry.
• You learn how to create digitally-centric creative portfolio pieces using current industry design and writing standards.
• Faculty members have extensive industry experience and can help you connect to the industry by tapping into their personal networks.
• The program is offered at the Story Arts Centre, which is about 15 minutes from most advertising and digital marketing agencies in Toronto.
• At the Story Arts Centre, there are numerous opportunities to collaborate with students in a range of other marketing and communications-focused programs to enhance the learning experience.

The Product Design and Development program is the only one of its kind in Canada and provides you with the unique understanding to develop high-tech, ecological and socially responsible products from concept, to design, to production.

Combining the strengths of Centennial College's School of Communications, Media, Arts and Design and the School of Engineering Technology and Applied Science, this innovative product design and development program's courses bring together hands-on learning in product and industrial design, and product development with product lifecycle management (PLM). Through interdisciplinary, collaborative group projects, you develop creative design problem-solving abilities and innovative strategies by applying all stages of the visual design process.

You acquire a wide range of skills in this advanced diploma program, including idea generation, creative problem solving, drawing, model-making, the creative design process, 3D CAD advanced computer modelling, rapid prototyping, product development (CAE analysis, reverse engineering technology, materials selection, quality testing, product costing and optimization), product lifecycle management and cross-platform multimedia communications. You also develop a strong sense of the functional and aesthetic principles of design, as well as a solid understanding of the technical and business aspects of product development.

Centennial's Product Design and Development program meets the growing need for graduates with a strategic vision of interdisciplinary product design and an understanding of all stages of the product lifecycle, who are ready to work in a variety of exciting careers related to consumer product development, electronics, furniture, transportation and more.

Please note: This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements. 

Program Highlights

• During your time in the program, you study and work in classrooms and labs that are equipped with the latest tools and industry-standard software.
• The program provides a practical, hands-on and entrepreneurial approach that prepares you for a sustainable career.
• Opportunities exist to collaborate with students in other programs at the Story Arts Centre. This is a unique opportunity to network, learn and work with industry professionals.
• Opportunity to work with ACCEL, Centennial’s in-house business incubator, to bring your ideas to market.
• Gain industry experience through STORYWORKS, a course that provides the opportunity to work with real-world clients of all kinds.

Centennial College’s Museum and Cultural Management program offers an applied, learner-centred curriculum to help you develop the skill set needed to manage the programs and resources that preserve and publicly present the cultural and natural heritage of our civilization.

Courses in this Graduate Certificate program cover industry-based subjects, museum administration topics and in-depth explorations of contemporary issues and cases in Canada and abroad. Core theory is applied to current workplace realities. Assignments, lessons and student placements are linked to the vast network of museums in Ontario and Canada.

The Museum and Cultural Management program has fostered numerous partnerships with local, provincial and national institutions. Professionals from the field act as advisors, guest lecturers and field placement supervisors. Through our network, we will help you find the ideal field placement setting for your career development.

Not-for-profit museums, art galleries, science centres, aquaria, archives, sports halls-of-fame, artist-run centres, zoos and heritage sites attract more than 59 million visitors annually. A further 60 million people visit Canada’s historic sites and natural parks each year. Upon graduation, you will be prepared to work in this industry, at one of the 2,500 museums and related institutions in Canada or abroad.

Please note: This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements. For more information, please visit Mobile Learning Programs.

Program Highlights

• You learn from professionals who have current knowledge of the industry.
• Training is complemented by a 7-week full-time field placement 
• The Story Arts Centre, located close to downtown Toronto, provides opportunities to collaborate with students in photography, broadcasting, music, art and theatre programs.
• The Museum and Cultural Management program's practical, hands-on and entrepreneurial approach prepares you for sustainable heritage sector-related careers directly upon graduation.

Film and Television – Business is a unique program offered by the School of Communication, Media, Arts and Design that will prepare you to take on the business aspects of the television and film production industry. Today's film and television producers need more than just good ideas and a crew to get their projects off the ground. They need people with the skills to handle the financing, management, legal, distribution and business affairs. That's where you'll come in.

The two-semester – Television and Film - Business graduate certificate program will emphasize the importance of an entrepreneurial spirit and a global outlook. You'll explore the industry's legal, financial and regulatory frameworks and develop skills necessary for producing in the current Canadian and international market. To round out your training, you'll complete a field placement that will allow you to gain experience in the industry prior to graduation.

This program is unique in Canada, and it will:

• Combine knowledge of the film and television industry with the principles and practices of accounting and business;
• Focus on developing strategies and plans for various business aspects of the film and television industry (e.g., project financing, program sales and marketing plans, and business plans for launching and operating an independent production company);
• Integrate knowledge of the global marketplace, distribution models and additional revenue sources;
• Provide opportunities to learn production techniques — in both crew and leadership positions — through the various stages of pre-production, production and post-production.