Graduate Certificate in Business Development and Sales

at Conestoga College - Doon Campus Canada

Graduates of the Public Relations - Integrated Communications program will deal with the needs of organizations todevelop and execute integrated communication plans that inform, motivate, and gain support from the public and contribute to organizational communications objectives. This integrated communication process relies on researching public behaviour and developing targeted strategies from a variety of disciplines into a cohesive plan. Strategy is followed by the writing and designing of professional digital, print and graphic communications tactics. Students will conduct research with an emphasis on analysis and assess the implications of public relations, marketing, advertising, social media, direct marketing and branding. The final semester includes an individual client-based capstone project that links learning with real-world application. The importance of business ethics; leadership; professional relationships and development; and professional societies in the broad communications field will be emphasized throughout the program. The optional co-op stream includes one co-op work term.

Conestoga's Bachelor of Public Relations degree was the first to be approved in Ontario and the fourth of its kind in Canada. Public relations is the management of communication between an organization and its public. Public relations specialists work in employee communication, media relations, investor relations, marketing communication and other specialized communication functions. This profession demands strong communication skills, diplomacy, strategic thinking and the ability to understand complex issues, and Conestoga's Bachelor of Public Relations degree responds with a case-based approach. The goal is to provide graduates with the critical thinking skills and the practical experience required to manage reputations, responses, and relationships on behalf of their organization.We offer students the opportunity to combine their learning with paid co-op terms to allow students to apply theory to public relations practice. Courses in public relations management, global public relations, business and project management, and the ethics and philosophy of public relations offer unique perspectives.Students will be encouraged to join one of several professional organizations during their degree program. Professional development, networking, and volunteerism are of tremendous benefit to the public relations graduate throughout their career.

This one-year certificate program is designed for students who wish to acquire a general education in the arts and sciences while having the flexibility to explore further educational options within the college or pursuing a degree at a local university. Students will acquire knowledge and skills in communication, critical thinking and research, while exploring contemporary issues in today's global society. Students will select and explore a topic of interest through the construction of a research project, paper, and portfolio that culminates in a presentation to an audience. During this program, students will participate in a course that will enable them to discover career opportunities. In the second semester, students will consult with their program coordinator to select from a variety of post-secondary courses in disciplines of their choice. The program is designed to allow students to explore options that meet future academic goals either through selecting courses in a major discipline or courses eligible for credit transfer to local university partners (courses are subject to availability). After successful completion of this program, students may wish to transfer to the Two-year General Arts and Science Diploma program, apply to programs within Conestoga College, or pursue further education at other institutions.

Accelerate your career by learning best practices, tools, techniques and cutting-edge technologies to be a successful Business Analyst in today's data-driven digital economy. The role of the business analyst is evolving from just gathering requirements to one helping align and drive organizational strategy. In this Ontario College Graduate Certificate program, you will discover how to enable change in an organization by articulating needs and recommending solutions that deliver value to stakeholders. You will develop the ability to write detailed requirements for system changes and enhancements and ensure system changes are well tested by developing test cases and managing defect resolution along with coordinating user acceptance testing. A solid grasp of the end-to-end process of making effective decisions with data will give you an edge to facilitate enhanced decision making. In addition, you will learn leading industry software to build a solid skills portfolio in data modelling, emerging technologies, project management, and change and risk management.

In an increasingly complex working environment, the services of a competent human resources professional are highly valued. Thriving organizations employ these practitioners to manage their most important resource: the people who make things happen. The optional co-op stream includes one co-op work term.

Courses in this program are based on the Human Resource Professionals Association (HRPA) competency framework and meet the academic requirements for the HRPA designation.

Applying to the Co-op Stream:

• All applicants apply to the non co-op program. Students will be informed of the application deadline and process to apply for the Co-op Stream. Labour market conditions determine co-op seats in optional co-op programs. Every student who meets academic eligibility requirements may not be admitted to the co-op stream.
• To be considered for admission to the co-op stream, students are required to achieve a minimum overall 85% session weighted average with no dropped or failed courses during the term that occurs two terms prior to the co-op work term.

Co-op Information:

• Co-op programs add value to your education. Earn while you apply what you learn in a real workplace environment. See the Co-op webpages for more details.
• The College cannot guarantee co-op employment. All co-op students are required to conduct an independent co-op job search in addition to the supports and services provided by the Department of Co-op Education.
• Students are responsible for their own transportation and associated costs in order to complete work term requirements. Work locations may not always be readily accessible by public transportation.

This program is intended for students who wish to develop a basic level of competence in business. Students will study the principles of business organization, accounting, marketing, operations management, and business communications. Completion of the program will assist students to confirm their intentions and to define the business discipline they wish to study should they choose to continue with one of Conestoga's business or business administration programs. 

Upon completion of the program students will be able to transfer directly into the second semester of Business diploma programs: Business, Business Administration Management, Accounting and Supply Chain and Operations Management. Alternatively, students will receive up to 7 transfer credits towards other Business diploma programs. Students who achieve over 75% in their first semester can apply for an early transfer to Level 1 of Business or a Business Administration program should they choose to.

To be successful in business today, you need to be proactive, forward thinking, and able to anticipate outcomes and behaviours based upon the data you collect. Predictive analytics is an area of statistics that deals with extracting information from data and using it to predict trends and behaviour patterns. If you have a background in computer science, computer programming, mathematics, or statistics and enjoy working with statistical data, then this could be the program for you. In this Ontario College Graduate Certificate in Predictive Analytics, you will learn about statistical applications for data analysis, data modeling practices, and big data analytical techniques. Through individual and group activities and case studies, you will use predictive modeling and analytical techniques to bring together the management, information technology, and business modeling processes in order to make predictions about future trends. Businesses and industries can use the patterns found in the data to identify risks and opportunities for future decisions and effectively interpret data for their benefit.

This program is designed to give students the skills and knowledge needed to effectively create, install and maintain functional renewable energy systems. Students are introduced to the different sectors of the renewable energy field. Both theoretical and practical applications in solar power, wind, solar thermal technologies and other forms of alternative energies will be explored.

This two-year diploma program is designed for students who wish to acquire a general education in the arts and sciences while having the flexibility to explore further educational options within the college or to pursue a degree at a local university. Students will acquire skills in communication, critical thinking and research, while exploring contemporary issues in today's global society. Students will explore a topic of interest through the construction of a research project, paper, and portfolio that culminates in a presentation to an expert audience. During this program, students will participate in a course that will enable them to discover career opportunities.

In the second semester students will consult with their program coordinator to select from a variety of post-secondary courses in disciplines of their choice. The program is constructed to allow students to explore options that meet future academic goals either through selecting courses in a major discipline or courses eligible for credit transfer at the University of Waterloo (courses are subject to availability). After successful completion of this program, students may wish to apply to programs within Conestoga College or pursue further education at other institutions.

Whether you are interested in following in the footsteps of your favorite radio host or in becoming the newest podcast star, the Broadcast-Radio diploma program will provide you with the hands-on experience you require. You will learn from industry professionals and have access to state-of-the-art digital audio studios, providing you the opportunity to learn on equipment and software currently used in your field. You will hone your on-air skills taking shifts at our streaming station Q2 or our radio station 88.3 CJIQ FM, one of the largest campus radio stations in the country. As a radio student, you will become fully immersed in the operation of the stations and their online presence. Specific attention within the program is paid to on-air performance, announcing, audio production, creative writing, research and interviewing, news presentation, sales, marketing, promotions and podcasting, as well as social media and digital content production for multiple platforms. A field placement provides an opportunity for you to work alongside industry professionals and make valuable contacts.