Graduate Certificate in Digital Marketing and Marketing Analytics

at Confederation College of Applied Arts and Technology Canada

This program is ideal for business-minded students who are not quite sure what area of business they want to study in. You will have the opportunity to learn all aspects of business with courses such as computer applications and business communications, as well as introductory courses in accounting, human resources and marketing.

Top Highlights

• One-year program allows you to enter the workforce faster
• Touches upon all areas of business to help you find your niche
• Provides the pathway to our two-year diploma programs in Marketing, Human Resources or Accounting
• Learn skills for an administration career as well

A career with measurable results! Marketing provides you with so many career choices, from working in product and services industries and not-for-profits to creating your own business enterprise. If you like to think outside the box, are people-oriented, enjoy planning and strategizing and are results-driven, a career in marketing could be for you.

Confederation College’s Business Administration - Marketing three-year diploma program expands on your existing knowledge from our two-year Business - Marketing program. In the third year, you will take advanced courses in digital marketing, social media and retail management, as well as have the opportunity to fully plan and execute a fundraising event. Your last semester will be dedicated to a work placement so that you get real-world experience, giving you an even bigger advantage in the job market.

Highlights

• Provides more job opportunities and career advancement opportunities than two-year program
• Four-month work placement in the final semester
• Continue building your studies for your advanced credit towards the Registered Professional Marketer (RPM) designation with the Canadian Institute of Marketing
• Continue on to a university degree through articulation agreements

If you are currently working in industry and would like to pursue your diploma, contact us for information on credits that you may be eligible to receive by participating in Prior Learning Assessment and Recognition (PLAR).

In this two year, graduate certificate program, students develop marketable technical, business management, and interpersonal skills, all of which respond to the pressing ICT needs of businesses in all sectors of Canada’s economy.  Students hone their technical skills, creating commercial applications and ICT solutions for SMEs (small and medium size enterprises).  At the same time, they gain training in Canadian workplace business practices, entrepreneurship, and interpersonal dynamics.  Combined, these help internationally trained graduates obtain employment that is commensurate with their skills and qualifications.

The program enables students to become proficient in the practices and techniques used in modern ICT infrastructures. Students learn how to develop and implement practical solutions to solve typical ICT problems and challenges faced by smaller companies & businesses.  Instructional methodology integrates theory with real-life simulations and hands-on applications.  Students apply their acquired knowledge and skills to industry-based cases, simulations and projects, working on both individual and several collaborative team projects.

Students also advance their problem solving, presentation and critical thinking skills throughout the period of study.  They then bring all this training together in a capstone project in the final semester, where they manage and complete a technical project in collaboration with industry.

Upon graduation students are prepared to use a combination of technical, business, and soft/interpersonal skills to help small and medium sized enterprises achieve success within the digital economy. 

From small businesses to large corporations, globalization has profoundly affected how business works. Customers, competitors and suppliers now come from around the world, and this has created demand for people with an understanding of the global business environment and the skills to do business internationally.

Are you ready to join the new world of business? Whether you are a recent college or university graduate looking to begin a career in international business, an experienced professional seeking to upgrade your business credentials, or a budding entrepreneur wanting to take your business to the next level, Confederation College’s International Business Management program will equip you with the knowledge and skills needed to succeed in today’s global marketplace.

Recreation is important for everyone as a way to relax and keep balance in their lives. But for some with physical, cognitive, emotional and/or social limitations, recreation therapy is also a way to connect and participate with others. You can learn how to help!

Confederation College’s Recreation Therapy program will give you the skills and knowledge you’ll need to plan, implement and evaluate a wide range of leisure services for children, adolescents and adults who experience barriers to a healthy leisure lifestyle. You will learn how to work with individuals and groups of all ages to assess their needs and interests so you can encourage independent and personally fulfilling leisure lifestyles. Coursework includes therapeutic recreation, developmental psychology, program and event planning, communications for community services, administrative practices, physical activity leadership and recreation facilities.

Top Highlights

• 450 hours of field placement enhance in-class learning by providing hands-on experience
• Students receive a free membership with Therapeutic Recreation Ontario (TRO). Graduates will be able to join TRO, a professional organization designed to support members of this growing field
• Program is offered as an accelerated program for those with a designated diploma or degree.

Confederation College’s Dental Assisting (Levels I and II) certificate program will provide you with the knowledge and hands-on practical skills you need to work in a dental office. As a dental assistant, you’ll become a vital member of the oral health team who works in a collaborative, professional and ethical manner. The one-year certificate program prepares you for a variety of related tasks such as clinical chair-side assistant; laboratory, radiography, and/ or administration; and health education and promotion. Courses cover many topics such as microbiology, dental radiography theory, orofacial anatomy, dental materials, dental office procedures and medical interventions.

Top Highlights

• Program covers all aspects of dental assisting so you are prepared for employment immediately following graduation
• Get on-the-job experience through placements so you can practice your skills in real-world situations
• Graduates are eligible to write the National Dental Assistants Board Exam (NDAEB) and successful completion allows them to practice anywhere in Canada
• Program is fully accredited by the Commission on Dental Accreditation of Canada (CDAC)

Confederation College’s Recreation Therapy program will give you the skills and knowledge you’ll need to plan, implement and evaluate a wide range of leisure services for children, adolescents and adults who experience barriers to a healthy leisure lifestyle. You will learn how to work with individuals and groups of all ages to assess their needs and interests so you can encourage independent and personally fulfilling leisure lifestyles. Coursework includes therapeutic recreation, developmental psychology, program and event planning, communications for community services, administrative practices, physical activity leadership and recreation facilities.

Top Highlights

• 450 hours of field placement enhance in-class learning by providing hands-on experience
• Students receive a free membership with Therapeutic Recreation Ontario (TRO). Graduates will be able to join TRO, a professional organization designed to support members of this growing field
• Program is offered as an accelerated program for those with a designated diploma or degree.

In this two year, graduate certificate program, students hone their marketing, communication and analytical skills, to build a brand, attract customers and communicate effectively in a digital marketing environment. At the same time, they gain training in workplace business practices, communications, and interpersonal dynamics. Combined, these help business graduates obtain employment that is commensurate with their interest in marketing, their business skills and their qualifications.

The program enables students to become proficient in the practices and techniques used in modern marketing environments. Students learn how to combine traditional marketing and communication practices with digital marketing applications to insure a successful marketing campaign or strategy.

Program courses are designed to respond to the growing demand for graduates who not only have a background in business and/or traditional marketing, but who also understand the digital arena and have some technical skills in this area. The program will therefore enhance the employability of business graduates, enhancing their undergraduate training with more specialized marketing skills (which are in high demand).

Students will integrate and apply the skills and knowledge acquired in the program during a capstone project in their final semester.

Our networked world is becoming more connected all the time. Not just the Internet – HVAC systems, manufacturing robots, industrial processes and a thousand other systems rely on electronic components to keep them operating and talking to each other.

But it still takes a person to install and maintain the hardware and software needed to keep it all running smoothly. Could that person be you?

Confederation College’s Electronics Engineering Technician – Computers two-year diploma program will give you the foundation you need to find a job in this growing field. You’ll learn about electronics and computer fundamentals, applied mathematics, telecommunications, networks, automation control systems and computer software.

Top Highlights

• Learn how to install, interconnect, configure, implement, and troubleshoot network systems
• Work with hardware wiring centres, routers, voice network hardware
• Two optional Co-ops give you a work experience in the field
• Subsidized education program available
• Option to transfer to the Electrical Engineering Technology program at the beginning of Year 2

Confederation College’s two-year Aviation Technician – Aircraft Maintenance Co-op diploma program teaches you everything you need to know to prepare for the Transport Canada Aircraft Maintenance Engineer (AME) license. Get the hands-on experience you need to maintain, repair and troubleshoot complex aircraft systems. Topics include aircraft construction and science, electrical and electronics, airframe systems and inspection, rotary wing (helicopter) maintenance and structural repair.

Top Highlights

• Designed and developed in consultation with aircraft industry and Transport Canada
• Hands-on learning with real equipment and a co-op work placement between 1st and 2nd year.
• Receive 18-months’ credit towards experience requirements for an Aircraft Maintenance Engineer’s Category “M” license (with 95% attendance record)
• Receive your WHMIS certificate, Human Factors certificate and Aeronautical Restricted Radio Operator license upon successful completion of those areas