Graduate Certificate in Marketing Management

at Georgian College - Barrie Campus Canada

In this program, students gain advanced skills in the use of environmental sampling, monitoring and testing equipment; data analysis; and information technology tools. They become familiar with applying the principles of ecosystem-based management for sustainability and develop the ability to manage environmental projects from planning through to implementation and maintenance. Through applied knowledge of health, safety and environmental requirements, students contribute to risk assessment and environmental systems management. Students are provided an opportunity to apply their skills through partnerships in the community and stresses the need for designing and implementing systems to prevent, control and clean-up environmental contamination.

Accreditation:
This program is accredited by the Canadian Association for Co-operative Education (CAFCE).
This accreditation represents the highest standard of achievement for co-operative education programs in Canada, and recognizes Georgian's commitment to quality in co-op education.

This program is intended for students who wish to develop a strong educational and experiential base in business. Students acquire skills in acquisitions analysis, market research, selling, networking, financial analysis and planning, various computer applications and systems, social entrepreneurship development, human resource planning and management. Students also develop skills to integrate the whole area of business principles and practices in order to successfully operate and manage a business.

This program is particularly appropriate for students whose goal is to enter a family business, start their own business, or enter employment in a small business. One of the key experiential outcomes is the research, development and presentation of a complete business plan for a new enterprise.

In this program,students experience a unique blend of health care and business management. Through theory and practical experience in labs/clinics, students learn to competently dispense eyeglasses, contact lenses and sub-normal vision devices, and learn about basic refraction. Students gain  a strong foundation of ocular sciences in optics and anatomy,  and are provided the expertise necessary to layout and edge lenses for frame insertion, as well as repair, customize and modify eyewear to the patient/clients' needs. Emphasis is also placed on professional services. Through critical thinking, problem solving, and entrepreneurial skills, students learn to  how to establish and operate a small business, how to use effective sales techniques, and enhance communication and interpersonal skills in order to be successful in the optical retail environment.

Upon successful completion of the academic and co-operative education semesters, students are eligible to write the national registration examinations which allow them, if successful, to practice in Canada as a Registered Optician.

In this program, students gain the knowledge, skills, and attitudes they need to become marketing professionals who can effectively manage a range of tasks and functions within business-to-business (B2B) and business-to-consumer (B2C), not-for-profit, and government organizations. Using a broad range of analytical and creative approaches, students gain a wide understanding of marketing management fundamentals as they focus on concepts related to advertising, promotion, public relations, marketing research and data analytics, online/digital marketing, and international marketing management. As a result, students gain valuable insight into all aspects of marketing from an online, local, and international perspective.

Program Highlights
The graduate has reliably demonstrated the ability to:

• Formulate a marketing plan that will meet the needs or goals of a business or organization;
• Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target;
• Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs;
• Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets;
• Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization;
• Evaluate the viability of a concept, product, good and/or service in a local, national or international market;
• Conduct market research to provide information needed to make marketing decisions;
• Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats;
• Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client;
• Develop strategies with clients, customers, and consumers and others to grow and maintain relationships;
• Develop learning and development strategies and plans to enhance professional growth in the field;
• Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment and self-employment initiatives;
• Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization;
• Apply the principles of business ethics and corporate social responsibility to business decisions;
• Employ the management techniques of planning, organizing, directing, and controlling of marketing functions and activities in response to the business needs of the organization.

In this program, students engage in interdisciplinary problem-solving, combining visual sensitivity with skill and knowledge in the areas of communications, technology, and business. Students learn to structure visual information to aid communication in both print and web-based formats, and employ these skills in the creation of advertising, editorial, branding, and information design.

In this program, students prepare  for careers as Denturists. Students  develop knowledge, skills and attitudes consistent with their scope of practice, in particular assisting clients in attaining and maintaining oral health. Students gain knowledge and train specifically in clinical and laboratory aspects related to their field, including complete, partial and immediate dentures, and dentures over implants. Students use a problem-solving framework, basing all decisions, judgments and interventions on current research and theory. Students are prepared for the legal and ethical responsibilities of a Denturist with an understanding of business practices related to self-employment. 

Additional program specific fee information for Denturism

The Acupuncture diploma program provides students with the knowledge and skills necessary to meet the entry-level standards of practice set by the College of Traditional Chinese Medicine Practitioners and Acupuncturists of Ontario  (CTCMPAO). This program provides in-depth theoretical and clinical components of Acupuncture. Students benefit from expert clinical training that combines integrative healthcare models with Traditional Chinese Medicine, providing graduates with the necessary skills to practice as a regulated healthcare professional.

Students in this program prepare to work with engineers and construction project managers as part of a team constructing roads, bridges, sewers, water mains, and other infrastructure. Students determine data for cost estimation, perform materials testing, and assist in the administration of projects in the field. Teamwork and project-based learning are emphasized.

This program is common with the first four semesters of the Civil Engineering Technology program, and graduates may choose to continue into the third year of that program.

In this program, students are introduced to the various functional aspects of business in general, and accounting in particular. Graduates are proficient in computer, communication, and mathematical skills and employ advanced management and financial management techniques to support accounting activities, including the maintenance of accounting records and the preparation and presentation of financial statements. In addition to the skills acquired in the two-year program, graduates are able to perform a number of more complex functions using analytical and evaluation skills to support management decision-making and collaborating in the design of an organization''s internal control system.

This program is designed to prepare students with the knowledge and skills needed to provide support services to people living at home, in long term care or acute care facilities, and to function as integral members of the health care team. Upon successful completion of this program, students learn to effectively communicate with clients, families and members of the health care team, and to provide safe and competent care for individual clients experiencing physical, cognitive, emotional and behavioural challenges. Personal Support Workers (PSWs) are unregulated health care providers who work under the supervision of a regulated health care professional or in the supported independent living environment under the direction of the client.