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Graduate Certificate in Marketing Management

Graduate Certificate in Marketing Management

at Georgian College - ILAC Canada

Overview

In this program, students gain the knowledge, skills, and attitudes they need to become marketing professionals who can effectively manage a range of tasks and functions within business-to-business (B2B) and business-to-consumer (B2C), not-for-profit, and government organizations. Using a broad range of analytical and creative approaches, students gain a wide understanding of marketing management fundamentals as they focus on concepts related to advertising, promotion, public relations, marketing research and data analytics, online/digital marketing, and international marketing management. As a result, students gain valuable insight into all aspects of marketing from an online, local, and international perspective.

Program Highlights
The graduate has reliably demonstrated the ability to:

  • Formulate a marketing plan that will meet the needs or goals of a business or organization;
  • Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target;
  • Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs;
  • Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets;
  • Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization;
  • Evaluate the viability of a concept, product, good and/or service in a local, national or international market;
  • Conduct market research to provide information needed to make marketing decisions;
  • Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats;
  • Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client;
  • Develop strategies with clients, customers, and consumers and others to grow and maintain relationships;
  • Develop learning and development strategies and plans to enhance professional growth in the field;
  • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment and self-employment initiatives;
  • Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization;
  • Apply the principles of business ethics and corporate social responsibility to business decisions;
  • Employ the management techniques of planning, organizing, directing, and controlling of marketing functions and activities in response to the business needs of the organization.
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30

Application Processing Days

Post Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

12

Duration

Georgian College - ILAC

Location

Graduate Certificate in Marketing Management Assistant Fee

$15450

Tuition Fee

$11000

Average Cost of Living

$100

Application Fee

4

Backlogs Allowed

Graduate Certificate in Marketing Management Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a Post-secondary diploma or degree, or equivalent; education or experience in a business setting is desirable.
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Where would you like to study*

Work Permit Canada

Students who wish to work in Canada require a work permit to do so. A student in Canada can work part-time during the course of his studies and full-time during holidays and semester breaks and post the completion of their course/program.

Rules for getting a part-time work visa in Canada

You can also work part-time on campus at your university.

Work Permit

Duration

Your part-time work permit will be valid for as long as you have a valid study permit.

Working Hours

20 Hours/Week

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

List

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

Study Permit

You will need a Social Insurance Number (SIN) to Service Canada. if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

You can work part-time off-campus if you are studying in the Quebec province.

Duration of Work Permit Canada

Your part-time work permit will be valid for as long as you have a valid study permit.

Work Hours Canada

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

You will need a Social Insurance Number (SIN) to Service Canada if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

Working after completing your course

In Canada, you will need a work permit to get a full-time job in Canada after finishing your studies. You chose a work permit like the Post-Graduation Work Permit (PGWP) if you wish to stay back in Canada and work full-time.

Visit Government of Canada Website for more detail

Post-Graduation Work Permit (PGWP)

The Post- Graduation Work Permit (PGWP) allows you to work for three years in Canada if you have completed a two years degree or more.

Application

how can i apply

You can either apply online or download the form and mail the application along with the required documents. Pay your fee and then wait for the decision to come.

Application Documents Required

List

To apply for the work visa, you need a degree from a recognized and accredited Canadian University along with an intention to stay and work in Canada only temporarily.

When to Apply?

One can apply for the full-time work permit in the first three months post the completion of their course during which the study permit is still valid.

How long does it take?

90 days

You will have to wait for 90 days for the decision on your work permit.

Duration

3 Years

The work permit is valid for 3 years if you have completed a two years degree program or more.

Fees

CAD 255

The fee for the work permit is CAD 255 plus the holder fee and the work permit processing fee.

Monthly Wages

CAD 1,600

An applicant is guaranteed a minimum salary of CAD 1,600 per month while working in Canada. This amount though varies on the job and the province you are working in.

Work Hours Canada

No Limit

There is no maximum limit, and you can work for as many hours as you want on the full-time work permit.

Required Documents

List

To apply for the work visa, you will need the following documents:

  • Forms: IMM 5710, IMM 5476 and IMM 5475;
  • Graduation Proof
  • Proof of payment of work permit fees
  • Copies of your travel and identification documents, passport pages and current immigration document.

Till a decision is made on your work visa, you can continue to work full time. All you need to have is your completed degree, should have applied for the permit before the expiry of your study permit and you should be allowed to work off-campus.

Information

Disclaimer

The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Post Graduate

Program Level

12

Duration

Study Visa

Student Visa For Canada

Any student who wishes to study in Canada requires a student visa. Some of the essential information for the application process is given below.

When Should I Apply?

4 to 6 months

Ideally, one should apply for the study permit at least 4 to 6 months before the commencement of your course/program.

Bank Account

No Need!

There is no need for a blocked bank account to apply for a student visa to Canada.

Duration of visa

Course Duration + 3 Months

The student visa is valid for the entire period of your course plus three months.

Time to Wait for Visa

35 Days

It takes time. It might take up to 35 days post your interview for the application process to complete and for you to finally receive your visa.

Appointment

Required

It varies from applicant to applicant, but one may have to take part in one or two visa appointments, namely a medical examination and a visa interview.

How you can apply

Application Process

An applicant can either apply online or offline by visiting a visa application centre and submitting their documents. After the analysis of your application, you might be called for an interview.

Fee

Visa Fee

The visa application fee for Canada is CAD 150.

Minimum Funds

833 CAD, 917 CAD

You require a minimum monthly amount to be deposited into your account to prove that you can sustain yourself while studying in Canada. If you are studying in Quebec, you need to have a monthly minimum of CAD 917, and if you are studying in a province except for Quebec, you need to have a minimum of CAD 833 per month.

Any other expenses

Required

You will have to pay a medical examination fee and a visa application service fee to the tune of CAD 15 if you visit a visa application centre to apply for your visa.

Medical Examination

Required

One has to undergo a series of medical examinations to be deemed fit for a student visa of Canada. The tests mostly include blood and urine tests, chest x-rays and other organ checkups.

Language Skills

Not Required

one doesn’t need to prove their language skills in applying for a Canadian Visa.

Disclaimer: The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

English Test Requirement

6.5

Minimum Overall Score

89.0

Minimum Overall Score

Other Courses by Georgian College - ILAC,Canada

Students acquire the knowledge and skills required to perform in the administrative health field. Students learn document production, medical terminology, transcription, electronic health records, human anatomy, as well as courses in communication and social sciences. Students have the opportunity for hands-on learning.

Initially, students in all Office Administration streams enroll in a common first semester. Eligible students in this program are offered the opportunity for office experience within the health services community.

24 month

Duration

$ 14150

Tuition

This program is designed to prepare university and college graduates from a wide range of educational and cultural backgrounds to work as managers in international and domestic businesses of various size. Students develop the knowledge, skills, and attitudes necessary to manage the human, physical, and financial resources associated with international trade. The first year covers fundamental business knowledge and skills, while more complex international situations and strategic areas are the focus of the second year. The course of study promotes teamwork and leadership skills, and enhances students’ capacity to work effectively in cross-cultural environments.

Program Highlights
The graduate has reliably demonstrated the ability to:

  • Collect, process and interpret data used to support international business
  • Develop, execute and analyze the results of a comprehensive global business plan which includes complete marketing, operations, financial and human resources strategies and tactics, taking into account the impact of various economic, legal, cultural, geographical, and political situations on international business
  • Conduct business with diverse populations using culturally appropriate methods in compliance with relevant national and international law, legislation, policies, and regulations
  • Assist in the importing and exporting functions of a business
  • Plan, direct, execute and evaluate individual and team projects
  • Implement strategies utilizing domestic and foreign government programs, policies, and agencies which facilitate international trade
  • Apply financial knowledge and skill to the operation of an international business
  • Apply leadership and teamwork skills establishing and maintaining working relationships with coworkers, supervisors, clients, customers and consumers
  • Apply quality control and assurance programs to sourcing and supplying
  • Apply the principles of business ethics and international corporate responsibility
  • Develop new products and services consistent with evolving market needs
  • Evaluate the viability of marketing a product or service in an international market or markets
  • Develop personal professional development strategies and plans to enhance leadership and management skills
  • Apply entrepreneurial strategies to maximize the effectiveness of international business initiatives
  • Employ environmentally sustainable practices within the profession

24 month

Duration

$ 15450

Tuition

The complexity of industry’s labour and entrepreneurial needs requires managers who can work within a variety of settings and in cross-functional and multi-disciplinary teams. This program fills that need by providing project management training to candidates who require project management skills to ensure new ventures have potential for successful delivery. The program covers technical, leadership, business, and strategic management subjects with an emphasis on understanding and managing change as applied to project management.

Program Highlights
The graduate has reliably demonstrated the ability to:

  • Manage the scope, cost, timing, and quality of the project, at all times focused on project success as defined by project stakeholders
  • Align the project to the organization’s strategic plans and business justification throughout its lifecycle
  • Identify project goals, constraints, deliverables, performance criteria, control needs, and resource requirements in consultation with stakeholders
  • Implement the PMI project management knowledge areas, processes, lifecycle phases and the embodied concepts, tools and techniques in order to achieve project success
  • Adapt projects in response to issues that arise internally and externally
  • Interact with team and stakeholders in a professional manner, respecting differences, to ensure a collaborative project environment
  • Utilize technology tools for communication, collaboration, information management, and decision support
  • Implement general business concepts, practices, and tools to facilitate project success
  • Reflect on their role and effectiveness as a leader and follower
  • Apply appropriate legal and ethical standards
  • Adapt project management practices to meet the needs of stakeholders from multiple sectors of the economy (i.e., manufacturing, technology, consulting, government, arts, media, and not-for-profit organizations)
  • Apply project management practices to the launch of new programs, initiatives, products, services, and events relative to the needs of stakeholders
  • Appraise the role of project management in organizational change
  • Employ environmentally sustainable practices within the profession
  • Employ entrepreneurial strategies to identify, research, communicate, and/or respond to new opportunities

12 month

Duration

$ 15450

Tuition

Business & Management

Diploma in Business

Students acquire a foundational knowledge of the basics of business, with a focus on managing people and processes. Courses in economics, accounting, marketing, and human resources lay the groundwork for future careers and further studies. Students acquire skills in managing processes and people. Graduates can enter the workforce or continue studies as the program provides multiple pathways into degree and post-graduate diploma programs.

Program Highlights
The graduate has reliably demonstrated the ability to:

  • Identify and discuss the impact of global issues on an organizations business opportunities by using an environmental scan
  • Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization’s business initiatives
  • Use current concepts/systems and technologies to support an organization’s business initiatives
  • Apply basic research skills to support business decision making
  • Support the planning, implementation and monitoring of projects
  • Perform work in compliance with relevant statutes, regulations and business practices
  • Explain the role of the human resource function and its impact on an organization
  • Use accounting and financial principles to support the operations of an organization
  • Describe and apply marketing and sales concepts used to support the operations of an organization
  • Outline principles of supply chain management and operations management
  • Outline and assess the components of a business plan
  • Develop strategies for ongoing personal and professional development to enhance work performance in the business field
  • Employ environmentally sustainable practices within the business environment
  • Apply basic entrepreneurial strategies to identify and respond to new opportunities

24 month

Duration

$ 14150

Tuition

In this program, students gain the knowledge, skills, and attitudes they need to become marketing professionals who can effectively manage a range of tasks and functions within business-to-business (B2B) and business-to-consumer (B2C), not-for-profit, and government organizations. Using a broad range of analytical and creative approaches, students gain a wide understanding of marketing management fundamentals as they focus on concepts related to advertising, promotion, public relations, marketing research and data analytics, online/digital marketing, and international marketing management. As a result, students gain valuable insight into all aspects of marketing from an online, local, and international perspective.

Program Highlights
The graduate has reliably demonstrated the ability to:

  • Formulate a marketing plan that will meet the needs or goals of a business or organization;
  • Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target;
  • Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs;
  • Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets;
  • Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization;
  • Evaluate the viability of a concept, product, good and/or service in a local, national or international market;
  • Conduct market research to provide information needed to make marketing decisions;
  • Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats;
  • Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client;
  • Develop strategies with clients, customers, and consumers and others to grow and maintain relationships;
  • Develop learning and development strategies and plans to enhance professional growth in the field;
  • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment and self-employment initiatives;
  • Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization;
  • Apply the principles of business ethics and corporate social responsibility to business decisions;
  • Employ the management techniques of planning, organizing, directing, and controlling of marketing functions and activities in response to the business needs of the organization.

12 month

Duration

$ 15450

Tuition

In this program, students focus on networking, operating systems, system administration, virtualization, and security related to new computer networks and the maintenance of existing computer networks. As an official Cisco Networking Academy partner, certified instructors assist students preparing for industry recognized certifications such as the Cisco Certified Network Associate (CCNA) Routing and Switching. Students gain experience in problem solving, and effective oral and written communications through examination of current industry trends and requirements. Students acquire professional and entrepreneurial skills for industry and self-employment, as well as real life experience through participation in co-op work terms.

24 month

Duration

$ 14150

Tuition

Graduates of this program will be prepared for exciting careers in the field of business. Students will develop the skills to research, analyze, and manage many aspects of business. Graduates will gain specialized career expertise, technical knowledge and skills, as well as practical experience that will enable them to start or further their specific career in business. Business skills obtained in this program will enhance graduate employability and the individual’s long-term opportunities for advancement.

Program Highlights
The graduate has reliably demonstrated the ability to:

  • Implement business strategies that translate an organization’s vision into operational plans;
  • Interpret and apply financial information to determine risk, costbenefit and liability of projects and operations;
  • Develop and operationalize balanced performance measures that contribute to the successful implementation of strategic plans;
  • Analyze business data to inform strategies that improve customer relationships and promote lean operations;
  • Identify and present innovative solutions that help individuals and organizations become more agile and effective during change initiatives;
  • Identify and implement leadership strategies to resolve conflict and improve individual and team performance in an organization;
  • Apply design thinking and adaptive reasoning techniques to solve problems and improve an organization’s operational performance;
  • Enhance active listening, written, oral, and presentation skills through interpersonal and technological applications in order to promote effective communication within an organization;
  • Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

12 month

Duration

$ 15450

Tuition

The global population needs a constant supply of goods and services. To respond to these demands in a way that is cost-effective and time-sensitive requires the skilled input of supply chain practitioners: professionals and leaders who can apply logistical planning strategies, troubleshoot problems, and provide support throughout the global and domestic trade networks. Within this program, students prepare for rewarding careers in supply chain management and logistics, as they develop specialized technical knowledge and skills through practical learning activities, simulations, and guest speakers. Students gain global supply chain competencies by examining the connections between strategic objectives, stakeholder expectations, and supply chain design, functions, processes, and roles. 

12 month

Duration

$ 15450

Tuition

Today’s human resource professionals are leaders and managers of change. They respond to the challenges triggered by new trends in technology, increasing government involvement in the employer-employee relationship, workplace diversity and globalization. The future belongs to organizations with the human resource expertise that can lower labour costs, improve productivity, increase responsiveness to customers’ needs, and build employee commitment.

Program highlights
The graduate has reliably demonstrated the ability to:

  • Contribute to the development, implementation, and evaluation of employee recruitment, selection, and retention plans and processes;
  • Administer and contribute to the design and evaluation of the performance management program;
  • Develop, implement, and evaluate employee orientation, training, and development programs;
  • Facilitate and support effective employee and labour relations in both non-union and union environments;
  • Research and support the development and communication of the organization’s total compensation plan;
  • Collaborate with others, in the development, implementation, and evaluation of organizational health and safety policies and practices;
  • Research and analyze information needs and apply current and emerging information technologies to support the human resources function;
  • Develop, implement, and evaluate organizational development strategies aimed at promoting organizational effectiveness;
  • Present and evaluate communication messages and processes related to the human resources function of the organization;
  • Manage own professional development, and provide leadership to others in the achievement of ongoing competence in human resources professional practice;
  • Facilitate and communicate the human resources component of an organization’s business plan;
  • Conduct research, produce reports, and recommend changes in human resources practices;
  • Employ environmentally sustainable practices with business careers;
  • Examine the personal characteristics and circumstances associated with entrepreneurial success, from the perspective of an HR consultant or an HR employee providing HR services to entrepreneurs.

12 month

Duration

$ 17360

Tuition

Learn to code using in-demand programming languages. Design and build applications for desktop, mobile and web. Be job-ready in two years.

In this program, students focus on computer programming, web development, and designing data-driven systems. Students learn how to write code in a variety of programming languages such as Arduino, ASP.NET, C#, Java, JavaScript, HTML/CSS, PHP and Swift. Students gain experience developing software for diverse platforms including embedded systems, desktop, mobile and mainframe systems. With a strong emphasis on business and entrepreneurial values, students gain experience in problem solving, troubleshooting and system building through a series of applied assignments, projects and co-op work terms.

24 month

Duration

$ 14150

Tuition

View All Courses by Georgian College - ILAC, Canada

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