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Bachelor of Commerce (Honours) in Human Resources Management

Bachelor of Commerce (Honours) in Human Resources Management

at Humber College - Lakeshore Campus Canada

Overview

Humber’s Bachelor of Commerce - Human Resources Management degree program focuses on applied professional human resources (HR) practices and solutions. Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses will focus on HR, giving you practical skills through applied projects such as developing plans and strategies to address key issues in recruitment and selection, compensation, policy, and training and development. You will have the opportunity to develop processes from the idea stage through to execution, and you will learn from experienced professors and a network of industry professionals.

The program is closely connected to the HR industry. You will have the opportunity to meet with a panel of the program’s advisory committee members to discuss career opportunities and to attend workshops and events on human resources-related topics.

Work Placement
The program requires that you complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Humber College - Lakeshore Campus

Location

Bachelor of Commerce (Honours) in Human Resources Management Assistant Fee

$19557

Tuition Fee

$12000

Average Cost of Living

$75

Application Fee

Bachelor of Commerce (Honours) in Human Resources Management Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Where would you like to study*

Work Permit Canada

Students who wish to work in Canada require a work permit to do so. A student in Canada can work part-time during the course of his studies and full-time during holidays and semester breaks and post the completion of their course/program.

Rules for getting a part-time work visa in Canada

You can also work part-time on campus at your university.

Work Permit

Duration

Your part-time work permit will be valid for as long as you have a valid study permit.

Working Hours

20 Hours/Week

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

List

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

Study Permit

You will need a Social Insurance Number (SIN) to Service Canada. if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

You can work part-time off-campus if you are studying in the Quebec province.

Duration of Work Permit Canada

Your part-time work permit will be valid for as long as you have a valid study permit.

Work Hours Canada

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

You will need a Social Insurance Number (SIN) to Service Canada if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

Working after completing your course

In Canada, you will need a work permit to get a full-time job in Canada after finishing your studies. You chose a work permit like the Post-Graduation Work Permit (PGWP) if you wish to stay back in Canada and work full-time.

Visit Government of Canada Website for more detail

Post-Graduation Work Permit (PGWP)

The Post- Graduation Work Permit (PGWP) allows you to work for three years in Canada if you have completed a two years degree or more.

Application

how can i apply

You can either apply online or download the form and mail the application along with the required documents. Pay your fee and then wait for the decision to come.

Application Documents Required

List

To apply for the work visa, you need a degree from a recognized and accredited Canadian University along with an intention to stay and work in Canada only temporarily.

When to Apply?

One can apply for the full-time work permit in the first three months post the completion of their course during which the study permit is still valid.

How long does it take?

90 days

You will have to wait for 90 days for the decision on your work permit.

Duration

3 Years

The work permit is valid for 3 years if you have completed a two years degree program or more.

Fees

CAD 255

The fee for the work permit is CAD 255 plus the holder fee and the work permit processing fee.

Monthly Wages

CAD 1,600

An applicant is guaranteed a minimum salary of CAD 1,600 per month while working in Canada. This amount though varies on the job and the province you are working in.

Work Hours Canada

No Limit

There is no maximum limit, and you can work for as many hours as you want on the full-time work permit.

Required Documents

List

To apply for the work visa, you will need the following documents:

  • Forms: IMM 5710, IMM 5476 and IMM 5475;
  • Graduation Proof
  • Proof of payment of work permit fees
  • Copies of your travel and identification documents, passport pages and current immigration document.

Till a decision is made on your work visa, you can continue to work full time. All you need to have is your completed degree, should have applied for the permit before the expiry of your study permit and you should be allowed to work off-campus.

Information

Disclaimer

The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

Student Visa For Canada

Any student who wishes to study in Canada requires a student visa. Some of the essential information for the application process is given below.

When Should I Apply?

4 to 6 months

Ideally, one should apply for the study permit at least 4 to 6 months before the commencement of your course/program.

Bank Account

No Need!

There is no need for a blocked bank account to apply for a student visa to Canada.

Duration of visa

Course Duration + 3 Months

The student visa is valid for the entire period of your course plus three months.

Time to Wait for Visa

35 Days

It takes time. It might take up to 35 days post your interview for the application process to complete and for you to finally receive your visa.

Appointment

Required

It varies from applicant to applicant, but one may have to take part in one or two visa appointments, namely a medical examination and a visa interview.

How you can apply

Application Process

An applicant can either apply online or offline by visiting a visa application centre and submitting their documents. After the analysis of your application, you might be called for an interview.

Fee

Visa Fee

The visa application fee for Canada is CAD 150.

Minimum Funds

833 CAD, 917 CAD

You require a minimum monthly amount to be deposited into your account to prove that you can sustain yourself while studying in Canada. If you are studying in Quebec, you need to have a monthly minimum of CAD 917, and if you are studying in a province except for Quebec, you need to have a minimum of CAD 833 per month.

Any other expenses

Required

You will have to pay a medical examination fee and a visa application service fee to the tune of CAD 15 if you visit a visa application centre to apply for your visa.

Medical Examination

Required

One has to undergo a series of medical examinations to be deemed fit for a student visa of Canada. The tests mostly include blood and urine tests, chest x-rays and other organ checkups.

Language Skills

Not Required

one doesn’t need to prove their language skills in applying for a Canadian Visa.

Disclaimer: The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

English Test Requirement

6.5

Minimum Overall Score

84.0

Minimum Overall Score

58.0

Minimum Overall Score

Other Courses by Humber College - Lakeshore Campus,Canada

Humber’s Bachelor of Behavioural Science degree program provides you with the knowledge, skills and abilities required for in-depth work in the behavioural science field with individuals throughout the lifespan. The program is firmly grounded in the theory, principles and practices of behavioural science (applied behaviour analysis and cognitive behavioural approaches) and psychology. Applied behavioural analysis uses behavioural rules in everyday situations to help people change their behaviour to improve quality of life. The program focuses on data obtained through observation as it investigates behaviour, cognitive events and the influence of envronmental factors on behaviour.

Courses in the first two years of the program provide a strong foundation in behaviour analytic approaches, psychology, research and ethics, while highlighting specific special populations. This is followed in the final two years with further in-depth study of ethics and professionalism, individual and group counselling, issues in behavioural psychology, further special populations, and two courses of senior thesis work. Overall, the program emphasizes critical thinking, analytical skills, interprofessional practice and leadership. 

Learning Outcomes

Upon successful completion of the program, a graduate will:

  • Critically review and utilize research and evidence in behavioural assessment, intervention and education.
  • Analyze and review current theories, treatment options, and professional practices in Behavioural Science and general psychology.
  • Examine and explain the application of Behavioural Science with specific populations.
  • Design, implement and present single subject research.
  • Research, analyze and interpret qualitative and quantitative information in Behavioural Science within the wider context of clinical psychology and pharmacology.
  • Apply theories and best practices for individual and group counselling in a behavioural context.
  • Integrate and deliver behavioural services within a wide range of community settings including social, health and educational.
  • Design, conduct and analyze behavioural and cognitive behavioural assessments.
  • Propose, design, write and evaluate, utilizing behavioural measures, behavioural and cognitive behavioural interventions for a variety of client groups.
  • Plan, co-facilitate and evaluate cognitive behavioural groups.
  • Design and deliver educational material using a variety of modes, utilizing principles of adult education and knowledge translation.
  • Write professional-style reports, behavior assessment and intervention plans, and educational materials.
  • Teach mediators to implement assessment and intervention plans, and educational materials.
  • Explain and teach behavioural concepts using accessible language and/or terminology depending on the needs of the learner, colleague, client or other stakeholder.
  • Deliver professional services according to ethical guidelines within the scope of practice.
  • Acknowledge the limits of knowledge in the field of behavioural science through professional practices and academic writing.
  • Work collaboratively within an inter-professional team to deliver behavioural services to a variety of clients.
  • Practice leadership and adult education principles to contribute to the development of the field of behavioural science and organizational development.
  • Manage and direct own continuous learning, pursuing opportunities for constant renewal of skills, knowledge and attitudes.

48 month

Duration

$ 19557

Tuition

Humber’s Developmental Services Worker (DSW) – Accelerated diploma program teaches you skills to effectively promote the physical, mental and emotional health of individuals with special needs.
You’ll be taught by developmental services experts who are active in the field, in classes with comparatively low student to teacher ratios. Our curriculum is designed with input from the developmental services field ensuring courses are current and relevant.

You’ll begin your studies by learning the stages of human development, the types of developmental disabilities and the range of available community support services for this population. Next, you’ll learn intervention techniques, person-centered planning, abnormal psychology/dual diagnosis, basic pharmacology, supporting people with autism and other complex needs, augmentative forms of communication, and effective responses to people who have been abused. Finally, you’ll develop skills in building interpersonal relationships and counselling.

Work Placement
We offer a wide range of innovative and traditional work-integrated learning opportunities. The field placement co-ordinator will consult with you regarding your interests and preferences in order to connect you to specific agencies. During your third semester, you will complete a 400 hour internship. Your third semester takes place from May through mid-August.

18 month

Duration

$ 23601

Tuition

Humber’s Visual and Digital Arts diploma program offers you the opportunity to develop a well-rounded skillset applicable to a broad range of visual arts disciplines. At the Art Commons, Humber’s dedicated art facility, you will learn to effectively plan and produce visual material, and facilitate modes of interactive expression and communication.

Using state-of-the-art software and tools such as Adobe Photoshop and Illustrator, you will develop skills in painting, drawing, illustration, digital art, photography and installation art. While developing your artistic abilities, you will gain knowledge about anatomy, colour, composition, figurative expressions and art history. You will apply your abilities and learn to create traditional and experimental fine art projects. Throughout the program, you will participate in collaborative projects with your peers, gain the opportunity to exhibit your work in campus galleries, take part in installations and join in critiques. With its focus on experiential learning and critical thinking, this program is an excellent launching point for more advanced creative pursuits.

Learning Outcomes:

Upon successful completion of the program, a graduate will:

  • Produce creative life and representational drawings and paintings, illustrating volume, proportion, perspective, mass and texture with descriptive lighting.
  • Create representational digital drawing, paintings and illustrations, using application software such as Photoshop, Illustrator and Painter.
  • Assess the artistic merit of artwork using an analysis of the creative application of established principles of design and composition.
  • Construct pictorial compositions using visual perspective to achieve accurate proportional relationships.
  • Light compositions to reveal three-dimensional form.
  • Create figurative pictorial compositions, using principles of human and comparative anatomy.
  • Critique technical principles of composition in representational drawing, painting and illustration, through analysis of rendering.
  • Prepare and present a traditional and creative art portfolio containing both original work and computer generated reproductions.
  • Research and create reference materials to support successful completion of a work of art.
  • Reproduce, with fidelity, colour as encountered in nature, mixing traditional and digital media.
  • Develop a career plan and self-promotion skills suitable to the digital media industry, using materials such as a résumé, cover letter, contact list, e-portfolio.
  • Develop and present a digital art project proposal and manage the project, using effective oral and written communications skills.

24 month

Duration

$ 16414

Tuition

Humber’s Marketing Management graduate certificate program is a comprehensive program covering a wide range of topics relevant to today’s marketing professionals including digital marketing, branding, product development, advertising, distribution, sales, communications, planning, budgeting and strategy.

You will receive advanced training in a number of transferable skills that employers are looking for in their new hires, including creative problem solving, communications, decision-making, goal-setting and time management. With a highly practical focus, you will learn from a combination of real-world case studies and cutting-edge marketing techniques.

Work Placement
Gain hands-on industry experience with a 160-hour (minimum) work placement.  Here you will have the opportunity to apply what you have learned in the classroom in a real-world business environment. With our support, you will find your placement at any number of leading marketing or advertising firms, or directly within the marketing departments of local, national or international brands.  Placements can be completed on a part-time basis throughout the academic year or full time once your classes are complete. 

12 month

Duration

$ 18048

Tuition

Humber’s Professional Writing and Communications graduate certificate program supports you as you learn and practise the craft of writing while building a professional portfolio. This unique program provides you with the core transferrable skills you need to build a successful career in a variety of communications roles. Building on foundational skills such as storytelling, drafting, editing, pitching, interviewing and research, you will build proficiency in areas such as media writing, social media management, project management and design.

With a focus on writing for different audiences and purposes, as well as using current technologies to maximize the impact of your message, you will be well-positioned to enter the workplace with the knowledge and skills needed to succeed as a professional writer/communications specialist across a variety of sectors. You will also learn how to think strategically in preparation for taking on leadership positions within communications departments or starting your own freelance writing business.

The program will create a community of writers and support collaboration, networking, professional development and publication.

Learning Outcomes
Upon successful completion of the program, a graduate will:

  • Analyze the elements of storytelling in texts and choose appropriate narrative techniques and forms for a variety of writing projects.
  • Create documents suitable for a diversity of audiences and purposes using advanced linguistic and rhetorical skills.
  • Create documents that adhere to standards of structure/formatting for standard print and electronic forms such as informational articles, reports, blog posts, and web site copy, and strategically repurpose content across these forms.
  • Integrate new communications technologies into an existing media toolkit.
  • Manage a multifaceted editorial project or communications campaign from the planning stages through completion, using a team-oriented, collaborative leadership style.
  • Adapt a consistent, unique writing voice to different platforms and genres.
  • Assess the needs of complex communications campaigns and then select and deploy appropriate strategies to meet those needs, using knowledge of communications theory and audience analysis.
  • Produce and/or edit error-free publications for both print and on-line environments, through the use of grammar and mechanical rules, correct and relevant editorial terminology, and copy-writing and style guides.
  • Analyze the structure and mechanics of a variety of document forms, both electronic and print, and apply substantive, line-level, and copyediting revisions as appropriate.
  • Analyze the media landscape and the range of communications fields to plan ways to navigate the industry and market oneself.
  • Create an online portfolio and social media profile to market writing skills to potential employers and freelance clients.
  • Select suitable and credible research sources for strategic applications to a range of advanced communication challenges.

12 month

Duration

$ 18048

Tuition

By combining the latest recording technologies and entrepreneurial business strategies with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, you will be well equipped with the knowledge and skills needed for success in today’s music world.

Founded in 1972, the program has consistently produced many of the most successful commercial and jazz musicians in Canada and the world. With more than 350 students and a faculty of 18 full-time and 80 part-time teachers, our program is one of the largest, most diverse and highly regarded programs of its kind in the country. Long known for the strength of its professors, Humber offers you the opportunity to study privately, in classroom situations, and in several of the more than 50 ensembles directed by a who’s who of Canadian music. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop.

After two years of core music courses, you will continue with lessons on your major instrument, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology or pedagogy.

You’ll develop musicianship and artistry by presenting your own recital, arranging and composing original material, and recording and marketing your own music.
In addition, you will take courses in music history, theory, aural training and improvisation, and have the opportunity to participate in a variety of ensembles.

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

  • Perform, compose, produce music at a professional level for entry to the competitive, global music industry.
  • Demonstrate a knowledge of diverse musical styles and contextualize themselves within contemporary music history: specifically defined as the idioms of African American musical genres, mainstream pop music, country/folk music, Latin music, music for musicals and film, art music and jazz.
  • Demonstrate, through performance and composition, a technical and musical mastery of harmonic, melodic and rhythmic structures.
  • Demonstrate, through performance, an extensive knowledge of contemporary musical repertoire and apply appropriate performance skills in diverse music contexts.
  • Compose and arrange in a broad range of contemporary music styles.
  • Prepare and present a portfolio of recorded material reflecting a broad range of styles.
  • Record, edit and produce a broad range of contemporary music.
  • Apply computer applications/music technology skills in composition, arranging and production.
  • Critically analyze and evaluate sound recordings and describe their production characteristics.
  • Demonstrate, through production and performance, organizational, project management, and implementation skills.
  • Demonstrate leadership, teamwork, communication, critical thinking, research and problem-solving skills.
  • Demonstrate a working knowledge of contract law, copyright law, intellectual property rights, royalties, and rules of public domain.
  • Make use of entrepreneurial music business skills to engage in the competitive contemporary music industry.
  • Demonstrate professional “freelance” etiquette relating to job seeking and keeping skills.
  • Demonstrate an ability to research and present findings from primary and secondary sources.
  • Formulate, articulate and present their own ideas about music, art and society through discussion and writings.
  • Demonstrate an artistic awareness and understanding of musical aesthetics.
  • Assess personal strengths, musical and business skills, knowledge, artistic vision, interests, and abilities.

Work Placement

  • You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.

48 month

Duration

$ 20485

Tuition

Humber’s Bachelor of Commerce – Accounting degree program will help you develop skills in the applied aspects of the accounting profession. You will gain a fundamental understanding of a variety of business disciplines along with their functions and relationships.

Areas of study include marketing, law, economics, operations management, ethics, human resources management, organizational behaviour, financial accounting, management accounting, financial management, taxation, audit, strategic management, and statistics and quantitative analysis.

The program emphasizes critical thinking, analytical skills, communications and leadership.

You will have the opportunity to train in Humber’s state-of-the-art Accounting Centre where you’ll learn about best practices in accounting and use standard industry software.

Work Placement
You will be required to complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.

48 month

Duration

$ 19615

Tuition

By combining the latest recording technologies and entrepreneurial business strategies with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, you will be well equipped with the knowledge and skills needed for success in today’s music world.

Founded in 1972, the program has consistently produced many of the most successful commercial and jazz musicians in Canada and the world. With more than 350 students and a faculty of 18 full-time and 80 part-time teachers, our program is one of the largest, most diverse and highly regarded programs of its kind in the country. Long known for the strength of its professors, Humber offers you the opportunity to study privately, in classroom situations, and in several of the more than 50 ensembles directed by a who’s who of Canadian music. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop.

After two years of core music courses, you will continue with lessons on your major instrument, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology or pedagogy.

You’ll develop musicianship and artistry by presenting your own recital, arranging and composing original material, and recording and marketing your own music.
In addition, you will take courses in music history, theory, aural training and improvisation, and have the opportunity to participate in a variety of ensembles.

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

  • Perform, compose, produce music at a professional level for entry to the competitive, global music industry.
  • Demonstrate a knowledge of diverse musical styles and contextualize themselves within contemporary music history: specifically defined as the idioms of African American musical genres, mainstream pop music, country/folk music, Latin music, music for musicals and film, art music and jazz.
  • Demonstrate, through performance and composition, a technical and musical mastery of harmonic, melodic and rhythmic structures.
  • Demonstrate, through performance, an extensive knowledge of contemporary musical repertoire and apply appropriate performance skills in diverse music contexts.
  • Compose and arrange in a broad range of contemporary music styles.
  • Prepare and present a portfolio of recorded material reflecting a broad range of styles.
  • Record, edit and produce a broad range of contemporary music.
  • Apply computer applications/music technology skills in composition, arranging and production.
  • Critically analyze and evaluate sound recordings and describe their production characteristics.
  • Demonstrate, through production and performance, organizational, project management, and implementation skills.
  • Demonstrate leadership, teamwork, communication, critical thinking, research and problem-solving skills.
  • Demonstrate a working knowledge of contract law, copyright law, intellectual property rights, royalties, and rules of public domain.
  • Make use of entrepreneurial music business skills to engage in the competitive contemporary music industry.
  • Demonstrate professional “freelance” etiquette relating to job seeking and keeping skills.
  • Demonstrate an ability to research and present findings from primary and secondary sources.
  • Formulate, articulate and present their own ideas about music, art and society through discussion and writings.
  • Demonstrate an artistic awareness and understanding of musical aesthetics.
  • Assess personal strengths, musical and business skills, knowledge, artistic vision, interests, and abilities.

Work Placement

  • You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.

48 month

Duration

$ 20485

Tuition

Humber’s Bachelor of Commerce – Marketing degree program gives you a comprehensive grounding in both general business knowledge and specialized marketing skills.  Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses that focus on marketing strategies will give you the skills, knowledge and experience needed to stand out from the crowd. You’ll learn from professors recognized for their expertise and extensive industry contacts. The program curriculum, based on current trends, technologies and methodologies, brings real world challenges into the classroom. By graduation, you’ll have developed a wide range of marketable skills, including:

  • Creating a strategic marketing plan
  • Conducting a product analysis
  • Using social media and advertising for product promotion
  • Using databases to create consumer relationships

Humber’s project-based curriculum means you will take projects from idea to execution while working in a real-world, team-based environment.
The program requires that you complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your work placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.
Canada’s service sector is poised for strong growth. The field of marketing in particular is predicted to grow exponentially – which means that companies are looking for top talent to help them achieve success. Our program will prepare you to pursue a career as a marketing analyst or a product, sales, marketing or communications manager in a wide range of sectors including consumer goods, electronics, entertainment, fashion, leisure and tourism, manufacturing, music, retail, and sports. You’ll learn how to market yourself and get your career underway in advertising firms, retail chains, wholesalers and consumer product companies. The hands-on experience you’ll gain during your studies means you will be able to add value quickly to a wide range of workplaces.

48 month

Duration

$ 19557

Tuition

The Advertising - Art Direction Graduate Certificate is designed to arm you with a comprehensive understanding of advertising art direction, design and copywriting combined with marketing, branding and strategy development. This combination of skills enables students to create effective communication and advertising solutions across a wide range of media – both emerging and traditional

Learning Outcomes

  • Upon successful completion of the program, a graduate will:
    • Conduct secondary research to derive insights for proposed advertising and marketing solutions.
    • Create a campaign that influences the attitudes and behaviours of a described target audience evidenced by identified metrics of campaign success.
    • Analyze the social, cultural, political, economic, psychological, technological, and historical influences on current practices and emerging trends in art direction to design creative advertising campaigns.
    • Complete all work in a professional, ethical and timely manner.
    • Express concepts, ideas, information, brand stories and research insights presented through verbal and visual techniques appropriate to the audience.
    • Collaborate in professional team environments to produce and present creative solutions to client challenges.
    • Self-assess to identify the lessons available in failure and the place of critique in the improvement process.
    • Develop a showcase portfolio to represent industry ready competency in art direction.
    • Generate visual content for use in various media channels that aligns with the creative brief and is in compliance with legislation, industry standards and accepted business practices.
    • Question assumptions and biases through listening, reading and observing critically to validate the intentions of a proposed advertising solution prior to presentation

12 month

Duration

$ 17618

Tuition

View All Courses by Humber College - Lakeshore Campus, Canada

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