Diploma in Business in Marketing

at Seneca College- Seneca at York Campus Canada

With this eight-month graduate certificate program, you will gain enhanced knowledge and training in the growing fields of sports, entertainment, event and experiential marketing. This program will demonstrate how to apply the fundamental principles of strategic marketing to event properties through case analysis, field projects and client proposals.
This program will challenge your creativity and equip you to explore a career in event marketing that involves sponsor brand activation and developing live experiences that are amplified by digital and social media.

Skills
Throughout this program you will develop the following skills:

• Problem-solving
• Collaborating
• Building Relationships
• Leadership skills

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.  The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Seneca’s two-year Acting for Camera and Voice diploma program offers exciting, hands-on learning experiences in the unique blend of film and voice acting. You will learn techniques that will enable you to build a strong foundation of stage acting, movement, voice and camera acting. 

Your studies will teach you to research roles, how to create audio and video demo reels, how to write scripts and business management skills necessary to succeed in your acting career.

Skills
Throughout this program, you will develop the following skills:

• Acting to any medium
• Script writing
• Business management

In this two-year Broadcasting – Radio diploma program, you will experience engaging, hands-on learning that focuses on the principles of on-air presentation, script-writing and audio production. Your interest in radio broadcasting will blend well with the pre-professional training that you will receive in radio production and presentation.   

Skills
Throughout this program you will develop the following skills:

• Radio production
• Media writing
• Music programming 
• Sales and marketing 
• Copywriting for radio 

Field Placement
You will benefit from the real work experience gained in one hundred hours of field placement in a professional broadcast setting. This component of the curriculum is both critical to your career success and a requirement for graduation.

This two-year diploma program will equip you with necessary skills to work in the justice sector, as a professional public service administrator, or clerk for courts or quasi-judicial administrative tribunals. You will study Canadian law, procedure and ethics, and gain hands-on experience in the areas of project management, legal research, public administration and technology. Fluency in English is critical to your success as there is a strong focus on effective written and verbal communication throughout the program. 

Skills
Throughout this program you will develop the following skills:

• Written and verbal communication
• Problem-solving and conflict resolution
• Organization and time management
• Legal research and critical thinking
• Collaboration and teamwork
• Project management
• Technological proficiency

Field Placement
Meet all the academic requirements and you will have the opportunity to participate in a four–week unpaid field placement at the end of your fourth semester. This opportunity will provide you with practical work experience and exposure to the justice administration sector. With the support and assistance of faculty and staff, you will play an active role in securing your placement.

To be placed in a court or other government setting, you will have to provide a police clearance certificate. You must have permanent resident status or Canadian citizenship to be eligible for a field placement with a government court, tribunal, department, or agency.

In this three-year advanced diploma program, you will attain skills and knowledge in both traditional and computer animation. As you learn to draw storyboards, design and animate characters and scenes, you will practice applying theories of motion, timing, storytelling and digital technology to produce high-quality animations and designs. The hands-on learning you receive will enable you to utilize the equipment, facilities and computer software currently used in the industry.

This program is designed to equip you to successfully compete in the world of 2D and 3D animation. You can expect to acquire and grow knowledge and skills relevant to producing animation for the web, television, games or film.

Skills
Throughout this program you will develop the following skills:

• Computer animation
• Animation production

This two-year diploma program prepares you to work in various library environments, performing essential day-to-day library operations and working alongside librarians.  Learn to provide materials, information and services to library clients. Become an expert in acquiring, preparing and organizing all types of library materials, using software specific to the library and information industry.

Skills
Throughout this program you will develop the following skills:

• Deliver services including circulation, reference, interlibrary loan and programs to library clients
• Find information from countless sources for clients
• Acquire, prepare and organize all types of library materials
• Use software specific to the library and information industry
• Supervise circulation and acquisitions staff
• Promote libraries through the development of materials and advocacy in the profession

Field Placement
There are two three-week field placements in special libraries, public libraries and/or in school or academic libraries. The program assigns placements with input from the student. A police check is required for many libraries.  

This eight-month graduate certificate program is designed to turn talented artists into AAA game asset modellers. This unique program will have you creating and animating environments, characters and other assets within a 3D environment.
Through this program you will learn modelling, lighting, texturing, animation, scene staging, art direction and production management. Your learning will be further advanced by using industry-relevant techniques taught by professors with years of industry experience. With high-end computer hardware and software, you will learn to use tools used to develop game art and incorporate it into real-time environments.

Skills
Throughout this program you will develop the following skills:

• Modelling
• Animation
• Texturing
• Design  

Seneca is the only post-secondary institution offering the accelerated Real Property Administration program (Assessment and Appraisal). In this eight-month diploma program, you will develop expertise in all aspects of property valuation and property tax sectors.  You will advance expertise in all aspects of property valuation – in both the property appraisal and property assessment fields, including all aspects of the property assessment system, the assessment appeals process, and property tax calculation and administration.

Skills
Throughout this program you will develop the following skills:

• Property valuation techniques
• Data collection and analysis
• Math and spreadsheet analysis
• Effective communication
• Conflict resolution
• Leadership and team building

Endorsed by the Public Affairs Association of Canada and the Government Relations Institute of Canada, this eight-month graduate certificate program features specialized practical government relations training that will prepare you for careers in government relations.

You will learn to work with organizations and clients to co-ordinate and support their efforts to monitor, analyze and shape government action on existing and proposed legislation and regulation.
Government relations professionals establish long term relationships with government policy makers, utilizing strategic planning, issue analysis, lobbying, and stakeholder engagement skills to shape public policy and regulatory issues.

Skills
Throughout this program you will develop the following skills:

• Issue analysis
• GR campaign planning and design
• Strategic communications
• Stakeholder management
• Ethical and regulatory requirements
• Enhanced presentation techniques
• Basic research skills

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position. To qualify, students must achieve an overall GPA of 3.5 in their first semester, a minimum grade of "A" (80 per cent) in GRM700 and GRM701 and be recommended by the program

This two-year creative diploma program combines traditional illustrative media, digital media and business which will educate you to succeed as a professional illustrator. The program specialties include children’s book illustration, comics, spot and advertising illustration and concept art for film and game animation.

In addition to building on visual art skills such as drawing, painting, printmaking, sculpture and digital media, you may also be able to register your own small business. You will have the skills to succeed as an entrepreneurial artist with a website, accounting, marketing and revenue generating skills in the curriculum.

Skills
Throughout this program you will develop the following skills:

• Advanced drawing and painting
• Sculpting
• Creating screenprints and interactive illustrations