Graduate Certificate In Brand Management

at Seneca College - Seneca International Academy Canada

Elevate your business knowledge in this comprehensive eight-month graduate certificate program where you will learn about the complex world of international business. You will learn from experienced industry professionals with first-hand knowledge of today’s global business environment. With an emphasis on collaborative, project-based learning, case analysis and in-class discussions, you will cultivate essential critical-thinking skills. Team research and analysis of a real Canadian company will culminate in the development of an international export business plan. 

Skills
Throughout this program you will develop the following skills:

• Global business research and analytical skills 
• Global marketing planning
• Global supply chain management practices 
• International finance and banking applications
• Fundamental accounting and financial principles and applications
• International business law applications
• Business planning skills through project management  
• Functional areas of domestic and international human resources practices  
• Digital business applications and intercultural communications
• Corporate social responsibility and international development 
• The art of negotiation  
• Strategic business planning and development 
• Business networking

Off-site Learning
As a student in this program, you will experience off-site learning with visits to trade commissions, Boards of Trade, and international trade fairs. Learn from an industry expert who teaches global etiquette as we dine at the University of Toronto Faculty Club. Participate in tours within and outside Canada through Seneca’s Mobile Intensive Learning Experience (MILE).   

This two-year diploma program will provide you with a solid foundation of marketing. You will have a detailed understanding of integrated marketing communications, selling, strategies and analysis, web design, research and channel management.
You will be equipped with tools and techniques to create multi-objective marketing strategies, including promotional campaigns, pricing, packaging and distribution of products, services and ideas. You will also benefit from problem-based learning, real-world projects and case studies.

Skills
Throughout this program you will develop the following skills:

• Leadership
• Brainstorming ideas
• Management techniques
• Critical thinking
• Planning
• Project management

This two-year diploma program provides you with a solid technical understanding and practical knowledge of international transportation, customs brokerage and international freight forwarding. You will gain valued expertise and knowledge to help companies effectively manage the movement of goods and services internationally in our complex global economy. Your learning will be further advanced by current and industry expert faculty members.
 As a graduate of this program, you will receive a certificate from MSR, the e-customs company, and there will be opportunities for you to pursue a certificate in international freight forwarding from the Canadian International Freight Forwarders Association (CIFFA).

Skills
Throughout this program you will develop the following skills:

• Logistics management
• Leadership
• Decision-making
• Ethics
• Strategy formulation
• Project management

Optional Co-op
Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between two academic semesters.  In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.

This one-year graduate certificate program will provide you with the skills to identify and collect meaningful data, prepare data for analysis, conduct analysis of data sets and present results in a meaningful format to help inform business decisions across the enterprise. Key topics of study include: statistics needed for analytics, programming languages for data analysis, security and privacy for the field of business analytics, data predictive analytics and leadership in the business environment.

Skills
Throughout this program you will develop the following skills:

• Business analytics to support evidence-based decision-making
• Development of software applications related to data management and manipulation
• Entrepreneurial strategies to identify new business opportunities

This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.

Skills
Throughout this program you will develop the following skills:

• Propose marketing plans
• Market research
• Developing strategic pricing
• Formulate budget  
• Prepare sales presentations

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This two-year diploma program prepares you with the skills and knowledge to begin your career as a programmer. As a leader in developing relevant programs, we have the largest offering of computer studies programs in the province. Through a variety of practical and theoretical courses, you will gain skills in mobile development, web development and distributed programming techniques and database administration. You will also learn about security and a variety of operating systems including Windows, UNIX, Linux and IBM Business Computing. Graduates of this program will enter their industry with programming and communications skills suitable for employment.

Open Sources and Seneca
Seneca has connections with top tier open-source companies such as Mozilla, creators of the Firefox web browser, and Red Hat, maker of the most successful commercial Linux operating system. In a variety of courses, you will have the opportunity to work with top tier developers on such projects.

Skills
Throughout this program you will develop the following skills:

• Computer programming
• Operating systems
• Database and web technology
• Data communication
• Security
• Advanced programming languages
• System methodologies
• Internet client and server-side development
• Database system design and maintenance
• Solve problems associated with software installation

This program enables you to develop tactical marketing strategies using marketing analytics and prepare you to compete in a rapidly evolving landscape where new opportunities present themselves daily. Understanding marketing analytics allows marketers to strengthen business practices by focusing their time, energy and resources on the right projects and the right customers. 

Banks, credit unions, mutual fund and full service dealers, and insurers need financial experts. In this eight-month graduate certificate program, you will learn about financial products and services. You will also learn to provide advice and develop financial plans based on individual client needs, risk tolerance and other unique circumstances. Additionally, you will work towards earning licenses and designations required by the industry.
Skills
Throughout this program you will develop the following skills:

• Presentation and communication skills
• Development of comprehensive client plans
• Interpersonal skills and emotional intelligence 

Field Placement
To support your learning, a field placement work experience must be completed. This experiential learning opportunity will provide you with the opportunity to apply the knowledge and skills you learned in a financial planning setting, while also gaining valuable work experience.

This experience requires you to engage in a minimum of 140 hours of financial planning-related employment activities, either part time during your studies or full time at the end of the program. The field placement experience is an unpaid or paid position that is available to students who are in good academic standing with Seneca and who meet all identified requirements prior to participating in the field placement experience. While eligibility for participation does not guarantee that a field placement position will be secured, students are supported every step of the way by Seneca in locating, applying and obtaining a field placement experience with industry partners.

In this eight-month graduate certificate program, you will learn about the advances in project management taking place in the Information Technology (IT) industry. This program teaches an understanding of when to apply methodologies in the IT industry, including when each methodology is appropriate to use. This program will also refine your project management skills by providing an enhanced awareness of IT projects, programs and policies in two consecutive semesters. This program offers an optional work term for students to gain practical experience in the IT sector prior to graduation.

Skills
Throughout this program you will develop the following skills:

• Project management
• Project leadership
• Accounting and finance
• Systems development
• Quality assurance
• Contract law and ethics
• Manage the scope, timing and quality of a project
• Document project goals and deliverables
• Project control procedures, resource management, change management and risk management

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

In the face of a changing workforce – including an aging population, increased number of retirements, and a challenging economic environment – organizations in Canada are placing an increased emphasis on strategic human resources management. The demand for qualified Human Resources professionals is increasing. This eight-month graduate certificate program will help you acquire a comprehensive background in the functions of human resources from both theoretical and practical perspectives. The focus of the program is on applied, relevant and current learning with opportunities to interact directly with industry professionals, and learn from qualified and award-winning faculty.

Skills
Throughout this program you will develop the following skills

• Critical thinking
• Organizational management
• Interpersonal communications
• Verbal and written communication
• Conflict management

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.? The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade?on a communication assessment may be required for eligibility.? Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.