Advanced Diploma in Advertising and Marketing Communications - Management

at Sheridan College - Hazel McCallion Campus Canada

Sheridan's Honours BBA (Human Resources Management) program gives you the job-ready skills you need to build a rewarding HR career.
What you'll learn:-
Today's human resources professionals must be flexible and creative and deliver value to the organization. Sheridan’s Honours BBA (Human Resources Management) program gives you the skills you need to contribute to an organization from Day 1. Our learning philosophy supports the belief that HR is a strategic partner that works to align human resources and business strategy.

An innovative learning model:-
Our Honours Bachelor of Business Administration (BBA) programs feature an innovative experiential learning model that prepares you for the workplace. You won't get a lecture-style environment where you're asked to memorize content. Instead, you'll use collaboration, hands-on learning and experimentation to actively apply your knowledge and solve business problems that simulate the real world.

The two-year program focuses on technical and professional skills required to work in a variety of Health Service settings. You will learn to use specialized medical software, OHIP billing, electronic calendaring and scheduling, and communication software applications.

Things you'll learn

• Medical office procedures.
• Medical terminology, anatomy and medicine.
• Medical e-billing and scheduling.
• Medical transcription and techniques.
• Specialized medical software applications.

Medical Simulation or Field Placement
When you have successfully completed the first three terms and have met a prescribed GPA, you have the option of choosing either a Medical Simulation course or Field Placement (two days per week). Both options prepare you for entry-level administrative support positions in a medical office or setting. This is an excellent opportunity to gain work experience and evaluate different career paths.

Sheridan’s Professional Accounting program is your first step to becoming a Chartered Professional Accountant.
Get your CPA preparatory courses with Sheridan
This program gives you a clear pathway to becoming a Chartered Professional Accountant (CPA). Once you’ve successfully completed this program, you can apply to CPA’s Professional Education Program (PEP) — the final step before you write your Common Final Exam (CFE). Even if you don’t have an accounting background, you’ll soon be on your way to becoming a CPA.

Co-op or fast track: the choice is yours
If you start in May, you’ll have the option to apply for our co-op program, which adds a four-month work term. This gives you the chance to gain valuable work experience and showcase your accounting skills to potential employers. You may also choose to fast track your studies by starting in September or January. In that case there’s no co-op term, so you can complete the program in three semesters.

International Business Management
The professors who teach Sheridan's International Business courses are personally experienced in international business. They are continually updating the program so that it accurately reflects current international market conditions, challenges and regulations.

Things you'll do and learn

• Develop a foreign market entry strategy for a specific product or service.
• Research and analyze potential international opportunities.
• Create a customized international business plan to support the global initiative of a real company.
• Learn to navigate cultural differences among trading partners and clients.

Co-op Experience
Eligible students (see About Co-op) can acquire invaluable work experience in the international business field through a work-term cooperative education assignment following completion of the academic portion of the program. This training experience gives you an ideal way to apply what you have learned in class and explore different career paths.

Advertising – Account Management
In this graduate certificate program, you’ll learn to plan, develop and create complete digital and traditional advertising campaigns. You’ll graduate with confidence, ready to contribute your skills to a professional advertising agency.

Co-op option: Get advertising work experience
Co-op experience can make all the difference. As an advertising student at Sheridan, you can apply for a four-month co-op work term. This on-the-job experience can be just the career boost you need to land a great job in advertising. Our co-op program is competitive — you’ll need to meet certain requirements to qualify.

The professors who teach Sheridan's International Business courses are personally experienced in international business. They are continually updating the program so that it accurately reflects current international market conditions, challenges and regulations.

Things you'll do and learn

• Develop a foreign market entry strategy for a specific product or service.
• Research and analyze potential international opportunities.
• Create a customized international business plan to support the global initiative of a real company.
• Learn to navigate cultural differences among trading partners and clients.

Networking and industry connections
In addition to helping you hone your business report writing and presentation skills, your professors will bring in guest speakers who are active in international business, introduce you to networking and industry association events, and teach you how to undertake a search for international employment.

Co-op experience
Eligible students (see About Co-op) can acquire invaluable work experience in the international business field through a work-term cooperative education assignment following completion of the academic portion of the program. This training experience gives you an ideal way to apply what you have learned in class and explore different career paths.

Benefits of our program

• Work in a professional studio environment.
• Get trained on industry-standard software.
• Have full access to finishes, paints and samples in our decorating and design resource room.
• Take periodic excursions to local design and product showrooms.
• Participate in a three-week work placement.

A full professional skill set

• Plan and decorate residential and small commercial environments, from programming to final presentation drawings.
• Draft using professional standards to visually communicate details and design concepts.
• Freehand draw, sketch and apply mixed media to presentations.
• Design and implement marketing and sales strategies.

Sheridan’s Business Administration – Finance program offers you skills that are highly valued by employers in this competitive marketplace

Exceptional educators
Sheridan's business professors are not only seasoned educators, but also experienced professionals who are respected in the business community. This combination has led to high respect for our Business Administration – Finance program and greater co-op and employment opportunities for our students and graduates.

Innovative learning
Investment portfolio games, in-depth case studies of actual corporate financials and collaborative assignments will help you apply financial and wealth management techniques and strategies in personal and corporate situations.

Marketing Management

Things you'll learn to do

• Apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization's marketing efforts.
• Learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates.
• Write marketing and communications plans.

Co-op experience
Following eight months of classroom instruction, eligible students will have the opportunity to participate in a four-month cooperative education placement. Note that this is a competitive process and only qualified students are accepted. Working in the marketing field, you’ll apply your in-class learning and gain valuable work experience that may boost your career—and help you land a great job.

International Business Management
The professors who teach Sheridan's International Business courses are personally experienced in international business. They are continually updating the program so that it accurately reflects current international market conditions, challenges and regulations.

Things you'll do and learn

• Develop a foreign market entry strategy for a specific product or service.
• Research and analyze potential international opportunities.
• Create a customized international business plan to support the global initiative of a real company.
• Learn to navigate cultural differences among trading partners and clients.

Co-op experience
Eligible Co-op students can acquire invaluable work experience in the international business field through a work-term cooperative education assignment following completion of the academic portion of the program. This training experience gives you an ideal way to apply what you have learned in class and explore different career paths.

Sheridan’s Advertising and Marketing Communications – Management program prepares you to hit the ground running in this fast-paced industry.

What you'll learn
This program focuses on how the planning and creative processes work together to produce powerful campaigns. Using the latest industry-specific software, you'll learn how to interpret market research data, develop strategies, design creative concepts, calculate media placement and other associated costs, estimate and evaluate campaign outcomes and engage in the media selling and buying process.

What’s the “Plus” in TESOL Plus? In one program, you’ll be able to earn three certifications — CELTA, TESL Canada and TESL Ontario. Employers look for these qualifications. If you want to teach ESL learners in Ontario, across Canada or abroad, these highly-respected certifications will qualify you to teach anywhere.

Teach English abroad with CELTA certification
If you want to teach English abroad, the Certificate in English Language Teaching to Adults (CELTA) may be your ticket. CELTA is known around the world, and many employers ask for it by name. Sheridan is an official CELTA Centre, accredited by the University of Cambridge. You’ll get the practical training that meets Cambridge’s high CELTA standards—and be certified when you graduate.

Teach in Canada with TESL Canada or Ontario with TESL Ontario
TESL Ontario sets the standards for ESL teachers in the government-sponsored sector and is perfect for those who want to teach in Ontario.  If you want to teach anywhere in Canada, you’ll need qualification from TESL Canada. When you successfully complete Sheridan’s program, you may apply for both your TESL Canada (Standard 2) certification and your TESL Ontario certification.

Teach English while you study
Get the practical skills to teach English to a range of ESL learners. In this program, you’ll observe experienced instructors, while learning current methodologies and developing your teaching skills and techniques in authentic ESL classrooms. You’ll also have a dedicated practicum course in both terms, where you may work with ESL students at Sheridan, newcomers to Canada through our Language Instruction for Newcomers to Canada (LINC) program or students off-campus.

In your first term practicum, you’ll have an instructor for a maximum of 6 students, and in your second term practicum, you’ll have a mentor to guide and support you throughout your teaching.

Build an e-portfolio and gain PBLA (Portfolio-based Language Assessment) instruction
Sheridan's TESOL Plus program gives you the opportunity to create an electronic portfolio containing your assignments, lesson plans and other resources. You will also receive valuable instruction in PBLA, key content for school board and LINC employment which can put you ahead of the game for employment in all sectors. Upon graduation, you can show your e-portfolio, complete with PBLA content, to potential employers to highlight your skills and make yourself more marketable.