Certificate in General Arts & Science - University Profile

at Sheridan College - Hazel McCallion Campus Canada

Our professors are not only outstanding teachers, but also successful business people who are highly experienced in their respective fields. Through their connections in the business world, they are able to enhance your education by bringing in real-world examples of business issues.

Things you'll learn
Through practical, hands-on classroom activities, you’ll learn to make business decisions, plan, work with a team, use business computer applications and write effective business correspondence. The first year will provide you with a solid grounding in business fundamentals, and the second year will allow you to specialize, taking courses that meet your particular career interests and goals.

Sheridan Business Career Fair
You’ll have an opportunity to network with prospective employers, distribute your résumé and learn about local career opportunities at the annual Sheridan Business Career Fair. Recruiters from more than 50 top-level local and national employers regularly attend this event.

Your Business diploma program will cover such topics as:

• Analysis of the business environment
• Managing a business
• Marketing
• Accounting
• Human resources
• Finance
• Business Information Systems

The role of the HR manager has grown steadily in importance. Today's HR management professionals contribute on a strategic level, dealing with talent acquisition, total rewards management, training and employee development, employment law, health and safety, labour relations, change management and HR metrics. At Sheridan, you'll learn to navigate the complexities of this role.

Co-op experience
You'll take part in one term (three to four months) of co-op placement, which may be paid or unpaid. This opportunity for real-world experience in an HR environment can be an invaluable asset to your career.

Sheridan’s Business Administration – Finance program offers you skills that are highly valued by employers in this competitive marketplace

Exceptional educators
Sheridan's business professors are not only seasoned educators, but also experienced professionals who are respected in the business community. This combination has led to high respect for our Business Administration – Finance program and greater co-op and employment opportunities for our students and graduates.

Innovative learning
Investment portfolio games, in-depth case studies of actual corporate financials and collaborative assignments will help you apply financial and wealth management techniques and strategies in personal and corporate situations.

Marketing Management

Things you'll learn to do

• Apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization's marketing efforts.
• Learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates.
• Write marketing and communications plans.

Co-op experience
Following eight months of classroom instruction, eligible students will have the opportunity to participate in a four-month cooperative education placement. Note that this is a competitive process and only qualified students are accepted. Working in the marketing field, you’ll apply your in-class learning and gain valuable work experience that may boost your career—and help you land a great job.

International Business Management
The professors who teach Sheridan's International Business courses are personally experienced in international business. They are continually updating the program so that it accurately reflects current international market conditions, challenges and regulations.

Things you'll do and learn

• Develop a foreign market entry strategy for a specific product or service.
• Research and analyze potential international opportunities.
• Create a customized international business plan to support the global initiative of a real company.
• Learn to navigate cultural differences among trading partners and clients.

Co-op experience
Eligible Co-op students can acquire invaluable work experience in the international business field through a work-term cooperative education assignment following completion of the academic portion of the program. This training experience gives you an ideal way to apply what you have learned in class and explore different career paths.

Advertising - Account Management
Sheridan's Advertising – Account Management graduate certificate program, you’ll learn to plan, develop and create complete digital and traditional advertising campaigns. You’ll graduate with confidence, ready to contribute your skills to a professional advertising agency. Throughout this program, students also will learn to:

• Produce and deliver professional campaign pitches.
• Develop and communicate a product’s brand identity.
• Solve complex marketing communications challenges.
• Manage brand activities through social media messaging.
• Design creative advertising.
• Plan media selection and placement for traditional and digital media platforms.

Marketing Management
The Marketing Management program at Sheridan provides students with the digital marketing expertise that employers are looking for. During this course, students will learn how to:

• Apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization's marketing efforts.
• Learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates.
• Write marketing and communications plans.

Get a well-rounded architectural education

Gain the practical skills and fundamental architectural knowledge you need to enter the workplace after graduation. You'll study building code standards, materials, project planning and more. Skills you'll learn include: 2D and 3D Computer-aided Design and Drafting (CADD), Building Information Modeling (BIM), visual problem-solving, preparation of contract documents and specifications and envelope detailing.

This program may lead to career paths in an HR department in a business, non-profit organization or governmental agency

Things you'll learn to do

• Attract and retain outstanding employees.
• Compensate employees correctly.
• Manage workplace health and safety issues.
• Provide valuable training programs and coaching for employees.
• Handle an organization's downsizing or workforce reassignment.

Critical training
This program offers the opportunity to build foundational skills needed in any business administration career, and delivers hands-on training in vital HR skills through case studies, guest speakers, simulated negotiation situations and group work. You'll learn about the latest trends in organizational behaviour, human resources planning and employment law.

International Business Management
The professors who teach Sheridan's International Business courses are personally experienced in international business. They are continually updating the program so that it accurately reflects current international market conditions, challenges and regulations.

Things you'll do and learn

• Develop a foreign market entry strategy for a specific product or service.
• Research and analyze potential international opportunities.
• Create a customized international business plan to support the global initiative of a real company.
• Learn to navigate cultural differences among trading partners and clients.

Co-op Experience
Eligible students (see About Co-op) can acquire invaluable work experience in the international business field through a work-term cooperative education assignment following completion of the academic portion of the program. This training experience gives you an ideal way to apply what you have learned in class and explore different career paths.

Advertising – Account Management
In this graduate certificate program, you’ll learn to plan, develop and create complete digital and traditional advertising campaigns. You’ll graduate with confidence, ready to contribute your skills to a professional advertising agency.

Co-op option: Get advertising work experience
Co-op experience can make all the difference. As an advertising student at Sheridan, you can apply for a four-month co-op work term. This on-the-job experience can be just the career boost you need to land a great job in advertising. Our co-op program is competitive — you’ll need to meet certain requirements to qualify.

A General Arts and Science diploma is perfect for you if:

• You're not sure you're ready for university
• You want to build a strong foundation for a university degree
• You need a fresh start in small classroom settings
• You want holistic, personalized advising
• You’d like to enhance your social and cultural awareness

What will you learn?
Our General Arts and Science diploma program will allow you to:

• Experience a multidisciplinary program
• Adjust to post-secondary learning environments
• Develop confidence and build strong academic, communication and research skills
• Define your academic, career and personal goals

At Sheridan, we believe the best way to learn is by doing. Put your new marketing skills to work through collaborative assignments, hands-on applications, case analyses and industry projects. When you graduate, you’ll have first-hand knowledge of various marketing concepts, including analysis, planning, selling, report writing, graphics, presentations, social media and promotion.

Build a foundation of general business knowledge
Marketers are the heart of business, working in tandem with many areas of their companies. You’ll learn about those areas during a foundational first year, studying topics such as accounting, finance, human resources and communications. Understanding your company’s strategies and challenges will help you write better marketing plans and recommend actions to keep your organization competitive.

Learn from experienced professors in small classes
Work closely with marketing experts who have decades of industry experience! Our business professors bring real-world perspective to the classroom. They’ll support your learning in classes that are typically capped at 40 students — an ideal number for fostering a dynamic and diverse environment.