Bachelor of Business Administration in Marketing

at Southern Alberta Institute of Technology (SAIT) Canada

Gain practical business knowledge in courses blending theory and hands-on learning in the core areas of business including economics, communication and organizational behaviour. Build a career in one of six majors - accounting, financial services, human resource management, management, marketing or supply chain management.

Engage in small classes with active, collaborative coursework, learning from faculty with real business experience. You work in teams to deliver projects, present strategies and meet business goals. You start with a common first year to build core business skills. In year two, you become proficient in your choice of major: Accounting, Financial Services, Human Resource Management, Management, Marketing or Supply Chain Management.

You begin the program with a small business simulation. Then you progress to your final capstone course - a global simulation of an international enterprise where you make all decisions from manufacturing and production to hiring your workforce, determining pricing and promotional strategy and more.

Accounting
Gain intermediate-level accounting skills and a practical understanding of how to analyze a company's performance using financial information. You graduate ready to enter CPA's Advanced Certificate in Finance and Accounting program. You can apply to SAIT's Bachelor of Business Administration degree in order to pursue the CPA designation.

Train to enter the computer and systems security profession with a mastery of programming, operating systems, networking and strategy — using practical applications of defensive and offensive technologies.

Computer and systems security is an integral part of our everyday lives. When the systems work it is transparent but when they fail it can be catastrophic. Not only are businesses focused on the security of their data, nation states are focused on the security of their people. Terrorism, rogue states, organized crime and low level cyber-warfare are all part of today’s threat landscapes.

The Information Systems Security program prepares you for entering the security profession with confidence and solid fundamental knowledge. You will use a wide variety of defensive and offensive tools while learning the fundamentals of: networking, malware analysis, reverse engineering, tool construction, operating systems internals, forensics, legal/ethical issues, social engineering and military strategy.

Information Systems Security will have some of its courses delivered in a unique lab environment designed to contain and control the possible spread of the malware being analyzed. The first year of the program rests on a strong base of fundamental skills: programming, operating systems, networking and strategy. The second year moves into the more practical applications of defense and offensive technologies accumulating with a  capstone project in which students will apply knowledge learned from previous courses. The program is two years in length with each academic year divided into two 15-week semesters.

A criminal records check may be required by potential employers. Basic level of computer networking and “C” language programming will greatly enhance your success as a student in this program.

Train to be an on-air radio personality, video content producer or journalist through this program that spans multiple media platforms. Learn through courses in writing and reporting, video and audio production, scriptwriting and more.

The Radio, Television and Broadcast News (RTBN) program is divided into three options: Radio, Television or Broadcast News. Students choose the option that best fits their individual skills and interests, in preparation for a challenging, creative and exciting career in the media.

The RTBN program involves two years of full-time study. Each of the program’s two years is divided into two semesters. There is a single intake each year, with classes commencing in September and finishing in late April. A four-week industry practicum is available in the fourth semester.

Radio Major
Radio students gain valuable industry experience by operating SAIT’s campus radio station (accessible worldwide at radio.sait.ca). Students progress from mastering audio basics to advanced digital multi-track production, perform duties in the sales and promotions departments, and rotate through station positions including on-air personality, creative director, and production manager. Students also receive training in music directing, traffic management, and news and sports delivery, to round out this exciting and worthwhile career path.

Television Major
Television students learn the fundamentals of writing, directing, producing, and editing through live production and assembling pre-recorded video and audio elements. A strong emphasis is placed on hands-on learning and innovation in both single and multi-camera environments. Students work in teams to produce information and news programs, live event programming (such as sports), variety programs, documentaries, commercials, and public service announcements. Students also become familiar with the technical aspects of television media by working with broadcast-quality equipment such as High Definition cameras, switchers, digital audio consoles, graphics work stations, servers and computer-based editing systems.

Broadcast News Major
Broadcast News (BN) students learn how to research and objectively present a story. They receive extensive, hands-on training. The program provides realistic experiences behind and in front of the camera and microphone. Students are trained to work effectively in both the radio and television environment. BN students learn the importance of meeting deadlines while maintaining respect for journalistic integrity. Students take on many roles in our newsroom, including reporter, producer, line-up editor, news and sports anchor, and weather reporter.

Train to be an instrumentation technologist, studying control system design and computer-based processes for work in a wide range of industries, including oil and gas refining and petrochemical processing.

Instrumentation Engineering Technology provides students with sound theoretical and practical training in the operation and maintenance of automated process control and measurement systems used in the production of various commodities.

Instrumentation technologists use electronic test equipment to install, troubleshoot, calibrate, maintain and repair electrical/electronic measurement and control instruments. Students will learn about pneumatic devices, control valves, electronic instruments, digital logic devices, computer-based process controls and control system design.

Students also become well versed in personal computer applications in instrumentation, process control systems design, Fieldbus™ SCADA, PLC, distributed control system design and interfacing of industrial microcomputer control systems with real processes. Modern laboratory facilities include pilot-scale versions of processes found in various industries and a fully equipped control room.

The Instrumentation Engineering Technology program is currently only offered full-time. Each academic year consists of two 15-week semesters and students generally take two years to complete the program.

SCM - In this program, you will learn how to build, maintain and support an efficient supply chain process.  You will graduate with an understanding of operations, procurement, logistics, performance analytics, and quality management.  You can pursue a career in a variety of industries including transportation, manufacturing, oil and gas, and more.  These highly in-demand courses cover the tools and techniques needed for supply chain practitioners to succeed in this complex industry.

PM - In this program, you will learn how to take a project from concept through to completion and improve the quality of your work in the process, as well as learning how to manage resources more effectively and save your organization money. You will learn about the tools and frameworks the pros use to strategize, as well as how to provide the most value to your organization and your life, by becoming more organized and giving your team a clearer path to success.  Through this program you will become better equipped to manage roadblocks or risks and manage them proactively.
Learn how to plan, budget, prioritize, and execute projects.  You will be able to create actionable steps to achieving your goals while foreseeing challenges and prioritizing.  You will develop organizational and leadership skills which are in high demand in every industry.

Learn the fundamentals of journalism and start a career working for publications or in communications or public relations. Specialize in photojournalism to perfect your photographic style or focus on your writing with courses in editing, layout and design.

Journalism in the 21st Century is an exciting world that offers many opportunities for those seeking to build a career. News Writing, and photojournalism are the main skills taught in the Journalism program; other specialties including advertising and public relations, publication design, and online journalism are also covered in the first year of study.

Photojournalism

• Students study advanced lighting, feature, sports, advertising, lifestyle, portraiture, studio, location and staff photography techniques, in addition to portfolio strategies as they apply to digital photography systems and applications required by print media publications.
• Students secure their own placements, which are approved by the program, to complete a 4-week work experience internship.

Gain practical business knowledge in courses blending theory and hands-on learning in the core areas of business including economics, communication and organizational behaviour. Build a career in one of six majors - accounting, financial services, human resource management, management, marketing or supply chain management.

Engage in small classes with active, collaborative coursework, learning from faculty with real business experience. You work in teams to deliver projects, present strategies and meet business goals. You start with a common first year to build core business skills. In year two, you become proficient in your choice of major: Accounting, Financial Services, Human Resource Management, Management, Marketing or Supply Chain Management.

You begin the program with a small business simulation. Then you progress to your final capstone course - a global simulation of an international enterprise where you make all decisions from manufacturing and production to hiring your workforce, determining pricing and promotional strategy and more.

Human Resource Management
Develop skills in human resource (HR) management through an understanding of the recruitment process, the role of employee training and development, employment law, and HR information management systems. Graduates can launch their HR careers in areas such as recruiting, training, payroll and more

Learn to set the bar in office software, productivity, organizing information and solving problems to help businesses run smoothly.

Become the backbone of a business with the Administrative Information Management (AIM) diploma. This two-year program has unique benefits and is becoming a preferred credential for employers hiring administrative professionals.

Working in teams, you will hone your professionalism, critical thinking and effective communication skills. You learn to create and manage solutions to business information needs through technology, meetings, office procedures and more. Become an expert in project administration and planning events. You integrate business technology with real office procedures.

You can graduate with several Microsoft Office certifications, demonstrating your advanced skills in word processing, database, spreadsheet and presentation software. Working for a simulated company, you integrate all your skills to manage information and creatively solve office challenges. Your final course is a four-week practicum placement. Apply everything you learned in a real workplace and demonstrate your career readiness.

Developed with input from industry experts, the Hospitality and Tourism Management program will give you practical hands-on education, ensuring you have the real-world knowledge and skills to achieve success in the workforce.

During this program, you will develop a strong understanding of the hospitality and tourism industries. You will gain knowledge in guest experiences delivery, sales and marketing, service and applied leadership, all complemented by a strong financial management foundation. You will expand your knowledge by choosing a specialization in travel and tourism, entrepreneurship and innovation, hotel and accommodation management, restaurant and service operations, event management, beverage management and more.

Develop qualities that are in high demand for all hospitality and tourism jobs such as communication, problem-solving and interpersonal skills. The industry is fast-paced and requires you to be adaptable, enthusiastic and resilient. If you enjoy keeping busy and working within a team to achieve common goals, then this career is perfect for you.

The program allows you to choose an area of specialization in:

• Hotel and Accommodations
• Restaurant and Service Operations
• Beverage Management
• Travel and Tourism
• Event Management
• Entrepreneurship and Innovation.
• Multi-Disciplinary

Multi-Disciplinary
Choose a multi-disciplinary approach and select electives from various specializations to build a customized hospitality and tourism path. You will apply that learning through practical, hands-on operations in the specialization of choice and executing special events on and off campus with leading industry partners. 

Developed and certified by the Canadian Association of Petroleum Production Accounting (CAPPA), this program will provide you with the skills required to compile, manage and report financial and petroleum production data in a business setting.

Oil and Gas Production Accounting teaches the basics of petroleum production accounting as it relates to the petroleum industry. Oil and gas production accountants are responsible for compiling, managing and reporting financial and production data for the oil and gas industry.

Production accountants are specialists in their field and must have a sound knowledge of petroleum products in addition to an understanding of the industry's financial practices and government regulations. 

This program is offered full-time on the SAIT campus via an intensive, full-time 35-week program accredited by Alberta Advanced Education. To be issued the CAPPA certificate, students must complete all CAPPA courses within three (3) years. This applies to all students regardless of institution or method of course delivery.