Bachelor of Arts in Music

at St. Francis Xavier University Canada

Marketers understand that customers do not buy products; they buy solutions and benefits. Marketers help their organizations understand customer perceptions of value and how to create, communicate and deliver that value better than the competition. Marketers do this in ways that contribute to society in general, not just to the bottom line.

Students choosing to study marketing at StFX have the opportunity to take foundational marketing courses including Consumer Behaviour, Marketing Management, Professional Sales and Marketing Research. They can also explore specific areas of marketing such as digital marketing and customer relationship management.  Complete course requirements are found here. Our courses aim to develop students’ knowledge and skills so they are ready for an exciting but complex world. Courses within the marketing stream engage students using a variety of pedagogical approaches including case analysis, simulations, presentations, research papers, and client-centred projects.

The marketing program also provides students with opportunities to participate in consulting projects and original research. Students pursuing an Advanced Major in Marketing work with a client organization to develop solutions to client-identified challenges and gain valuable skills and experience in the process.  Students interested in research can choose to pursue an Honours degree to work closely with a faculty supervisor on an individual research project in the field of marketing.

Students who study marketing are well positioned for careers in:

    • Entrepreneurship
    • Brand Management
    • Professional Sales
    • Market Research
    • Retail Management
    • Merchandising/Category Management
    • Advertising
    • Digital Marketing
    • Public Relations
    • Not-for-Profit Marketing

If you have a passion for the environment, and want to learn more about aquatic resources and sustainability, explore Aquatic Resources at StFX. Within this program, you’ll study aquatic life, climate change, policy and the complexity of human­ ecosystem interactions, all related to our most precious resource - water.

WHY STUDY AQUATIC RESOURCES AT STFX?
StFX is located next to Canada’s rugged Atlantic coastline, so you’ll have plenty of opportunity for hands-­on research exploring freshwater and marine resources first­-hand. It's this research that will give you invaluable experience — a distinct advantage in whatever you choose to do next!  In addition, you’ll develop and hone skills in oral and written communications, organization, and technical abilities like maintaining lab equipment, quality control and safety procedures.

As a pioneer in jazz education in Canada, StFX Music is a community where you can expand your creativity as you become a skilled and literate musician in jazz and popular music.

At StFX, you will receive individual attention from some of Canada’s leading music educators in studio, classroom and rehearsal environments, honing your jazz instrumental (or vocal) performance and compositional skills.

MUSIC AT X
As a student in the StFX Music Department, you have close contact, including direct face-to-face private sessions, with talented and passionate music faculty. This incredible resource creates community as faculty get to know you and mentor your talents. Additionally, opportunities to perform with faculty members is an ideal way to learn and stretch your horizons.

Peer-to-peer learning with fellow students in performances and practice rooms is another hallmark of the continuous learning environment.

The Visiting Artist Program brings internationally-known performers to campus for clinics, concerts and workshops, giving students exposure to learn from the world’s best jazz musicians.

Students in the StFX English Department examine the human experience through a survey of literature that spans the ages. From the study of contemporary science fiction to the poetry of centuries past, you will develop well-rounded writing and analytical skills that have applications in countless career and post-graduate fields.

WHY STUDY ENGLISH AT STFX?
Professors get to know their students by name and offer the kind of mentoring and one-on-one assistance that will help you achieve your full potential. You will meet with professors to discuss assignments and exams, and are involved in literary activities that take place outside the classroom. From participation in conferences, to discussions with visiting writers and scholars, to literary publications and readings, faculty are actively involved in their students’ academic programs.

Artificial Intelligence (AI) is a burgeoning field undergoing rapid progress and development. Technological advances that rely on AI are numerous and include applications such as self-driving automobiles, medical diagnosis, computer-assisted translation tools, speech recognition, biometrics, entertainment, and a wide variety of classification and predictive technologies. AI is recognized as having immense social, technological, and ethical implications for society. The diploma will allow graduates to either begin or broaden their career in computing-related fields and provide them with a depth of knowledge in the highly sought-after field of AI. AI is an area that is in high demand, and graduates of this program will be prepared for entry into the workplace or into graduate programs.

Computer Science faculty at StFX are very active in research. Together, they provide an education in Computer Science that produces high-achievers who are well-suited for graduate studies or to develop a career in industry. StFX’s Computer Science program is the top ranked in Atlantic Canada in Maclean’s for the third year in a row. Computer Science research at StFX was tied for first place in Canada in field-specific research impact (Field-weighted citation impact, Maclean’s 2019). Students in the Artificial Intelligence Post-Baccalaureate Diploma will also join a vibrant department surrounded by like-minded undergraduate and graduate students.

The Program
The Post-Baccalaureate Diploma in Artificial Intelligence is a two-year diploma program for students who already possess an undergraduate degree. The diploma is geared towards students whose undergraduate degree is not in Computer Science. The program is concentrated and rigorous, with at least half of the courses at the upper-year levels. Students will be introduced to a discipline that is new to them, build the basic knowledge quickly (within the first term), and then move to rigorous higher-level courses. Learning will be enriched by prior education and by the diverse backgrounds of their peers. As graduates of this program, they will bring this rich educational foundation to the workplace.

Post-Baccalaureate diplomas are attractive to students who want to do one or more of the following:

• Expand their knowledge into a discipline outside of their first degree.
• Change the direction of their first degree into new areas for career reasons.

If you have a passion for the environment, and want to learn more about aquatic resources and sustainability, explore Aquatic Resources at StFX. Within this program, you’ll study aquatic life, climate change, policy and the complexity of human­ ecosystem interactions, all related to our most precious resource - water.

WHY STUDY AQUATIC RESOURCES AT STFX?
StFX is located next to Canada’s rugged Atlantic coastline, so you’ll have plenty of opportunity for hands-­on research exploring freshwater and marine resources first­-hand. It's this research that will give you invaluable experience — a distinct advantage in whatever you choose to do next!  In addition, you’ll develop and hone skills in oral and written communications, organization, and technical abilities like maintaining lab equipment, quality control and safety procedures.

In Computer Science (CS), students are offered a well-rounded education in the scientific foundations of information and computation together with practical techniques for the implementation of these foundations, applicable to almost every facet of life, through an intensive, hands-on approach.

There are many sub areas (e.g., artificial intelligence, databases, game development, cyber security, graphics, high performance computing, big data, networking, programming languages, robotics, etc.) within the broader discipline of CS, with new areas such as health informatics and the internet of things being created as the discipline evolves.

Why study Computer Science at StFX?
Here, you learn directly from professors, not teaching assistants, who are accomplished scholars -- many that hold National Sciences and Engineering Research Council grants and are very active in research. Together, they provide an education that prepares students well for the opportunities and challenges of the information age whether they wish to go directly into a career, go on to further studies at the graduate level, or go into an education program.

Mathematics is the science of structure, order and relation. It deals with logical quantitative reasoning. Statistics is the science and art of data collection and analysis. It deals with estimation, hypothesis testing and decision making. At StFX, you may undertake studies that focus on either or both fields.

WHY STUDY MATH And STATISTICS AT STFX?
With small class sizes and a personal environment that maximizes individual attention, as a StFX Mathematics and Statistics student, you will be well educated for further success in graduate studies, education programs and industry.

The Entrepreneurship stream provides a unique opportunity to gain the entrepreneurial competencies needed to start, develop and/or manage a small business venture, to engage in social entrepreneurship, and to pursue a career that requires entrepreneurship or one that provides assistance to the small business sector. Considering that the majority of net new jobs are being created by firms with less than 100 employees (where entrepreneurship is usually a key success factor) and that individuals with entrepreneurial skills and competencies are among the most sought after by growth industries, there is no shortage of career opportunities. Even communities and not-for-profits that are taking responsibility for their own destiny still often need help in identifying and pursuing entrepreneurial initiatives, and that is where our graduates can help.

Entrepreneurship is an interdisciplinary business program to which almost all other streams in the Schwartz School of Business contribute. As a result, courses cover a range of topics related to entrepreneurship, including:

    • entrepreneurship and new venture creation
    • social entrepreneurship
    • entrepreneurial finance
    • marketing research
    • marketing management
    • small business management

Courses in topics ranging from management accounting to business ethics to project management may also contribute to earning a business degree in Entrepreneurship.

Entrepreneurship students are persistent and determined, committed to seeing things through, and are never satisfied with the status quo. The Entrepreneurship stream will interest you if you thrive on taking responsibility, acting independently on your own initiative, finding creative solutions to problems and learning new things. You like to learn by becoming actively involved in the learning process, taking initiative, having opportunities to integrate and apply your knowledge, skills and abilities in a real-life context, and using creativity to solve problems and capitalize on opportunities. These opportunities are realized through an experiential and engaging learning environment that includes new venture start-ups, community-based projects, field trips and more.

Entrepreneurship students have several avenues to extend what they have learned into research, internships and society work. There are funding opportunities specifically aimed to assist student entrepreneurs, and faculty frequently supervise students in research and community engagement activities.

Development Studies at StFX is a program for those wishing to understand how different ideas about development influence socio-economic well-being and environmental sustainability, as well as how to engage with these issues both locally and internationally.

WHY STUDY DEVELOPMENT STUDIES AT STFX?
The StFX Development Studies Program grows out of the rich tradition of the Antigonish Movement, a social movement grounded in community-based social and economic development. You will work with faculty members and with development professionals from the Coady International Institute. You will meet community leaders from Africa, Asia and Latin America enrolled in programs at the Coady, which for over 50 years has been promoting community self-reliance through education programs for such leaders.

You will have opportunity for real-world experience through service learning placements in the local community. You could undertake a 3-4 month internship in Canada or elsewhere in the world. This combination of academic courses and hands-on experience provides you with the means to make your own contribution to local and international efforts to solve development problems, reduce inequalities and change our world for the better.