Bachelor of Arts (Honours) in Economics

at The University of Winnipeg Canada

Become a highly-skilled communicator ready to take on public relations in both corporate and not-for-profit environments. With a broad foundation of PR and marketing-specific knowledge, this program emphasizes best practices, tackles current and emerging issues, and develops the skill set to be a leader in the field.

Objectives & Outcomes

• Identify, analyze and influence organizational objectives, communications strategies and key interest groups
• Guide management on key business and policy decisions
• Develop public relations strategies that create awareness and favourable perception, and/or promote your products and services and set measurable objectives from which to evaluate their effectiveness
• Build collegial and cooperative relationships with a variety of public interest groups, internal and external clients, and the media
• Design and implement a media relations strategy expanding your visibility in the community
• Analyze consume buying patterns, employ marketing tools and research methodologies to determine environmental and competitive factors affecting products and services, and develop new products and/or services meriting consumer interest and increasing market share
• Master public relations communications writing template including: a well-tooled press kit, news releases, annual reports, newsletters, brochure content, and personality profiles
• Plan and direct the crisis and change management process
• Coordinate and prepare material for internal and external promotional publications, including planning articles, editing copy, supervising print preparation, distributing publications
• Gain an understanding of digital communication technologies, their impact in traditional approaches to public relations and marketing, and how to adapt print-based collaterals for this new medium
• Exercise sound financial decision-making and budgeting skills

The Bachelor of Business Administration (BBA) degree offered through the Department of Business and Administration is designed for students who wish to pursue a career in business, in the private, public or non-profit sectors. We nurture socially conscience business leaders and entrepreneurs that are capable of adapting to the ever-changing needs of the modern business world.

The Business and Administration program develops critical thinking, analytic and decision-making abilities, oral and written communication skills, and the self-confidence to effectively apply these skills. Some courses in the program are taught using the case method, a simulation of real business situations from the perspective of the actual decision-maker. Computer-based simulations, experiential exercises, guest speakers, and field trips are also used to connect course material to the business world.  A new co-op work study program allows students to add career real work experience to their UW Degree.

Bachelor of Business Administration (4 years):-

The four-year BBA prepares students for managerial work and also for further study in business administration such as an MBA or other graduate degree program.  In the four-year program, you can (and many students do) elect to take a 'general stream' degree, which allows maximum flexibility for course selection. Other students elect to narrow their studies into their choice of five Areas of Concentration:

• Marketing
• International Business
• Co-operative Enterprises
• Accounting
• Human Resource Management & Organisational Behaviour

It is not unusual for students to pursue two Concentrations simultaneously (e.g., Marketing and International Business) in our four-year program.

The specialization in Creative Writing focuses not only on reading and studying works of literary art, but on learning how to create them as well. See the Frequently Asked Questions, above, for more information.

Sample Program
This is only one example of one possible path through the program. Students should normally begin with  2102 and 2002 and then take 3101. After that, they may take CW courses in any order.  Paths will differ, depending on students' interests, the number of courses they take each year, and which courses are offered in any given year. Students should consult an advisor before each registration to ensure they are meeting all degree requirements.  For Degree requirements see the Course Calendar.

Are you interested in issues affecting our environment? Environmental Studies and Sciences combines many different perspectives to understand the changes in our environment, while acknowledging human impacts and providing a framework to develop solutions for environmental programs. You can choose your course of study from six different subject areas including Chemistry, Forest Ecology, Forest Policy and Management, Global Environmental Systems, Issues in Sustainability, and Urban Environments

Why do people think, feel, perceive, and behave the way they do? Psychologists seek to find answers to these questions by studying the human mind and behaviour. The Psychology program, explores topics ranging from the basic nervous system to principles of perception, learning, and cognition to gain an understanding of both social and clinical psychology.

Developmental Studies (DS) is a distinct field that draws on the integration of the perspectives and methods of many disciplines to provide a coherent analysis of the biological, environmental, and social factors that influence both individual and group development. As such, it has specific relevance to a growing number of occupations and professions, notably child care, gerontology, and family studies.

The Developmental Studies Program is an interdisciplinary major composed of offerings from a variety of Departments and programs. The DS program includes courses from Anthropology, Biology, Business and Administration, Conflict Resolution Studies, Education, English, Kinesiology and Applied Health, Politics, Psychology, Sociology, and Statistics.

Developmental Studies is well known for

• early learning research and publications;
• developing leaders and managers in inclusive early-childhood care and education;
• an established degree program in early childhood management and leadership, that is CCEPAC approved;
• its unique articulation program with Red River College and Université de Saint-Boniface;
• creating new advancement opportunities for early-childhood care and education professionals;
• promoting broad understanding of the crucial role played by quality early-childhood care and education programs in human development, family stability, and community well being; and
• Prior Learning Assessment and Recognition for adult learners.

The University of Winnipeg builds the leadership capacity of early-care and education leaders by drawing upon the expertise of the interdisciplinary faculty on staff at the University of Winnipeg and the resources of leaders in the wider childcare community. We prepare leaders who will advance the quality and standing of early care and education—regionally, provincially and even nationally.

Stream A: Individual Human Development:-
The focus of Stream A is on individual human development ranging from prenatal and infant development to adolescent psychology and gerontology.

Stream B: Comparative Biological Development:-
Stream B is concerned with on animal development, ranging from animal physiology, chemistry, and genetics to evolution, zoology, and primatology. Students take courses from a variety of Departments including Anthropology, Biology, Chemistry, English, History, Mathematics, Politics, Philosophy, Psychology, Sociology, Statistics, and Kinesiology and Applied Health.

In addition to discipline-specific writing courses at the introductory level (please see Course Listings for more information), the Department offers a 4-Year BA with a Major in Rhetoric and Communications. This program emphasizes the interpretation, evaluation, production, and precise editing of messages for a range of audiences, media, and purposes. Students in the Major practice writing in a variety of genres and read contemporary non-fiction, analyze visual and verbal arguments, trace the impact of print and electronic media on western culture, and—through the study of theory and close attention to textual practices—examine how ideology imprints itself on discourse. Students with a BA in Rhetoric and Communications can enter graduate studies in such fields as Communications, Composition, Media Studies, and Rhetoric. They are also well prepared for public- and private-sector careers that depend on advanced analytical and communicative skills, especially in writing.

The Health Informatics (HI) major provides students with more focused courses in Health information needs, infrastructure, standards, and jurisdiction. This stream has been designed in close cooperation with Manitoba e-Health. Sample courses include:

• Principles in Information Systems (Health Centric)
• Health Information Systems
• Health Internship
• Applications of Database Systems
• Introduction to Internet Programming

This program is specifically designed to serve the needs of health and service industries in Manitoba. Courses in Applied Environmental Science cover such topics as waste management, soil-vegetation systems and environmental ethics. You can choose between a four-year and five-year program. In the five-year program, you’ll have the option of completing a co-operative work term consisting of a minimum of 16 weeks of full-time, paid work experience.