Bachelor of Management in Marketing

at University of Lethbridge - Lethbridge Campus Canada

English is not just about the rhetorical and creative aspects of literature. It’s about examining history, culture, psychology, sociology, philosophy, and the human condition to determine what a text means in the context of when and where it was written, and how it relates to us today.

Language is the primary means by which we communicate our values, our ideals and our vision. The study of English asks fundamental questions about literature and how we, as humans, express ourselves and interact with others. It is the science of communication and critical inquiry.

Learn how we use language in the world at large, and consider the functions, structures and significance of literature over time. Develop an excellent foundation for a career in virtually any professional capacity due to the cross-disciplinary nature of this program.

Economics is the social science that provides understanding, meaning and relevance of human action under conditions of scarcity. In other words, the study of economics enables a more effective use of scarce resources such as the time and talent people have available, the land, buildings, equipment, other tools on hand, and the knowledge of how to combine them to create products and services to satisfy human wants.

Economics is a value-free science. It never tells people how to act; it merely shows how they need to act to attain specific results.

Be inspired by art and visual culture, and make your mark on the world.  Work with internationally active artists and scholars as you pursue your professional and creative goals in a collaborative environment.  

The Indigenous Art program provides an in-depth exploration of indigeneity, land use, and post-colonial theory in contemporary art. Develop your voice as an independent artist or arts professional through an intensive studio experience exploring technical, aesthetic and theoretical studies necessary to pursue contemporary art.

Receive instruction on a range of methods and materials in drawing, painting, sculpture, installation, performance art, photography, printmaking, media and electronic art. Senior students pursue self-directed studio work in a capstone course supported by faculty members of their choice.

You have full access to co-operative education, international exchanges, independent and applied studies as well as volunteer opportunities. uLethbridge is the only university in Alberta to offer co-operative education to all majors in the university, at both the undergraduate and graduate levels.

Internship Opportunities
Expand your experiences and gain new perspectives beyond the art gallery and classroom.  Focus on areas such as exhibition organization and installation, collections management, and public programming.

Combine critical studies in art history and theory with extensive hands-on museum and gallery experience. Study visual, material, and cultural production from a global perspective and learn a historical framework for understanding imagery and material culture. Gain a deeper knowledge of historical and contemporary art practices through your studies and your work with the University’s extensive art collection of more than 16,000 objects, learning to manage and conserve artwork and curate exhibitions.

You have full access to co-operative education, international exchanges, independent and applied studies as well as volunteer opportunities. uLethbridge is the only university in Alberta to offer co-operative education to all majors in the university, at both the undergrad and grad level.

Internship Opportunities

• Expand your experiences and gain new perspectives beyond the art gallery and classroom. Focus on areas such as exhibition organization and installation, collections management, and public programming.

International management is the practice of managing business, not-for-profit, governmental etc. operations across countries. Professionals in this area are familiar with the language, culture, economic and political environment and business practices of countries in which multinational firms operate. They have the skills needed to build effective management strategies in today’s globally competitive environment.

About the International Management Major

• As a major in international management, you'll learn about cross-cultural management practices and how work behaviour differs throughout the world. You will also study global aspects of business, trade, marketing, finance and economic systems, develop fluency in a second language, and gain cross-cultural experience. You'll hone the skills needed to meet the challenges of doing business internationally and build a network of personal contacts across the globe.
• Some of the topics included in this major are: international management, introduction to international management, global financial management, cross-cultural management practices, industrial location & globalization of enterprise, management in world history, cross-cultural marketing, the politics of Canadian trade policy, issues in international management, regional aspects of international management, law & institutions of international trade, sustainable tourism, environmental management, and cultural work study. Students draw from fields such as history, English, political science, economics and sociology.

Command a wide range of technologies and techniques in graphic design, web design and development, interaction design, 3D modelling, animation, video game design and development, screenwriting, cinema production and studies, and new media theory. You will learn from and work with dedicated professors who are professional artists and scholars.

As a senior student, you can choose a new media generalist path, or follow one of three streams:

• Web and graphic design
• Animation and gaming
• Cinema production

As part of uLethbridge's liberal education philosophy, you'll also take electives that complement your new media course work and diversify your portfolio.

In your final year of the BFA-New Media, you can choose either an industry internship or our advanced studio course. Each option provides particular benefits as you transition into a career or graduate studies.

The internship is a structured learning experience - locally, nationally or abroad - where you'll refine your skills working in a professional setting and gain a better sense of career possibilities.

The advanced studio course focuses on creative applications and you'll complete a self-directed project. If you are interested in research, graduate studies, or simply want an academic challenge, you can add an Honours Thesis to your course. The designation will appears on your official transcript and degree parchment.

You have full access to co-operative education, international exchanges, independent and applied studies, as well as volunteer opportunities. uLethbridge is the only university in Alberta to offer co-operative education to all majors in the university, at both the undergraduate and graduate level.

A General Major in Humanities, unlike a single discipline major, allows you to customize your course selection to your interests and abilities. Where you compromise depth of focus in one area, you gain breadth of knowledge in a few key areas, thus increasing your flexibility. This multidisciplinary approach provides access to the "big picture" or the wider context of any subject area. Conversely, the courses you choose can enhance your focus and provide a cross-discipline perspective on one particular theme.

Students choosing a General Major in the Humanities select three disciplinary streams from the following:

• One of Art, Dramatic Arts, or Music
• English
• One of French, Japanese, or Spanish Classical Languages (Greek, Hebrew, and Latin)
• History
• Linguistics
• Native American Studies
• Philosophy
• Religious Studies

As a student participating in a General Major degree program, you’re not limited to studying only within your three streams. As part of your liberal education, you will be required to take classes outside your major(s). This allows you to develop skills and experience in all three streams.

Mathematics is the study of structure and patterns in numbers and shapes. It is an active research area, providing a language, theories and models to solve complex problems across a wide variety of scientific, industrial and economic sectors.

Over the past century, discoveries in pure mathematics have found unexpected applications in science, industry and finance, such as: secure internet transactions, Google, DNA sequencing and the stock market. 

As a math student, you will study both pure and applied mathematics, giving you the opportunity to see real-world applications of your studies.

The program offers courses in four main areas: algebra, analysis, number theory and geometry, and statistics. Many students opt to combine math with courses in physics, computer science, chemistry, economics, management or other areas of interest.

A mathematics education provides a solid training that is sought after by employers and allows flexibility in your career choices. You will learn to tackle difficult problems employing a variety of theories and statistical models. You’ll also learn to communicate your expertise by combining your technical skills with a sound liberal education.

You will have access to state-of-the-art science and research facilities. Our computer labs feature the latest equipment and our small class sizes ensure access to your instructors whenever you need it.

Political Science is the systematic study of government, politics and political behaviour. It studies how a society governs itself at all levels and various ideas about how it should be governed in the future.

As a political science student you will study how political conflict is organized and resolved in the “real world.” You will look at how rulers are chosen, governmental decisions are taken and how decision-making processes are organized. You’ll learn how governments design and implement their laws and policies in Canada and abroad.

You will also consider how political leaders understand their obligations towards one another and how decisions are shaped by different views of “what’s right,” “what works” and “what’s possible” in different circumstances.

The Department of Political Science offers four sub-fields of study and encourages you to choose a variety of courses from each area to ensure you gain a broad view of the discipline. These are: Canadian Politics, Comparative Politics, International Relations, and Political Theory.

The Post-Bachelor Combined Certificates in Accounting allow you to take both the Post-Bachelor Certificate in Accounting Fundamentals and the Post-Bachelor Certificate in Advanced Accounting in one program. With the Post-Bachelor Combined Certificates in Accounting, you’ll build on your existing degree, no matter the discipline, and progress to advanced level coursework that can advance your career or prepare you for entry into the CPA Professional Education Program.

The 16-course combined certificates take two years to complete on a full-time basis and provide eligibility for co-operative education.