Bachelor of Business Administration with Specialization in Digital Marketing

at Chitkara University India

The aim of this program is to provide skilled and professional training in the diagnosis field of Medical Laboratory Science. The different specialisations of this program train students in specialised technologies which make them competent to excel in their chosen field of interest. Students are trained to handle advanced lab equipment and perform accurate diagnostics procedure and their reporting, with great emphasis on Quality Control & Quality Assurance. Students can make their career in diagnostics, academics, Laboratory Medicine, R&D Sectors, Quality Control & Quality Assurance and as entrepreneurs by setting up their own laboratory. After the successful completion of this program, students will be able to proficiently supervise and perform the full range of Clinical Biochemistry and Medical Microbiology Laboratory tests.

The Doctor of Pharmacy (Post Baccalaureate) program will prepare students to provide high quality pharmaceutical care that has the patient as its focus, and optimal drug therapy and health as its goal. The program stresses knowledge of the chemical, biological, social and clinical sciences that underline Pharmacy, an understanding of the relevance of that knowledge to patient care and the skills to apply that knowledge to specific care circumstances.

Chitkara School of Health Sciences (CSHS) has introduced a 4-Year full-time program in Optometry, which deals with the examination, diagnosis, treatment and management of diseases and disorders of the visual system.

The program is envisaged to develop a multipurpose ophthalmic manpower at paramedical level. The program will enable a student to become a competent person in providing service as an Optometrist at Tertiary eye care center, specialty eye clinic such as low vision clinic, orthoptic clinic, contact lens clinic, Optical outlets, can also provide Ophthalmic Assistant to the community as an Community optometrist, and can also provide services at Multinational Vision Care Companies. Our training methodology will provide students with integrated inputs that will help develop their conceptual & analytical skills, and a strong technical knowledge base, in order to prepare them for a bright future in the eye care sector of the Healthcare Industry.

Our program in Fine Arts has been designed to transform your creativity into a new, research-oriented and inventive technique.

The MBA Programs at Chitkara University have established an unassailable reputation for strong campus recruitment of graduates with Fortune 500 companies. The main objective of our Integrated BBA – MBA 5-year degree program is to enable students to embark upon a management career right after completing 10+2 level examination. The program provides students with a comprehensive understanding of the fundamentals of business management and the opportunity to pursue chosen areas of specialisation.

The Integrated BBA – MBA program at Chitkara Business School (CBS) being one of the most rigorous in the country is designed to prepare students with a global management perspective through a unique pedagogy of learning and interaction among peers in a modular format. Activities like live projects, field assignments and simulation activities will form an integral part of the program.

Chitkara University’s all-inclusive curriculum mainly includes an integrated approach covering all domains that form a part of the healthcare sector, including Hospitals, Pharmaceuticals, Medical Devices, Health Insurance, Healthcare Financing, Public Health and Healthcare Information Technology. Further, the comprehensive program is aimed at strengthening the functional skills and deepens the understanding of multi-dimensional Healthcare Organisations with projects, dissertation and field visits. A huge sector in all industrialised economies, healthcare is an area with significant management challenges. The Healthcare management program strongly focuses on management in health care delivery systems, competition, and regulation in the global pharmaceutical industry; healthcare innovation; and management consulting.

Master of Physiotherapy program, aims to prepare postgraduate students towards their professional autonomy and inculcate the concept of research and evidence-based practice. The program also aims to incorporate the concept of management in Physiotherapy along with experience in clinical training to acquaint the student with the concept of quality care at the institutional as well as the community level.

The Bachelor in Computer Science and Artificial Intelligence is a top-tier program for disruptive individuals aspiring to change the world of technology as we know it. Participants use design theory and innovation to build digital technology that breaks new ground.

Our specialised Engineering program in Artificial Intelligence gives you the in-depth knowledge you need to transform large amounts of data into actionable decisions. The program and its curriculum focus on how complex inputs — such as vision, language and huge databases  can be used to make decisions or enhance human capabilities. The curriculum includes course work in Computer Science, Mathematics, Statistics, Computational Modeling, Machine Learning and Symbolic Computation.

Data Analytics is the process of examining large data sets to develop insights and patterns that involve the use of analytics techniques like Machine Learning, Data Mining, Natural Language Processing, and Statistics. The Data is extracted, prepared and blended to provide analysis for the businesses. The 2-year MBA in Business Analytics program will prepare graduates to leverage the power of Data Analytics onto business trends, and predictions. With a huge interest and investment in Big Data technologies, professionals carrying the skills of Big Data Analytics are in huge demand, as organisations pay attractive incentives and packages for qualified professionals. With a combination of technical, managerial, data visualisation and storytelling skills, our MBA Business Analytics graduates will be prepared for leadership roles across industries & companies world over.

Through our Mechanical Engineering program, you will gain a thorough understanding in how things work, why things work, how long they will work for, when they will fail and how to make them work for longer and better.

You will develop skills in CAD, control, dynamics, heat transfer, mechanics, statics, thermodynamics, and more, all leading you to an ability to design and understand behaviour of mechanical products and technologies. This will allow you to specialise in technical streams within companies small and large, or develop a technical management career in national and multi-national companies.