Bachelor of Business Administration with Specialization in Digital Marketing

at Chitkara University India

Through our Mechanical Engineering program, you will gain a thorough understanding in how things work, why things work, how long they will work for, when they will fail and how to make them work for longer and better.

You will develop skills in CAD, control, dynamics, heat transfer, mechanics, statics, thermodynamics, and more, all leading you to an ability to design and understand behaviour of mechanical products and technologies. This will allow you to specialise in technical streams within companies small and large, or develop a technical management career in national and multi-national companies.

The Indian Media and Entertainment industry is one of the fastest growing industries in the country. Its various segments Film, Television, Advertising, Print and Digital have witnessed a tremendous growth in the last few years. The industry is highly driven by strong consumption in non-metro and small cities, intense emergence of regional media and burgeoning new media businesses and formats.

The program is built on strong theoretical foundation supported by applied research into the dynamics of communication and the creative industries, together, with professional expertise.

Our MBA in Human Resource Management develops a unique combination of talents to groom you into a remarkably astute business leader. As a student, you will gain refined experiences in Human Resources, Management, and Organisational Behavior studies with ample experiential learning opportunities. Emphasis throughout the course is placed on the strategic role of HR in today’s business environment.

B.Sc Hospitality Administration program equips students with all the required skills, knowledge and attitude to efficiently discharge responsibilities in the Hospitality sector. It also involves in-depth laboratory work for students to acquire knowledge and skill standards in all the core departments of a hotel related to Food Production, Food & Beverage Management and Accommodation Management, Hospitality Marketing, and Finance.

Our Culinary Arts program with specialisation in Bakery and Pastry Arts is intended to train ambitious entrepreneurs in the fields of pastry and bakery by building on the strengths of the foundational culinary arts curriculum. The program includes advanced culinary classes, key operational and management disciplines as well as business and marketing. You will be immersed in a learning environment that inspires creativity and ignites the entrepreneurial spirit.

You will master the fundamentals of culinary arts, develop your palate and senses by exploring different techniques, ingredients and world cuisines. Students study practical-based courses such as Baking Technology, Human Resource Management, Introduction to Accounting, Management Principles, Baking Ingredients Studies, Food Product Development, Operations Management and Practical Baking Skills in Confectionery, Pastry and Artisan Bread Making. Further, our expert faculty, with their extensive academic & professional experience, acquaint students with the latest developments in the Bakery & Pastry Industry.

Master of Physiotherapy program, aims to prepare postgraduate students towards their professional autonomy and inculcate the concept of research and evidence-based practice. The program also aims to incorporate the concept of management in Physiotherapy along with experience in clinical training to acquaint the student with the concept of quality care at the institutional as well as the community level.

Our program in Fine Arts has been designed to transform your creativity into a new, research-oriented and inventive technique.

 Automobile Engineering programs at Chitkara University are renowned for their great industry collaborations and stellar placement record. In this program, you will get access to state of the art Automobile Engineering laboratories.

Our Culinary Arts program with specialisation in Bakery and Pastry Arts is intended to train ambitious entrepreneurs in the fields of pastry and bakery by building on the strengths of the foundational culinary arts curriculum. The program includes advanced culinary classes, key operational and management disciplines as well as business and marketing.You will be immersed in a learning environment that inspires creativity and ignites the entrepreneurial spirit.

You will master the fundamentals of culinary arts, develop your palate and senses by exploring different techniques, ingredients and world cuisines. Students study practical-based courses such as Baking Technology, Human Resource Management, Introduction to Accounting, Management Principles, Baking Ingredients Studies, Food Product Development, Operations Management and Practical Baking Skills in Confectionery, Pastry and Artisan Bread Making. Further, our expert faculty, with their extensive academic & professional experience, acquaint students with the latest developments in the Bakery & Pastry Industry.

The quality of medical care has improved tremendously in the last few decades due to the advances in technology, thus creating fresh challenges in the field of healthcare. It is now widely recognised that health service delivery is a team effort involving both clinicians and non-clinicians, and is not the sole duty of physicians and nurses.

In fact, diagnosis is now so dependent on technology, that allied and healthcare professionals (AHPs) are vital to successful treatment delivery. The program aims to train human resources with requisite skills in the area of medical radiology & imaging technology who can be hired in all kinds of healthcare settings. The program makes use of modern teaching methods and a combination of the theoretical aspects of the subjects with practical reinforcement endows the students with a superior knowledge and enables them to discover their hidden potential, realise the importance of hard work and hone their intellectual, analytical and managing skills towards a successful and fulfilling career, supplemented and guided by experienced and quality teaching throughout the course of study.