Bachelor of Business Administration with Specialization in Digital Marketing

at Chitkara University India

The Indian Media and Entertainment industry is one of the fastest growing industries in the country. Its various segments, Film, Television, Advertising, Print and Digital have witnessed a tremendous growth in the last few years. The industry is highly driven by strong consumption in non-metro and small cities, intense emergence of regional media and burgeoning new media businesses and formats.

Our Masters program is built on strong theoretical foundation supported by applied research into the dynamics of communication and the creative industries, together, with professional expertise.

Chitkara College of Pharmacy provides a challenging learning environment where you can explore career options, develop practical expertise and become a leader in the profession and your communities. Our Bachelor’s degree in Pharmaceutical Sciences is a four-year undergraduate program geared toward highly motivated students who are strongly focused on careers in biomedical/pharmaceutical research, biomedicine, and/or the pharmaceutical/biotechnology industries. The program spans the entire pharmaceutical continuum—from discovery and development to regulation and from translation to patient care and outcomes.

PHARMACOLOGY – Knowledge of clinical and physiological aspects, and their applications in studying the correlation of drugs and human body through theory and practical subjects such as Anatomy Physiology and Pathophysiology, General Pharmacology, Clinical Pharmacology, etc.

The BBA program in Business Analytics will prepare graduates to leverage the power of data analytics onto business trends and predications. With an interest and investment in big data technologies on the rise, the professionals carrying the skills of big data analytics are in huge demand as organizations pay attractive incentives and packages for qualified professionals. With the emergence of Internet of Things, mobile devices and the increasing interaction among these, data size and its analysis are increasing exponentially. The need for faster real-time analytics and large mobile data storage will present thousands of job opportunities.

 Automobile Engineering programs at Chitkara University are renowned for their great industry collaborations and stellar placement record. In this program, you will get access to state of the art Automobile Engineering laboratories.

Chitkara School of Health Sciences (CSHS) has introduced a 4-Year full-time program in Optometry, which deals with the examination, diagnosis, treatment and management of diseases and disorders of the visual system.

The program is envisaged to develop a multipurpose ophthalmic manpower at paramedical level. The program will enable a student to become a competent person in providing service as an Optometrist at Tertiary eye care center, specialty eye clinic such as low vision clinic, orthoptic clinic, contact lens clinic, Optical outlets, can also provide Ophthalmic Assistant to the community as an Community optometrist, and can also provide services at Multinational Vision Care Companies. Our training methodology will provide students with integrated inputs that will help develop their conceptual & analytical skills, and a strong technical knowledge base, in order to prepare them for a bright future in the eye care sector of the Healthcare Industry.

The 5-Year Integrated BCA-MCA program is a top-tier program for seriously driven and ambitious individuals aspiring to kickstart their career in the IT sector without losing any time. After getting a solid base in theory, students enrolled in this program seamlessly transition into the practical world by securing a 2-year internship in an IT company after completing their 3-year BCA. The sagaciously designed program thus ensures a solid foundation that can support an advanced career in Computer Applications.

Digital Marketing is one of the world’s fastest growing disciplines, and this program will raise your value in the marketplace. In a world where more and more activities are centered online, digital marketing has emerged as one of the most effective ways to build customer relationships and promote your organisation’s products or services. In this age of digital transformation, our BBA in Digital Marketing equips you with the requisite knowledge and skills to merge imagination and technology in order to help brands grow. With its rich and rigorous curriculum complemented with a tremendous dose of experiential learning, this program will train you to launch effective and holistic Digital Marketing campaigns and help you climb up the corporate ladder.

Our 2-Year Post Basic B. Sc Nursing at Chitkara School of Health Sciences is a bridge course offered to general Nursing Diploma holders to equate them with the graduate nurses. The graduates will be prepared to assume responsibility in the primary, secondary and tertiary care of people as professional nurses.

The program will help students develop an understanding of the philosophy, objectives and responsibilities of Nursing as a profession. The purpose of the course is to orient the students to the current concepts involved in the practice of Nursing and developments in the Nursing profession, integrating the knowledge of various fields and provide a holistic care to patients and their families through the promotion of healthcare, prevention of disease spread and infection, care during illness and rehabilitation at the recovery.

B.Com (Hons.) Program focuses on advanced knowledge of accounting, taxes, investment and wealth management. The program has a multi-disciplinary approach designed to equip students with adequate skills and proficiency in areas relating to Commerce and Management. It prepares the students with managerial skills to pursue opportunities in growing areas of Finance & Accounting, Business & Banking Management & Tax Planning. The advanced courses are also aimed to prepare graduates for success in professional certifications. The academic framework of the program includes several live industry projects, industry internship, e-commerce & cyber-security, global immersion program.

MBA Marketing at Chitkara Business School provides a strong foundation in core business disciplines such as Advertising, Branding, Market Research, and Online Marketing to help future marketers study consumer behaviour and create marketing plans for products or services that will resonate with consumers. Our faculties bring an in-depth experience, academically as well as professionally, to keep you abreast with the most relevant business strategies. Core management subjects are covered in the first four terms, followed by special emphasis on Marketing Management and a three-month mandatory Industry Internship.