Bachelor of Business Administration with Specialization in Digital Marketing

at Chitkara University India

The 5-Year Integrated BCA-MCA program is a top-tier program for seriously driven and ambitious individuals aspiring to kickstart their career in the IT sector without losing any time. After getting a solid base in theory, students enrolled in this program seamlessly transition into the practical world by securing a 2-year internship in an IT company after completing their 3-year BCA. The sagaciously designed program thus ensures a solid foundation that can support an advanced career in Computer Applications.

B. E. in Electronics and Communications Engineering is a four year professional undergraduate program, concerned with applying knowledge in electronics to facilitate communication and solve engineering problems. The students are provided an opportunity to choose specialisation electives to focus on their identified areas of interest such as embedded systems, wireless communication, satellite communication, biomedical signal processing, VLSI fabrication technology, speech processing, and optical communication. The curriculum of the 4-year B.E. (ECE) program is directed towards imparting knowledge in the major specialised areas of Embedded Systems and Internet of Things (IoT), Very Large Scale Integration (VLSI) Design, Networking, Artificial Intelligence, and Wireless Communications.

At Chitkara University, we offer Computer Science Engineering with specialisation in UI/UX DESIGN. This specialisation focuses on teaching students how to design digital products that provide relevant user experiences – understanding the needs of the users. It trains you in creating a product roadmap based on these user needs and implementing the principles of UI/UX design to get an easy to use and simple product.

 Electrical Engineering Technologists are specialists in generation, transmission, distribution and utilization of Energy and can further expand their career horizon into Electrical & Industrial Automation. 

The Bachelor in Computer Science and Artificial Intelligence is a top-tier program for disruptive individuals aspiring to change the world of technology as we know it. Participants use design theory and innovation to build digital technology that breaks new ground.

Our specialised Engineering program in Artificial Intelligence gives you the in-depth knowledge you need to transform large amounts of data into actionable decisions. The program and its curriculum focus on how complex inputs — such as vision, language and huge databases  can be used to make decisions or enhance human capabilities. The curriculum includes course work in Computer Science, Mathematics, Statistics, Computational Modeling, Machine Learning and Symbolic Computation.

The BBA program in Business Analytics will prepare graduates to leverage the power of data analytics onto business trends and predications. With an interest and investment in big data technologies on the rise, the professionals carrying the skills of big data analytics are in huge demand as organizations pay attractive incentives and packages for qualified professionals. With the emergence of Internet of Things, mobile devices and the increasing interaction among these, data size and its analysis are increasing exponentially. The need for faster real-time analytics and large mobile data storage will present thousands of job opportunities.

Bachelor of Engineering in Computer Science Engineering with Specialization in Cloud Computing & Virtualization Technology will prepare students to understand the emerging technologies of Cloud Computing & Virtualization, their principles, modeling, analysis, design, deployment and industry-oriented applications. All major solution architectures and enabling technologies will be covered under this program.

The automotive industry is changing rapidly and moving towards electrical vehicles which are set to completely dominate the market in the next two decades. This course has been designed with these technological developments in mind with as much emphasis on electrical side of vehicle design as the mechanical side so graduates are well equipped for the automotive industry of the future. It will provide students with the knowledge and skills required in the modern automotive industry, with a focus on electric vehicles and hybrid electric vehicles.

Influencing how neighbourhoods, cities, and regions develop is the work of urban and regional planners. The Master of Planning (Urban Planning) degree program brings together experts from planning, sociology, engineering, law, architecture, social work, public health, landscape architecture, urban design, and other disciplines to build cities, tackle urban sprawl, upgrade housing, protect the environment, and, promote community and economic development. Furthermore, this two-year long full time Master’s program encourages students to think independently and critically about city and regional planning problems both domestically and internationally. 

Fast growing information technology and communication systems have become critical components of almost every company’s strategic plan. Companies who want to take advantage of the new information technologies and communication systems require expert professionals who can apply Computer Science principles to solve problems produced by the interface between business and technology. Our BCA program, exposes students to various areas of Computer Applications including the latest developments in the industry, at an undergraduate level.

The program imparts comprehensive knowledge with equal emphasis on theory and practice in the field of information technology. A BCA graduate would be able to demonstrate advanced skills in the effective analysis, design and realisation of business systems utilising contemporary information technology. The broad objective of the program is to provide sound academic base from which an advanced career in Computer Applications can be developed. Conceptual grounding in computer usage as well as its practical business application will be provided making candidates suitable for IT sector entry-level jobs.