Bachelor of Management Studies

at Jagran Lakecity University India

The B.Com (Honors) program is intended to provide strong foundation and overall academic development to students. This programme caters to commerce aspirants who desire to build their professional competence on a higher plateau with specialised knowledge in the field of financial market and banking & finance. It aims to equip students with the knowledge and competence in the field of business and commerce to pursue a professional career. This programme is to impart basic knowledge and skills in all the important subjects in the field of Commerce, to equip the students thoroughly in the field of financial market and banking & finance, to prepare students for advanced studies in Finance and Management and also professional courses in Accounting, Costing, Financial Analysis, Insurance and Corporate Secretary-ship, to foster ethical and moral values and attitudes for their development as effective personnel for business, industry and the financial services sector.

The B.Com (Honors) program is intended to provide strong foundation and overall academic development to students. This programme caters to commerce aspirants who desire to build their professional competence on a higher plateau with specialised knowledge in the field of financial market and banking & finance. It aims to equip students with the knowledge and competence in the field of business and commerce to pursue a professional career. This programme is to impart basic knowledge and skills in all the important subjects in the field of Commerce, to equip the students thoroughly in the field of financial market and banking & finance, to prepare students for advanced studies in Finance and Management and also professional courses in Accounting, Costing, Financial Analysis, Insurance and Corporate Secretary-ship, to foster ethical and moral values and attitudes for their development as effective personnel for business, industry and the financial services sector.

The Internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. The specialization in Digital Marketing provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions.

This programme explores the digital marketing environment from both, consumer and business perspective. The course provides an overview of various online business models and delves into digital advertising and social media marketing techniques and technologies. A mixture of case studies, guest speakers and assignments, including one that uses real advertising data, translates theory into practice.

More organizations continue to embrace the need for a stronger digital marketing strategy and the demand for digital marketing professionals are at an all-time high. Sharpening your skills in this competitive field is a must to give your career a substantial advantage. This Post Graduate Program in Digital Marketing from Simplilearn in collaboration with Purdue University is designed to help you master the key focus areas in digital marketing, including Search Engine Optimization (SEO), Social Media, Pay-Per-Click (PPC), Web Analytics, and Email Marketing.

The degree is suited to students who wish to pursue a career in which knowledge of law and legal system is of major importance.

The Master in Public Policy and International Affairs program equips future decision-makers with the knowledge and practical skills to make sound International policy decisions. The course aims to provide comprehensive analysis of various streams in international affairs like conflict resolution, diplomacy, human rights, international finance and international law. This programme student acquires the substantive knowledge, practical skills and real-world experience to address the big issues of international affairs. The curriculum integrates extensive experiential learning, including capstone workshop projects with organizations around the world. Students pursue a customizable core curriculum, including a wide range of courses on international politics and political economy. Students also choose from a broad range of majors: International Security Policy, International Finance and Economic Policy, Economic and Political Development, Human Rights and Humanitarian Policy, Energy and Environment, and Urban and Social Policy.

BA (Hons) Public Policy & Administration course aims to enable the students to develop a comprehensive understanding of the various dimensions of public policy and the role of governance in its implementation. The major objective of the program is to provide students with intellectual insights, critical perspectives, professional competence, and analytical tools crucial to their understanding of the field of public policy and public administration.

B. Tech in Computer Science & Engineering (Artificial Intelligence and Machine Learning) is an undergraduate programme with advanced learning solutions imparting knowledge of advanced innovations like machine learning, often called deep learning and artificial intelligence.

This course is designed to enable students to build intelligent machines, software, or applications with a cutting-edge combination of machine learning, analytics and visualisation technologies. The main goal of artificial intelligence and machine learning (AI-ML) is to program computers to use example data or experience to solve a given problem.

If students are interested in coding, probability, statistics, passion for learning new algorithms and developing new ones, then AI-ML would be a good stream for them. This course offers the students a career with exceptional prospective fields and challenging roles in a futuristic industry. The financial security, the freedom to relocate, lifelong prospects of learning makes this programme an ideal career for computer science enthusiasts.

The objective of the course is to

• Create people with expertise who will eventually emerge as leaders to influence future of UX design.
• Produce professionals with good analytical, thinking and innovative abilities, skilled with specific techniques, creative in their solutions and knowledgeable about latest development in the field of user experience.
• The student will learn design process, way of thinking, strategic thinking in design field and design thinking. Acquire practical expertise in the field of problem solving leading to innovation.
• Become proficient in empathizing with users and analyzing their needs.
• Enable Students to go for higher studies in the area of their specialization.

The Master of Arts program in Journalism trains budding and experienced journalists to go deeper and equips them with subject-area expertise, so they can explain complicated issues to the public. Students develop an intellectual grounding in their concentration that enables them to ask more informed questions, evaluate evidence for competing theories and produce sophisticated and nuanced stories. This MA gives you the practical skills to work as a journalist at the highest level in broadcast, print and online. We will learn what news means, and where it comes from. We will give you the ability to write compelling features and interviews. We’ll also be focusing on the kinds of questions you need to ask – of the individual, the state or the organs of power. And we address how the new digital world has transformed the way we go about journalism, adding new platforms and new technical skills.