Bachelor of Technology (Honours) in Computer Science and Engineering - Data Science

at Jagran Lakecity University India

A program that prepares students for a wide variety of careers in advertising, from the artistic and creative side of things, to the business of media planning in traditional and interactive realms. MA Advertising & PR works in partnership with industry and takes a practice-research approach to explore the future of advertising.

You will examine the challenges the industry currently faces and consider how to make the most of new opportunities. Through a series of briefs and projects developed and delivered in partnership with diverse industry players , you will develop a portfolio that combines strategy and creativity.

Students majoring in advertising & PR specializations, enhance, train and sharpen skillsets designed for a versatile career in the field of brands, advertising, digital marketing, new media and creative industries.

B.Des. (User Experience) students harness the power of tech to connect the world. Join the B.Des. (User Experience) program and make tech come alive. From mobile devices to intelligent clothing, automobile interiors to health care informatics, user experience (UX) designers engineer experiences that are approachable, meaningful, and memorable. At Jagran School of Visual Arts and Design, UX design students employ state-of-the-art resources to research, design, program, and test new products for consumers to enjoy.

4-Year B.Des. (User Experience) program teaches how to design digital products that provide relevant user experiences. It is about understanding the needs of the users, creating a product roadmap based on these needs and then implementing the principles of UX design so that you get easy to use, simple product.

The day-to-day business operations of companies’ across the globe have changed with advancement of technology and rapid digitalization. ‘Design’ of digital product influences business decisions and that’s the primary reason of need of ‘UX Designers’ in industry. Our program in User Experience Design has been devised and designed by UX Industry professionals considering the needs of the job market.

The B.Com (Honors) program is intended to provide strong foundation and overall academic development to students. This programme caters to commerce aspirants who desire to build their professional competence on a higher plateau with specialised knowledge in the field of financial market and banking & finance. It aims to equip students with the knowledge and competence in the field of business and commerce to pursue a professional career. This programme is to impart basic knowledge and skills in all the important subjects in the field of Commerce, to equip the students thoroughly in the field of financial market and banking & finance, to prepare students for advanced studies in Finance and Management and also professional courses in Accounting, Costing, Financial Analysis, Insurance and Corporate Secretary-ship, to foster ethical and moral values and attitudes for their development as effective personnel for business, industry and the financial services sector.

Course Objective

Turn your talents into tools designed for the ever-changing world of new media. We offer a modern blend of fundamental basics, such as writing and reporting, along with innovative curriculum to prepare upcoming investigative reporters, social media editors and data analysts.

Students majoring in journalism and advertising specializations, enhance, train and sharpen skill sets designed for a versatile career in the field of new media, journalism and creative industries.

Curriculum is a combination of skills courses, where students hone their craft and produce multi-platform content, and concept courses, where students dig into history, theory and issues critical to the profession and practice of journalism.

The program seeks to develop creative thinkers, strategic planners and project execution professionals who can communicate effectively, harness the global environment and develop future talent that is acclimatized to working in the current multicultural and diverse world with a perspective of inclusion. The event and entertainment domain is global and multi-faceted with various media streams. Hence a global perspective with adequate knowledge of media integration is pivotal. We empower our students with in-depth and applicable knowledge of the Live Media domain. Students who major in Events & Entertainment management enter a variety of careers which include domains like Project Management, Business Development, Wedding Planning, Marketing & Sponsorship, Experiential Marketing, Social & Digital Media, Hospitality & Logistic Management, Production & Operation Management, Artiste Management, Hybrid Event Specialist, Creative Development, Event Visualiser, On-stage & Backstage Management etc.

The Course introduces the students to the vast and dynamic world of Events & Entertainment management. The students are equipped with adequate knowledge and skills to build a strong foundation that provides them with an opportunity to explore various opportunities with Corporates, Event Agencies, PR agencies, Broadcast, Content Producers, OTT Platforms and Advertising Agencies.

This course gives an insight to the students into the fundamentals of legal studies. They are exposed to basic concepts of law and legal system. Apart from the traditional ways like lecture, assignments etc teaching pedagogy will cover up most up-to-date methods such as research, case studies, presentations, mooting, discussions, and clinical legal education.

B. Tech in Computer Science & Engineering (Artificial Intelligence and Machine Learning) is an undergraduate programme with advanced learning solutions imparting knowledge of advanced innovations like machine learning, often called deep learning and artificial intelligence.

This course is designed to enable students to build intelligent machines, software, or applications with a cutting-edge combination of machine learning, analytics and visualisation technologies. The main goal of artificial intelligence and machine learning (AI-ML) is to program computers to use example data or experience to solve a given problem.

If students are interested in coding, probability, statistics, passion for learning new algorithms and developing new ones, then AI-ML would be a good stream for them. This course offers the students a career with exceptional prospective fields and challenging roles in a futuristic industry. The financial security, the freedom to relocate, lifelong prospects of learning makes this programme an ideal career for computer science enthusiasts.

The course in MA Psychology intends to provide the students the basic training required to become practicing psychologists in their selected specialized area. The course covers the study of mind processes, motives, reactions, feelings, conflict resolution, crisis management, groupthink, motivations, and nature of the mind. It enables the students in conducting research work in different areas of Psychology and prepares them to undertake higher responsibilities in their professional field. The emphasis of the program lies in promoting critical and applied thinking in students in diverse areas such as counseling psychology, clinical psychology, social psychology, and industrial/organizational psychology. It is expected that the students will be able to design, conduct and analyze data through exposure to various research techniques and demonstrate competence in interpreting and critiquing scholarly work in their specialized area. The designed course structure enhances the ability to practically apply various psychological concepts and skills in innovative way. It also enables students to differentiate between the various forms of psychological assessments, testing and their appropriate application. In addition to this, students will imbibe the ethical code for psychologists and exhibit beneficence towards their clients in all respects.

The degree is suited to students who wish to pursue a career in which knowledge of law and legal system is of major importance.

BA (Hons) Public Policy & Administration course aims to enable the students to develop a comprehensive understanding of the various dimensions of public policy and the role of governance in its implementation. The major objective of the program is to provide students with intellectual insights, critical perspectives, professional competence, and analytical tools crucial to their understanding of the field of public policy and public administration.