Master of Arts in Digital Marketing

at Jagran Lakecity University India

The Internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. The specialization in Digital Marketing provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions.

This programme explores the digital marketing environment from both, consumer and business perspective. The course provides an overview of various online business models and delves into digital advertising and social media marketing techniques and technologies. A mixture of case studies, guest speakers and assignments, including one that uses real advertising data, translates theory into practice.

More organizations continue to embrace the need for a stronger digital marketing strategy and the demand for digital marketing professionals are at an all-time high. Sharpening your skills in this competitive field is a must to give your career a substantial advantage. This Post Graduate Program in Digital Marketing from Simplilearn in collaboration with Purdue University is designed to help you master the key focus areas in digital marketing, including Search Engine Optimization (SEO), Social Media, Pay-Per-Click (PPC), Web Analytics, and Email Marketing.

Master in Business Administration (MBA) is a minimum 2 year full time programme in management. The programme offers options to specialize or earn a major or a minor in a pre-specified functional area. It brings an internationally benchmarked learning context. It primarily aims to help students up to 5 years of experience including fresh graduates, and/or students and with family business background emerge as business managers and leaders.

B. Tech in Computer Science & Engineering (UX) is an undergraduate programme which aims to develop graduates that are not only well versed with computing approaches, tools, and technologies, but are also experienced with Design approaches and new Media technologies & uses. The program has a small set of core courses in CS and Design, and many electives which can be taken from CS as well as Design and Digital Media. This enables the students to build a program most suitable for them. The program will prepare students to work in the IT industry as well as digital media industry like gaming, animation, virtual/augmented reality, etc. The program will also allow students, who want to pursue higher studies, to take up higher studies in CS/IT or in Design.

The Master in Public Policy and International Affairs program equips future decision-makers with the knowledge and practical skills to make sound International policy decisions. The course aims to provide comprehensive analysis of various streams in international affairs like conflict resolution, diplomacy, human rights, international finance and international law. This programme student acquires the substantive knowledge, practical skills and real-world experience to address the big issues of international affairs. The curriculum integrates extensive experiential learning, including capstone workshop projects with organizations around the world. Students pursue a customizable core curriculum, including a wide range of courses on international politics and political economy. Students also choose from a broad range of majors: International Security Policy, International Finance and Economic Policy, Economic and Political Development, Human Rights and Humanitarian Policy, Energy and Environment, and Urban and Social Policy.

Bachelor of Business Administration course is a regular 3-year undergraduate degree program in management that focuses on the fundamentals of business and imparts management skills. This program will help you adapt to a business environment, whether you are interested in joining a company, starting your own business or joining your family business.

The B.Com (Honors) program is intended to provide strong foundation and overall academic development to students. This programme caters to commerce aspirants who desire to build their professional competence on a higher plateau with specialised knowledge in the field of financial market and banking & finance. It aims to equip students with the knowledge and competence in the field of business and commerce to pursue a professional career. This programme is to impart basic knowledge and skills in all the important subjects in the field of Commerce, to equip the students thoroughly in the field of financial market and banking & finance, to prepare students for advanced studies in Finance and Management and also professional courses in Accounting, Costing, Financial Analysis, Insurance and Corporate Secretary-ship, to foster ethical and moral values and attitudes for their development as effective personnel for business, industry and the financial services sector.

Master in Business Administration (MBA) is a minimum 2 year full time programme in management. The programme offers options to specialize or earn a major or a minor in a pre-specified functional area. It brings an internationally benchmarked learning context. It primarily aims to help students up to 5 years of experience including fresh graduates, and/or students and with family business background emerge as business managers and leaders.

Considering the vastness of English studies today which is becoming multi-disciplinary both in text, authors and genres, the students will get an opportunity to read and write on Shakespeare, Romantic poetry, Victorian poetry and analyse the same in the light of literary theory and criticism. An in depth study of the different authors, will make the students explore and enhance and stretch their horizons pertaining to language and literature. They will also have ample space to delve into Nobel award-winning post-colonial works from Africa, Asia, North and Latin America, and Modern Europe. This course aims the students to be able to understand the literatures belonging to different ages and to be able to analyze and interpret the same. The students will also be able to understand and appreciate literature as a reflection and reproduction of culture. In addition to this the course strives to enable students to comprehend movements like existentialism, surrealism, impressionism, imagism, Marxism, psychoanalysis, structuralism and post modernism. This Course provides students with an opportunity to assess their interests and be able to build a strong foundation for self literary works.

The objective of the course is to

• Create people with expertise who will eventually emerge as leaders to influence future of UX design.
• Produce professionals with good analytical, thinking and innovative abilities, skilled with specific techniques, creative in their solutions and knowledgeable about latest development in the field of user experience.
• The student will learn design process, way of thinking, strategic thinking in design field and design thinking. Acquire practical expertise in the field of problem solving leading to innovation.
• Become proficient in empathizing with users and analyzing their needs.
• Enable Students to go for higher studies in the area of their specialization.