Integrated Bachelor of Business Administration - Master of Business Administration in Marketing Management

at University of Petroleum and Energy Studies India

The students in this specialisation are exposed to essential computer science concepts such as algorithms, data structures, OOPS concepts with java and advanced Java, with databases and software engineering design processes. Emphasis is given to practical implementation of different aspects of Data Science and Artificial Intelligence with application in hydrocarbon sector.

UPES provides a unique and focused M.Sc. program with specialization in Pharmaceutical  chemistry. The specialization equips students with extensive knowledge allowing them to opt for various careers in academics, industries, research, and commercial fields. Pharmaceutical chemistry involves study of synthesis and analysis of organic molecules which have therapeutic potential. The Laboratory courses are designed to offer comprehensive knowledge and hands on experience on sophisticated techniques. The last semester of the program is dedicated to dissertation work making students aware about the application of concepts on real-life challenges. Students are supervised by experienced and research-oriented faculty members.

The curriculum is designed to give exposure not only about the subject, but also research ethics, communication, and skill augmentation. The completion of the course ensures deep knowledge with wide exposure, intellectual development, and ethical awareness that make students ready for various professional research, industrial and academic opportunities.

Pharmaceutical Chemist expertise in the synthesis, purification, characterization as well as in-silico screening of drug molecules.

It is an important branch of pharmaceutical research as it is major part of drug discovery and development phase. Major courses under pharmaceutical chemistry are organic chemistry, medicinal chemistry, pharmacology, pharmaceutical technology, pharmaceutical analysis, quality assurance and good laboratory practices.

The B. Tech. Applied Petroleum Engineering spl. in Gas (APEG) is a unique program which allows the students to have the feel of both the upstream – natural gas exploration and production & downstream - natural gas processing and distribution. The students understand the concepts of how natural gas reserves are explored, extracted, processed and then distributed. Students study courses like Enhanced oil recovery, Gasification & Gas to Liquid Technology, liquefied natural gas, city gas distribution etc., with hands-on experience using software like PIPESIM, SIMSCI PIPEPHASE and MATLAB. The graduate students have a huge scope in companies like Exxon Mobil, Chevron, Petronet LNG, Shell, Halliburton, Adani gas, Reliance, etc

The objective of this course is to equip aspiring global managers with economic, legal, political, and technical competence. It imparts knowledge of general management and at the same time encompasses sectors namely renewable energy, energy efficiency, climate change and sustainable development, green buildings, corporate sustainability, global standards, and environmental management. The program provides a judicious blend of theory and practice and prepares the students to meet the contemporary global needs.

Brands are understanding the importance of content and its role in driving organic traffic. The course focusses on improving a business’ website by increasing the organic traffic to attract more customers. The student is one step closer to becoming a complete digital marketer with expertise in search engine optimization.

Masters in Microbiology is a two year course that offers two specialization streams namely Food and Environmental Microbiology and Medical and Pharmaceutical Microbiology. The stream Food and Environmental Microbiology offers electives courses such as probiotics and pre-biotics, food contamination and food borne diseases, bio fertilizers and bioremediation. Each stage of course is one up the previous level. Pre-biotics and pro-biotics covers how microbes are used in therapy and in impacting our over-all health. Food borne diseases delves upon how infectious diseases are contracted through food and prevention measures. The last course in the specialization bio-fertilizers and bioremediation elaborates the role of microbes in killing other microbes, pests and insects; and bio-remediation elaborates on the use of microbes in removal of toxins, contaminants and pollutants from environment. These three courses enable a student to become prospective food and or environmental microbiologist. The syllabus is designed such that students intern in industries/companies of their interest and do multi-disciplinary research project at SoHSSchool of Health Sciences, UPES in tie up with School of Computer Science, School of Business, School of Engineering and School of Design. The focus remains on outcome based education with the outcome being highly employable, problem solving microbiologists.  

B. Tech. Chemical Engineering Spl in Refining and Petrochemicals is a specialization running since 2010 and has been accredited by NBA in 2019. This program enables students to have in-depth knowledge regarding the oil, gas, chemical, and the petrochemical sector, with major future prospects in industries like Exxon Mobil, Halliburton, Shell, Reliance, Phillips Carbon Black Ltd., Dr. Reddy’s Lab, etc. The program deals with courses like Petroleum refining technology, Petrochemical process technology, Catalyst design and catalysis, Chemical Industry 4.0 etc. which prepares the student to be ready for any oil and gas industry. We have our student alumni with this degree doing extremely well in both PSUs like Indian Oil Corporation Limited and also private sector like Exxon Mobil, Halliburton, Shell, Reliance etc.

This course gives an overview of cyber laws including the legal regime related to cyber-crime, copyright issue in cyberspace, cyber-crimes, and related subjects. Various class assignments and other activities involve case studies, group activities, cooperative group solving problems with real-life examples, so that students can get the idea about the practical aspects of this field.

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetising content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

This specialization equips students with a strategic 360 degree corporate communication toolset for effective marketing communication in the corporate and development sectors. Students doing this course will be trained to manage digital marketing and campaigns for both corporations & public policy institutions. Students interested in managing brand products, working in the marketing space globally, using development communication in the social sector or entering strategic communications professionally or particularly suited for this course. The broad themes students would be exploring in detail as part of this specialisation include: Managing Brands, Marketing Communications, Product Management, Campaign Design, Strategic Marketing and Communication for Social Development & Public Policy.

UPES School of Design’s Under Graduate Programme, B.Des. in Fashion Design introduces students to a combination of traditional craft techniques with digital technologies to transform concepts from two-dimensional fabrics into three-dimensional forms. The programme covers all aspects of the design process, from trend analysis, research and design development, drawing and illustration, colour and fabric development, historical and cultural studies, translation of ideas from 2D to 3D through to presentation, marketing and business development.