Master of Business Administration in Digital Business with Specialization Search Engine Optimization

at University of Petroleum and Energy Studies India

Integrated (B.Com (Hons)) - (MBA) - E-Commerce aims to impart business fundamentals that can help e-commerce business grow. It focuses on marketing, digital marketing, accounting, finance, strategy, pricing, and analytics. It also teaches social media marketing, content marketing, email marketing, search engine optimization, Google Analytics, Facebook ads, LinkedIn ads, digital advertising, affiliate marketing, influencer marketing, virality, and much more.

Cybersecurity has become an important buzzword because every business and company has an online presence now. Along with a specially curated curriculum, UPES also offers certifications such as "EC Council Certified Ethical Hackers" and "IRCA and CQI certified ISO 27001:2013 Lead Auditors", to give students an added incentive and help keep up with the competent and lucrative job market.

Unique program that provides an innovative, high-quality learning opportunity in health, safety & environment and management. Learn how to manage the safety needs of the organizations in a variety of occupational environments with special focus on process industry, infrastructure industry and power industry. Get the opportunity to specialize in HSC areas applicable to Oil & Gas, Power, Infrastructure and Fire & Safety.

The Integrated B.Tech Food Technology-M.B.A program helps students save one year, as it is a 5-year program in which students get both B.Tech Food Technology Degree as well as MBA degree and it is as per UGC Norms. In this integrated program, the management of food processing, storage, transportation, distribution, marketing, sale, profit and loss calculations are imparted.

This specialization lays a solid foundation in all areas of food biotechnology and provides a comprehensive review of the biological and chemical concepts that are important in each discipline. Food Biotechnology is a branch of food science in which modern biotechnological techniques are applied. It covers topics ranging from molecular biology to industrial applications of food biotechnology for the improvement of food and food products. It prepares students for careers in the dynamic food sector as well as for research and development.

This integrated specialization further offers students a chance to choose between two MBA specializations: 

• Product Management
• Marketing

Students pursuing Banking, Financial Services and Insurance will learn about essential computer science concepts such as algorithm, data structures, OOPS concepts with java and advanced Java, with databases and software engineering design processes. This core competency is catered to students and concepts of Data Science and Informatics are translated along with core competencies at appropriate positions. 

B. Pharmacy is a four-year undergraduate professional program spread across eight semesters which deals with the study of medicines. The core subjects of the program include pharmaceutical chemistry (chemistry of medicinal compounds), pharmaceutics (manufacturing of dosage forms such as tablets, capsules etc.), pharmacology (action of drugs on the body and action of body on the drugs) and pharmacognosy (medicinal drugs obtained from plants and other natural sources). In addition to the core subjects defined by PCI, electives such as Artificial Intelligence, Machine Learning, Design Thinking and Data Analytics are offered to the students.

The specialisation covers the all the traditional computer science subjects (DBMS, OS, Networks, Data structure, JAVA, etc.) and domain-oriented subjects (3D Modeling, Animation, Game development). The course gives the complete overview of how the graphics is created or a game is developed.

The course allows students to understand the implementation of governmental policy that serves the population, the workings of political activity, and the process of developing public programs for the society. Moreover, the program provides the theoretical underpinning, conceptual and analytical tools, fundamentals, and the ideological dynamics of the field of study. These are critical for the effective functioning of public offices.

B.Sc (H) Physics, with specialization in Astronomy and Astrophysics and Computational Physics would be a full time 3-year undergraduate program in Physics. This program is designed for students who not only want to build a sound base in Physics, but also wish to study Astronomy and Astrophysics/Computational Physics. Thus, the students in this program would not only study the conventional modules in Physics at undergraduate level, but would also study modules on Astronomy and Astrophysics/Computational Physics.

The Integrated B.Tech Food Technology-M.B.A program helps students save one year, as it is a 5-year program in which students get both B.Tech Food Technology Degree as well as MBA degree and it is as per UGC Norms. In this integrated program, the management of food processing, storage, transportation, distribution, marketing, sale, profit and loss calculations are imparted.

This specialization lays a solid foundation in all areas of food biotechnology and provides a comprehensive review of the biological and chemical concepts that are important in each discipline. Food Biotechnology is a branch of food science in which modern biotechnological techniques are applied. It covers topics ranging from molecular biology to industrial applications of food biotechnology for the improvement of food and food products. It prepares students for careers in the dynamic food sector as well as for research and development.

This integrated specialization further offers students a chance to choose between two MBA specializations: 

• Product Management
• Marketing