Master of Business Administration in Digital Business with Specialization Search Engine Optimization

at University of Petroleum and Energy Studies India

UN has shortlisted 17 Sustainable Development Goals (SDGs) as prime focus. From these 17 goals, 9 goals are directly and indirectly are addressed by Sustainable Energy Engineering (SEE). For SEE professional, sky is not the limit. SEE, finds opportunities from Underwater to over the sky. SEE, will ensure the generation of ‘Green Energy’, however they will also focus on the ‘Sustainability in Energy’. Growing demand for constant and reliable power supply in line with efficient resource utilization, rising penetration of captive power projects coupled with increasing techno financial assistance by regulatory arms will drive the growth of the global market. Sustainable Engineering is the process to generate energy through the processing of organic and inorganic sources. Positive regulatory reforms toward effective management of trash along with stringent government targets to integrate renewable energy resources will drive the industry dynamics in the coming years. This course is aligned with the present trends in the industries at global level keeping all aspects of technological advancement their performance analysis and technology deployment support structure to make the learner develop the required knowledge and skills as per the need of the industries.

The course is a concoction of the study of commerce and law. By completing this integrated course, a student can learn about two different professional fields. The specialised law course, in its five-years duration, equips the students with the knowledge of both commerce and legislative regulations as a comprehensive concept.

The program provides students with a vast knowledge of laws around media and entertainment and business, which is crucial in the professional world. The course comprises of 10 semesters with a pedagogy using innovative classroom teaching techniques, workshops, and case studies. Lectures are conducted by full-time faculty and eminent industry fellows. The college facilitates internships with firms that not only help in the practical application where students can better understand their interests, it also expedites early placements.

The Integrated B.Tech Food Technology-M.B.A program helps students save one year, as it is a 5-year program in which students get both B.Tech Food Technology Degree as well as MBA degree and it is as per UGC Norms. In this integrated program, the management of food processing, storage, transportation, distribution, marketing, sale, profit and loss calculations are imparted.

This specialization lays a solid foundation in all areas of food biotechnology and provides a comprehensive review of the biological and chemical concepts that are important in each discipline. Food Biotechnology is a branch of food science in which modern biotechnological techniques are applied. It covers topics ranging from molecular biology to industrial applications of food biotechnology for the improvement of food and food products. It prepares students for careers in the dynamic food sector as well as for research and development.

This integrated specialization further offers students a chance to choose between two MBA specializations: 

• Product Management
• Marketing

The specialization provides hands-on experience in subjects such as retail analytics, retail supply chain, retail business, retail marketing and e-payment system for e-commerce. The curriculum includes required skills in digital marketing and search engine optimization.

This professional integrated degree of arts with the profound knowledge of the law gives a double boost to the career of students aspiring to join the legal fraternity. The subjects covered under arts include Sociology, History, Political Science in correlation with legal subjects of Criminal Law, Civil Law, Administrative Law, Constitutional Law and Labour Laws under the proficient guidance of highly qualified faculty members.

This is a 5-year integrated law degree program – the first two years of the program focus primarily on arts and the last three on law subjects. The program prepares students for both national as well as international criminal justice systems. It has both classroom teaching as well as practical components like moot courts, law internships, workshops, guest lectures, national and international academic events, legal debates, and interaction with legal luminaries.

Integrated (B.Des) - (M.Des) in Transportation & Mobility Design gives students access to a High-Performance Visualization Lab for real-time 3D visualization of products, Rapid Product Development Lab equipped with Rapid Prototyping, Laser scanner and Laser cutting machines. Students will have proficiency in creating mobility solutions with distinct functions and social impact.

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

Social media skills have become fundamental in our day-to-day life and are the defining focus of the current media landscape. Whether you envisage building your own brand on social media or work for a media organization for content marketing or strategic analysis, our specialization in Social media will prepare you for effective use of online channels and social media platforms. Our courses focus on social media tools, metrics, curating and creating content, and marketing strategies. This specialisation simultaneously equips students with Google Search Engine Optimisation (SEO) tools for increasing distribution and discoverability of online content which is a key skill set to all online publishing. The course would specifically focus on social media and SEO integration for a strategic use of search engine algorithms, on-page and off-page optimization, for highest search engine ranking and site visibility and traffic. The SEO specialization would cover critical areas such as algorithms, building social media signals, PageRank, HTML tags, and effective use of keywords.

This program offers basic technologies of Virtualization (enabler of Cloud), infrastructure less computing at client side by IaaS (Infrastructure as a Service)-by Vmware, Virtual Box, Openstack etc., PaaS (Platform as a service), having platforms for development environments, SaaS(Software as a Service), deploying software on cloud enabled infrastructure, performance tuning of deployed objects-checking efficiency and security in Cloud.

Integrated (B.Des) - (M.Des) - (Interaction Design) in Interaction Design trains students to research, analyze, prototype, and design concepts in business, social, and cultural contexts within existing and emerging technologies. Students will gain proficiency in creating engaging user interfaces, ranging from 2D screen (UI for web and mobile) to 3D (AR/VR and will be able to conceptualize user experiences around new and emerging technology, and design to make interfaces more usable, useful and pleasant.

The M.Tech. Program in Energy Systems and Sustainability provides scope for engineering innovators / entrepreneurs with a mission to develop sustainable energy systems and solutions for the future. Program delivery is intended by aligning the content as per the industry working methodology. This program offers the blend of placement opportunities in various verticals of Energy and Sustainability Engineering to work as an Energy Specialist, Energy Consultant, Project Manager, Lead Energy Auditor (ISO-50001 global level), Sustainability Manager etc. Learners will have the opportunity to gain the knowledge in Energy, Sustainability, Green Buildings, Project and Financial Management, Smart and Micro Grid, e-Vehicle & Energy Storage, Thermal Utilities performance, Sustainable Habitat, Performance Analysis of Electrical Equipment’s, Climate change & Sustainability, Process Optimization etc.

Students has the opportunity to work in Funded research projects and consultancy projects from Government and other funding agencies with wide opportunity to go for higher studies under student exchange program. The program specializations are:

The specialization Low Carbon Technologies studies systems having almost zero carbon footprint.