Bachelor of Business Administration with Specialisation in Marketing

at Uttaranchal University India

Bachelor of Pharmacy degree mainly prepares the candidates to work in the pharmaceutical industry, regulatory body, clinical research etc. The programme structure of the degree includes practical training in the pharmaceutical industry environment.

Word digital marketing broadly implies to marketing of products and services through electronic devices and digital media platform that includes mobile messages, online videos, marketing through search engine, social media adds. Digital marketing ensures costumer connections, easy personalization, improved conversion as well as achieving quantifiable results at a reasonable cost. With automation, made digital marketing more powerful and helps improving the efficiency and relevance. With advent of technology and easy access to smart phones and internet facilities, digital marketing is the most preferred way of reaching to customers than traditional marketing and it has a huge potential in terms of opportunities for placement. In view of that Uttaranchal University offers post graduate program in MBA with specialization in Digital Marketing to train students in the field of digital marketing.

The program MBA with specialization in Digital marketing ensures students acquire right set of qualities for easy absorption in the corporate world and business, such as, Leadership skills, Communication skills, Innovation and creativity, Analytical skills etc.

Uttaranchal University is committed for creating excellence through research in various field of Law, Engineering, Applied Sciences, Life Science, Health sciences, Agricultural sciences, Management and Humanities.

M.Sc. Botany programme curriculum is balanced between classical concepts of Botany and recent technological advancements in field of plant science. Curriculum is enriched with courses having specific focus on enhancement of communication and presentation skills, development of scientific temperament and research aptitude. Industrial visit and training programme avail exposure to industrial working environment and the working porotocols.

The program B.Tech Civil Engineering with specialization in BIM is 4 years (or 8 semesters) undergraduate program to help students learning expertise in the field of building information modeling. Program will expose students to Building Information Modeling (BIM), a technology-assisted model-based project delivery approach that brings together different built environment disciplines.  BIM plays a crucial role in building documentation and students completing this course will have the skills required for jobs in BIM-related fields or to pursue BIM further in their post-graduation degree. In the labs, students will learn computer graphics, programming, 3D computer modeler, BIM software for controlling construction process, workflows and protocols.

Environmental science is an interdisciplinary academic field related to advanced study about environment and ecosystem. It also deals with the solution of environmental problems which is the need of the hour. Apart from the study of biological and physical characters of the environment, it also includes the social and cultural factors and impact of humans on the environment.

M.Sc. Environmental Science is a 2-year full-time PG course which includes courses of ecology, environment and green chemistry, energy and environment, natural resource management, environment nanotechnology, water and waste water management, and environment and health which are designed with the aim of fulfilling the demands of trained human resource in this field. This program will prepare individual for understanding environmental issues and find sustainable solution for it.

BCA is a 3 years undergraduate program that includes courses like Computer Network, Cloud Computing, Web Technologies, Computer Based Optimization Techniques, Theory of Computation, Enterprise Resource Planning, Digital Image Processing, and Programming using Python etc. The curriculum has established the concept of project development in each language/technology learned during the semester in order to improve the programming skills. This ensures experiential learning through practical exposure.

B.Tech in Computer Science Engineering with specialization IoT is a 4 years (or 8 semesters) undergraduate program that is designed to impart sound theoretical and practical learning of networking and communication technologies. The knowledge is essential to develop heterogeneous applications in the field of the internet of things (IoT). The program includes the foundations of multiple predecessors of IoT, such as, WSN and M2M so that students can understand the significance of the IoT domain.

The program gradually provides the knowledge of various sensors and their development, a thorough understanding of communication and connectivity technologies used in IoT solutions. Live case studies and projects from different sectors of society and industry are the key features of this program so that a student may be able to provide the real-time solutions required for making smart devices.

The B.Sc (Agri.) programme is an undergraduate programme related to the field of agriculture. The focus of this study is on agriculture. Under this programme, students are trained about the most modern methods used in fertilizers; plant biotechnology. The programme apart from training in scientific skills also trains in marketing skills of agriculture products. Under this study, the students are exposed to real life rural settings with the aim to develop a sense of awareness among the students so that they can understand the problems of farmers and rural people.

B.Tech ECE with VLSI & Embedded system is a 4 year program offered at Uttaranchal University aims to provide the knowledge and skills in VLSI design methodology and embedded system. The curriculum covers algorithms, System Architecture Verification Techniques, Component requirement for Hardware Model, substantial Designs, and Synthesis & Simulation for VLSI system. The programme also covers thrust areas like Real Time application of VLSI & Embedded Systems, Advanced Microcontrollers, Advanced Embedded System Design, and System on Chip. Apart from the curriculum, the teaching pedagogical activities include industrial visits, seminars, practice on various simulation tools like, workshops on new technologies, and guest lecturers.