Bachelor of Business Administration with Specialisation in Marketing

at Uttaranchal University India

Understanding the need of current scenario of Hospitality Industry, Uttaranchal University is offering a 2-year full time postgraduate Master of Hotel Management program with a strong focus on research, project-based learning, practical & Industrial Training with reputed Hospitality Brands. Master of Hotel Management programme is designed to provide highly qualified skilled, trained, competent professionals for hospitality and tourism services, through quality education and to promote research and development in this field

Artificial Intelligence and Machine learning (AI &ML) relates to the field of computer applications and helps in making the intelligent systems or machines that can simulate the human behaviour, their thinking capability. It works either on the basis of data without or with the explicitly designed program or machine algorithm. Few examples where AI is used are online Game playing, customer support using catboats, robot, intelligent humanoid, Siri, work on artificial intelligence. Machine learning works on the information extracted from data and it is considered as subfield of artificial intelligence. ML is used for predictions or in decision making based on the past data, for example, online recommendations, picture detections, search engine algorithm, auto-friend tagging suggestions etc. Realizing the importance of the field and its wide application in today’s world business, Uttaranchal University offers specialization in the field of Artificial Intelligence and Machine Learning (AI&ML) to students enrolled in MCA program.

MCA with specialization in Artificial Intelligence and Machine Learning is a two years post graduate program to impart right knowledge and industry ready skills to develop intelligent machines and solve real world problem through AL & ML techniques. The curriculum and teaching – learning pedagogy is so designed that it balances between theoretical component and practical exposure through projects, internships, industrial visits, expert interaction and conducting technical workshops. Some of the key concepts of Python, Panda, Scikit are well explained through lab sessions and having regular doubt clearing sessions. Special focus is given on courses related to computer programming, Algorithm, probabilistic modelling, machine learning and pattern recognition.

Logistics and Supply chain management is an indispensable requirement for every business for attaining the competitive advantage so as to run the company effectively and efficiently. The companies are trying to redefine their working to keep them updated with the changing business requirements. The requirement of Skilled manpower is therefore essential for organizations success. Corporate sector is looking for MBA graduates who are specialized and have knowledge to manage effective logistics and supply chain systems and ensuring ethical processes from the point of production to the point of consumption. In view of that Uttaranchal University is offering MBA with specialization in Logistic and Supply Chain Management designed to train budding managers to become future managers in the area of logistics and supply & chain.

The program is a judicious mix of theoretical and practical training in managing the Organizations, People, Technology and Resources in an optimal manner. The program is designed to match the skill set requirements of businesses concerning inventory and transportation services for effective logistic support and supply chain management. The program is a blend of practical and theoretical approaches delivered through interactive classroom sessions, guest lectures, workshops, and industrial visits etc. The pedagogy takes into consideration the dynamic nature of the business.

Cyber security is the practice of protecting computers, servers, electronic systems, networks, mobiles as well as data from malicious attacks. It involves protecting software, hardware, as well as user’s data. It also helps prevent cybercriminals from gaining access to various devices connected through networks. It also trains how to monitor systems and networks for intrusions. In view of that Uttaranchal University offers BCA – Cyber Security, a three-year undergraduate program designed to fulfil the requirements of the IT industries.

BCA- cyber security program focuses on providing relevant skills to establish sample collection techniques from different sources that help students to profile threat actors. The program includes courses like Fundamentals of Cyber Security, Risk Management, Law of Cyber Security, Security Professional Ethics, Principles of Information System Security, Paradigm of Ethical Hacking, Information System Security Planning and Audits, Python programming, etc

The MBA programme is designed to match the needs and requirements of industry and commerce and to fulfil the aspirations of future managers. Managers need to be perceptive, thoughtful, and flexible to manage their internal and external environment. They have to be proactive, versatile and have the knowledge and skill to explore new market and opportunities. They need to provide practical, workable solution to a range of complex problems. The complexity of operations raises the need for the generalists as well as specialists, having knowledge of particular functions like Finance, HR, International Business and Marketing, Retail and Event Management.

Food industry is a major industry which requires highly skilled professionals to ensure the food quality, safety and worldwide management. The aim of this course is to provide in-depth study of various areas related to food technology that will enable the students to understand food composition, their nutritional, microbiological, processing and organoleptic aspects. This program also upskills the students in the processing techniques by in hand training in food industries. They are also taught about the importance of food plant sanitation, international and national food laws and regulations applicable in food industry.

B.Com (Hons.) a three-year undergraduate is a much sought after programme because it has application oriented -approach. The degree is a full-time three-year program designed to provide the student with a wide range of managerial skills, while at the same time, building competence in a particular area. Uttaranchal University has designed the programme in such a way that in addition to their major subjects, the students are exposed to general business principles, accounting, economic and quantitative skills. The students are given an exposure to soft skills, presentation skills, professional communication and office etiquettes.

Word digital marketing broadly implies to marketing of products and services through electronic devices and digital media platform that includes mobile messages, online videos, marketing through search engine, social media adds. Digital marketing ensures costumer connections, easy personalization, improved conversion as well as achieving quantifiable results at a reasonable cost. With automation, made digital marketing more powerful and helps improving the efficiency and relevance. With advent of technology and easy access to smart phones and internet facilities, digital marketing is the most preferred way of reaching to customers than traditional marketing and it has a huge potential in terms of opportunities for placement. In view of that Uttaranchal University offers post graduate program in MBA with specialization in Digital Marketing to train students in the field of digital marketing.

The program MBA with specialization in Digital marketing ensures students acquire right set of qualities for easy absorption in the corporate world and business, such as, Leadership skills, Communication skills, Innovation and creativity, Analytical skills etc.

M.Sc. Chemistry is a two years post graduate program. The masters program offers in depth knowledge of courses like, Analytical Chemistry, Environment and Green Chemistry, Photochemistry and Pericyclic reactions and Nanotechnology.  

The students are provided exposure to lab work and dissertations. They are also trained to write research articles in reputed journals. Thus the students become competent enough to do work in public and private sectors.

With the expansion of chemical-related production because of industrialization, there has been an increase in need for a specialized study of industrial chemistry that prepares students with the skills to navigate the industry. The Faculty of Applied & Life Sciences provides a two-year Postgraduate degree programme in Industrial Chemistry, which prepares students to become critical human resources for the nation’s overall economic growth.

The programme follows a curriculum that is unique and is aligned with industry requirements, ensuring that students continue to get the greatest level of industrial relevance. To ensure that students get the most beneficial practical industry experience possible, the Faculty of Applied Sciences is equipped with cutting-edge research and experimental facilities. Laboratory and practical exercises are conducted under the supervision of top-notch faculty members giving students real-world experiences. This programme emphasizes the critical, analytical, and problem-solving abilities required for a scientific profession.