Bachelor of Design in Product Design

at World University of Design India

The Program has been designed keeping in mind the aesthetic and commercial aspects of contemporary film making and the change brought about with the advent of modern digital technology, making the medium more accessible to all. It focuses on developing a strong conceptual understanding of film as a medium of communication as well as narrative story-telling and how it can be applied as a tool of self-expression, social communication, corporate branding, advertising as well as mainstream entertainment. It aims at sensitizing the students to the core concepts of design in film form, while providing them with the necessary technical knowledge and hands-on experience with cutting edge digital tools related to video production and the cinema arts. The exhaustive core courses delve into the intricacies of film theory, screenwriting, film direction, cinematography, production design, art direction, sound design, photography, editing and video post-production.

PhD is a doctorate degree that focuses on academics and research.

This course is designed to help students to understand the nature of creativity by letting go of stale habits and conditioning that prevent one from making contact with the natural flow of creative energy. Both inner and outer worlds and their relationship to colour will be explored during the course, through painting from a life model as well as from imagination.

Painting and Drawing fuses traditional expertise and technique with cutting-edge contemporary approaches to art making. In this program, you can study virtually every approach to painting and drawing, from traditional oil painting to graphic novel production and 3D spatial installation. Your technical, formal and conceptual skills will be developed through focused studio production and instruction in theory, art history and cultural studies. Drawing incorporates a wide array of materials and explores body, gestures, mark making, the construction of visual space, as well as symbols and storytelling. In Painting classes, you will explore colour through paint application, tools and techniques along with the formal language of painting and its use in abstract, figurative and hybrid/expanded modes.

Harnessing the potential of emerging disruptive technologies such as data science, artificial intelligence & machine learning requires a new set of professional skills. Business world in coming times will be driven by individuals with expertise to apply these skills to organizational needs and strategies while navigating the ethical, psychological, and societal implications. The program aims to dramatically enhance the ability to make informed decisions of high quality, by making most optimal use of emerging technologies, human centred design and application of design thinking. Design Thinking skills imparted through a hands-on learning journey will help you develop the creative-thinking skills needed to innovate in any organisational context. By elevating your creative thinking skills, you will return to work able to develop and support a creative culture within your organisation. A culture that is capable of confidently pushing and sustaining innovative efforts.

In an interdisciplinary way, the strategy & innovation concentration would have you actively practice Design strategy & Human Centred Design through a pathway of studio courses that teach how to use market insights to build products, create experiences, and launch businesses. In addition to dedicated studio space for heads-down work, students have access to model-making, rapid prototyping, and multimedia technology for the range of projects they take on to bring this work to life. By the end of this programme, you would gain adequate competence enabling them to understand and map the opportunities and design transformational strategies, manage innovation and new business development in any of all the diverse sectors from products to services, governance, crafts to ICT, life and entertainment, etc. and will be equally equipped to enter any industry, social enterprises, consultancy or jobs always contributing to the top management function either as team players or as team leaders or even initiate start-ups.

The program offers a hands-on curriculum that balances collaboration and socially engaged practices with academic research in history and theory. Students work in diverse experimental contexts & formats, with alternative models of exhibition planning. Designed to forge links among artists, institutions, and communities, the program promotes a collaborative culture linking diverse audiences, and local issues to global discourses. Through real-world collaborative exhibits, students will be expected to raise awareness, bridge societal gaps, and catalyze exchanges across various disciplines, both inside and outside the art world.

The master’s program builds into the project and research-based inquiry of the subject and prepares the student to emerge an expert in the interdisciplinary application and negotiation of the knowledge of performing arts to negotiate and mould social and cultural behaviours. They will also engage in a largely project-based study of the implementation of these learnings and produce research studies on the impact of the performing arts on history and technology. The program is largely oriented towards producing cultural administrators.

Graphic design is a creative, strategic, managerial, and technical activity that helps produce visual solutions to communication problems. A Graphic Designer would typically be able to integrate the idioms and approaches of diverse disciplines such as science, medicine, engineering and information technology into a cross-disciplinary input to achieve a collaborative, multi-dimensional and hybrid visual output.

The program prepares a sound theoretical and conceptual understanding of Graphic Communication Design besides imparting software application skills, thus preparing a thoroughly professional graphic designer.

Built Environment and Habitat Studies is concerned with providing a liberal understanding of spatial designing within the context of a built environment. Studying and assessing the Impacts of a built environment on human and other animate beings in that surroundings is what, that will make us design better and design for future. Subjects in design, history, science, human behavior, sustainability, sociology, digital production and communication methods come together in the analysis and production of a built form which can be celebrated through the ages. This course is designed to provide the skills and knowledge necessary to ultimately find a niche in the planning of a successful built environment system & profession, and to be a future leader in the design of the built environment. The course covers a range of subjects that are of relevance to the professional disciplines’ that students may wish to follow in following years, also allowing them a high degree of choice, so that their studies can be better tailored according to their aptitudes and ambitions. The program is intended to be multi-disciplinary and aims to give better opportunities for future studies leading towards a well-planned future. The course introduces a wide range of relevant disciplines including study of human settlements, universal design, sociology, sustainability, spatial planning, art & culture, behavioral science and environmental studies.

The program is aimed at those who have practiced painting as a hobby and are looking at more structured inputs. The program fuses traditional expertise and technique with cutting-edge contemporary approaches to art making. You’ll study different approaches to painting and drawing. Your technical, formal and conceptual skills will be developed through focused studio production and instruction.You will explore colour through paint application, tools and techniques along with the formal language of painting and its use in abstract, figurative and hybrid/expanded modes.