Doctor of Philosophy in Consumer Behaviour

at World University of Design India

PhD is a doctorate degree that focuses on academics and research.

PhD is a doctorate degree that focuses on academics and research.

The course focuses on interdisciplinary collaboration and the integration of design thinking at all levels of Strategy, Planning and Implementation. The students will have unprecedented access to collaborative partnerships throughout their course as they will have had exposure in working closely with students from our fashion design & fashion communication course.

The master’s program builds into the project and research-based inquiry of the subject and prepares the student to emerge an expert in the interdisciplinary application and negotiation of the knowledge of performing arts to negotiate and mould social and cultural behaviours. They will also engage in a largely project-based study of the implementation of these learnings and produce research studies on the impact of the performing arts on history and technology. The program is largely oriented towards producing cultural administrators.

The Program has been designed keeping in mind the aesthetic and commercial aspects of contemporary film making and the change brought about with the advent of modern digital technology, making the medium more accessible to all. It focuses on developing a strong conceptual understanding of film as a medium of communication as well as narrative story-telling and how it can be applied as a tool of self-expression, social communication, corporate branding, advertising as well as mainstream entertainment. It aims at sensitizing the students to the core concepts of design in film form, while providing them with the necessary technical knowledge and hands-on experience with cutting edge digital tools related to video production and the cinema arts. The exhaustive core courses delve into the intricacies of film theory, screenwriting, film direction, cinematography, production design, art direction, sound design, photography, editing and video post-production.

This concentration is aimed at future leaders and managers of service-based organizations. It is not sector specific and applies to a wide range of industries including healthcare, finance, IT, travel, retail, education and even oil and gas. The course examines the complex cultural, technological, and systemic issues facing businesses and governments to create new services for now and the future.

The programme will prepare students on

• Creation of new consumer services by identifying human needs via Human Centred Design, transformational services, and delivery in complex organisations, for example in retail, banking and hospitality
• Development & innovation in public service and policy in areas such as transportation, health and education
• Speculative futures to envision radically new services and user experiences driven by technological, environmental and social challenges.

PhD is a doctorate degree that focuses on academics and research.

The master’s program builds into the project and research-based inquiry of the subject and prepares the student to emerge an expert in the interdisciplinary application and negotiation of the knowledge of performing arts to negotiate and mould social and cultural behaviours. They will also engage in a largely project-based study of the implementation of these learnings and produce research studies on the impact of the performing arts on history and technology. The program is largely oriented towards producing cultural administrators.

Architecture is concerned with the design and construction of buildings in their sociological, technical and environmental contexts. Bachelor of Architecture program aims at attaining a high level of contextual excellence in architectural design. It equips students with the competencies necessary for being effective professional architects and exposes them to the aesthetic, technical, social, political and ethical dimensions of the built environment.

The program is centered on ‘contextual studio exercises’ where students resolve life-like design problems on their own. Studios operate as learning communities where there are study trips and teachers take on the role of coaches supporting students in their learning quests. In studios students develop capacities and come up with technically and architecturally meaningful designs to communicate their ideas. Courses, seminars, and workshops run parallel to studios, exposing students to technology, history, architectural theory and various other dimensions of architecture.

Industrial Design as a profession empowers the professional to design consumer centric products and systems related to industry, medical, computer, electronics, environment, and many such verticals. An industrial designer is not just well versed in aesthetics but also has the engineering point of perspective to enable a better production technology for the product. The masters program is designed to build a critical mind that has basic design, visualization, communication and engineering skills. Students learn through free hand sketches, computer aided design (using Adobe Creative Cloud, Alias, Sketchbook, RHINO 3D etc.) various studio workshops (Metal, Plastic, Automotive Clay, Wood, Paint etc.), visiting lectures, and practical hands-on working with the materials. Students are encouraged to learn not only from the course material but also from the various disciplines related to the same. The program maintains close links with the industry, both in order to keep in touch with the latest developments in industrial processes, and to ensure that the course remains relevant and comprehensive