Doctor of Philosophy in Consumer Behaviour

at World University of Design India

PhD is a doctorate degree that focuses on academics and research.

The Program has been designed keeping in mind the aesthetic and commercial aspects of contemporary film making and the change brought about with the advent of modern digital technology, making the medium more accessible to all. It focuses on developing a strong conceptual understanding of film as a medium of communication as well as narrative story-telling and how it can be applied as a tool of self-expression, social communication, corporate branding, advertising as well as mainstream entertainment. It aims at sensitizing the students to the core concepts of design in film form, while providing them with the necessary technical knowledge and hands-on experience with cutting edge digital tools related to video production and the cinema arts. The exhaustive core courses delve into the intricacies of film theory, screenwriting, film direction, cinematography, production design, art direction, sound design, photography, editing and video post-production.

Given the growing application of digital technology across most sectors and domains, the need for digital tools and application has never been more important. Individuals who marry the skills of creativity and design with the ability to build reliable and supportable software will be increasingly in demand. This course is designed to achieve just such an interdisciplinary skill-set and equip graduates for many opportunities across many fields such as the arts, entertainment/ games, mobile application development, multimedia, product/web design, cyber security, digital analytics and other interactive systems across all sectors. There’ll be an increasing focus on user experience, Interaction Design and Design Methods in all IT products and services.

The animation & Game Design course at WUD prepares students to create solutions through the design medium with creativity as the core focal point. This course exclusively deals with Animation, Game Development on a large scale especially focusing on the entertainment industry. During the course, students will be equipped with skills and techniques of animation and games such as Visual Development, Fundamentals of Animation And Game Development, Character Design & Story Boarding, Stop-motion, VFX for Film & Games, 3D Art, Environment Art, Character Design, Creature Design, Concept Art, Level Design, Lighting and CGI skill-set maintaining a strict level of Industry-standard practices and standards along with Industry professionals/ experts guidance and support.

This course is designed for and focused on preparing art educators for the future. The pedagogical approach is towards creating art educators who are fully aware of the needs of a global and diverse society, are highly knowledgeable about art, its concepts and his histories, along with having the presentation and interpersonal skills required for good teaching. Along with opening up of perception and enhancement in skill, the course also cultivates the innovative kind of intellect and creative sensibilities. The course integrates art history, art criticism, along with studio, community and public art making stressing on how art education can influence societal beliefs and value systems.

Interior Design program at WUD focuses on designing and planning of interior spaces for all kinds of human needs. Students will learn to design spaces – interior and exterior - according to their functional hierarchies and interrelationships, including components like furniture, seating, storage, lighting etc for added functionality and aesthetics.

Courses would cover a blend of space design as well as design of furniture & lifestyle products within the space. Technical and skill based inputs like Ergonomics, Architectural drawing, Building technology, Prototype making etc will enable the students to look at spaces in holistic manner and design the interiors and furniture to enhance its functionality.

Graphic and Web Design classes emphasize design and creativity while providing intensive technical training. Instruction is flexible and inclusive, enabling both the beginning and advanced student to make great strides during this course. In this introduction to visual communication concepts and tools, you learn the fundamentals of typography, graphic design, and layout, as well as digital skills. The class includes basic design, type, image, illustration exercises using Adobe suite. Develop the essential design skills you need to produce graphics for print, advertising, corporate identity, and other interactive media. Website Design concepts, HTML & JavaScript, Search Engine Optimisation, Web Page Design, Mobile apps, Assignment & Portfolio building are also part of the program.

The Film Acting program prepares one for a career in Hindi Bollywood Film industry. The 6-month program will comprise of 3 month of intensive training and 3 months of making a feature film to launch you as an actor.

The intensive training will ensure that you can work effortlessly in front of the camera, have a good command over spoken language with a flawless dialogue delivery; master the facial expressions, develop a good body language & flexibility; develop the essential skills of observation, imagination, sense, and emotion memories; ability to improvise; master movement with special focus on dancing abilities to improvise; and the fundamentals of action choreography.

This unique and exciting course teaches the intellectual, practical and professional skills you need to succeed in a career in promotion & communication for the global fashion industry. You have the opportunity to learn the fundamental skills of research, experimentation and realization, as well as new practices and innovations within fashion promotion, communication and image generation. Key study topics include Introduction to fashion, styling and photography; design, visual and popular culture; fashion imaging and marketing; research, analysis and interpretation; forecasting, advertising, marketing and PR; styling and photography as narrative; portfolio, self-promotion and career planning; visual and critical analysis. All subjects will be taught in consideration of the critical and cultural context

PhD is a doctorate degree that focuses on academics and research.