Doctor of Philosophy in Consumer Behaviour

at World University of Design India

PhD is a doctorate degree that focuses on academics and research.

Photography is about an idea, a message, or an emotion. That idea or message may be something small, a single word, or it may be a whole statement that the photographer wants to explore. The photography programme will help students learn the basics & essentials, gain the requisite skills and develop a style required to be a successful photographer - History of photography, professional photography techniques, Lighting, Photography equipment, Digitally editing, Photo manipulation techniques; Travel, outdoors, nature and landscapes, Macro, Portrait photography, Wedding photography, Product and advertisement photography, Fashion and Sports photography; Photojournalism.

Graphic and Web Design classes emphasize design and creativity while providing intensive technical training. Instruction is flexible and inclusive, enabling both the beginning and advanced student to make great strides during this course. In this introduction to visual communication concepts and tools, you learn the fundamentals of typography, graphic design, and layout, as well as digital skills. The class includes basic design, type, image, illustration exercises using Adobe suite. Develop the essential design skills you need to produce graphics for print, advertising, corporate identity, and other interactive media. Website Design concepts, HTML & JavaScript, Search Engine Optimisation, Web Page Design, Mobile apps, Assignment & Portfolio building are also part of the program.

This course focuses on creating fashion illustrators who will be able to meet the requirements of the rising demands of the fashion and entertainment industries. The unique feature of this course is the manner in which Art and Fashion are brought together in terms of concept and skill. With an emphasis on fashion trends and artistic practice, students will study fashion, illustration, the related histories along with studying fashion figures, different mediums and techniques. They will be guided to develop their individual styles through which they can create branding and identities for themselves.

Graphic design is a creative, strategic, managerial, and technical activity that helps produce visual solutions to communication problems. A Graphic Designer would typically be able to integrate the idioms and approaches of diverse disciplines such as science, medicine, engineering and information technology into a cross-disciplinary input to achieve a collaborative, multi-dimensional and hybrid visual output.

The program prepares a sound theoretical and conceptual understanding of Graphic Communication Design besides imparting software application skills, thus preparing a thoroughly professional graphic designer.

The undergraduate course will prepare the student with a strong base in the theories of performance, the nuances of the classical, folk and contemporary arts, the rudiments of production and presentation along with rigorous insight. They will be exposed to the practical and theoretical practices of performance and introduced to literary, historical, traditional and cultural explorations of performing arts across cultures.

Graphic design is a creative, strategic, managerial, and technical activity that helps produce visual solutions to communication problems. A Graphic Designer would typically be able to integrate the idioms and approaches of diverse disciplines such as science, medicine, engineering and information technology into a cross-disciplinary input to achieve a collaborative, multi-dimensional and hybrid visual output.

The program prepares a sound theoretical and conceptual understanding of Graphic Communication Design besides imparting software application skills, thus preparing a thoroughly professional graphic designer.

The International Fashion Business program is designed to forge a leader in the global world of the fashion business. Offered in collaboration with the School of Management, the masters program comprises of three main focus areas i.e.

• Fashion knowledge & Analysis: fashion cycle, fashion studies, fashion trend forecasting, analytics, quantitative methods, and design thinking.
• Data analysis & planning: digital marketing, omnichannel marketing, data analysis, & strategic planning.
• Business Application: import/export, domestic retail, overseas commercial development, fashion operations, online and offline distribution.

The course is designed to offer an opportunity to study international fashion business in a creative environment to students with a range of ambitions and interests in fashion who do not, however, aspire to be fashion designers. The students will have unprecedented access to collaborative partnerships throughout their course as they will have had exposure in working closely with students from our fashion design & fashion communication courses.

The undergraduate course will prepare the student with a strong base in the theories of performance, the nuances of the classical, folk and contemporary arts, the rudiments of production and presentation along with rigorous insight. They will be exposed to the practical and theoretical practices of performance and introduced to literary, historical, traditional and cultural explorations of performing arts across cultures.

In an interdisciplinary way, the strategy & innovation concentration would have you actively practice Design strategy & Human Centred Design through a pathway of studio courses that teach how to use market insights to build products, create experiences, and launch businesses. In addition to dedicated studio space for heads-down work, students have access to model-making, rapid prototyping, and multimedia technology for the range of projects they take on to bring this work to life. By the end of this programme, you would gain adequate competence enabling them to understand and map the opportunities and design transformational strategies, manage innovation and new business development in any of all the diverse sectors from products to services, governance, crafts to ICT, life and entertainment, etc. and will be equally equipped to enter any industry, social enterprises, consultancy or jobs always contributing to the top management function either as team players or as team leaders or even initiate start-ups.