Bachelor of Arts (Hons) in Advertising and Marketing Communications

at De Montfort University United Kingdom

Studying Politics and International Relations at DMU offers students a dynamic experience, ranging from understanding theoretical ideas that underpin the way the world works to experiences beyond the classroom and engaging with real-world projects. This vibrant course will develop your understanding of political events and processes and the skills to use your knowledge in real-world settings. A strong focus on student-centred learning allows individuals to flourish in a supportive and intellectually stimulating environment. Group projects, individual tasks, simulation games, book reviews, and much more make up the diverse portfolio of assessments students can choose from on this course.

After a common core of modules that challenge you to think about politics from the local to the global, you will have the opportunity to follow one of two pathways specialising in politics or International Relations.

On the Politics pathway, you can take modules that deal with British Politics beyond Westminster, the politics of the Americas, race, identity and class in the City and the politics of sustainable futures. On the International Relations pathway, you will focus on global inequalities and development, security and peace issues and international crisis management. All students have the chance to undertake a final project on a subject of their own choice.

This title change follows a review of the programme and has been made to better reflect the content of the programme and terminology used within the industry, as well as to ensure that our students are well placed to secure graduate employment. 

The artificial intelligence industry is fast-growing and touches so many aspects of society, from business operations to our everyday lives. In this course, you will gain a detailed understanding of artificial intelligence concepts and techniques, and learn to use this knowledge to address contemporary problems and challenges such as the use of microprocessor-based systems to control home appliances and the detection and resolution of collisions in applied mechanics.

You will also be able to enjoy projects and extracurriculars related to your course. Get involved with our dedicated Robot Club, where you will solidify your skills by instructing secondary school children on robotic construction or take the opportunity to develop your own robot project, with the potential to compete in the annual international Robot Challenge in Vienna.

The modules on this course have been carefully designed to provide a fully integrated program of study. Applied Computing BSc (Hons) is a practical, vocationally oriented course providing students with knowledge and skills for the modern, computer-driven workplace. The course is a contemporary mix of traditional computing subjects with professional and work-related skills.

The core modules include Introduction to Computing, Computer Ethics, Data Analytics, Information and Database Design, Programming in Python, Project Management, Human-Computer Interaction, Programming with APIs and Frameworks, Mobile Application Design and Development, and Artificial Intelligence. In addition to the core modules, there are a number of optional modules for students to choose from including Information and Communication Technologies for Development, Information Security Management and Governance, Internet of Things, and Advanced Database Management and Programming, so you can tailor your learning to your areas of interest.

In your final year, you will select from a range of specialist options and also complete a computing project.

Become a fashion textile design specialist by combining a range of practical textile skills across print, stitch, embellishment and knit, with the complementary fashion design skills such as pattern cutting, construction, fashion illustration and digital portfolio promotion.

Develop advancing research, conceptual, creative and technical abilities that allows you to determine your own creative direction. With opportunities to fuse fashion contexts and textile specialisms according to your personal style, technical direction and design focus.

The fashion industry is adapting to a rapidly changing world, which post-pandemic will require adaptable, flexible, and creative agents for change. We will help you to become a forward-thinking contemporary designer with a practical and creative understanding of responsible and sustainable design. You will learn to enhance the value, luxury, and craft of our traditional practice by embracing the digital design and communication technologies that are shaping the future of the industry.

A rapidly expanding field worldwide, Psychological Well-being evaluates the factors that characterise and influence mental health and wellbeing, nurturing your understanding of the cultural, social and economic contexts in which they develop.

Many of our experienced academic team have expertise in the specific domains of wellbeing, which are embedded within the course, including developmental psychology, occupational psychology, health psychology, clinical psychology, counselling psychology and cognitive/biological psychology.

Benefit from some sessions which are delivered by practitioner psychologists who hold registration with the Health and Care Professions Council. Teaching facilities include dedicated laboratory and practical work areas, an observation suite and a vision research laboratory.

Completion of the c ourse will lead to a number of career opportunities worldwide, including research, teaching and those within the caring professions. It also facilitates career development and progression. Other students might use the course as a stepping stone to specialised PhD study.

This accredited course is designed to give you an in-depth understanding of marketing communications tools and activities, the strategic side of marketing, and the creative side of advertising.

This accredited course is designed to give you a solid understanding of the strategic side of marketing and the creative side of advertising. Modules such as Advertising and Promotion will teach you how to develop an integrated marketing campaign similar to those required by the industry. You will also learn how to develop communication messages and undertake digital and traditional media planning.

You will also benefit from a strong academic and theoretical background through modules such as Brand Management, which aims to equip you with an understanding of the models and frameworks necessary to develop and grow brands in a variety of organizational contexts.

The world of marketing is both popular and challenging, offering many creative and fast-paced job opportunities. It’s an exciting and innovative field of work and this course reflects the ever-changing landscape of the industry.

You’ll learn how to analyse markets, apply marketing theories to different scenarios and contexts, identify marketing opportunities and use these to help resolve business issues, and learn about the important role social media and digital marketing play for companies and organisations.

Grounded in the latest theory and with a strong focus on practical elements, you’ll develop marketing expertise that can be applied across many different contexts and enhance your employability across a multitude of career paths. Key topics such as developments in social and digital media are embedded throughout the course and integral to certain modules.

This programme is an ideal choice if you’re looking to start a career in marketing, and offers students the opportunity to learn the fundamentals of the industry, so it’s suitable even if you’ve previously studied other subjects such as finance, the arts, computing, engineering or architecture.

Studying Human Resource Management at DMU allows you to explore various issues raised by contemporary management, work, and employment developments. Our degree focusses on the purpose, values, specialist knowledge and core behaviours of the Chartered Institute of Personnel Development.

The course offers you a diverse career path where you will be able to gain expert knowledge in managing employee relations, managing equality, diversity and inclusion, learning and development, organisational development and consultancy and critical issues in human resource management. To prepare for your future career, you will also acquire critical attributes that employers value, based on CIPD core knowledge. These include commercial acumen, self-reflection and emotional intelligence, research and project management, people practice, culture and behaviour, evidence-based practice, change management, and HRM and technology.

On this programme you will study a wide range of topics as part of the core modules, many of which offer a global outlook to help prepare you for a career in the complex environment of an international business. As part of the course you will study areas including Human Resource Management, Critical Management, and Advertising and Communications. All core modules are designed to give you a broad understanding of the different challenges faced within an international business setting. By educating you on a wide variety of contexts and business models, you can gain the skillset needed to pursue a career in  a diverse range of roles.

The course enables you to tailor your studies to your own personal and career interests, with the opportunity to choose from a selection of marketing-focused modules. All of these modules are designed to develop your skills in identifying and implementing strategic plans in specific areas of marketing.

Established in 1947, our course has unparalleled links with the UK and global intimate apparel industry, providing opportunities to work with big brands on live projects, work placements and competitions.

With a focus on sustainability and innovation, this course covers a range of specialist areas and will prepare you for the changing demands within this dynamic sector. Specialise in lingerie, athleisure, swimwear, loungewear, nightwear, corsetry, menswear, sportswear or medical applications. You will develop specialist skills in conceptual design and application, pattern cutting, grading, fit methodologies, technical excellence and manufacturing. In your final year, you will choose to specialise in either an aesthetic or a technical route.

Your base will be the award-winning Vijay Patel Building, home to all of our art and design students, which provides both the space and facilities to foster creative thinking.