Bachelor of Arts (Hons) in Advertising and Marketing Communications

at De Montfort University United Kingdom

On this course, you can specialise in menswear, womenswear and or fashion knitwear, and will study a range of topics including fashion illustration, innovative concept development, pattern cutting and computer-aided design (CAD) for fashion and design development - preparing you for a career in a creative multibillion-pound industry where you can benefit from countless opportunities to develop, progress and learn new skills.

You will be introduced to the academic, professional, industrial and commercial challenges of design practice. There are opportunities to work with leading brands on live projects, work placements and competition awards, thanks to the course’s unparalleled links with the UK and global apparel industry.

The first year provides grounding in fashion and design through practical, creative and technical classes and projects, while the second year is more focused, with emphasis on experimentation, in-depth project research and 3D development.

You will gain skills such as tailoring and fashion prediction, thanks to the major project in the third year giving you the opportunity to set your own briefs and create a final collection of work to showcase your unique vision and talent, as well as entering national and international competitions.

We are delighted DMU was named best in learning experience in 2019 by The Business of Fashion, the internationally renowned website which assesses the world’s top programmes.

This is a career-focused practical course, which will appeal to those with an understanding and exploring how organisations compete and co-operate around the world. The programme is designed to extend the knowledge gained during your two-year higher education degrees or diplomas and would help you prepare for an International career or a Master’s programme.

The Business modules give you a broad understanding of business concepts, models and issues, with a focus on leadership and innovation. The Finance modules develop your analytical and problem solving skills in areas such as risk management, banking system and financial markets.

Professionals with the ability to interrogate datasets by applying analytical techniques to describe and predict business performance are in high demand worldwide. Designed to equip you with the technical expertise needed for a career in industry, this course will prepare you for roles in analytics by developing your technical expertise and professional skills in business intelligence.

The first semester modules focus on core topic areas such as statistics, database design and programming, enabling you to gain insights into large multivariate datasets and apply your problem-solving abilities to explore business opportunities and challenges faced by data scientists when using business intelligence systems.

In the second semester you will apply your technical knowledge and further progress your analytical expertise by focusing on specific data science subject areas such as big data, data mining and business intelligence. You will also be encouraged to demonstrate your technical and analytical abilities in response to real-world problems during your final-semester individual project.

Our graduates leave with sought-after skills for business intelligence and data mining roles within any field of data science. Opportunities also exist for further academic study towards a doctorate degree and a career in research.

The UK aerospace and aeronautical industry is the largest in Europe and the second largest in the world. The sector has seen consistent growth in recent years and supports a growing number of highly skilled, high-value roles in aircraft aerodynamics, wind turbine design and maintenance, aviation management, the defence sector, and aircraft maintenance, repair and operation services.

This broad-based engineering course aims to train the next generation of aerospace professionals by providing technical skills in key areas of aeronautical engineering, supplemented by topics in material sciences, digital manufacturing and management concepts. Our graduates will leave with the advanced technical know-how required to work in the aircraft industry, along with a solid understanding of relevant management concepts.

You will study core modules in Advanced Flight Dynamics, Advanced Computational Aerodynamics and Instrumentation, Unmanned Aero Vehicle Design, Sensor Networks and more, with the choice of optional modules including Aircraft Maintenance, Repair and Overhaul, Composite Materials, Digital Manufacture, and Systems Operation and Management.

Undertake in-depth investigation of how media and communications saturate our lives and the role that they play in society. Competence in multiple languages is key to success in the global job market, so by combining your studies with a language, you will distinguish yourself from other graduates and enhance your employability.

On this course you will explore a diverse range of modules such as photography and video, television studies, and music industry management. You’ll have the chance to ask questions about representation in the media, and the place of audiences and fandoms. You will be able to choose from modules exploring journalism, political communication, advertising and consumption, and writing for the screen, gaining a range of skills that make you attractive to global employers.

For your language studies you can choose from French, the official language in 32 countries, or Mandarin, the world’s most natively spoken language. You can start your study of languages at DMU at beginner (French or Mandarin), intermediate, or advanced level.

Interior Design challenges us to reimagine existing interiors as well as challenge the idea of ‘space’ to create innovative and experiential spaces. It focuses on the way people interact within these environments, considering comfort, usability, effectiveness, aesthetics and emotional connection.

On this course you’ll explore the regeneration and adaptation of real buildings and sites and learn how to turn old commercial premises into exciting new spaces for exhibition, retail, leisure, eating and socialising purposes. You’ll develop visual communication skills in drawing, 3D modelling, computing, video-modelscope, computer-aided design (CAD) and virtual reality. Your work will respond to future global challenges and reflect the importance of sustainability and inclusivity in contemporary interior design.

You’ll also learn about the importance of design cultures and heritage, and culture and context. This solid foundation will enable you to develop your own personal style and design identity and, as you grow in confidence, you’ll become increasingly autonomous as you pursue individual design projects.

This course will help you to develop a wide knowledge of the range of business and marketing disciplines, the relationships between them and their application to practice.

Through specific modules you’ll be taught how to determine the impact of organisational, political, social, technological, cultural and ethical factors on the business and marketing environment.

You’ll examine and prioritise issues associated with management of business and marketing activities in a range of global business, industry and social contexts which allows you to understand a wide spectrum of opportunities both within the marketing and business world.

Thus, allowing you to enhance your knowledge on the methods and techniques that are used to develop evidence-based solutions to contemporary business and marketing challenges.

With that knowledge you’ll be able to critically interpret business intelligence and apply knowledge of enterprise management, brands and markets to propose, justify and implement effective business and marketing solutions.

Modules such as the Business Ethics and Social Responsibility will help you develop and apply values, skills, knowledge and behaviours that will enable you to contribute to the development of a just, peaceful and sustainable world.

With a rich heritage from the end of the 19th century to the contemporary footwear industry, this degree will help to equip you with the skills and experience to set you apart in the fashion sector. You will be working directly with industry professionals and big brands to gain valuable insights into new products and technologies.  

Throughout the course your shoe design and technical making skills will be developed, emphasising the crucial relationship between design and manufacture and the needs of the footwear industry. You can specialise in performance footwear, which is unique for a UK university, or men’s, women’s, or children’s footwear.

You will develop drawing and illustration, bespoke biomechanics and model prototyping skills, along with the ability to present and communicate ideas and concepts to a high professional standard. You will learn technical modern shoemaking skills and make a range of prototype shoes using our excellent specialist studio facilities, including 3D design equipment.

Product Design is the study of the whole design lifecycle – from idea to production. On this course you’ll study the functional and market-led requirements of product and furniture design, looking at ergonomics, aesthetics, usability and the application of technology.

Specific areas include visual language, branding, user-centred design, computer-aided design (CAD), 3D design and modelling, and design cultures. You’ll learn about sustainability and examine the development of socially conscious products that, through their technical specification, reduce waste and conserve energy.

Accredited by the Institution of Engineering and Technology (IET), this course puts you at the forefront of specialist areas of electrical and electronic engineering and will help you master a skillset that meets industry needs. You will study a range of core topics, including Electronic Circuits and Systems and Embedded Systems, and choose from optional modules, such as Mobile Communication and Advanced Power Electronics and Applications, to tailor the course to your interests.

Whether you opt for the three-year BEng (Hons) programme or the four-year integrated master's MEng, our experienced staff will further your understanding of electrical and electronic engineering principles, and will also develop your design, research and project management skills.  

In your final year you will focus on a substantial piece of individual research or product development work targeted to your interests, giving you the opportunity to showcase your understanding and skills.

Our dedicated facilities are divided into several specialised areas each featuring experimental equipment, such as: general electronics and assembly, digital electronics and microprocessor engineering supported by state-of-the-art measurement devices and workstations, power electronics, control systems and communications engineering, and Smart Grid.