Bachelor of Arts (Hons) in Business and Marketing

at De Montfort University United Kingdom

This accredited course is designed to give you an in-depth understanding of marketing communications tools and activities, the strategic side of marketing, and the creative side of advertising.

This accredited course is designed to give you a solid understanding of the strategic side of marketing and the creative side of advertising. Modules such as Advertising and Promotion will teach you how to develop an integrated marketing campaign similar to those required by the industry. You will also learn how to develop communication messages and undertake digital and traditional media planning.

You will also benefit from a strong academic and theoretical background through modules such as Brand Management, which aims to equip you with an understanding of the models and frameworks necessary to develop and grow brands in a variety of organizational contexts.

If you want to make a positive change to young people’s lives and society as a whole, then studying this course is your first step.

Education Studies with Psychology examines how childhood is understood and shaped by society and how educationalists and psychologists theorise personal, social, emotional and intellectual development.

Recent graduates have gone on to work in teaching, education practice, early years childcare, youth work, educational publishing, the creative industries or choose to progress to postgraduate level courses, such as our Education Practice MA.

You’ll cover topics including perspectives on education, thinking and learning in higher education, historical and contemporary issues and childhood, social justice and education, as well as developing your professional agency through placement in year one.

You’ll also have the opportunity to choose from elective modules in years two and three that include forest school and outdoor learning, preparing for professional practice, music in school life, inclusion, education and equality, special educational needs and creativity and education.

Mathematics underpins every technological, scientific and engineering achievement and natural phenomenon we see around us. Mathematics is integral to the applications and technologies we rely on each day.

This course develops your practical skills to solve real life problems and enhances your professional skills, enabling you to effectively communicate mathematics in the work environment. You will develop rigour in your mathematical knowledge and your mathematical abilities/ skills will be stretched and challenged.

There is a shortage of graduates with analytical skills and this course meets the demands of industry. As a De Montfort University Mathematics graduate you will have logical and analytical thought processes, problem-solving abilities and good computing techniques, which will give you the opportunity to pursue highly sought-after careers in a wide range of fields including finance, credit risk, business intelligence, actuarial science, teaching, and research, to name just a few.

Whether it’s TV, video, radio, or social media content, technology has led the media industry to develop a focus on digital and technical mediums and formats.

Media Production is an industry-focused course, which provides you with the technical foundations and practical skills required for a career in a rapidly changing media landscape, enabling you to pursue roles in industries such as advertising, TV and radio production, journalism and PR.

Teaching modules include image capture and processing, audio recording and production, television documentary production, radio location production, creative media entrepreneurship and social media innovation.

The course provides extensive hands-on practice, together with an understanding of the technical principles that guide its graduates over the course of their careers in a rapidly changing technical environment.

Focusing on employability and enhancing your abilities, this course will also help develop your general communication and interpersonal skills, making it perfect for early career professionals and graduates. It will also help you to better articulate your skills, abilities and achievements to create a personal development portfolio for use in your CV and job applications.

Emphasis is placed on gaining an advanced and applied understanding of the key aspects of international business, enabling you to converse with global business through practical application and contemporary theory.

Technology and computer systems are becoming ever more integrated with our day-to-day lives, meaning the protection of all the data and information they contain is paramount.

With many organisations and businesses now considering the protection of online information a critical business issue, there’s an increased focus and demand on the role of cyber security.

The specialist techniques taught as part of this course will help prepare you for a career in a rapidly growing industry which is currently faced with a shortage of skills.

Our graduates have progressed into careers in industry, government and law enforcement, as security analysts, penetration testers, forensic investigators and cyber security engineers, at organisations such as Deloitte, Government Communications Headquarters (GCHQ), Airbus, and Rolls-Royce.

This title change follows a review of the programme and has been made to better reflect the content of the programme and terminology used within the industry, as well as to ensure that our students are well placed to secure graduate employment. 

The artificial intelligence industry is fast-growing and touches so many aspects of society, from business operations to our everyday lives. In this course, you will gain a detailed understanding of artificial intelligence concepts and techniques, and learn to use this knowledge to address contemporary problems and challenges such as the use of microprocessor-based systems to control home appliances and the detection and resolution of collisions in applied mechanics.

You will also be able to enjoy projects and extracurriculars related to your course. Get involved with our dedicated Robot Club, where you will solidify your skills by instructing secondary school children on robotic construction or take the opportunity to develop your own robot project, with the potential to compete in the annual international Robot Challenge in Vienna.

An ideal choice for both new graduates and finance professionals looking to progress their career, this programme is the opportunity to specialise in different areas of accounting and finance. It helps prepare full-time students for entry-level positions and provides career development opportunities for roles such as accountants, auditors, managers, business consultants and finance analysts.

You will get practical experience of accounting and finance tools, techniques, databases, and research skills. The programme leads with three core taught modules: Contemporary Issues in International Financial Reporting, Evaluation of Management Accounting, and Applied Corporate Finance. You will also undertake a Research Methods module which develops and enhances your research skills, and helps prepare you for your dissertation. In the second term, you will learn about Portfolio Management and undertake Applied Trading using the financial databases in our Trading Room, simulating the practical aspects of investment and trading.

In addition to these core areas, students can select an area of interest and specialism from a comprehensive list of elective modules. This allows you to design your own personal pathway, combining core modules with specialisms that are in line with your interests and career ambitions. Specialisms may include business analytics, governance and social responsibility, assurance and risk, and behavioural finance.

Fashion buying requires both strong commercial understanding as well as theoretical knowledge. After looking at the roles and responsibilities of buyers – from design concept to point of sale – you’ll focus on the business side of fashion, building your knowledge of planning, branding, public relations/communications and social media platforms.

You will study computer-aided design (CAD) to ensure that your design and marketing concepts can be presented and communicated in a professional, and industry-recognised, style. You will also cover report writing, data selection, presentation and critical analysis.

Develop the practical skills needed to take on the challenges of our rapidly evolving industry, focusing on the shift in consumer demand from high street to online shopping. With an emphasis on sustainability and social responsibility, we aim to give you the tools you will need to drive innovation at all stages of the buying process.

Discover the compelling field of forensic accounting. This course covers fraud, financial crime and data analysis procedures – invaluable insight used by professionals in the search for criminal activity in both public and private sector organisations. It will prepare you to conduct fraud investigation and give expert testimony and litigation support for public and private sector organisations.

Learn about accounting scandals and incidences of fraud, and find out how they can be detected, prevented and deterred, with study of the legal environment in which forensic accounting operates. Discover digital forensics, including how to investigate digital artefacts, and find out how recent corporate failures in the UK, Italy and USA have led to conversations about the role of corporate governance and corporate social responsibilities.