Bachelor of Science (Hons) in Business and Digital Marketing (Accelerated)

at Falmouth University - Penryn Campus United Kingdom

While nurturing your talent for spotting opportunities and solving problems, you’ll be taught some of the most progressive methods in business by experienced professionals from diverse backgrounds.

With an outstanding curriculum, a high-profile Guest Speaker Programme and links to big industry names, you’ll not only leave ready to develop your ideas and lead a team, but you’ll have built a strong entrepreneurial network to help back your business. That’s why we’re the top UK university for graduate business leaders.

You will:

• Develop an understanding of the practice and theory of Entrepreneurship, contextualised via various theoretical lenses and practical experience 
• Galvanise your team working skills, and understand what it takes to build a world-class founding team 
• Learn about the various areas of business, such as finance, marketing, innovation, lean product development, strategy, project management, and see how they connect 
• Understand the process of developing a start-up business from inception through to investment 

On this course you'll explore non-fiction, poetry, fiction, children's literature and writing for digital games – learning to draft, edit and pitch your creations. By working on literary, community and industry-engaged projects, a final portfolio and an online profile, you'll also develop industry-level confidence and outstanding creative work.

You will:

• Produce illustrated anthologies, organise mini-festivals, or work with a business as part of your third-year collaborative project
• Attend our exciting guest lecture series, where you'll build relationships and contacts within all facets of the literary world
• Have the opportunity to attend and participate in literary events such as The London Book Fair and the North Cornwall Book Festival
• Take inspiration from The Lighthouse – the glorious workspace at the heart of our community – which hosts everything from skills and craft workshops to board game sessions, literary quizzes and poetry readings
• Use the stunning natural surroundings as inspiration for the writing process
• Contribute to a vibrant, thriving, writing community
• Write for FalWriting, our student-led online magazine, or read your work at our literary evenings and feel the warmth of the applause

Through this fashion marketing degree, you'll learn to fuse skills in business, design and communication. You’ll gain an understanding of the need for a considered, conscious and sustainable approach in a fast-paced marketplace. And you’ll be part of a creative community preparing for an exciting career.

You will:

• Work on live projects with brands such as Fred Perry and John Lewis.
• Collaborate with photographers, designers and creators.
• Gain valuable experience through an optional placement year in industry (during the four-year course).
• Graduate from a course accredited by the Chartered Institute of Marketing (CIM).

You'll be taught by experts from the Games Academy and the School of Entrepreneurship, to help you become a daring computer scientist capable of leveraging scientific principles and cutting-edge technology to create new and compelling products and services.

You will:

• Get practical hands-on experience, doing a lot of computer programming and software engineering to build your own software
• Work on complex real-world problems set in partnership with industry and explore a range of market-led incubation opportunities identified by our RealWORKS employability team
• Advance your knowledge of computer science and computing technologies in a way that enables you to incorporate cutting-edge advances into the digital products and services you create
• Leverage user-centred design thinking in your system development lifecycles, taking advantage of our research strengths in this area
• Collaborate in multidisciplinary agile teams that span the Games Academy and the School of Entrepreneurship to realise projects with real commercial potential using approaches that mirror industry

Working with academics from the Academy of Music & Theatre Arts and the School of Entrepreneurship, you’ll explore new music business models and future-facing practice.

Based in our purpose-built facilities – which include space for gigs, recording, rehearsals and business – you’ll be immersed in a hub of creativity and collaboration. You’ll have the opportunity to develop projects with video makers, photographers, fashion designers, graphic designs, dancers and choreographers from across the University. 

You will:

• Gain skills in marketing, publishing, contracts and project management 
• Be able to undertake industry-accredited short courses 
• Learn from lecturers with a wealth of industry experience covering everything from merchandising, music video production and managing micro-labels to international touring and major festivals 
• Develop critical thinking and creative problem-solving skills and apply this to live music business projects  
• Have the opportunity to interact with relevant music businesses, festivals, distributors and labels 
• Have access to the University’s wide range of professional facilities, equipment and creative spaces 

You'll grow and refine your skills through personally focused projects, based within a supportive and collaborative community. Through experimentation and risk taking, you'll push the boundaries to become a resilient and dynamic prosthetic effects practitioner.

You will:

• Learn from the experts by working with world-class partners Gorton Studio and Millennium FX 
• Develop a varied portfolio of creative work that will help launch your career 
• Have access to professional-standard studios and resources 
• Benefit from our visiting lecture series, with guest speakers from global industry 
• Be based within a vibrant international film school, within a creative arts university 

Throughout your studies we'll help you understand key business and marketing theories. From developing complex problem-solving skills to navigating consumer psychology, digging deep into big data to understand the ethics of your practice, you'll learn to harness creativity, cultural awareness and business acumen to deliver impactful marketing strategies across a range of digital platforms.

You will:

• Be an active part of Gallos, our thriving student-led agency
• Work on live briefs, building your industry network
• Collaborate with digital innovators across the region, including company founders in our award- winning Launchpad programme
• Work with industry connected and research active staff

Business & Digital Marketing BSc(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.

Combining the expertise of our School of Entrepreneurship with the visionary and pioneering Eden Project, this course offers a unique approach, with sustainability at its core. You’ll be at the heart of the action from day one; taking part in regular live projects, destination visits along with local and global placements.

You will:

• Study on one of the first courses in the world accredited by A Greener Festival.
• Have the chance to work on a live project at an international tourism destination, with your travel and accommodation expenses (up to a value of £400) funded as part of the course.
• Undertake multiple micro-placements at the Eden Project and various other locations.
• Develop a sustainable approach to management in the globally expanding tourism industry.
• Explore the moral and political pressures of tourism and how to manage them sustainably.
• Be industry-ready with a full degree in just two years.
• Be part of a course in the hospitality, event management and tourism sector where Falmouth holds a top ten ranking in the Guardian University Guide 2021.

This course is accredited by A Greener Festival.

Studying in Cornwall, home to several of the UK’s most exciting festivals, you’ll get hands-on industry experience, both here and further afield. Alongside tuition from experienced professionals, you’ll benefit from the expertise within our School of Entrepreneurship – including finance, marketing and project management. 

You will:

• Develop a sustainable approach to management in the globally expanding festival industry. 
• Study on one of the first courses in the world accredited by A Greener Festival.
• Organise live events and engage with industry experts. 
• Be industry-ready with a full degree in just two years. 
• Benefit from the expertise and knowledge of specialist staff with music, events, hospitality, technical and entrepreneurial backgrounds. 
• Undertake multiple micro-placements, at the Eden Sessions and other locations.
• Be part of a course in the hospitality, event management and tourism sector where
  Falmouth holds a top ten ranking in the Guardian University Guide 2021.