Bachelor of Science (Hons) in Business and Digital Marketing (Accelerated)

at Falmouth University - Penryn Campus United Kingdom

Combining the expertise of our School of Entrepreneurship with the visionary and pioneering Eden Project, this course offers a unique approach, with sustainability at its core. You’ll be at the heart of the action from day one; taking part in regular live projects, destination visits along with local and global placements.

You will:

• Study on one of the first courses in the world accredited by A Greener Festival.
• Have the chance to work on a live project at an international tourism destination, with your travel and accommodation expenses (up to a value of £400) funded as part of the course.
• Undertake multiple micro-placements at the Eden Project and various other locations.
• Develop a sustainable approach to management in the globally expanding tourism industry.
• Explore the moral and political pressures of tourism and how to manage them sustainably.
• Be industry-ready with a full degree in just two years.
• Be part of a course in the hospitality, event management and tourism sector where Falmouth holds a top ten ranking in the Guardian University Guide 2021.

This course is accredited by A Greener Festival.

During this unique business degree you'll get the chance to collaborate with creatives from across the University, including students from our Launchpad business incubation programme, to proactively build your network.

You'll be able to immerse yourself in new ideas while learning theory and applying it to your own practice. You'll explore the social and environmental contexts of business, learn the art and science of building brands and collaborate with peers and professionals. You will be supported to take micro placements, engage with student-run businesses and potentially start your own enterprise.

You will:

• Be encouraged to hone your entrepreneurial skills in a live project environment
• Respond to business challenges informed by the 4th industrial revolution
• Build your business network through collaborative work with other students and external organisations

Working at an industry level, you’ll research, experiment and innovate to build a unique creative portfolio in a collaborative environment. Underpinning your practice will be a grounding in the history, theory, professional contexts and working practices of photography.  

 You will:

• Learn actively through workshop-based teaching, with sessions in our open-plan Learning Hub, around the campus and beyond. 
• Access state-of-the-art facilities, including studios and dark rooms, with a range of digital and analogue cameras. 
• Exhibit your work and enter competitions with support from our staff. 
• Have the chance to undertake at least two weeks of work experience in your second year, with options for local, national and international placements. 
• Benefit from a range of opportunities for professional development, including publishing magazines, curating events and organising exhibitions. 

Gaining a solid understanding of advertising, marketing, branding, narrative and audience, you'll produce innovative photographic, video and multimedia content. You'll learn how to tell compelling, omni-channel stories and shoot real commissions with our in-house agency, building your professional network through work experience in the industry.

You will:

• Work on real industry challenges, building the skills to respond to client briefs, from concept through to pitch and delivery
• Collaborate with other Falmouth students on live campaigns and brand strategies
• Explore still life, food, product, portrait, beauty, fashion, location, lifestyle, documentary, interiors and architecture in both still and moving image
• Gain a thorough understanding of planning, project management and workflow, including pre and post-production, design, layout and retouching
• Use the latest camera technology and professional lighting systems in our state-of-the-art studios and digital post-production suites
• Evolve valuable skills in creative problem solving, critical thinking, negotiation and collaboration, alongside budget management and legal and ethical considerations

You'll learn how to create dynamic photography and moving image using alternative new media digital processes. You'll also have access to some of the most innovative equipment, including eight industry-sized studios, dark rooms, post- production suites and an incredibly well- equipped photography resource centre.

You will:

• Showcase your work to industry-leading clients.
• Attend guest lectures and have access to world-leading practitioners such as Shonagh Marshall, Matthew Holroyd, Joseph Delaney, Ewen Spencer and Derek Ridgers.
• Have the opportunity to work with leading names in fashion like Baron, Element, Nowness, River Island and SHOWstudio.
• Pitch your projects to industry experts and work on live briefs set by international partners.
• Have access to some of the UK's leading photographic facilities, studios and workspaces.
• Learn from a renowned course team, who are internationally published with publications that include; The Face, iD, Arena, Beauty Papers, Re-Edition and Vogue Homme.

Guided by a team of industry professionals, expert academics and technical tutors, you'll learn about music composition, performance, recording, editing, mixing and mastering. You'll also hone skills in creating sound and music for a wide range of media, including game engines and interactive installations.

You will:

• Develop as an industry-ready artist with the creative, technical, academic and professional attributes needed to succeed
• Work in high-spec studio facilities with a range of digital and analogue hardware, software instruments and plug-ins and surround sound monitoring
• Access a wide range of industry-standard equipment including microphones, portable recorders, amps, synths, drum machines and controllers
• Collaborate with musicians, filmmakers, game designers, dancers, animators and designers on other Falmouth courses
• Work in a vibrant community of research-active lecturers with industry connections. Recent visitors include Ed O'Brien (Radiohead), James Young (Darkstar) and Professor Jonty Harrison (Electroacoustic composer)
• Grow in experience and skills through optional modules, industry placements, overseas study and/or starting your own company

Throughout your studies we'll help you understand key business and marketing theories. From developing complex problem-solving skills to navigating consumer psychology, digging deep into big data to understand the ethics of your practice, you'll learn to harness creativity, cultural awareness and business acumen to deliver impactful marketing strategies across a range of digital platforms.

You will:

• Be an active part of Gallos, our thriving student-led agency
• Work on live briefs, building your industry network
• Collaborate with digital innovators across the region, including company founders in our award- winning Launchpad programme
• Work with industry connected and research active staff

Business & Digital Marketing BSc(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.