Master of Art in Game Art

at Falmouth University - Penryn Campus United Kingdom

Throughout your studies we'll help you understand key business and marketing theories. From developing complex problem-solving skills to navigating consumer psychology, digging deep into big data to understand the ethics of your practice, you'll learn to harness creativity, cultural awareness and business acumen to deliver impactful marketing strategies across a range of digital platforms.

You will:

• Be an active part of Gallos, our thriving student-led agency
• Work on live briefs, building your industry network
• Collaborate with digital innovators across the region, including company founders in our award- winning Launchpad programme
• Work with industry connected and research active staff

Business & Digital Marketing BSc(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.

From understanding global economies, big data and business strategy to learning to navigate uncertainty and developing responsive and ethical leadership skills, this course will give you the knowledge and confidence to lead the future of business.

You will:

• Practice your business and collaborative skills in a development consultancy team
• Develop a business plan based on an original idea
• Work on real-life challenges and take part in a range of work placements
• Learn key skills in identifying business opportunities, sales, networking and negotiation
• Be based on our Penryn Campus surrounded by students from a range of creative disciplines

Taught by a dedicated team of artists, you’ll expand your understanding of contemporary art and explore the full spectrum of practice, from painting, drawing, sculpture, textiles, casting and printmaking, right though to new media, performance and 3D printing.

You will:

• Work in a Fine Art studio space from day one
• Collaborate with industry partners like Newlyn Art Gallery and the Tate St Ives
• Evolve your practice through opportunities such as field recordings, voice laboratories, self-publishing projects, specialist workshops, guest lectures and performances
• Access excellent studios, as well as 3D printmaking and time-based media workshops
• Have the opportunity to study abroad and to exhibit your work in major cities around the world 

While nurturing your talent for spotting opportunities and solving problems, you’ll be taught some of the most progressive methods in business by experienced professionals from diverse backgrounds.

With an outstanding curriculum, a high-profile Guest Speaker Programme and links to big industry names, you’ll not only leave ready to develop your ideas and lead a team, but you’ll have built a strong entrepreneurial network to help back your business. That’s why we’re the top UK university for graduate business leaders.

You will:

• Develop an understanding of the practice and theory of Entrepreneurship, contextualised via various theoretical lenses and practical experience 
• Galvanise your team working skills, and understand what it takes to build a world-class founding team 
• Learn about the various areas of business, such as finance, marketing, innovation, lean product development, strategy, project management, and see how they connect 
• Understand the process of developing a start-up business from inception through to investment 

Our course has an uncompromising emphasis on learning by doing. And it works. Our alumni network is one of the most successful in the world. You'll find Falmouth folk working in renowned ad agencies including Ogilvy, Wieden+Kennedy, Iris Worldwide, DDB, McCann, Havas and many more.

You will:

You'll learn how different specialisms work together, how to work effectively in a team and to develop the role you play in it. These courses simulate how industry operates, in a studio environment that's built to mirror a real games development studio.

You will:

• Build your own games from day one and have the opportunity to establish your own company in your third year
• Work in one of the largest and best equipped dedicated game-making spaces of any university in the UK
• Work in a department dedicated to gaming and be surrounded by people working in all aspects of
  the industry
• Develop a multi-disciplinary approach, using Unity and Unreal to touch upon all aspects of game creation
• Have the flexibility to change your area of specialism based on your skills and interests

Working with academics from the Academy of Music & Theatre Arts and the School of Entrepreneurship, you’ll explore new music business models and future-facing practice.

Based in our purpose-built facilities – which include space for gigs, recording, rehearsals and business – you’ll be immersed in a hub of creativity and collaboration. You’ll have the opportunity to develop projects with video makers, photographers, fashion designers, graphic designs, dancers and choreographers from across the University. 

You will:

• Gain skills in marketing, publishing, contracts and project management 
• Be able to undertake industry-accredited short courses 
• Learn from lecturers with a wealth of industry experience covering everything from merchandising, music video production and managing micro-labels to international touring and major festivals 
• Develop critical thinking and creative problem-solving skills and apply this to live music business projects  
• Have the opportunity to interact with relevant music businesses, festivals, distributors and labels 
• Have access to the University’s wide range of professional facilities, equipment and creative spaces