Bachelor of Art (Hons) in Popular Music

at Falmouth University - Penryn Campus United Kingdom

This course is underpinned by intensive practical and collaborative work. You’ll explore every aspect of the creative process, from devising individual performances to directing and producing work with others. As a reflective practitioner, you’ll test the theories you learn in lectures through your own work, research and performances. 

You will:

• Benefit from AMATA’s year-round performance programme, which attracts top artists and performers.
• Build industry links through workshops, guest lectures and visits led by world-class companies such as Gecko Theatre, Kneehigh, Prodigal Theatre and The Young Vic .
• Learn to use our extensive range of technical sound, lighting and recording equipment. 
• Work with highly skilled and experienced practitioners, artists, academic staff and creative technicians. 
• Create and take part in a range of projects, including a major production at the AMATA Festival. 

Our course has an uncompromising emphasis on learning by doing. And it works. Our alumni network is one of the most successful in the world. You'll find Falmouth folk working in renowned ad agencies including Ogilvy, Wieden+Kennedy, Iris Worldwide, DDB, McCann, Havas and many more.

You will:

Throughout your studies we'll help you understand key business and marketing theories. From developing complex problem-solving skills to navigating consumer psychology, digging deep into big data to understand the ethics of your practice, you'll learn to harness creativity, cultural awareness and business acumen to deliver impactful marketing strategies across a range of digital platforms.

You will:

• Be an active part of Gallos, our thriving student-led agency
• Work on live briefs, building your industry network
• Collaborate with digital innovators across the region, including company founders in our award- winning Launchpad programme
• Work with industry connected and research active staff

Business & Digital Marketing BSc(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.

The outdoors will be your studio and you'll have fantastic locations on your doorstep, as well as opportunities to travel the world. You'll also benefit from the expertise of staff members who are global practitioners, with links to the BBC Natural History Unit and National Geographic.

You will:

• Have the opportunity to take part in regular field trips and residentials to places like Dartmoor, where you'll complete first aid training for the outdoors. There are also optional international field trips, including visits to places like the Cairngorms, the Galapagos Islands and the Red Sea
• Have the option to learn professional underwater photography
• Have the chance to complete a two-week work placement in your second year
• Organise, fund and complete a self-devised project in your third year, mirroring an industry project, which could be based anywhere in the world
• Access our cutting-edge photographic equipment, as well as studios, dark rooms and post-production suites

Our academic team members are experienced practitioners, with broad industry backgrounds, who will teach you how to work collaboratively and take a creative approach to organising events, from cutting-edge fashion experiences and music festivals, to weddings, business events and product launches.

You will:

Organise at least four live events over the three-year course

• Study on one of the first courses in the world accredited by A Greener Festival
• Be involved in industry events and take part in workshops with organisations such as Attitude is Everything
• Take micro-placements throughout the course, with previous destinations ranging from Cornwall to California
• Explore the future of sustainable and digital event management
• Be supported to develop creative approaches and specialise in an area you’re passionate about
• Be part of a course in the hospitality, event management and tourism sector where Falmouth holds a top ten ranking in the Guardian University Guide 2021

During this unique business degree you'll get the chance to collaborate with creatives from across the University, including students from our Launchpad business incubation programme, to proactively build your network.

You'll be able to immerse yourself in new ideas while learning theory and applying it to your own practice. You'll explore the social and environmental contexts of business, learn the art and science of building brands and collaborate with peers and professionals. You will be supported to take micro placements, engage with student-run businesses and potentially start your own enterprise.

You will:

• Be encouraged to hone your entrepreneurial skills in a live project environment
• Respond to business challenges informed by the 4th industrial revolution
• Build your business network through collaborative work with other students and external organisations

Combining the expertise of our School of Entrepreneurship with the visionary and pioneering Eden Project, this course offers a unique approach, with sustainability at its core. You’ll be at the heart of the action from day one; taking part in regular live projects, destination visits along with local and global placements.

You will:

• Study on one of the first courses in the world accredited by A Greener Festival.
• Have the chance to work on a live project at an international tourism destination, with your travel and accommodation expenses (up to a value of £400) funded as part of the course.
• Undertake multiple micro-placements at the Eden Project and various other locations.
• Develop a sustainable approach to management in the globally expanding tourism industry.
• Explore the moral and political pressures of tourism and how to manage them sustainably.
• Be industry-ready with a full degree in just two years.
• Be part of a course in the hospitality, event management and tourism sector where Falmouth holds a top ten ranking in the Guardian University Guide 2021.

This course is accredited by A Greener Festival.

• Gain skills in fashion styling and creative direction from commercial to high-end conceptual fashion applications.
• Develop a knowledge and understanding of the entire fashion styling process, including a history of fashion and exploring the way that different cultural themes and issues are materialised in clothing and trends.
• Learn how to become a confident leader – managing teams and the expectations of senior crew and talent. 
• Learn self-management skills, such as budget control, scheduling and personal financial management as a freelance practitioner.
• Have access to facilities, such as industrial sewing machines and specialist construction equipment, our dye lab and our dress and textile archive, containing costume pieces from contemporary history.  

While nurturing your talent for spotting opportunities and solving problems, you’ll be taught some of the most progressive methods in business by experienced professionals from diverse backgrounds.

With an outstanding curriculum, a high-profile Guest Speaker Programme and links to big industry names, you’ll not only leave ready to develop your ideas and lead a team, but you’ll have built a strong entrepreneurial network to help back your business. That’s why we’re the top UK university for graduate business leaders.

You will:

• Develop an understanding of the practice and theory of Entrepreneurship, contextualised via various theoretical lenses and practical experience 
• Galvanise your team working skills, and understand what it takes to build a world-class founding team 
• Learn about the various areas of business, such as finance, marketing, innovation, lean product development, strategy, project management, and see how they connect 
• Understand the process of developing a start-up business from inception through to investment 

You’ll learn to tell stories in an inventive and meaningful way, within a specialist facility, working with industry professionals. A focus on narrative, craft and practical making, alongside critical thinking, will help you develop the skills needed to succeed in the fast moving television industry.

You will:

• Work on professional commercial briefs with MAYN, our award-winning in-house creative agency. 
• Benefit from opportunities for industry-based placements and work experience. 
• Attend masterclasses, this year these have included showrunners, Emma Frost and Matthew Graham; directors Sam Masud, Stroma Cairns and Jon East, director of Killing Eve and Lost in Space; and Otto Bathurst, director of Black Mirror and Peaky Blinders.
• Have the opportunity to apply for The Hothouse, a placement with the acquisitions team at NBCUniversal in London.
• Study in a facility that's part of CILECT, the global association of the world's best film, television and animation schools.