Bachelor of Science (Hons) in Business and Entrepreneurship (Accelerated)

at Falmouth University - Penryn Campus United Kingdom

Throughout your studies we'll help you understand key business and marketing theories. From developing complex problem-solving skills to navigating consumer psychology, digging deep into big data to understand the ethics of your practice, you'll learn to harness creativity, cultural awareness and business acumen to deliver impactful marketing strategies across a range of digital platforms.

You will:

• Be an active part of Gallos, our thriving student-led agency
• Work on live briefs, building your industry network
• Collaborate with digital innovators across the region, including company founders in our award- winning Launchpad programme
• Work with industry connected and research active staff

Business & Digital Marketing BSc(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.

You'll benefit from the collaborative environment at AMATA, where you'll have the opportunity to work with students from multiple disciplines and gain access to world-class dance studios, as well as practice and performance spaces.

You will:

• Develop your physical and technical skills, as well as performance and choreographic capabilities, while engaging with dance histories, theories and contexts
• Build industry links through workshops, guest lectures and visits from celebrated international practitioners such as Company Chameleon, Ballet Lorent and Siobhan Davies
• Benefit from AMATA's year-round performance programme, which attracts top artists and performers from all over the world
• Learn to utilise our extensive range of technical sound, lighting and recording equipment, to enable and realise your production ideas and visions

Working at an industry level, you’ll research, experiment and innovate to build a unique creative portfolio in a collaborative environment. Underpinning your practice will be a grounding in the history, theory, professional contexts and working practices of photography.  

 You will:

• Learn actively through workshop-based teaching, with sessions in our open-plan Learning Hub, around the campus and beyond. 
• Access state-of-the-art facilities, including studios and dark rooms, with a range of digital and analogue cameras. 
• Exhibit your work and enter competitions with support from our staff. 
• Have the chance to undertake at least two weeks of work experience in your second year, with options for local, national and international placements. 
• Benefit from a range of opportunities for professional development, including publishing magazines, curating events and organising exhibitions. 

After establishing a firm foundation in developing software and hardware, you'll apply your skills to both individual projects and major collaborations. We'll provide you with exciting opportunities to bring your ideas to life by designing engaging human-robot interactions and working prototypes.

You will:

• Apply your skills to inspiring projects spanning creative and technical domains, on briefs set by industry partners
• Build robots that interact with people and environments in novel and interesting ways
• Develop an understanding of the environmental, societal and cultural context for robotics and the implications for the design, engineering, deployment and adoption of robotic technologies
• Implement robotic systems that leverage state-of-the-art artificial intelligence
• Obtain a mastery of programming and physical fabrication by working on practical problems in a bespoke social robotics lab

Working with academics from the Academy of Music & Theatre Arts and the School of Entrepreneurship, you’ll explore new music business models and future-facing practice.

Based in our purpose-built facilities – which include space for gigs, recording, rehearsals and business – you’ll be immersed in a hub of creativity and collaboration. You’ll have the opportunity to develop projects with video makers, photographers, fashion designers, graphic designs, dancers and choreographers from across the University. 

You will:

• Gain skills in marketing, publishing, contracts and project management 
• Be able to undertake industry-accredited short courses 
• Learn from lecturers with a wealth of industry experience covering everything from merchandising, music video production and managing micro-labels to international touring and major festivals 
• Develop critical thinking and creative problem-solving skills and apply this to live music business projects  
• Have the opportunity to interact with relevant music businesses, festivals, distributors and labels 
• Have access to the University’s wide range of professional facilities, equipment and creative spaces 

From understanding global economies, big data and business strategy to learning to navigate uncertainty and developing responsive and ethical leadership skills, this course will give you the knowledge and confidence to lead the future of business.

You will:

• Practice your business and collaborative skills in a development consultancy team
• Develop a business plan based on an original idea
• Work on real-life challenges and take part in a range of work placements
• Learn key skills in identifying business opportunities, sales, networking and negotiation
• Be based on our Penryn Campus surrounded by students from a range of creative disciplines

The outdoors will be your studio and you'll have fantastic locations on your doorstep, as well as opportunities to travel the world. You'll also benefit from the expertise of staff members who are global practitioners, with links to the BBC Natural History Unit and National Geographic.

You will:

• Have the opportunity to take part in regular field trips and residentials to places like Dartmoor, where you'll complete first aid training for the outdoors. There are also optional international field trips, including visits to places like the Cairngorms, the Galapagos Islands and the Red Sea
• Have the option to learn professional underwater photography
• Have the chance to complete a two-week work placement in your second year
• Organise, fund and complete a self-devised project in your third year, mirroring an industry project, which could be based anywhere in the world
• Access our cutting-edge photographic equipment, as well as studios, dark rooms and post-production suites

As an independent performer, songwriter and self-producer, you’ll learn how to promote and release your own work, creating innovative portfolios based on experimentation, musicianship and a confident understanding of the industry. You'll study the audio-visual elements of pop and develop ways of critically conceiving and creating 'real' and 'virtual' presences. As someone invested in how pop makes meaning, you'll define a practice that's stylistically sophisticated and future facing.

You will:

• Develop songwriting techniques and performance and production skills.
• Establish innovative approaches to music making, the music business and technology.
• Perform and record in our high-spec AMATA studios.
• Forge industry links with studios, record labels, promotion companies and venues.
• Benefit from visiting lecturers like Bellatrix, Darcus Beese (Island Records), David Toop, Ed O'Brien (Radiohead), Mary Hampton, Jo Hamilton, Martha Tilston, Laura Snapes, Glen Roberts and Jerry Dammers (The Specials)

You'll learn how to create dynamic photography and moving image using alternative new media digital processes. You'll also have access to some of the most innovative equipment, including eight industry-sized studios, dark rooms, post- production suites and an incredibly well- equipped photography resource centre.

You will:

• Showcase your work to industry-leading clients.
• Attend guest lectures and have access to world-leading practitioners such as Shonagh Marshall, Matthew Holroyd, Joseph Delaney, Ewen Spencer and Derek Ridgers.
• Have the opportunity to work with leading names in fashion like Baron, Element, Nowness, River Island and SHOWstudio.
• Pitch your projects to industry experts and work on live briefs set by international partners.
• Have access to some of the UK's leading photographic facilities, studios and workspaces.
• Learn from a renowned course team, who are internationally published with publications that include; The Face, iD, Arena, Beauty Papers, Re-Edition and Vogue Homme.