Master of Science in International Management and Business Communication with Marketing

at Heriot-Watt University - Edinburgh Campus United Kingdom

Business Management at the Edinburgh Business School was ranked third in Scotland and top 10 in the UK in the Guardian University League Tables 2018. It also achieved the seventh highest level of student satisfaction in the UK in the National Student Survey 2018.

This degree, MA (Hons) International Business Management, puts specialist business theory through a real-world filter. It develops the specialist knowledge and interpersonal skills needed to thrive in the positions, organisations and industries of the future.

The theory taught at Edinburgh Business School is informed by the industry experience and research expertise of our staff. They bring their subjects to life with a dynamic mix of lectures, tutorials, interactive workshops and case study-informed learning.

In Year 1 you will study a common suite of mandatory courses to provide you with a solid, universal understanding of the key principles and practices of modern business. Maintaining a consistent programme of study across all seven International Business Management pathways in Year 1 means it is easy for students to switch their specialism as they move into their second year.

Year 2 introduces functional areas of business and management such as marketing, operations management and human resource management. Years 3 and 4 offer greater choice to allow you to tailor your degree to your career aspirations.

In addition to specialist business knowledge, you will develop important transferable skills, such as critical thinking, problem solving, communication and team working, as well as creativity, confidence and research abilities. These skills will help you succeed in your career and personal life.

The MA in Economics and Business Management requires no prior knowledge of the core subject areas of management or economics. The course offers flexibility, allowing students to tailor their choices to suit their own interests. It provides students with the skills necessary for an understanding of both economic and management situations but which are equally transferable to many other situations.

Our MEng (Hons) Architectural Engineering covers a broad range of engineering-related disciplines including: mechanics, construction, energy, thermal performance, water and wastewater, acoustics, and human behaviour. The degree is designed to give you the knowledge and skills needed by industry to design buildings of the future that not only provide sustainable and low-energy built environments that have a positive influence on the health and wellbeing of the people who use them, but buildings that are also resilient and adaptable to future climate change. The later years of the degree focus on practical inter-disciplinary design and management skills, with an emphasis on your personal development as an Architectural Engineer within the professional environment.

The MEng (Hons) degree provides the opportunity for greater specialism in your preferred subject areas, plus enhanced practical experience of design management and problem solving with a 12-week industrial placement.

Our architectural engineering degrees are supported by the Architectural Engineering Industrial Advisory Board, which includes representatives from major multi-national employers, ensuring our degrees are exactly what industry needs.

The MSc Digital Marketing will equip you with the specialist digital marketing knowledge and skills that are sought-after by employers from all markets and sectors and is designed to position you as a marketing professional with digital expertise.

Our MSc in Digital Marketing enables you to transition to a digital marketing career by combining an accelerated introduction to marketing with a detailed consideration of digital marketing concepts and techniques.

There are eight taught courses (divided equally over two semesters) and a digital marketing dissertation in semester 3.  Part-time students register for 2 courses per semester and progress to the dissertation at the end of the second year. Assessment is specifically designed to develop professional career readiness and include collaborative projects with industry partners.

There are two sets of mandatory courses. The first set provides the foundations of digital marketing (Digital Customer Experience and Digital Marketing Analytics). The second set delivers core marketing knowledge (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications and Research Philosophy and Practice).

You can customise your degree to match your interests or career pathway by selecting two course options, one each semester.  Courses reflect digital marketing skills (social media management, database design, website development) and digital management competencies (strategy, entrepreneurship, consumer psychology, legal aspects, project management).

In Semester 3 the digital marketing dissertation is the capstone course where students 'deep-dive' into their chosen area of digital marketing.  Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research.

The MSc in Digital Marketing forms part of a suite of specialist programmes at Heriot Watt University designed to meet the demands of the growing digital economy. The 'digital ready' masters programmes include MSc Digital Leadership, MSc Managing Innovation, MSc Information Technology (Business), MSc Business Information Management, and MSc Business Analytics and Consultancy.

Robotic and autonomous systems are now used in areas such as autonomous vehicle guidance, healthcare, remote surgery, industrial manufacturing and domestic assistance. This multi-disciplined BEng Robotics degree brings together electronics, computer software, and mechanics. In the first three years, you’ll be given a background in all three disciplines, along with the opportunity to build integrated systems. In the final two years, you can either continue with a broad-based curriculum, or specialise in particular aspects of contemporary robotics.

The MEng Robotics degree includes a six-month industry placement, during years 4 and 5. Advanced courses can also be chosen from the three departments: Electronic Engineering, Computer Science, and Mechanical Engineering.

Edinburgh Business School ranked 1st in Scotland and 4th in UK for marketing in the National Student Survey 2020. Our degree is characterised by three themes which will prepare you for a marketing career of the future - global, digital and sustainable.

This 3-year accelerated degree is suited to those who have completed A-Levels. The MA (hons) Marketing degree at Heriot-Watt University’s Edinburgh Business School is designed to develop key knowledge and skills related to professional marketing practices.

The courses you take on this degree will provide you with the platform to thrive in both academic study and the professional practice of marketing. Your learning will focus on three central themes that we believe will be key for future marketing professionals:

• Global marketing
• Digital marketing
• Sustainable marketing

Teaching on MA (Hons) Marketing is led by our internationally respected faculty who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practice from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.

As your studies progress through Years 1, 2 and 3 of this accelerated MA (Hons) programme you will study an increasing number of specialist marketing courses.

At Heriot Watt, we are delivering a new MSc programme in Subsurface Energy Systems (SES) that will edcate you about unlocking energy resources with a low carbon footprint. This will be a stepping stone for your career in industry, government, non-government organisations (NGOs) or academia.

The programme addresses key concepts in subsurface energy and CO2 storage, geothermal energy or transitional gas while integrating geoscience, engineering, political and societal aspects. It will appeal to geoscientists, reservoir engineers, governmental stakeholders and all those interested in the management of subsurface reservoirs used to switch from a fossil fuel-driven economy to a decarbonised one, using natural gas as a transitional energy resource. Its production from unconventional reservoirs comes with environmental risks that we have to assess and control. This degree is delivered jointly by The Lyell Centre and the Institute of GeoEnergy Engineering.

The recent report by the Intergovernmental Panel on Climate Change predicts serious consequences from further emitting CO2 into the atmosphere, thereby accelerating man-made climate change. This requires a drastic decarbonisation of our economies by switching from fossil fuels to renewable energies like wind, solar, hydro, or geothermal or by implementing carbon capture and storage (CCS) at scale. Renewable energies can readily be used in the form of electrical power. When electricity production exceeds the demand, electricity can be stored in grids or batteries at limited capacity. At larger scale, electricity can be stored in the subsurface after conversion to, for example, hydrogen, thermal energy, or compressed air until needed, allowing for back-production within short and longer time scales of hours to years.

In comparison to temporary energy storage, CCS aims at safe and permanent storage. The UK and especially offshore storage sites in Scotland are attractive targets for CCS and considered to extend the lifetime of oil and gas reservoirs significantly, thereby strengthening the related industrial sectors. The combined technologies of geothermal energy production, subsurface energy storage or CCS refer to the geoengineering aspects of subsurface energy systems (SES). In this context, SES rather refers to the integration of geoenergy applications with energy production at the surface as well as economic, societal and policy aspects.

There is a significant demand globally for research and training in these technologies, given that many small and large integrated oil and gas companies are decarbonising their assets, which at the same time, needs to be monitored and regulated by governmental bodies. Councils across the UK and Europe are increasingly looking at the subsurface for storing or producing energy.

If you want to start your career with a year's work experience in hand, then you should consider this course. It combines the rigorous studies of the BSc (Hons) Computer Science (Data Science) with a year of work placement in level 4. Good performance means 12 months experience of working in an organisation in the computing sector. The Diploma in Industrial Training is gained through successful completion of the work placement. The work placement helps you to develop specific work-related skills, giving you the opportunity to apply and build upon the theory you’ve learned. This course aims to give a well-integrated balance of theoretical underpinnings and practical experience, strongly informed by the research expertise of our academic staff.

The 2020 National Student Survey placed chemical engineering at Heriot-Watt as 1st in Scotland and 5th in the UK, based on students’ overall satisfaction with our programmes.

The Times and Sunday Times Good University Guide 2021 ranked Heriot-Watt University as 1st in Scotland and 4th in the UK for Chemical Engineering.

Our MEng in Chemical Engineering provides students with both the theory and practical application expected by industry. We have strong links with professional communities, allowing us to enhance the career prospects of our graduates.

Programme structure:
The MEng programme is a five-year degree which shares the same first four years with the BEng programme. You choose which route to follow at the end of your 4th year, giving you the flexibility to decide which degree best suits your career ambitions.

Our MEng programme gives you a sound understanding of both the chemical and process engineering fundamentals that you need to become a professional chartered engineer. In addition to a grounding in science, maths and engineering, our students acquire practical abilities that are highly sought after by industry.

The final year of the MEng programme offers a range of advanced courses to broaden and deepen students’ understanding of chemical and process engineering. Students study optional courses from a range of specialist engineering subjects along with an extensive research project. Final year MEng students also undertake a commercial tender-based exercise taking on the role of an engineering design house pitching for business to our industrial advisory board.

Ranked 2nd in Scotland and 10th in the UK for Town and Country Planning and Landscape in The Times / The Sunday Times Good University Guide 2021.

Our MSc Spatial Planning and Real Estate Development course provides the foundation, knowledge and skills needed to work as a development surveyor or planner. On completion, graduates will be able to work either in the public or private sectors, advising on the complexities of property development to occupiers, investors, developers and planning authorities.

The course is designed to build understanding of the complex interactions and uncertainties of the development process. It provides students with the essential knowledge components of economics, valuation, planning, law, and regeneration and sustainability principles. It also develops an appreciation of the skills and tasks inherent in development projects, including community participation, satisfying the statutory planning considerations, undertaking the necessary financial appraisals, and achieving funding to make it happen.