Bachelor of Arts (Hons) in Marketing With Advertising Management

at Leeds Beckett University - City Campus United Kingdom

As part of this course, you’ll:

• Develop in-demand specialist skills in digital marketing, communications, and marketing management
• Understand and positively respond to the changing environments that organisations operate within, including social, international and ethical contexts
• Learn how to respond effectively to new ideas and changing circumstances
• Practise addressing complex business, organisational and societal problems with an open and critical mindset
• Be able to apply specialist skills that you’ll use in the workplace

You’ll join a stimulating and engaging business-led learning environment. There are opportunities for you to be mentored by marketing practitioners, broaden your experience by studying overseas, and hear guest lecturers from the world of marketing and advertising.

Discover how marketing can have a major impact on the popularity and reputation of fashion brands the world over, from high-street labels to those dominating the catwalks of London, Paris and New York.

As part of your course you’ll:

• Learn to predict and identify trends, and understand why these trends are important to the industry
• Discover the techniques behind ensuring your brand gets the attention of influential bloggers and how to get your clothing into the headlines
• Study fashion history and the effect of political changes and social movements on fashion
• Have the opportunity to impress the public and industry by exhibiting your work at the end of your final year.

Your studies will be informed and delivered by people from all areas of the fashion industry, and you’ll work on live briefs set by real clients. You could also choose a placement year and experience a range of careers first-hand. Our placements will allow you build your experience and contacts, as well as helping you decide what you want to achieve when you graduate.

Whether you want to focus on the theory of marketing, learn more about fashion writing or discover graphic design and branding, you will be able to tailor your course to suit your career ambitions.

Gain the skills required in design, law, management and technology to become a chartered surveyor on this Royal Institution of Chartered Surveyors (RICS) accredited degree.

As part of your course, you’ll:

• Study the design and construction of new buildings as well as the repair, refurbishment and management of existing structures
• Consider the historic elements of the built environment and discover how different aspects work together
• Learn how to maintain and enhance buildings that are important to our heritage
• Gain hands-on experience during site visits to modern developments and historic projects
• Develop your collaborative working skills
• Study software application and modelling tools

We have strong relationships with companies in the region and you’ll be taught by building surveyors. Visiting planners, architects, researchers and civil and structural engineers will deliver guest lectures and share up-to-date experience of their work in the field.

As a graduate, you’ll be eligible for full membership of the RICS following a period of approved professional practice. You’ll also need to complete a successful final assessment of professional competence by the RICS.

Flexible and varied, this course will thoroughly prepare you to meet the challenges of working in today's financial and business sectors.

As part of your course you’ll:

• Study a variety of topics in your modules to develop your employability prospects alongside your technical expertise
• Learn from staff with substantial professional experience through tutorials, seminars, lectures and group project work
• Benefit from a mix of approaches to teaching and assessment, including the use of industry-standard technology to make sure you become a work-ready graduate

We will encourage you to enhance your entrepreneurial skills through active participation in a range of national student competitions such as the IBM University Business Challenge.

Our guest lecture series will help support your development. Past speakers have included Will Holman, Deputy Agent for the Bank of England in Yorkshire and the Humber and Angela Knight, chair of the Office of Tax Simplification.

Gain the skills to shape and maintain the world around us. The growing demand for infrastructure to sustain modern societies and underpin economic and social development requires creative solutions from engineering professionals.

This accredited course will help you develop your career as a leader in design, construction and management operations within civil engineering.

As part of your course, you’ll:

• Develop your technical ability, understanding of engineering principles, commercial flair and environmental awareness
• Study contractual issues, health and safety, business functionality, communication skills, report writing, codes of conduct and responsibilities to your team
• Develop research capability and skills to analyse complex problems
• Develop leadership skills required to meet changing technical and commercial needs in civil engineering

You will choose one of three strands to specialise in fashion design, visual communication for fashion or fashion writing.

The fashion writing strand will be taught through an engaging mix of lectures, seminars and workshops. If you study either the fashion design, or visual communication for fashion strands, the majority of your course will be delivered in a hands-on studio environment. Regardless of your specialism, you will be taught in our industry-standard facilities.

In addition to your chosen specialist strand, your will complete a core module in Research Methods, which will equip you with the knowledge you will need to complete in-depth research and produce a proposal for your independent projects. You will also complete a dissertation, which will be related to your Independent Project modules.

Depending on your chosen specialism, you will delve deeper into an area of personal interest. The fashion-writing strand offers you the opportunity to develop skills related to the creation of editorial content – be it print magazines, online writing, or promotional work. There is scope on the course to enhance your written skills to a professional standard, specifically in relation to fashion journalism, but you’ll also be encouraged to think creatively and innovatively with regards the publishing industry as a whole.

If you are a visual communication for fashion student, your work may explore concepts for traditional and digital visual marketing, or simply develop a relevant technique or process, such as fashion photography, styling, illustration, or film. If you choose the fashion design route, you could concentrate on developing traditional and/or experimental pattern cutting and construction processes. You will be encouraged to explore craft and innovation to inform materials and fabrication within your work.

Effective health and safety practices are integral to the success of any organisation. Whether you work as an operations manager, office manager, engineer or technician, you will be involved in establishing and maintaining a safe working environment. We will develop your knowledge of how different organisations use varying levels of safety procedures and you will assess their impact on the company as a whole.

By investigating an organisation in its entirety, you will gain a broad knowledge of other departments such as marketing, sales and human resources and how they are affected by the procedures and processes you implement. You will also enhance your understanding of the technical and human aspects of health and safety, learning to identify whether problems were caused by machine malfunctions or misjudgement by humans.

Through a combination of teaching and group work of placement experience in a variety of health and social care settings, this course will challenge your problem-solving and practical skills.

As part of this course, you’ll:

• Develop the skills and knowledge to deliver occupational therapy assessments
• Devise interventions to help your clients enjoy an optimal quality of life
• Learn the soft skills, attitudes and behaviours to enable you to communicate effectively
• Develop a therapeutic relationship with the people you help
• Join a research-led academic community in the subject area of therapeutic and rehabilitation sciences

This course is accredited by the Royal College of Occupational Therapists and is a World Federation of Occupational Therapists Approved Education Programme. Your curriculum will reflect the standards required by the Royal College of Occupational Therapists.

As an Occupational Therapist, you will support people to manage a range of health and social challenges. These can include these can include enabling someone to go back to work following a period of depression, play sport following a head injury, or helping children with autism play games.

Designed for those already experienced in managing projects, as well as strategy implementers and makers, and those who wish to enhance the success of their projects, this accredited course will equip you with skills in decision making, motivation and the development and delivery of successful business strategies.

As part of your course you’ll:

• Focus on the latest issues in strategic project management, discovering better ways to manage projects
• Critically analyse and prepare effective strategies that will benefit organisations and their stakeholders
• Evaluate approaches to strategic implementation through programme and portfolio management technique

The successful achievement of an organisation’s strategy is now increasingly dependent on the effective delivery of projects and programmes that have recognisable benefits to a wide range of stakeholders. Project managers with strategic thinking and planning skills are therefore becoming key in a range of organisations and sectors.

This course will equip you with the skills to critically analyse and prepare effective strategies that have the potential to add significant value to an organisation and its stakeholders.

As part of this course, you’ll:

• Complete your dissertation, an in-depth project focused on enhancing corporate governance practice, supported by an expert tutor
• Define your own area of investigation, be that corporate governance, compliance or social responsibility and performance
• Aim to support your professional development and improve the corporate governance of your organisation so it becomes a beacon for good practice
• Study part-time with the support of an applied business school, so you’re able to fit your studies into your professional schedule