Bachelor of Arts (Hons) in Marketing With Advertising Management

at Leeds Beckett University - City Campus United Kingdom

Explore pressing issues in contemporary politics, including Brexit, climate change and the resurgence of right-wing populism. You’ll gain an in-depth historical perspective including the rise of the nation-state, European imperialism, and the ideological conflicts of the 20th Century.

As part of this course, you’ll:

• Examine how historical events and processes have shaped the modern world, its ideologies and political institutions
• Understand how circumstances, chance and human agency have affected global events and processes
• Evaluate theories, methods and approaches relevant to both history and politics and apply these to your studies with confidence and creativity
• Analyse primary sources and the writings of historians and political scientists
• Be introduced to political theory and key issues around governance and international relations

This course blends skills in critical thinking from a historical perspective, evaluation of evidence and consideration of context. You’ll also learn to analyse the ideas, ideologies, policies and institutions that form the foundations of modern politics.

Gain a deep understanding of relational theory and practice and learn how to apply your therapeutic counselling and psychotherapy skills with clients.

Accredited by the British Association for Counselling & Psychotherapy (BACP), this course will enable you to develop the skills you’ll need as a professional counsellor or psychotherapist. It will provide you with the training required to become registered with the BACP and be professionally recognised as a counsellor.

As part of this course, you’ll:

• Identify your strengths and areas for development through clinical practice, ensuring you become a capable and self-reflective practitioner
• Experience a variety of learning approaches from full class lectures, to small group skills development where you can record your practice in our communications suite
• Study appropriate methods of research to form a research proposal and complete a dissertation in a subject area or specialism of your choice

Discover how marketing can have a major impact on the popularity and reputation of fashion brands the world over, from high-street labels to those dominating the catwalks of London, Paris and New York.

As part of your course you’ll:

• Learn to predict and identify trends, and understand why these trends are important to the industry
• Discover the techniques behind ensuring your brand gets the attention of influential bloggers and how to get your clothing into the headlines
• Study fashion history and the effect of political changes and social movements on fashion
• Have the opportunity to impress the public and industry by exhibiting your work at the end of your final year.

Your studies will be informed and delivered by people from all areas of the fashion industry, and you’ll work on live briefs set by real clients. You could also choose a placement year and experience a range of careers first-hand. Our placements will allow you build your experience and contacts, as well as helping you decide what you want to achieve when you graduate.

Whether you want to focus on the theory of marketing, learn more about fashion writing or discover graphic design and branding, you will be able to tailor your course to suit your career ambitions.

As part of this course, you’ll:

• Develop knowledge of the origins, evolution and contemporary dynamics of policy making and challenges to it
• Gain in-depth understanding of public policy informed by current scholarship and research, including a critical awareness of current issues, theories and developments
• Study the concepts, theories and methods used in the study and practice of public policy
• Consider issues from a range of disciplinary perspectives
• Understand the implications of complexity, risk and uncertainty in policy-making
• Use a range of techniques and research methods and digital literacy skills to access, process and evaluate information
• Apply your knowledge with originality and creativity
• Explore how new knowledge is created and synthesised by producing a dissertation

Develop a dynamic combination of practical business knowledge and legal expertise and open doors to a range of career opportunities.

As part of your course you’ll:

• Examine core business principles including finance, communications, entrepreneurship and human resource management
• Cover legal aspects such as copyright, commercial law, company law, intellectual property rights and media and entertainment law
• Learn from a teaching team made up of experienced business and legal professionals who have professional relationships with key employers in Leeds such as Eversheds, DAC Beachcroft and Wm Morrison Supermarkets PLC

Our guest lecture programme will give you the chance to enhance your knowledge and inspire your learning. High-profile speakers have included ministers, judges and the CEO of the London Stock Exchange.

You’ll be encouraged to undertake a work placement, and with our strong links to industry you'll be able to gain access to a number of major employers within Leeds, the region's centre for legal and financial services.

Leeds Law School has a dedicated building at the heart of our City Campus, with its own bespoke courtroom, giving you the opportunity to witness mock trials and mooting competitions.

Specialise in international finance or global marketing while you study the global business world.

As part of your course you’ll:

• Develop valuable knowledge of the regulations and processes governing international trade
• Learn to apply your knowledge in an international setting
• Collect, analyse, and evaluate information and data on international markets and firms
• Learn to understand and critically appraise contemporary issues and policy debates as they apply to international business

The globalisation of trade, transatlantic trade agreements and the UK's Brexit decision are factors which continue to reshape the economic landscape.

You’ll have access to our guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan.

Quantity surveyors are the cost managers of the construction industry. While studying for a recognised degree, you’ll learn how quantity surveyors organise, control and manage the costing of projects, including building economics, contracts and construction law, construction technology and project management.

As part of your course, you’ll:

• Undertake individual and group assessments and develop core skills
• Build analytical, arithmetic and IT abilities
• Develop as an innovative team player with the problem solving and transferable skills needed to succeed
• Gain the confidence and skills to tackle difficult contractual situations and negotiations
• Develop an industry perspective on contemporary issues in the field

Promoting and marketing sport is a growing industry. You’ll develop as a dynamic sport marketer to prepare for an exciting career in this vibrant field.

As part of your course, you’ll:

• Gain insight into specific aspects of sport marketing in a changing global environment
• Discover how sport marketing contributes to the success of sports performers, teams, organisations, events and related industries
• Learn how to connect and interact with various audiences through broadcasting, branding, print and digital campaigns
• Analyse consumer behaviour
• Develop an understanding of media technologies and how they can be used to communicate with a target market
• Build skills in gaining sponsorship, writing press releases, event management, business planning, and setting up a small business

Accredited by the Royal Town Planning Institute (RTPI), this course allows you to study a range of contemporary themes within human geography, including globalisation, sustainability, identity and the diversity of human living.

As part of your course, you’ll:

• Learn about the role that planning plays in helping to shape our cities and towns and make them better places for us to live
• Engage with live projects through a wide range of field trips, from half-day site visits in Leeds to week-long field trips further afield, giving you the opportunity to apply your classroom learning in the real world
• Be entitled to free student membership of the RTPI

Professional links
Many of our academics are active in or have previous experience of working in planning practice, and guest lecturers provide further professional links. This also leads to opportunities for hands-on experience via participation in real-world projects and consultations.

Develop key skills in economics, accounting and management with a strong vocational focus.

As part of your course you’ll:

• Explore the principles of economics and how they apply to business
• Gain both a theoretical and practical understanding of the economic decisions faced by business managers
• Develop the ability to analyse the economic and social environments in which those decisions are taken