Bachelor of Arts (Hons) in Marketing With Advertising Management

at Leeds Beckett University - City Campus United Kingdom

Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour.

As part of your course you’ll:

• Gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseas
• Learn how to understand the thought processes behind every consumer purchase
• Develop the acumen for business management so you can oversee finance, economics, accounting and people 

What would you do if a rival company launched a cheaper product to compete with yours, or the demand for your product shrank in one part of the world? This course will give you the chance to gain real-life business and marketing expertise. You'll test your marketing skills against simulated challenges in our business simulation suite and attend workshops and networking events.

You’ll learn from expert teaching staff with a wealth of professional experience and close working links with the business community.

As part of this course, you’ll:

• Learn how to perform effectively as a specialist learning and development practitioner across a diverse range of business environments and sectors
• Develop knowledge and understanding of strategic learning and development, people management, managerial and business practices
• Critically evaluate and apply theory and techniques to a range of complex issues, problems, and situations
• Gain a strategic perspective on learning and people development practice in external and internal business contexts
• Practise making ethical and informed quantitative and qualitative professional judgements
• Develop creativity and transferable skills to use in organisational and professional settings with awareness of inclusivity, sensitivity to equality, diversity, and culture

This professionally accredited course will develop the skills you’ll need for a rewarding career in this dynamic, growing sector.

As part of your course you’ll:

• Gain newsgathering skills and experience in modern journalism
• Understand the practice and principles of contemporary journalism including fairness and accuracy
• Create multimedia news content for print, digital and broadcast platforms
• Have access to purpose-built facilities including computer suites, TV and radio studios, and a dedicated newsroom

You'll have the opportunity to use our facilities to create multimedia news content for print, digital and broadcast platforms by combining the best of the past with an eye on the future.

Take control of your future and enjoy the greater freedom and flexibility that developing your own business can bring. We will feed your entrepreneurial spirit and develop your management skills so you can create, establish and lead your own venture. We will also give you the knowledge and confidence to implement new strategies within an established company to drive change, encourage innovation and help the business flourish.

As well as gaining a broad overview of business, you will also explore your individual management style and develop critical-thinking patterns and problem solving and decision-making techniques to share and reflect upon with your peers. Working closely with industry professionals, you will be encouraged to experiment with new ideas and you will learn to identify opportunities and risks in order to develop a viable business venture or project.

Studying professional interactions, you will learn that strong communication and relationship development skills coupled with a solid emotional intelligence base are key to managing and sustaining complex business partnerships.

You will learn from a highly skilled and research-active teaching team who are experts in enterprise, innovation, entrepreneurship, marketing and management. You will also work with a professional mentor - a business practitioner who can provide practical support and advice during your period of study.

With guidance from your mentor, you will have the opportunity to work on a real-life enterprise or start-up project and implement solutions, make decisions and manage the process from start to finish.

Promoting and marketing sport is a growing industry. You’ll develop as a dynamic sport marketer to prepare for an exciting career in this vibrant field.

As part of your course, you’ll:

• Gain insight into specific aspects of sport marketing in a changing global environment
• Discover how sport marketing contributes to the success of sports performers, teams, organisations, events and related industries
• Learn how to connect and interact with various audiences through broadcasting, branding, print and digital campaigns
• Analyse consumer behaviour
• Develop an understanding of media technologies and how they can be used to communicate with a target market
• Build skills in gaining sponsorship, writing press releases, event management, business planning, and setting up a small business

The role of acoustics in the built environment and the impact of sound and noise on society is a growing area of research and practice.

As part of this course, you’ll:

• Understand acoustic design and practice as a vital component in environments where creative industries function
• Recognise the intrinsic relationship between audio systems and the environments in which they operate
• Develop a broad understanding of the behaviour of sound in all scenarios
• Build technical and practical skills in the measurement, evaluation and design of audio systems and acoustic environments
• Explore the areas of interfacing, interactivity and spatial audio
• Practise listening to audio systems and acoustic environments and develop your ability to complete their set up and evaluation independently

From landscapes and air pollution to the politics of revolution, learn about how modern history continues to shape our world.

As part of this course, you’ll:

• Learn how historians look to the future based on their understanding of the past
• Expand your knowledge of social, cultural and political development from 1700 onwards
• Analyse documents including films, official records, personal narratives and letters in the context of global events
• Work directly with communities in Leeds and help uncover the city's rich history
• Gain transferable skills in research, writing and critical analysis to become a highly employable graduate

As the UK's cities and towns continue to expand, there is an increased demand for experts in property and real estate management.

This RICS accredited course reflects the real-world workings of the property and construction industries, preparing you for a career in property investment and development, property management or real estate management.

As part of your course, you’ll:

• Develop a combination of technical knowledge and professional skills
• Study the planning, building, maintenance and day-to-day management of properties from domestic dwellings to full-scale industrial and commercial units
• Cover key topics including estate and property management; portfolio management; valuation for mortgages; negotiation for sale, purchase, leasing or auction; and the financial aspects of real estate, including the financing of real estate projects
• Explore the impact of urban and regional planning policies on property management
• Gain the skills to work with planners to enhance commercial development proposals within a given timescale and budget

Working closely with other built environment students, you’ll take part in projects that mirror the professional relationships you’ll experience in industry. This will develop your sense of identity as a property manager and provide you with an understanding of the role played by bankers, accountants, developers, surveyors and investors in the real estate industry.

Gain a deep understanding of relational theory and practice and learn how to apply your therapeutic counselling and psychotherapy skills with clients.

Accredited by the British Association for Counselling & Psychotherapy (BACP), this course will enable you to develop the skills you’ll need as a professional counsellor or psychotherapist. It will provide you with the training required to become registered with the BACP and be professionally recognised as a counsellor.

As part of this course, you’ll:

• Identify your strengths and areas for development through clinical practice, ensuring you become a capable and self-reflective practitioner
• Experience a variety of learning approaches from full class lectures, to small group skills development where you can record your practice in our communications suite
• Study appropriate methods of research to form a research proposal and complete a dissertation in a subject area or specialism of your choice

Engage with human rights practice by linking the legal, theoretical and technical skills and knowledge needed to work for international organisations fighting injustice, oppression and persecution.You will study contemporary debates in human rights promotion and protection, researching the stories of violations, asylum, surveillance, peacekeeping and torture that are behind many of today's news headlines.

Working with your tutors and alongside industry professionals, you will develop the skills to be able to investigate claims of human rights abuses, gather evidence and build cases for legal proceedings.Your course will also hone your research and project management skills and develop your ability to write compelling funding applications and formulate budgets - essential requirements for a career in this area.

Created in collaboration with tutors from the University's Leeds Law School, your course will provide you with the expertise and practical skills to help protect human rights and tackle abuses.