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Master of Science in Strategic Marketing and Customer Experience Management

Master of Science in Strategic Marketing and Customer Experience Management

at University of Buckingham United Kingdom

Overview

This strategic marketing MSc will be invaluable to anyone wishing to pursue a career in marketing (e.g. marketing management, brand management, customer experience and customer service management).

In today’s global, digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this.  An understanding of this need for customer-centricity is at the core of our MSc in Strategic Marketing & Customer Experience Management.

This leading-edge programme is designed to be totally relevant to today’s organisations, exposing you to managerially relevant theory and practice, which will be of value in real-world business contexts.  The programme will provide you with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business.

This programme provides an in-depth understanding of how firms can develop compelling value propositions, within the context of the strategic marketing planning process, and then how to deliver these value propositions across the customer journey, creating a positive customer experience.

In addition, the programme will enable you to examine the concept of service from many perspectives, by exploring service systems as well as service leadership, along with the critically important area of managing employees in a service-focused culture.

The programme also provides an understanding of consumer behaviour and digital and social media marketing – essential knowledge in this complex, digital world where consumers increasingly expect a seamless omnichannel experience throughout their customer journeys.

Additionally, a practical research methods module will set you up to embark on a dissertation, which will give you the opportunity to ‘deep dive’ into an aspect of the programme which is particularly inspiring.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

12

Duration

University of Buckingham

Location

Master of Science in Strategic Marketing and Customer Experience Management Assistant Fee

$15180

Tuition Fee

$0

Average Cost of Living

$0

Application Fee

Master of Science in Strategic Marketing and Customer Experience Management Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's degree.
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Where would you like to study*

Work Permit United Kingdom

There are various options through which a student can get a post study work visa in the UK. 
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea. 
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business. 
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK. 
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship. 
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.
 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

12

Duration

Study Visa

English Test Requirement

6.5

Minimum Overall Score

87.0

Minimum Overall Score

59.0

Minimum Overall Score

Other Courses by University of Buckingham,United Kingdom

The MA in Security, Intelligence and Diplomacy degree combines elements from our existing Security and Intelligence MA and our Diplomacy programmes. Like all of our MA programmes, a diplomacy degree aims to help to prepare graduates for careers in foreign and other ministries, international organisations, international journalism and global civil society organisations or for further research. Areas of study include intelligence and international security since 1939; intelligence, tradecraft and machinery; case studies in intelligence success and failure; international law and diplomacy; foreign policy analysis; global diplomacy; security challenges and other global issues. The modules are taught intensively in lectures, seminars and small group tutorials; they assume little prior knowledge but rapidly bring students to an advanced level of understanding. Buckingham is a small academic community and students have personal and frequent access to their instructors. The programme is also suitable for those without a specific career aim in mind but who wish to acquire an advanced understanding of these subjects.

12 month

Duration

$ 15120

Tuition

This MA programme is a continuation of the project established by the late Sir Roger Scruton at the University of Buckingham. It is a one-year, London-based programme of ten evening seminars and individual research.

Sir Roger Scruton was very critical of the current academic approach to philosophy, where direct engagement with fundamental philosophical questions and the training of the philosophical mind have been displaced by a focus on engaging with the  thoughts of philosophers through the lens of linguistic analysis and examination of minutiae. Central to Scruton’s vision in designing the programme was his conviction that the best way to learn philosophy is by doing philosophy, i.e.: engaging in philosophical dialogue. This lies at the heart of the seminars.

Dr. Alicja Gescinska, was chosen by Sir Roger to assist him in this task, and continues the programme in the same spirit, where the exchange of ideas and a vivid dialogue are central to the course. She does this, together with Professor Raymond Tallis.

Together they have crafted a programme of ten guest lectures which will not only introduce the students to key topics of philosophy, but which will also allow them to take part in real philosophical discussions. The guest lectures will be provided by internationally renowned philosophers. The students will thus have  the chance to exchange ideas,  and enter into dialogue, with leading figures in the field. During the course of the year these seminars are supplemented by additional online lectures by the course organisers.

The range of topics covered in the programme reflect the wide range of research areas that were central to the work of Sir Roger Scruton.

Each seminar takes place at the Reform Club, Pall Mall, central London and is followed by a dinner during which participants can engage in discussion with the course directors and guest lecturer.

Examination will be by a research dissertation on an approved philosophical topic chosen by the student, of around 25,000 words. Guidance and personal supervision will be provided.

12 month

Duration

$ 15497

Tuition

The University of Buckingham’s Master’s programme in Country House Studies offers the opportunity to pursue research at Master’s level in any one of a wide range of country-house-related topics: from explorations of individual houses and their architects and decorators, to studies of their social and political use, and the role of the country house in literature and film.

Individual research topics are closely focused; but the approach of the course is to encourage students to investigate the interconnections between the country house’s multiple facets and roles, rather than to examine it in exclusively architectural-historical terms. Recent dissertations have surveyed, for example, the Baroque mural in country house decoration; the use of music in the country houses during the 1650s; and the professionalisation of the sale of country estates in the eighteenth and nineteenth centuries. The choice of subject area is ultimately the student’s own.

The MA is awarded solely on the basis of the dissertation (there are no ‘exams’), and the relationship between you and your supervisor is therefore at the heart of the course. The maximum length for the MA dissertation recommended by the School of Humanities is 25,000 words (or approximately 75 pages at line-spacing of 1.5), excluding notes and references. Student and supervisor meet regularly on a one-to-one basis to discuss, plan, and review the dissertation as it develops through the year.

12 month

Duration

$ 15497

Tuition

Our MSc in Finance and Investment has been developed to produce practical and proactive finance specialists, able to meet the demand of the financial sector both locally and abroad.

The programme offers rigorous and advanced intellectual training in the area of finance and investment, based on the most current and modern academic thinking and industry best practice. We also place emphasis on our students’ roles in and duties towards the financial community to prepare them for life after they graduate.

Our MSc Finance and Investment offers a well-focused education in the theories and methodologies that are utilised today for valuation using financial tools from both the investor’s and institutional perspective. It also examines the complexities behind the decision making processes required at all levels.

12 month

Duration

$ 16604

Tuition

BA International Studies allows you to study the world  from different perspectives: political, economic, historical and legal. It enables you to understand the interconnectedness of everything. A graduate in International Studies will have a sophisticated grasp of our shared world and the flexibility to find solutions. This is an asset prized by major employers.

A key feature of the global economy is the rapid adoption of new technology. Technology has proved to be an agent which encourages cooperation across national boundaries. Technological developments in transport, telecommunications and computing have encouraged economic changes such as the decline in barriers to trade, the internationalisation of financial markets, the rise of global companies, and a massive increase in the volume of international trade in goods and services. These trends have been accompanied by political developments such as the rise of regional trading groupings of countries, international efforts to agree about common legal and technical rules to govern business dealings, arguments about ‘tax competition’ between countries, as well as increasing concern about the environmental consequences associated with world economic development. Enormous social tensions arise as these international forces come into conflict with long-established ways of doing things in every country. Political and social systems are in a continuous process of adjustment to an increasingly open world.

The BA International Studies course at Buckingham gives you an opportunity to learn about these fundamental problems. With students coming to Buckingham from over 80 countries, it is an ideal environment to learn about matters of international concern and to discuss them with people from differing cultural backgrounds.

24 month

Duration

$ 17984

Tuition

The University of Buckingham’s one-year MA by research in the History of Art: Renaissance to Modernism gives an overview of the development of Western art and its leading artists and movements and offers students the chance to study in depth an approved topic of their choosing. A supervisor will oversee each stage of the research, whether that be into such subjects as Renaissance portraits, aspects of the Baroque, Impressionist techniques or postwar British art, offering not just art historical guidance but information about research techniques and dissertation structure. The aim is to produce a 25,000-word dissertation that sheds new light on the topic.

This groundbreaking programme is London-based and directed by the art historian Michael Prodger. The course will be supplemented by a series of ten guest seminars presented by an internationally distinguished group of art historians, artists and gallerists.

The guest speaker seminars will be held at the Society of Antiquaries, Burlington House, Piccadilly, W1J 0BE.

Each seminar (approximately 70 minutes, beginning at 18:30) is followed by a post-seminar dinner, for those who wish to attend, where there will be an opportunity to continue the seminar discussion in an informal environment. The cost of the post-seminar dinners is included in the tuition fees.

12 month

Duration

$ 15497

Tuition

The three year BSc Psychology with foundation is designed for students who need additional preparation prior to the undergraduate level study. The first year of the programme is intended to provide a foundation in both knowledge and academic skills for the more specialist subjects in years two and three. When you apply for this programme, we will be able to advise whether this 3-year (BA/BSc with integrated Foundation) option or our 2-year UG degree is the best option for you.

As a student, you will learn core theory and have the opportunity to study the eight areas of practitioner psychology, enabling you to make an informed choice on your future career as a psychologist. In addition, we have modules in distinct areas of study such as creativity and cyberpsychology.

The BSc Psychology with foundation programme at Buckingham has been designed to integrate the unique Buckingham tutorial teaching model into the teaching of psychological science. The programme is based on three core elements. First, covering the core theoretical content required for British Psychological Society accreditation meaning that the degree has both national and international recognition. Second, strong research methods and analysis skills embedded within the programme so that Buckingham graduates have begun to develop a range of highly employable skills.

36 month

Duration

$ 19670

Tuition

BSc Psychology with Applied Computing looks at the ever-larger role that computers are taking in our everyday lives and the increasing number of jobs in the Information Technology sector. Aadegree covering psychology and IT is a very wise choice. The area of human-computer interaction is an example of an overlap between the two disciplines.

The BSc Psychology with Applied Computing programme is carefully designed to suit the varied needs of different students from different backgrounds and with different career objectives, in the IT and psychology fields.

By choosing to study BSc Psychology with Applied Computing at the University of Buckingham, you’ll benefit from a committed team of lecturers who genuinely care about the people they teach. Students will learn through Buckingham’s unique tutorials, which are in addition to lectures and seminars. These sessions ensure that you are not just a face in the crowd, your tutors will get to know who you are and encourage you to engage in debates and discussions. During tutorials you will develop your knowledge about psychology and computing and regularly practice skills that are important for employability.

24 month

Duration

$ 17984

Tuition

BSc Psychology with French gives you the skill of another language which is a great advantage to have excellent. The BSc Psychology with French course is a great option  for anyone interested in psychology who wants the opportunity of learning the french language to a high level. See our course Psychology pages for further information on what the Psychology part of the degree will cover.

 

24 month

Duration

$ 17984

Tuition

The course consists of a rigorous and intellectually demanding study of the ‘core’ disciplines of, Financial Reporting and Analysis, Financial Analysis and Portfolio Modelling, Auditing, Derivatives and Financial Risk Management, Economic Analysis, Empirical Techniques in Finance and a dissertation.

The dissertation, which forms a substantial part of the assessment of the degree, will allow you to develop your interests in either mainstream or wider business and societal aspects of Accounting and Finance.

12 month

Duration

$ 15180

Tuition

View All Courses by University of Buckingham, United Kingdom

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