Bachelor of Science in Strategic Communications

at Arkansas State University USA

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. All types of organizations perform marketing activities to facilitate exchanges. Businesses, as well as nonbusiness organizations such as universities, charitable organizations, community theatres and hospitals, perform marketing activities. The major in marketing provides education and training for those interested in planning and implementing successful marketing strategies. The student with energy, ability, and the competitive urge will discover that this major will open many opportunities to serve the public as well as receive material reward.

Emphasis
Marketing students choose between the following emphases:

• General Marketing
• International Business
• Marketing Analytics
• Logistics
• Sales

The focus of the B.S. Mathematics degree program at Arkansas State University is to provide students with the opportunity and the direction to pursue the intellectual challenges of mathematics; and to provide the mathematical knowledge necessary to function competently in graduate school and/or in a career requiring mathematical skills.  Students graduating with the B.S. Mathematics degree will have a strong foundation in the fundamental notions of mathematics, including rigorous proof, and will possess valuable skills in problem solving, critical thinking, and the effective communication of mathematical concepts and models.  Coursework includes exposure to physics, programming, and electives that allow students to explore various topics in applied and pure mathematics and statistics.  The flexibility within the B.S. Mathematics degree allows for optimal preparation for graduate study in mathematics or statistics and prepares B.S. Mathematics students for pursuing careers as an actuary, mathematician, operations research analyst, or statistician; and for other jobs in business, industry, or government that have math as an essential job skill.

Traditionally, mechanical engineers have been involved in fields as diverse as aeronautics, biomechanics, environmental science, manufacturing, power generation, and robotics to name just a few. However, as national and global needs change, engineers are being asked to apply their problem solving skills to address medical, business, and policy issues that confront our society.

Mechanical Engineering at A-State
The Mechanical Engineering Programs at Arkansas State University are accredited by the Engineering Accreditation Commission of ABET, http://www.abet.org.  

The A-State mechanical engineering program includes a strong general education component, traditional engineering science courses, exposure to manufacturing processes and automation, and multi-course sequences to provide proficiency in Thermal and Mechanical system design.

We provide our students with a broad and well-rounded educational foundation and stress the necessity to engage in lifelong educational efforts to cope with the ever-changing landscape of science and technology. In addition, students have the opportunity to conduct research and to take courses in other disciplines such as business, mathematics, agriculture, and biological or physical sciences based on their individual career goals.

Program Educational Objectives
The Program Educational Objectives for the Mechanical Engineering Program, which pertain to program graduates 3 to 5 years after completing the program, are:

• Graduates have successfully advanced in mechanical engineering practice as evidenced by their achievements and contributions to their employers and the greater engineering community.
• Graduates have pursued graduate degrees or completed professional development activities in continuing to advance their knowledge base in mechanical engineering or related professional fields.
• Graduates have made a broader contribution to the local and national economic development by providing a mechanical engineering perspective to the challenges and opportunities of society.

The Student Outcomes for each of the Arkansas State University undergraduate engineering programs are:

• An ability to apply knowledge of mathematics, science, and engineering;
• An ability to design and conduct experiments, as well as to analyze and interpret data;
• An ability to function on multi-disciplinary teams;
• An ability to identify, formulate, and solve engineering problems;
• An understanding of professional and ethical responsibility;
• An ability to communicate effectively;
• The broad education necessary to understand the impact of engineering solutions in a global, economic, environmental, and societal context;
• A recognition of the need for, and an ability to engage in, life-long learning;
• A knowledge of contemporary issues;
• An ability to use the techniques, skills, and modern engineering tools necessary for engineering practice; and
• An ability to design a system, component, or process to meet desired needs within realistic constraints such as economic, environmental, social, political, ethical, health and safety, manufacturability, and sustainability.

If you are passionate about contributing to the public or community sector, you have come to the right place.

Our traditional mode of the MPA program provides you with two tracks to choose from Public Management and Non-Profit Management. Our program doesn’t require the GRE, is NASPAA accredited, and one of the most affordable master’s programs in the country. With students from all over the world and nationally recognized professors, our MPA program will provide you with a close-knit family, bringing perspectives, passion, and knowledge from all around the world.

Additionally, if you are a current A-State undergraduate student and want to pursue an MPA after you graduate, you can do so by starting off during your senior year through our new 4+1 program. This program will allow you to graduate with a master’s degree only one year after completing your bachelor’s degree. For more information, see the “4+1 track” in one of the sections below.

This MSW offers a concentration in rural based clinical social work practice. Students learn the fundamental knowledge, skills, and ethics that guide social work practice and the populations traditionally served by the profession.

Graduates of this program are:

• Prepared to acknowledge and utilize the less formal social exchange between people and systems that exist in rural communities.
• Educated on how to identify and develop resources, and how to use natural helping networks.
• Expected to employ a broad range of approaches, theories and models in their practice and to develop skills that enable them to perform multiple roles in the helping process.
• Aware of the importance of examining issues of diversity; social work values and ethics; how to identify, prevent and interrupt social and economic injustice; and the importance of community empowerment.

The multimedia journalism program prepares working journalists and news practitioners to generate, research, write, and produce newsworthy content across the spectrum of news media. Through hands-on instruction, practical workplace experience and conceptual coursework, students learn how to create and distribute content for print, radio, television, digital, interactive, social and mobile media.

Multimedia journalism is designed to develop news judgment and storytelling skills applicable to a variety of professions and media outlets and talent for performance and teamwork. The curriculum is designed to be flexible and meet student interests.

The flexible curriculum allows students to gain further expertise and experience in areas such as:

• Broadcast Journalism
• Digital Journalism
• Print Journalism
• Photojournalism

The courses in chemistry and physics are designed to prepare individuals for a variety of post-baccalaureate options. The Bachelor of Science degree is for individuals who are seeking employment as chemical or physical professionals, or who wish to continue studies toward a Masters or Ph.D. Students who are looking to pursue a further degree in law, medicine, dentistry, or pharmaceuticals will find either the B.S. degrees in chemistry or physics or the Bachelor of Arts in Chemistry as an option for entry into the appropriate post-baccalaureate program. The Bachelor of Science in Forensic Science degree will prepare students for a career in forensic science, while the Bachelor of Science Education degrees will lead to a rewarding career in secondary science education. In all of these programs, there are sufficient elective hours to allow students to customize their degrees for careers as diverse as technical librarians, salesman, writers, or translators.

Arkansas State University offers the Bachelor of General Studies degree through Undergraduate Studies. The program is designed to give students the opportunity to develop a personalized program of study to meet their professional, academic, and personal aspirations. Through a multidisciplinary curriculum, the program attempts to provide a unique, rigorous, and flexible learning pathway for that segment of student population with specific educational and career interests that would not otherwise be met by a traditional degree track or major.

By tailoring the major, students develop a plan of study that provides curricular opportunities to explore multiple disciplines (department and/or college) and increase skills in critical analysis, problem solving, and professional competencies. The Bachelor of General Studies (BGS) program equips students with the aptitude needed to be successful in an array of professional settings and provides an essential academic undergraduate foundation for those seeking to pursue a graduate- level degree for career advancement.

The Radiologic Sciences Programs are administered by the Department of Medical Imaging and Radiation Sciences in the College of Nursing and Health Professions. The program is designed to produce Radiologic Science professionals who are clinically competent, advanced level radiologic sciences practitioners. The program is a "1 plus 1" model, meaning all students begin their sophomore year in radiography, then choose one of six "tracks" for their senior year.

Radiation Therapy
Provides students with the skills necessary to operate therapeutic radiation oncology systems and thus become a professional, entry level radiation therapist.

Program Mission Goals & Outcomes/Radiography
The Radiography Program at Arkansas State University exists to produce competent, entry-level technologist for the practice of radiologic technology.

Students will be clinically competent:

•  Outcomes
  • Students will provide appropriate patient care
  • Students will practice proper radiation safety
  • Students will produce quality radiographs

    Students will develop critical thinking skills.

• Outcomes
  • Students will adapt to varying clinical experiences and equipment
  • Students will critique images and recommend corrective action for sub-optimal radiographs

    Students will demonstrate communication skills.

• Outcomes
  • Students will demonstrate written communication skills.
  • Students will demonstrate oral communication skills.

    Students will model professionalism.

• Outcomes
  • Students will demonstrate professional work ethic
  • Students will summarize the value of life-long learning

The Electrical Engineering Programs at Arkansas State University are accredited by the Engineering Accreditation Commission of ABET

The A-State EE program is a strong and growing component of the College of Engineering and Computer Science, and has made major strides in development since its inception in 1982. The program offers a full and diverse undergraduate curriculum in both lecture and well-equipped laboratory courses, and is heavily committed to the total education, scholarship, and success of all of its students, and service to other constituents.

Faculty and Student Interaction

• The EE Program consists of four Ph.D. professors and approximately 50-75 students, both domestic and international, who work together in a cordial atmosphere conducive to excellence in education and scholarship. Class enrollments are usually in the range of 10-25 students, with laboratory course enrollments usually less than 20. These small classes promote frequent, direct interaction between professors and students, greatly enhancing the learning process.
• Laboratory courses in several electrical engineering areas provide intensive experience in experiment/data design, methodology, measurement, analysis, and communication. Students receive design experience not only through EE courses, but also through multidisciplinary Senior Design I and II courses required for all engineering majors.
• The EE program and college are also committed to preparing students for eventual licensing as Professional Engineers, and require students to take the Fundamentals of Engineering Examination during their senior year as the first step in the process. Most of the engineering faculty are themselves licensed Professional Engineers.

As does the entire College of Engineering, the Electrical Engineering Program has a mechanism in place to periodically assess its effectiveness in meeting its educational objectives and student learning outcomes (see below). This assessment process results in periodic modification to specific courses and the overall degree plan so as to better promote the achievement of the objectives and outcomes, themselves periodically formulated and revised, with the assistance of the Electrical Engineering Advisory Council, in relation to the evolving mission and resource base of the Program. This occurs within the context of the evolving needs of the region and nation, and the current state-of-the profession.

The specific educational objectives of the BSEE degree program are:

• Graduates have successfully advanced in electrical/computer engineering or related relevant practice as evidenced by contributions to their employers and the greater professional community.
• Graduates have pursued graduate degrees or completed professional development activities in continuing to advance their knowledge base in electrical engineering or related professional fields.
• Graduates have made a broader contribution by providing an engineering or otherwise technical or objective perspective to the challenges and opportunities of society.

The Electrical Engineering Program’s outcomes define the knowledge, skills, attitudes, and behaviors that program graduates are expected to have by the time of graduation from the Program.