Bachelor of Arts in Communication with Concentration in Multimedia Journalism

at California State University - East Bay USA

Statistics is the science of learning from data. Majors study collecting and analyzing a variety of data, and reporting the results of the analysis.  Designs of Experiments are used to plan data collection in experimental settings, such as in medical research.  Surveys are used to collect opinions from samples in populations, such as in political polling.  Observational data is collected commonly by business as part of standard business processes, such as in website analytics.  Statistical methods are used to process data into easily read visual displays, and into summary statistics for interpretation, decision making, and reporting.

Statistics has been a rapidly growing science for many years and has many uses in other fields, such as Business Analytics, Machine Learning, Visualization, Econometrics, Biostatistics, Psychology, and many others.  Statistics is widely used by businesses and government organizations to understand changes in the economy and to make forecasts about future events based on past patterns in their data. Statistics is used to model relationships between variables and to predict future values of output variables from input variables.  Statistical methods draw accurate inferences about large groups on the basis of a representative sample from the group or population.  Descriptive Statistics are used to summarize and visualize the collected data.

The methodology of statistics can be adapted to many types of problems. Due to the extensive development of computers and the collection of large databases, the need for statistical techniques has greatly expanded in recent years.  A society like ours, which has become increasingly dependent on its data, has a growing need for statisticians.

The Mathematics Department offers graduate study leading to the degree of Master of Science in Mathematics. The department prides itself on providing excellent instruction in advanced mathematics and maintaining a supportive learning environment for graduate students. Students in the program will be exposed to the fundamental areas of pure and applied mathematics and have the opportunity to explore specialized areas in depth. The completed program prepares students for careers in community college teaching, positions in industry that require knowledge of mathematics beyond the undergraduate level, as well as for advanced study toward a Ph.D. degree in mathematics or a related field.

The M.S. program features small classes that allow for close contact between students and faculty. Students interested in the M.S. degree program in Mathematics should speak with the Mathematics Graduate Coordinator.

Kinesiology is the disciplinary study of physical activity and how it impacts individual and societal health and well-being.  The discipline explores physical activity from a wide range of cognate disciplines, including, but not limited to, biomechanics, physiology, history, psychology, sociology, philosophy, and pedagogy.  It involves areas of study that include sports performance, fitness leadership, sports medicine and related allied health professions, socio-cultural analysis of sport, sport and exercise psychology, physical education, and coaching.    

The BS in Kinesiology degree prepares students for careers in the fitness and exercise and allied health professions. Our mission is to prepare graduates who are knowledgeable, professional, and take a multidisciplinary approach to promoting physical activity.  The degree not only examines the theoretical underpinning of sport, exercise, fitness and health, but is committed to addressing the practical issues concerning coaching and instructing, exercise, fitness and sport. It also addresses prescription; programming and safety in promoting health and performance-related physical activity; and issues of social justice in and through sport. The diverse curriculum strives to be innovative and encourage creative thinking and practice.

The M.B.A. program supports students’ career advancement by preparing them for positions of leadership in an increasingly diverse and globally competitive economy. The program is centered on the rigorous knowledge of the basic functional areas of business, an appreciation of management challenges in a global context, and opportunities to develop students’ interpersonal and executive leadership skills. It also enables students to deepen and broaden their knowledge and skills through elective courses in an area of concentration. The program offers a range of formats to cater to the needs of full and part time students and students seeking an executive style MBA.

The Music Department at CSUEB integrates rigorous academic training with a driving passion for the making of great music: the classics from the European-American tradition, great jazz, the new ‘classics’ of our own time, world music, experimental music and more. With a rich variety of opportunities for performing and composing and a deep commitment to teacher education, the Music Department offers something for all students seriously committed to pursuing a life in music.

The Music Department occupies a large, fully-equipped, modern facility with a number of special resources: a Media Center for Music Technology; Music Resource Center, with thousands of scores and recordings; Choral Music Education Student Resource Center, with thousands of choral octavos and conducting resources; large musical equipment collection for student use; Recital Hall with custom acoustical design; and professional recording facilities.

The Music curriculum is designed to serve the needs of students who have career goals in performance, composition, music technology, jazz, public school or private teaching, or graduate study, as well as those who are pursuing other fields of study and choose music as an elective.

Psychology is the science of behavior and mental processes. Many psychologists work primarily with people to understand how they think, respond to stress, learn and forget, develop into unique personalities, and interact with one another. Others study the behavior and nervous systems of animals in order to find general principles that apply across species. Psychologists apply their knowledge to do therapy and counseling, to improve practices in schools, prisons, and rehabilitation centers, and to enhance performance in industrial and business settings.

The B.A. program is appropriate for most psychology students. It provides a basic understanding of human behavior and motivation that is valuable in many careers in business, government, and education. It also provides the background expected for entry into graduate programs in clinical psychology, counseling psychology, school psychology, health psychology, social psychology, or experimental psychology.

The BS in Economics trains students in the tools of economic analysis and exposes them to a great breadth of areas in which those tools can be used to tackle problems, including international trade and finance, labor markets, industry structure, firms’ business strategy and competition, public policy and management, the environment, health care, economic development and income inequality, corporate governance and entrepreneurship, money markets and Federal Reserve policy, and law. The program provides rigorous analytical training and quantitative and programming skills that equip students to correctly formulate (and solve) complex problems in the preceding areas and in the daily decision-making and financial planning of their everyday lives. Economics students learn techniques for critically analyzing and correctly evaluating key issues in public policy, and those skills can also be applied outside the public sector (e.g., to business).

The College of Business and Economics, which offers the Bachelor of Science in Business Administration (B.S.B.A.) program, is committed to providing life-changing, quality business education to prepare students from diverse backgrounds to become successful business professionals and leaders. The B.S.B.A. program imparts students with the knowledge and skills necessary to understand the changing global business environment and to prepare students for success in their professional careers.

The B.S.B.A. major program is structured around a set of core courses enabling students to develop general business perspective and skills. Students are required to choose an area of specialization, i.e., concentration, corresponding to their desired career path. In addition, the program allows students flexibility to customize their specialization by choosing business elective courses. These electives may be chosen to further strengthen their preparation in their chosen concentration.

The undergraduate and the graduate programs in the College of Business and Economics are accredited by the Association to Advance Collegiate Schools of Business International (AACSB).

Cal State East Bay’s M.A. TESOL program provides students with a strong generalist preparation to work with adult English learners while still allowing students to explore particular specialties, such as general linguistics or composition studies. The program is organized around a cohort model which helps to create a strong sense of connection between classmates. There are eight required classes (28 units) as well as a departmental thesis (2 units). Most students complete the program in two academic years.

The Master of Arts degree in History is designed to meet the varied needs and interests of students seeking an advanced degree in history. The program educates students in advanced skills in historical research, writing, interpretation and research, and provides opportunities for training in teaching and public history. Four areas of concentration permit students to plan their coursework to best suit their goals within the overall program requirements and the range of courses offered. The program includes graduate course offerings in historical research and historiography, a  portfolio course, reading seminars, graduate elective units, a scholarly practicum, and a culminating master’s experience. Elective units may be taken in other fields with the approval of the History Graduate Coordinator. The Master’s culminating experience may be a university thesis, examinations in major and minor fields, a public history project or a graduate teaching project, depending on the concentration chosen. Because the majority of students in the master’s program are employed full-time during the day, graduate courses are offered in the evening, usually on a one-night-a-week basis, in fall and spring semesters. This schedule allows students time to complete regular assignments, carry on research, and make regular progress toward the M.A. degree.