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Master of Business Administration in Strategic Marketing

Master of Business Administration in Strategic Marketing

at Concordia University Wisconsin USA

Overview

Everywhere you go, you see the work of marketing professionals, whether it’s a billboard, a TV ad, a social media post or a brochure. In a world where everyone is vying for attention, you need to learn how to be strategic with your message. That’s why we created this program. Our experienced professors will help you discover how to plan, implement and manage marketing tasks like market segmentation, use of media and promotion, budgeting and evaluation. You’ll learn how to research your audience and share your message using the best channel - so you know you’ll be heard.

Being part of a diverse student body means that you’ll have the opportunity to hear other perspectives and think outside of the box. Together, you’ll gain practical skills to effectively employ marketing strategies like direct mail, lead generation, loyalty programs, social-marketing, store-traffic building and pre-selling in all types of media from print and broadcast to the web. You’ll also develop the confidence to organize a sales force through training, compensation, supervising and motivation. What’s more, you can learn this no matter where you are on the map Our courses are offered at our main campus, our off-site locations and online.

As a graduate of our MBA in Strategic Marketing, you’re going to understand the measurability and accountability of direct marketing and how it relates to your company’s overall strategy. You’ll have the practical skills you need to research how to market your products and the confidence to carry out your marketing strategies, no matter what platform you decide to use. Plus, you’ll be familiar with the tools and applications of the social media revolution and be ready to plan, implement, manage and measure your efforts.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

24

Duration

Concordia University Wisconsin

Location

Master of Business Administration in Strategic Marketing Assistant Fee

$14022

Tuition Fee

$0

Average Cost of Living

$60

Application Fee

Master of Business Administration in Strategic Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor's Degree.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

24

Duration

Study Visa

English Test Requirement

6.5

Minimum Overall Score

79.0

Minimum Overall Score

60.0

Minimum Overall Score

Other Courses by Concordia University Wisconsin,USA

English is one of the most versatile degrees you can pursue, because the skills you learn are transferable. Critical thinking, reading comprehension, writing, and communication are essential in pretty much any career field – not to mention your personal life. And as a secondary education major, not only will you gain these skills for yourself, you’ll understand how to pass them on to your students, setting them up for a successful life of learning.

This degree focus will allow you to explore the language, literature, and expression of the Western canon in the context of education. Be ready to demonstrate your understanding of texts and ideas, because you’ll regularly be asked to write analytically and creatively. Professors will motivate you to think critically about texts and consider them within a Christian context, applying their lessons to your day to day life so you can do the same for your students.

48 month

Duration

$ 31660

Tuition

The food and beverage track of the MPD, explores the business of food and beverage development; from the development process in the marketplace, to package design, to marketing and management. You’ll partner with industry leaders on projects, and perform work in state-of-the-art food science and sensory labs.

Of course, a program like this wouldn’t be complete if we didn’t teach you the entrepreneurial skills you’ll need to start your own company. But you’ll also learn to build critical-thinking and teamwork skills through case-based teaching and labs, blending technical skills with business, legal, regulatory, and compliance knowledge. You’ll learn how to use analytics and demand projections to make management decisions, while using concepts—like Lean Six Sigma and sensitivity analysis—to solve operations and process-optimization challenges.

Program Highlights

  • Developed with input from industry experts such as Sargento, Sendik’s, Palermos, Kwik Trip, and the Food and Beverage Trade Organization for Wisconsin (FaB)
  • This unique program provides focus on new product development and launch, blending business, science, marketing, and the culinary arts
  • Includes seminar series with industry leaders
  • Thesis project with a corporate partner project or a product launch
  • Central course requirement for all students is a two-semester “Food and Beverage Product
  • Development and Launch” course, which walks students through the entire development process from ideation to launch
  • A newly constructed building on campus includes an innovative space with a dedicated food science and sensory lab to conduct product research

24 month

Duration

$ 21072

Tuition

English is one of the most versatile degrees you can pursue because the skills you’ll learn are transferable. Critical thinking, reading comprehension, writing, and communication are essential in pretty much any career field—not to mention in your personal life.

You have two paths to choose from when pursuing a degree in English at CUW. This program can be a standalone liberal arts degree, or a complementary major for those of you seeking a degree in secondary education. Both routes will allow you to explore the language, literature, and expression of the Western canon. In order to demonstrate your understanding of texts and ideas, you’ll be regularly asked to write analytically and creatively. Professors will motivate you to think critically about texts and consider them within a Christian context, applying their lessons to your day to day life.

Courses center around comprehending, expressing, and analyzing ideas (both others’ and your own), so the content is going to get deep. Get ready to read a wide range of authors, and be prepared to speak up and engage in high-level academic discourse with faculty and fellow students. You will continually be learning to better express yourself by studying how others have communicated their thoughts.

48 month

Duration

$ 31660

Tuition

It’s one of the most important roles within any organization: human resource management. Why? Because interpersonal communication can make or break a business. The way we relate to one another within an organizational structure, the culture we build – it’s the backbone of business. And this program will equip you with the knowledge and skills necessary for management of the human resource function within an organization. You’ll develop interpersonal and technical skills – in areas such as employment practices, staffing, compensation and benefits, training, and change management – that will help your business thrive.

It’s not something people think about very often, but the way you relate to the people you work with on a day-to-day basis really can affect your ability to perform well professionally. This program will set you up for success in the field of HR. But more importantly, it will give you what you need to help your co-workers succeed in their own roles. You’ll learn how to demonstrate effective writing, public speaking, and interpersonal communication skills. You’ll also learn how to apply business management skills that will create a diverse workforce – the kind that’s capable of achieving organizational goals.

This program will teach you about important federal and state legislation, case law decisions, and executive orders that affect employment relationships. You’ll learn to analyze a compensation plan that identifies and describes plan objectives, salary structure. and fringe benefits. You’ll also learn how to identify organizational needs for safety plans in multiple areas governed by OSHA related to employee health, safety, and security. You’ll engage management techniques that integrate employee and organizational development with leadership, and learn organizational strategies for recruitment, selection, training, retention, and development of employees.

What about strategic planning? Yep, you’ll gain an understanding of how it relates to the workforce and human resource development. And finally, it’s important for us to mold servant leaders at CUW. Through this program, you’ll identify and describe the elements of servant leadership that apply to the work of the human resource professional.

Develop a greater understanding of people and learn effective strategies to help them achieve their potential.

48 month

Duration

$ 31660

Tuition

Health Sciences, Nursing and Emergency Services

Master of Science in Rehabilitation Science

What comes next? You’ve completed your professional undergraduate preparation in occupational or physical therapy and you're looking into your options. Perhaps the best route is to continue in a master's program that is specific enough to further your career, yet expansive enough to continue creating options for you.

The Master of Science in Rehabilitations Science (MSRS) is a great option for you, because it allows you to continue broad-based learning at an advanced level. Our courses emphasize studying and applying evidence of what truly works to practicing patient-care. This means we prioritize evidence and clinical-based learning, which gives you the opportunity to put theories into practice. You’ll learn the speciality areas within clinical practice, the research know-how to further advance the field, and the leadership skills that allow you succeed in any setting.

24 month

Duration

$ 12160

Tuition

Through the master's degree in church music, you’ll be encouraged to strengthen your theological knowledge and grow as a church musician so that you can better guide and enhance others’ worship. Our graduate program is designed to be completed exclusively in summer sessions, or in combination with evening sessions. This allows us to meet your needs outside of the traditional academic year, while still providing the beneficial personal interaction with the faculty. You’ll be able to choose from two areas of emphasis: organ and choral. And even though our courses are taught from a distinctly Lutheran perspective, all denominations are always welcome.

Through this master’s program, you’ll not only perfect your musical abilities, you’ll deepen your understanding of how music ought to relate to theology, specifically in a worship setting. With the combination of these two areas of expertise, you’ll grow in your ability to shape meaningful worship experiences for parishioners. What will your course work look like? Some courses will focus on areas like music theory, arranging, and composing. Others will prepare you for leadership roles in conducting and directing choirs or instrumental groups. Towards the end of your education, you’ll be asked to demonstrate a knowledge of liturgical music practices, musical forms, and the history of music in the church.

24 month

Duration

$ 11628

Tuition

The inter-related sports and entertainment industries show no signs of slowing down. The North American sports market alone will grow from $63.9 billion to $75.7 billion by 2020, according to PricewaterhouseCoopers. But that’s nothing compared to the global market. In 2016, the size of the sports industry was a whopping $1.3 trillion worldwide! So needless to say, there’s a demand for people with a degree in sport and entertainment business. Housed within the Batterman School of Business, our program let’s you pursue a variety of careers in athletic and entertainment management. Our curriculum is current, engaging, and challenging – with courses and experiences designed under the guidance of a professional advisory board consisting of industry practitioners – to help you develop the fundamentals, skills, and character that will give you the best chance to thrive in a competitive industry.

Not only that, but you’ll work with industry pros, networking with and learning from experts in professional and amature sports and entertainment, along with business people who work within the innumerable sub-professions tied to these industries. But nothing beats hands-on experience. If you display consistent professional and personal growth, you could earn intensive field experience opportunities at major events like the Rose Bowl, Final Four, Frozen Four, College World Series, COPA, and even the Super Bowl. That’s what we like to call a win/win.
It might be beneficial to first take a quick look at what to expect in this program: grueling two-a-days, endless ladders, extensive weight training … heck, you don’t even have to break a sweat earning this degree. Which isn’t to say the program is easy. Indeed, it’s challenging. But still, you catch the drift. You can pursue your goals through an undergraduate major or minor, the MBA concentration, or a professional certificate. Courses will focus on critical analysis, solution development, innovation, analytics, finance, teamwork development, leadership growth, and more.

How will you learn these crucial things? Through lectures, guest speakers, academic service learning, field experience, online/social media resources, and new technologies. So while the athletes are hitting the field, court, et al., working their butts off to make it to the next level, you’ll be setting yourself up for a long, successful career in sports and entertainment by hitting the books. Not bad.

48 month

Duration

$ 31660

Tuition

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48 month

Duration

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Tuition

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24 month

Duration

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Tuition

It’s not a chicken-or-the-egg sort of thing. The truth is, humanity and the marketplace enjoy a symbiotic relationship. Both have seen their ups and downs. Both have been the cause and the effect. This program explores the economic problems faced by individuals, business, and nations by offering courses in the historical, practical, theoretical, and empirical aspects of economics. You will graduate with a firm understanding of the basis of the discipline and be prepared to position yourself and your organization to survive and thrive in any environment. You’ll be qualified to seek employment in the private, public, or nonprofit sector or to seek advanced degrees and graduate study.

You might expect to master the models and competing theoretical frameworks that shape economics in a program like this one – and you’d be right on the money. You’ll also study the factors that drive human behavior in the marketplace and the principles and theories of macro and micro-economics. You’ll look at consumer demand for goods and services, and the ways in which economic policy impacts national welfare. And don’t worry, you’ll study enough inflation, unemployment, and economic growth to satisfy your itch.

48 month

Duration

$ 31660

Tuition

View All Courses by Concordia University Wisconsin, USA

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