Bachelor of Science in Sport and Entertainment Business

at Concordia University Wisconsin USA

Let’s talk about the long term. Upon graduation you’ll have acquired the skills and knowledge and a year of practice experience to immediately enter into generalist professional practice. So, how do you get there? Everything that you learn will be centered around the Council on Social Work Education’s (CSWE) nine competencies. They include: demonstrating professional behavior, advancing human rights, using practice-informed research and research-informed practice, and engaging with a diverse range of people.

What makes us unique? Simple. Our philosophy of education. We believe that Christian service, quality research, and hands-on learning are the best ingredients for your growth as a competent professional. You’ll learn comprehensive methods in providing support and counsel to individuals, families, and groups, communities and organizations in need.
The primary mission of the CUW social work program is to prepare graduates for baccalaureate level, generalist, social work practice, within the context of faith, service and social justice.  To fulfill this mission, the CUW Social Work program is based on CSWE’s nine competencies:

• Demonstrate Ethical & Professional Behavior
• Engage Diversity and Difference in Practice
• Advance Human Rights and Social, Economic, and Environmental Justice
• Engage in Practice-informed Research and Research-informed Practice
• Engage in Policy Practice
• Engage with Individuals, Families, Groups, Organizations, and Communities
• Assess Individuals, Families, Groups, Organizations, and Communities
• Intervene with Individuals, Families, Groups, Organizations and Communities
• Evaluate Practice with Individuals, Families, Groups, Organizations, and Communities

It’s one of the most important roles within any organization: human resource management. Why? Because interpersonal communication can make or break a business. The way we relate to one another within an organizational structure, the culture we build – it’s the backbone of business. And this program will equip you with the knowledge and skills necessary for management of the human resource function within an organization. You’ll develop interpersonal and technical skills – in areas such as employment practices, staffing, compensation and benefits, training, and change management – that will help your business thrive.

It’s not something people think about very often, but the way you relate to the people you work with on a day-to-day basis really can affect your ability to perform well professionally. This program will set you up for success in the field of HR. But more importantly, it will give you what you need to help your co-workers succeed in their own roles. You’ll learn how to demonstrate effective writing, public speaking, and interpersonal communication skills. You’ll also learn how to apply business management skills that will create a diverse workforce – the kind that’s capable of achieving organizational goals.

This program will teach you about important federal and state legislation, case law decisions, and executive orders that affect employment relationships. You’ll learn to analyze a compensation plan that identifies and describes plan objectives, salary structure. and fringe benefits. You’ll also learn how to identify organizational needs for safety plans in multiple areas governed by OSHA related to employee health, safety, and security. You’ll engage management techniques that integrate employee and organizational development with leadership, and learn organizational strategies for recruitment, selection, training, retention, and development of employees.

What about strategic planning? Yep, you’ll gain an understanding of how it relates to the workforce and human resource development. And finally, it’s important for us to mold servant leaders at CUW. Through this program, you’ll identify and describe the elements of servant leadership that apply to the work of the human resource professional.

Develop a greater understanding of people and learn effective strategies to help them achieve their potential.

Everywhere you go, you see the work of marketing professionals, whether it’s a billboard, a TV ad, a social media post or a brochure. In a world where everyone is vying for attention, you need to learn how to be strategic with your message. That’s why we created this program. Our experienced professors will help you discover how to plan, implement and manage marketing tasks like market segmentation, use of media and promotion, budgeting and evaluation. You’ll learn how to research your audience and share your message using the best channel - so you know you’ll be heard.

Being part of a diverse student body means that you’ll have the opportunity to hear other perspectives and think outside of the box. Together, you’ll gain practical skills to effectively employ marketing strategies like direct mail, lead generation, loyalty programs, social-marketing, store-traffic building and pre-selling in all types of media from print and broadcast to the web. You’ll also develop the confidence to organize a sales force through training, compensation, supervising and motivation. What’s more, you can learn this no matter where you are on the map Our courses are offered at our main campus, our off-site locations and online.

As a graduate of our MBA in Strategic Marketing, you’re going to understand the measurability and accountability of direct marketing and how it relates to your company’s overall strategy. You’ll have the practical skills you need to research how to market your products and the confidence to carry out your marketing strategies, no matter what platform you decide to use. Plus, you’ll be familiar with the tools and applications of the social media revolution and be ready to plan, implement, manage and measure your efforts.

The bulk of your time in this program will be spent learning Hebrew and Greek, the languages that the Old and New Testaments were written in. Why? In order to translate Scripture into the indigenous languages of those whom you are ministering to, you must start from the original text.

In addition to translating the Bible, your coursework will include an in-depth exploration of the Old Testament, the New Testament, and Christian Doctrine. To complete your well-rounded studies, you’ll also delve into anthropology, communications, and missions to gain the basic skills necessary to work in a variety of mission settings.

The greatest benefit of this program is that you get to combine areas of study that compliment each other. By studying biblical languages, Christian doctrine, and missions, you gain diverse training that applies in many different areas of service. Each component of your training will support and enhance your ability to serve Christ—no matter what continent you find yourself on!

Our public relations program will prepare you in this language of persuasion so that you can bring incredible value to your employer – whether you’re working in sports, entertainment, or media, or for a corporation, a non-profit organization, a lobbying group, or political campaign. Public relations has become trickier and trickier in our modern age with the rise of social media, which makes it an incredibly diverse and exciting field of study.

At the center of all public relations lies the skill of communications. Our public relations major focuses on building your communication, interpersonal and problem-solving skills so you can always count on your fundamentals in this field. You’ve heard, “there’s no such thing as bad press,” haven’t you? Well, that’s only because public relations exists. And we prepare you to create crises response plans for product recalls and negative press so you can always be sure to stay out in front of potential catastrophe. What’s special about our program is that it combines skills and strategy with Christian ethics. It’s an exciting major that teaches you how to create and maintain a positive public image!
As we mentioned, social media has made this field incredibly dynamic, which is why we’ll help you master social media – especially when it comes to targeting audiences to engage in both corporate and personal branding. You’ll take a close look at certain major public relations cases that include political campaign strategy, how companies respond to negative events (such as the BP oil spill), and how to strategize new product launches (like the Nintendo Switch). You’ll also study non-profit and issue organizations like the World Wide Life Fund and Lutheran World Relief to get a glimpse into how public relations affects their world.

Throughout this program, you’ll create public relations plans that include journalism, social media, marketing, public speaking, radio, and promotion. The final capstone places you with organizations in need of a public relations plan, project, or strategy to provide experiential, real-world experience – because there’s no better way to learn than to actually step into the public relations role and perform. Our graduates have been hired by Fortune 500 companies including IBM, Boeing, Abbott Labs, and Kraft to help communicate company goals and new product launches.

One of the most exciting parts of innovation is the opportunity to drive positive change in new and exciting ways. Our MBA in Innovation and Entrepreneurship will help you to do just that. You’ll learn from faculty with real-world experience and work alongside a diverse student body that will open up new points of view. You’ll also have the chance to receive free business coaching and pitch your own ideas through our CU Launch initiative. Throughout the program, our professors will engage you in topics like venture capital, intellectual property rights, and long-term planning strategy. And because we want to make this program convenient for you, our courses are offered at our main campus, our off-site locations and online. Wherever you are, this program will help you start pursuing the ideas you’re passionate about.

As a graduate of Concordia’s MBA in Innovation and Entrepreneurship, you’ll have a new way of thinking - an entrepreneurial mindset that will help you think outside of the box and approach problem-solving in a creative way. You’ll have the business know-how needed to pitch your ideas, create successful startups, and pursue sustainability. You’ll also leave the program with a certificate in strategic innovation, which will equip you to implement and manage a culture of innovation within your organization. What’s more, you’ll be a better leader with increased financial competence and strategic thinking skills - so you can turn your ideas into reality.

It is by far the most important skill professionals have in the business world - the ability to communicate clearly, concisely, and accurately. Ironically, it is also the most widely overlooked and underestimated. Give yourself an advantage and pursue a degree in business communication. You’ll build the skills and techniques that can help your organization promote its goals, products, and services.

People think just because they communicate daily – both verbally and in written form – they don’t need to spend the time it takes to truly become adept at communicating. But even naturally gifted communicators can benefit from this program. During your time here, you’ll have the opportunity to study topics such as: public relations and press releases; group dynamics; leadership communication; interviewing strategies; conflict management skills; servant leadership; public speaking; social media theory and history; cross-cultural communication, and more. You’ll also have internship opportunities that will give you real-world experience to bring to your future workplace. Becoming a strong communicator is one of the best ways to ensure that you make a big impact in the world of business.

At the end of this program, you will not only be a stronger communicator, but also a better leader. You’ll know how to work with diverse groups, identify key messages worth sharing, and lead others by example. You’ll join the workforce with the hands-on experience needed to deliver your message -whether you’re communicating in the office, with friends and family, or to the media.

As part of the MBA in Finance program,  you’ll learn from current industry professionals – worldwide practitioner instructors – who are dedicated to leading others in their field of expertise. You’ll gain the tools necessary to make a powerful impact in a wide variety of positions within business. This program offers the benefit of flexible classes designed for working professionals and the unique perspectives that result from a diverse student body. By the time you earn your MBA, you’ll be equipped with the knowledge and experience today’s employers are looking for so you can stand out in the workforce as a highly competitive candidate.

With an MBA in Finance, you’ll develop the skillset to make important decisions based on financial analysis and strategic thinking. You’ll know how to handle fraud and legal issues, how to manage large financial institutions, and how to treat mergers and acquisitions. You’ll even graduate with a portfolio of your work that you can show future employers to stand out from other candidates. What’s more, you’ll leave this program with the ability to communicate more clearly, lead diverse groups of people, and have confidence in your work.

If you intend to pursue a Master of Divinity at seminary, this major provides you with a basic overview of the Scriptures and Lutheran doctrine. While our curriculum teaches Lutheran doctrine and our school is affiliated with the Lutheran Church - Missouri Synod, all students who desire to prepare for the pastoral office (regardless of denominational affiliation) are welcome. Our theology faculty is made up of pastors dedicated to guiding, challenging, and encouraging you as you work toward completion of this program.

You will study the background and teaching of the Lutheran Church as confessed in the Book of Concord and will be grounded in the Lutheran ethos, identity, and ethic. Although not required, you are encouraged to double major in theological languages alongside the applied theology major. This program provides a solid base for further theological training; it does not train you to be a pastor.

This program isn’t all ones and zeroes, if that’s what you’re thinking. It’s actually a three-part curriculum that starts with a liberal arts core, moves on to lay a solid foundation in general business, and then offers specialized focus in finance. From accounting to economics and statistics, you’ll set the groundwork for a wide array of financial and business management topics. We’re talking the time value of money, interest rates, financial statements, capital allocation, stocks, bonds, derivatives, economic policy, international trade, foreign currency, regulation, and many others.

At the end of this program, you will know the ins and outs of business commerce you can apply all around the world. You will learn all levels of finance such as corporate and international and fundamental financial management and valuation principles. When you join the workforce you’ll be confident in commercial banking, financial markets, and monetary and fiscal policy.