Bachelor of Journalism in Advertising and Public Relations

at EDUCO - University of Nebraska - Lincoln USA

The Department of Modern Languages and Literatures offers courses in Arabic, German, Japanese, the Romance Language group (French, Spanish), and the Slavic group (Czech, Russian). Whenever possible, the courses are conducted in the language that is studied. The aim of instruction is reading, writing, aural and oral proficiency, and an understanding of the life, literature, and culture of the country. Lectures and films in the language studied are offered during the school year for the benefit of the students in the department. Language laboratories supplement class work.

The design and technical production option is for those desiring concentrated training/education in scenic, lighting, sound, and costume design, as well as technical theatre production. The training the student receives in this program allows him or her to seek an entry-level position in professional theatre, television or film industries, or pursue further education at a graduate school or internship program. It is the goal of the faculty to give the student the classroom instruction, practical experience, and individual attention needed to form clear goals pertaining to a career in technical theatre.

We aim to develop both the mindset and skillset that will make our graduates outstanding global citizens who are effective in one of six functional areas, namely: business administration (i.e., general international business), economics, finance, management, marketing, and supply chain management and analytics. Our international business (IB) major is designed to give students a combination of skills in a functional area (i.e., a specialization) and global business.  Therefore, international business graduates pursue careers in one of the six areas they choose to specialize in.

To succeed in international business, one must thrive in unfamiliar and dynamic conditions. Cultural and language barriers, socioeconomic diversity, geopolitical tensions, and unstable legal regimes are some of the constant challenges we prepare our students to face. These conditions are present in domestic and international markets.

Excelling within such conditions requires a high level of understanding, patience, judgment and other social skills.  International Business students are well-grounded and confident even when they face being wrong in order to get it right. Their quest for understanding breeds good judgment and intuition to lead through empathy.

We push students to become aware of cognitive biases that permeate all human interaction and impede understanding and decision making. We give them tools to control their own biases using mindfulness practice. We also nurture skills for framing discussions to avoid biases in others. We study techniques developed in international diplomacy for negotiation in the international context. The ethical dilemmas common to international business and how they appear in everyday dealings are examined.

Our rigorous coursework draws on practical academic disciplines that prepare students to perform different business functions. In addition, we constantly strive to develop students’ skills and feed their intellectual curiosity. We require students to advance their foreign language skills, not simply for practical reasons but to develop empathy and neuroplasticity; and we require an international internship or practicum to develop character and experience. Finally, students immerse within the global context to challenge and develop their skills through our global immersion programs where they work on multidisciplinary projects in established markets (e.g., parts of Europe) as well as in frontier markets, including Africa, Asia, and South America.

What you will learn
The international business major combines the solid base of a bachelor of arts in business administration with advanced language study, international experience and academic studies in international business. Students in international business study the business practices of other nations and learn how international trade laws affect the world economy. They also learn about the culture and management methods that differ around the globe.

The classics and religious studies major offers a wide range of courses in the languages, civilization, religions, and culture of the ancient Mediterranean world, as well as ancient and modern religions broadly conceived. It is an interdisciplinary major with three options: Classical Languages, Classics, and Religious Studies. The major serves as excellent preparation for careers in any number of fields, such as law, medicine, journalism, ministry, business, and education. Depending on your chosen option, this major also provides you with an excellent background to pursue graduate work in classical languages and literature, classical archaeology, ancient history, religious studies, literary scholarship, and other disciplines in the humanities.

Classical Languages Option
Focuses on proficiency in the translation and understanding of Greek, Latin, or Hebrew, and familiarity with lexical and grammatical tools associated with the translation.

Classics Option
Provides a focus on the social and intellectual components comprising the civilization and culture of the ancient Mediterranean world and their impact on subsequent western culture.

Religious Studies Option
Identifies and analyzes major world religious traditions and their influence on individual, social, and cultural phenomena considered from both global and historical standpoints.

The Department of Earth and Atmospheric Sciences offers both the bachelor of science and the bachelor of arts degrees in geology. The bachelor of science program is designed for those who expect to continue in graduate work and become professional geoscientists. Undergraduate training in geology is also beneficial in many other fields such as teaching at the pre-college level, urban planning, law, civil engineering, environmental studies, and museum work. Students preparing for these or similar areas are advised to take the bachelor of arts program, which is strong in fundamental geology but does not emphasize the ancillary courses required for admission to many graduate programs.

A degree in agricultural education is designed to prepare students with the necessary communication and interpersonal skills, leadership training, and knowledge of technical agriculture to be a teacher of agricultural education at the secondary or postsecondary level, or accept employment in agribusiness leading to positions in training and/or development. The degree provides good preparation for work in agricultural extension, positions in foreign service, and agricultural educators in business and industry. Many students graduate with a dual degree in agricultural education and another degree in the College. Agricultural education students may elect to follow the teaching options or the leadership option.

A strong mathematics background is essential to an increasing variety of careers. The Department of Mathematics encourages students to select a coherent body of courses in mathematics and in other disciplines that are consistent with their academic and career goals.

A national leader in collegiate athletics, the University of Nebraska–Lincoln attracts many students who have a strong interest in sports. The sports media and communication major provides students a unique opportunity to fulfill their aspirations of pursuing a career in sports without being a competitive athlete. Students start by creating a strong foundation of sports knowledge and skills from a variety of perspectives, including journalism, broadcasting, advertising, public relations, and marketing. Students then have the ability to add depth in their upper-level electives.

The college has offered sports courses for decades, including courses in sports broadcasting, sports writing, and sports media relations and promotion, and it has produced highly successful alumni working in sports for major media organizations across the United States. Faculty have built relationships with sports media organizations that provide special learning opportunities for students, such as ESPN, FOX Sports University, BigTen Network, Special Olympics, as well as local stations and agencies.

The sports media and communication major offers a plethora of employment opportunities for students, including jobs in sports journalism, sports announcing, sports information, sports marketing, sports event planning, sports community relations, graphic and Web design in sports, multimedia storytelling in sports, and sports media entrepreneurship.

This specialization is a joint program between the Department of Textiles, Merchandising and Fashion Design and the College of Journalism and Mass Communications. The student combines a background in textiles including coursework in textile science, textile and apparel design and merchandising, with the advertising area of journalism.

The Bachelor of Arts in Hospitality, Restaurant & Tourism Management is jointly offered by the College of Education & Human Sciences and the College of Agricultural Sciences and Natural Resources. The degree prepares individuals to serve as general managers and directors of hospitality operations by providing an excellent foundation in hospitality, leadership, and business. The program integrates hospitality marketing strategies, communications, and financial management into a curriculum focused on managing facilities and operations that provide hospitality services to the public. Students take HRTM core required courses then select professional courses which include advanced courses in Food & Beverage; Lodging; Event Planning; Tourism/Public Relations; and Human Resources. All students will receive a minor in Leadership & Communication offered by the Department of Agricultural Leadership, Education and Communication. Students may also complete a minor in business with a few additional classes.