Bachelor of Arts in Management with Emphasis in Entrepreneurship and Business Development

at Northern Arizona University - Flagstaff Campus USA

The mission of the FCB marketing program is to educate and develop students to be capable of meeting their individual potential, as well as meeting the needs of employers and society. Students of the marketing program will be able to contribute to organizations with knowledge of marketing tactics and strategy for non-profit and for-profit companies. In NAU’s marketing program, students will learn how to develop a marketing plan including:  

• Understanding consumer behavior and the buying process
• Conducting market research
• Developing communication strategies
• How best to make products and services accessible to customers
• Leveraging technology to manage data and improve business decision making

We will foster an environment that allows students to thrive through accessible and knowledgeable faculty, interactions with business professionals, and challenging coursework.

Statistics forms the backbone of a multitude of research endeavors and is essential in the design of experiments and analysis of experimental data—in disciplines old, new, and cutting edge. This non-thesis advanced degree concludes with a comprehensive exam conducted by the student's advisory committee.

Student Learning Outcomes

• Graduates will demonstrate breadth and depth of knowledge of statistics at the graduate level.
  • Graduates will understand a wide range of statistical theory, especially Probability, Mathematical Statistics, and Linear Models, which are central to advanced studies in statistics. This foundation provides the primary mathematical framework for understanding and applying advanced statistical methods.
  • Graduates will understand and be able to apply advanced statistical models and inference methods and how they relate to the core statistical theory.
  • Graduates will demonstrate mastery by successfully completing a comprehensive oral exam covering an approved set of three courses encompassing topics in both theoretical and applied statistics. This exam is administered by a committee of the faculty with expertise in these courses from the Department of Mathematics & Statistics.
• Graduates will demonstrate statistical reasoning skills at the graduate level.
  • Graduates will be able to select data collection methodologies based on relevant scientific questions and practicality constraints.
  • Graduates will be able to choose and implement analysis methods based on the constraints of a study design and the scientific questions of interest.
  • Graduates will be able to assess statistical significance of aspects of a proposed model and interpret  the results in the situational context.
  • Graduates will have the theoretical and applied knowledge to understand and critique new statistical methodology and its relevance to a particular study or scientific problem.
  • Graduates will possess the creativity and intuition to apply known statistical methodology in new situations.
• Graduates will communicate statistics effectively in preparation for careers in industry, with government agencies, or in education.
  • By both written and oral means, graduates will be able to explain statistical methodology, assumptions, and results.
  • Graduates will be proficient in the use of numerical, graphical, and narrative methods for conveying statistical information.
  • By tailoring the level of complexity and detail to the audience, graduates will be able to communicate effectively with statisticians, non--statistician researchers, and the community at large.

The mission of the Master of Arts in Sustainable Communities is to provide interdisciplinary face-to-face graduate education on the complex issues of sustainability and social justice, encouraging students to pursue important social and environmental issues concurrently. The program seeks to educate students as critical thinkers for community leadership and to enable its graduates to contribute to the well-being of communities. At the same time, the program aims to push students intellectually, looking to produce thoughtful and critical graduates who can think theoretically. The curriculum is student-centered; students bring their intellectual, ethical, and practical concerns to bear on their particular academic inquiry. These skills are sharpened in collective collaborations between students and different communities through praxis.

The Bachelor of Science degree in Psychological Sciences enables students to develop an understanding of and knowledge about human behavior from several perspectives in psychological science, the ability to apply and synthesize that knowledge within specific psychological domains, and the research methods skills necessary to become critical evaluators and producers of knowledge of human behavior. The BS in Psychological Sciences is distinct from the BS in Psychology because it provides students with the opportunity for focused study in behavioral science through four emphases and one certificate program, and trains students in the more advanced research skills necessary for scientific inquiry within this discipline and for entry into a Ph.D. program in Psychology, if a student chooses to continue in an academic track. Psychological Sciences majors complete a core sequence of courses including introductory psychology, a set of lower division breadth courses, introduction to statistics, research methods in psychology, a set of upper division depth courses, and a capstone course.  Psychological Sciences majors also receive additional research training through completion of an advanced research methods course and a minimum of 6 units of research experience. Additionally, Psychological Science majors have the opportunity for in depth study in a specific area of psychology through completion of a certificate in human resource management, or an emphasis in social/personality, neuroscience, clinical/health, or developmental psychology.

Neuroscience
Students will complete advanced coursework and engage in research at the intersection of neuroscience and psychology, including the relationships between brain and human cognition, emotion, and behavior. Graduating students will be able to:

• Demonstrate depth in their knowledge and application of psychological concepts and frameworks to complex problems in neuroscience.
• Demonstrate mastery of critical thinking and research skills through completion of a research placement in the area of neuroscience.
• Produce a research study or other psychological project related to neuroscience that meets writing standards of the profession, explain scientific results, and present information to a professional audience.

The Bachelor of Arts in Modern Languages provides students with a socio-cultural and historical background as well as linguistic abilities to engage with French, German, Japanese, and Spanish speaking populations from around the world in a variety of social and cultural contexts. Through linguistic, literary and cultural approaches to the study of the French, German, Japanese, and Spanish language, our students develop speaking, listening, reading, and writing skills that allow them to understand and interact effectively with diverse cultures. Throughout this process the students develop cognitive skills in critical thinking and analysis and recognize the importance of being able to function in a global society. With their linguistic abilities in French, German, Japanese, and Spanish, they are better able to compete for career opportunities in the domestic and global job markets and are prepared to become productive, responsible members of the local, national and international communities in which they live and work.

Emphasis in Japanese

• Create with language to express meanings orally on concrete topics relating to work, school, home, and leisure activities using all major time frames (present, past, and future). They can interact with native speakers unaccustomed to dealing with non-natives, and handle complicated or unexpected communicative tasks. (Speaking skills)
• Identify and use main ideas and details from connected aural discourse involving description and narration in different timeframes or aspects, and about a variety of topics beyond immediacy of the situation for communicative purposes. (Listening skills)
• Identify and use main ideas and details from authentic, connected, longer, written texts involving description and narration in different formats about a variety of topics for communicative purposes. (Reading skills)
• Create with language to express meanings in written form about familiar topics using the major timeframes with some control of aspect. (Writing skills)
• Think critically and analytically in response to socio-cultural, historical, and linguistic issues and/or classic and contemporary literary texts related to the culture of the target language. (Critical thinking and analytical skills)
• Understand the cultural, political and artistic diversity of perspectives, practices and products of the target language populations including how racial and ethnic diversity relates to those perspectives, practices and products. (Globalization - Diversity)
• Recognize, investigate, and produce written and oral discourse in the target language communicating findings about historical and contemporary issues important to life in countries of the target language.
• Explore how historical, political, religious and economic forces have shaped the current world system with its power inequalities and efforts to address them with a focus on the culture of the target language. (Globalization – Global Engagement)
• Analyze the structure and use of the language at the sound, word, and sentence level.
• Summarize different linguistic features observed in different dialects in terms of historical change, geographical location and social variables.
• Explore and analyze the role of human interactions with the environment and its relation to the root causes of many global problems focusing on those occurring in the culture of the target language. (Globalization - Environmental Sustainability)

The Personalized Learning Bachelor’s degree in Management is built around workplace competencies and prepares students to pursue management careers in a broad spectrum of opportunities in corporate, non-profit, public service or military settings. The curriculum is designed in consultation with business leaders and competencies identified by the Accreditation Council for Business Schools and Programs and the Society for Human Resource Management to ensure students a comprehensive and relevant educational experience.

 Human Resources Emphasis

• Evaluate strategic roles in human resource management
• Examine advanced concepts in employment law and regulatory environments
• Assess effective total employee compensation plans
• Review human resource management’s role in organizational training
• Integrate knowledge of strategic human resource management
• Examine statistical methods used to inform management decisions
• Integrate and apply learning through a Capstone project

The Bachelor of Arts in English prepares graduates for any future that demands proficiency in literature, language, and writing, as well as general excellence in resourceful, well-informed communication. Our graduates recognize the close weave of logical thought and effective expression, strive for more persuasive or more creative uses of English, possess the sense and insight to appreciate the value and quality of literature, have developed their historical and cultural imaginations by studying the marks of other times and diverse peoples in language and text, and recognize the global contexts of English as well as the social, civic, and environmental responsibilities that come with a liberal education. Our graduates have attained the high-level literacy skills and have practiced the research methods needed to compete in graduate and professional schools and to succeed in the workplace. With our help, they have prepared themselves to become productive, responsible members of the communities in which they live and work.

The Linguistics emphasis introduces students to the scientific/analytic study of language, including such topics as how language is constructed, and acquired, and processed and how language use is affected by social and cultural factors, context, and goals of communication.

The Bachelors degree in Communication Studies offers coursework that enables students to construct, convey, and interpret communication in diverse contexts. The major prepares students to enter professions requiring proficiency in relational, group and public communication. Courses combine theory and practice to enhance the student's ability to communicate well in both career and personal life. Students develop their capacities in ethical and critical thinking, improving their abiility to articulate and defend their opinions as engaged citizens in a diverse world.

The Geology program in SESES develops an interdisciplinary base of knowledge that students use to understand the physical and biological history of the Earth and the evidence for that history. A distinguishing characteristic of geology is that it includes deep time in its understanding of terrestrial and solar system processes.

The Geology program is based on a strong foundation of physics, chemistry, and mathematics that provides an underpinning for the students as they move through the program and start to develop an appreciation for the complexities of interconnected Earth systems and their physical and chemical processes. Students work in field and lab environments, using the scientific method to develop an understanding of Earth materials and to synthesize information from diverse sources and methods to interpret the geological history of the Earth and the processes that occur on and below its surface. This includes the analysis of topographic maps 40 and remote sensing images using GIS tools to study the three-dimensional geometry of rock units, as well as geochemical and geophysical data obtained in the field and laboratory.

The three emphases within the program allow the students to develop a deeper understanding of specific fields within the subject and to prepare themselves for a range of professional opportunities. These enable them to explore the use of a range of geophysical and geochemical data and understand how to apply it to solve environmental and geotechnical problems. The program also provides experience in studying the interactions of humans with Earth systems using mathematical, physical, and chemical methods.

Paleontology Emphasis

• Explore core aspects of paleontology including phylogenetic analysis and the use of taphofacies, ichnofacies, and fossil assemblages to determine sedimentary depositional environments.
• Apply an understanding of the evolution of organisms through time to problems of dating geological sequences.

Chemistry is a diverse discipline that encompasses living processes, inorganic interactions, and analytical methods. Chemistry deals with the basic laws of the physical world and the composition and properties of matter. Students trained in chemistry enter careers in academia, research, pharmacy, forensics, medicine, the environment, space exploration, and national defense. Students can select an emphasis that best prepares them for their chosen career path.

The breadth of the field of chemistry requires a wide range of knowledge and skills. The goal of the NAU chemistry degree program is to ensure that our graduates:

• Are well versed in the fundamental principles of chemistry: the atomic theory of matter, the quantum nature of the atom, and the principle laws of thermodynamics;
• Are knowledgeable about frequently encountered elements, compounds, and reactions;
• Understand biosynthetic pathways and modes of action of biomolecules;
• Understand factors controlling the mechanisms of chemical reactions;
• Are knowledgeable about synthesis strategies and can successfully conduct synthetic sequences in the laboratory;
• Understand the principles of chemical analysis and are proficient at using modern instrumentation to carry out analysis;
• Are adept at solving problems independently and contributing to a team effort;
• Able to communicate their scientific results orally and in writing.