Bachelor of Arts in Communication - Public Relations

at Northwest Missouri State University USA

The first of its kind in Missouri and the region, Northwest’s Data Science major is an interdisciplinary program with four areas of emphasis: computer science, business, molecular biology and geographic information systems.

The molecular biology emphasis focuses on bioinformatics, the crossroads between lab science and analytics. Today, scientists use a variety of approaches for characterizing cells and their interactions with each other and their environments. These approaches include genomics, the sequencing of whole genomes to determining the potential of a specific gene; transcriptomics, analyzing when and why genes are turned on or off at a given time; metabolmics, determining which metabolites are present or absent in a cell; and proteomics, determining which proteins are present or absent in a cell. Faculty focus on teaching how data are collected, analyzed and interpreted.

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.

Earning a Political Science degree at Northwest prepares students for multiple employment opportunities in public service and private sectors including federal, state and local government, law, criminal justice system, municipal planning, city management, urban affairs, education, non-profit administration, campaigns and elections, public policy analysis and internal development and relations.

The major has three areas of emphasis: the american institutions (formerly criminal justice) emphasis provides an understanding of legislatures, police prosecutors, public offenders and courts and corrections; the public administration emphasis focuses on the decision making process and job opportunities in public organizations and local, state, federal and international agencies; and the global affairs emphasis studies the global trends and events, and enhances intercultural understanding.

A comprehensive major in Geography: Geographic Information Science (GIS) prepares students for a job in  science, technology, engineering and mathematics (STEM) fields, as well as humanities and social sciences.

At Northwest, students work directly with geography faculty who specialize in GIS. The interdisciplinary program is designed for students interested in spatial technology careers, including urban planning, precision agriculture, remote sensing, cartography and global positioning systems. Additionally, students have access to several state-of-the-art computer labs and the latest versions of industry-standard GIS software packages to ensure they are competitive in the job market.

Northwest’s technical theatre and design major provides multiple hands-on opportunities to students, beginning with the first semester of their freshman year. Students perform four mainstage productions as well as four to six student-directed productions each year. Additionally, students have access to professional-level control councils, intelligent lighting fixtures and cutting-edge LED and color-changing equipment.

Northwest professors focus on producing employable graduates and preparing students for advanced education. In addition to hands-on opportunities available to technical theatre and design majors, faculty help prepare resumes, cover letters and portfolio monologues for each performance.

Art majors with an emphasis in drawing focus on observational skills. Students are trained to find their own voice and visual language and focus on shifts from observational skills to the conceptual aspect of making art. Faculty ensure students have skills in manipulating various drawing media with graphite, charcoal, ink, water color and mixed media (dry and wet products); acquiring a sense of proportion, rhythm, balance and weight to learn the methods of analyzing shapes and proportions of perspective drawing; and creating the three-dimensional illusions on a two-dimensional surface.

Geography is a holistic discipline that studies the relationship between humans, the unique cultures of construct and the environments in which they live. This major prepares students for a wide range of careers in varied areas of geography and culture. This major offers three different areas of focus:

• Culture and Society
• Environmental Geography
• Geographic Information Science

Each emphasis allows students to specialize in one of these fields and tailor classes within that emphasis to fit their interest beyond the core courses within the program.

As a student majoring in geography at Northwest, you learn the importance and impacts of space, the uniqueness of places and regions, and how humans and environment interact.

The major focuses on culture and regional geography with a wide range of tropical and regional courses available. Students will develop physical geography expertise in areas like geomorphology, atmospheric processes and sustainability. The major also teaches skills in analyzing, planning and critical thinking to prepare you for success in your career.

Biology/Psychology majors at Northwest study the brain and how it functions and controls human behavior. Faculty focus on three areas: genetics, evolution and neuroscience or the study of the brain. Genetics courses concentrate on the inherited factors that influence behavior such as mental illness and behavioral traits; evolution courses emphasize the significance and benefits of the size of the brain; and courses about the brain focus on the functions, malfunctions and brain disease.

A comprehensive degree in Social Studies: History at Northwest prepares students to teach history, geography, economics, political science/government and behavioral science in secondary education (high school). This major must be completed as part of the Bachelor of Science in Education to align with Missouri teacher certification standards. A minor is not required as social studies is considered a comprehensive major. Recent Northwest graduates have obtained teacher positions in Iowa, Kansas, Nebraska and  Missouri, yet the particular certification for each state varies. Students learn the content of history, geography, economics, political science/government and behavioral sciences while also gaining understanding of the techniques of the teaching profession. This includes classroom management, lesson planning, special education, technology for classrooms and other related skills.

Agronomy: Horticulture majors at Northwest gain a broad knowledge of agriculture, and are also exposed to many diverse greenhouse and nursery production, fruit and vegetable culture as well as landscape and turf fabrication.

Faculty focus on five core areas: greenhouse management and production; vegetable and fruit production methods; post-harvest technology along with food safety and local production issues; landscape, plants, design and maintenance; and sustainability in today’s horticulture industry.