Bachelor of Arts in Communication - Public Relations

at Northwest Missouri State University USA

Students majoring in mass media with an emphasis in applied advertising focus on the tangible media, the visual as well as creative aspects of advertising. At Northwest, students have opportunities to participate in creating and selling advertisements on the award-winning,  student-managed KZLX radio and KNWT television stations, Northwest Missourian newspaper and Tower yearbook as soon as the first semester of their freshman year.

Faculty focus on three core areas: business of advertising, creativity and media sales. In business of advertising, students learn legal and regulatory ethics, operational structure and media planning; the creativity component includes the message strategy, design concepts and knowledge of critical analysis; and media sales provide information about media mix concepts, messaging across sales, understanding media rates and the importance of digital and social media.

A degree in History prepares students for careers in government, public service, business industry, archives, museums and historical preservation as well as writing and research.

As a history major at Northwest, students become familiar with the human experience and determine how history fits into the context of the world. Students will study the evolution of the earliest man to the present day, as well as events and values as well as causes and effects that determine how the world has been shaped. At Northwest, students are taught to become critical thinkers who study evidence in order to obtain a conclusion and communicate that information in clear, concise methods.  

Professors offer relatively small classes and close interaction with students. Additionally, all upper-level courses are taught by University instructors rather than graduate assistants.

A major in Agricultural Media with an emphasis in production and broadcasting is designed for students with a strong interest in agriculture and radio or television. The major is designed to give students a foundation in communication practices which can be applied in the agriculture community. Students will gain hands-on learning experiences including techniques for pre- and post-production, recording methods, microphone and camera operation and script and story writing. Coursework includes classes in agricultural science, advertising, marketing, journalism and media.

Comprehensive communication majors emphasizing in rhetoric at Northwest learn to research, create and deliver persuasive messages and listen critically to these messages. In this major, students study the core areas of communication theory, public speaking, writing, group behavior, persuasion and interpersonal communication. Additional areas of study include intercultural communication, argumentation and classical, modern and postmodern rhetorical theory and method as applied to an American issue.

Professionals in the field are civically engaged, critically analyze how people develop persuasive messages as well as how those messages affect public perception of the subject. They identify logical and ethical problems within persuasive messages, or with their effects on particular groups or communities and intervene to increase awareness and understanding.

Spanish majors study the experience of language, life and culture through the lens of the Spanish language. Faculty focus on literary research and cultural studies ensuring students are proficient in speaking and writing in Spanish. Students gain specialty knowledge in film studies, language education and teaching, pluralism and multiculturalism, international relations and politics and language policy.

Agronomy majors at Northwest gain fundamental training in the study of crop and soil management. Faculty focus on three core areas to ensure student success: fundamental principles of producing healthy, bountiful and sustainable crops; science of soil as a natural resource and component of agro ecosystems; and methods of determining and implementing solutions to crop and soil management systems.

This major offers three different areas of focus:

• Crop Science
• Horticulture
• Soil Science

The first of its kind in Missouri and the region, Northwest’s Data Science major is an interdisciplinary program with four areas of emphasis: computer science, business, molecular biology and geographic information systems.

The computer science emphasis focuses on ensuring students have knowledge about the tools necessary to interpret and present data. By having these skills, students are able to write a program, extract meaning from the data and construct the client’s project.

A major in Business Management at Northwest teaches students methods for managing and leading professional employees, motivating people on the job, producing quality products, scheduling maximum efficiency, and managing financial entanglements among companies. Students develop skills and knowledge in critical thinking, analyzing and effective communication techniques in a career. Hands-on approaches are utilized in preparation for a career in business while working in teams, learning negotiation skills, conflict resolution, operations of running a business, and presentation skills in upper level courses.

At Northwest Missouri State University, the MBA General program courses are taught by caring, highly qualified professors with professional credentials who are eager to help you develop your management skills through relevant, real-world applications.

An MBA from Northwest gives you the diverse business background to advance your career in organizations across the evolving global business arena. This program will enable you to develop your strengths for leadership as you study real-world business topics through extensive analyses and applications.

Our relevant curriculum will empower you with a thorough understanding of entrepreneurship, marketing communication, human resource management, international business and more, enabling you to confidently make business decisions in a leadership position.

Northwest's MBA General is accredited by the Accreditation Council of Business Schools and Programs (ACBSP).

Finance majors at Northwest focus on three areas: financial services, corporate finance and finance management.

• Financial Services prepares students for the financial services industry. This comprises the professions of brokerage, insurance, real estate, and banking. In this business sector the students will need to understand the products customers purchase and how to relate this information to the customer.
• Corporate Finance provides students with the tools to work within the corporate structure under the chief financial officer, where accounting and financial information is used to make corporate decisions. Students will communicate with both the financial and accounting personnel and identify accounting information and financial models for decision making.
• Financial Management permits students to prepare for a position in management rather than a staff position in finance under the corporate treasurer. This option blends the knowledge of finance and management so the student is prepared to make management decisions that require an understanding of finance. Almost all decisions in business require a balance of interests from all functional business areas, using the decision-making process and the tools of finance to guide the corporation to the achievement of its goal.