Bachelor of Arts in Communication - Public Relations

at Northwest Missouri State University USA

The Business Technology major is a unique combination of business and cutting-edge technology courses. Professors provide a strong foundation in business and technical skills that teach the most up-to-date techniques. Students complete the common professional component and high-demand courses that ultimately prepare them to be marketable and competitive for employment in a technology-driven environment.

The Middle School Education major at Northwest is a state-certified program that prepares students to teach grades five through nine. Faculty focus on ensuring students are proficient and highly qualified in content areas and understand how kids learn. Graduates of the program are equipped with the best methods to incorporating technology into the classroom, understand the development and psychology of middle school students, and know how to use assessment to improve learning outcomes.

Students majoring in art with an emphasis in graphic design learn to create powerful, compelling design work that meets the needs of clients. Faculty ensure students learn the fundamentals of art and graduate with a diverse portfolio to use skills and tools in different aspects. Students get experience creating an idea-driven visual and create new ways to give a message that helps to educate and inform an audience.

Graphic design majors work closely with professionals and are actively involved in Northwest programs. Student engagement provides many opportunities for experimental learning including internships on the Northwest campus.

Finance majors at Northwest focus on three areas: financial services, corporate finance and finance management.

• Financial Services prepares students for the financial services industry. This comprises the professions of brokerage, insurance, real estate, and banking. In this business sector the students will need to understand the products customers purchase and how to relate this information to the customer.
• Corporate Finance provides students with the tools to work within the corporate structure under the chief financial officer, where accounting and financial information is used to make corporate decisions. Students will communicate with both the financial and accounting personnel and identify accounting information and financial models for decision making.
• Financial Management permits students to prepare for a position in management rather than a staff position in finance under the corporate treasurer. This option blends the knowledge of finance and management so the student is prepared to make management decisions that require an understanding of finance. Almost all decisions in business require a balance of interests from all functional business areas, using the decision-making process and the tools of finance to guide the corporation to the achievement of its goal.

The Bachelor of Art in Theater major combines the knowledge from both theatre performance and technical theater as well as design majors. Faculty focus ensuring students have access to participate in the four mainstage productions as well as four to six student-directed productions per year. Additionally, students have access to professional-level control councils, intelligent lighting fixtures and cutting-edge LED and color changing equipment. Students also learn the fundamentals of modern acting techniques, a range of historical and physical styles to include Greek, Elizabethan, restoration and 20th century “isms”, and writing skills for the stage through scene structure, dramatic tension, theme, action and dialogue.

Economics majors at Northwest develop analytical, critical thinking and decision-making skills in preparation of evaluating the decisions made by businesses, consumers and government. The goal of this degree is to assess information and decisions in order understand the structure, operation and investigation of decisions.

In addition to small class sizes, Northwest students receive instruction from faculty who have received the Dean’s Award for Exemplary Teaching and the Governor’s Award for Excellence in Teaching. Classes are small and upper-level courses have an average of fewer than 10 students.

The Applied Health Science major at Northwest prepares students for careers in the health, fitness, and wellness industry and for graduate studies in areas such as athletic training, occupational therapy, and physical therapy. Students graduating from the program are prepared to develop and deliver comprehensive health and wellness programs that enhance physical, cognitive, and psychosocial well-being of individuals and the community as a whole.

Courses in the Applied Health Science program include content such as human anatomy, the positioning and function of bones, and muscles, and their relationships within the human body; human physiology, the study of the interrelationship between organs and organ systems; exercise science, how the body reacts and performs with physical activity; promoting health, teaching health-related and disease prevention concepts to the general public.

Comprehensive communication majors with an emphasis in interpersonal communication study how people create, send and receive messages, and analyze the ways in which messages affect the perception of the relationship. Students learn methods of identifying problems in communication, correcting problems, and training and developing communication abilities for members of various communities. At Northwest, faculty focus on communication theory and ensuring students are efficient in public speaking, writing, group behavior, persuasion and interpersonal communication.

The digital media major at Northwest is an interdisciplinary program involving an emphasis in computer science, graphic design or new media. The courses offer a cross-section of skills in design as well as written and visual communication. The major produces graduates who are proficient in art, photography, design, communication, computer programming and legal or ethical considerations as they relate to media.

Northwest offers computer labs equipped with open source software that prevents students from having to purchase additional software.

Wildlife ecology and conservation majors at Northwest study wildlife populations to understand patterns of distribution and abundance, and how these patterns may be used to manage and conserve populations. Faculty focus on ensuring students understand the natural history and ecology of mammals, birds, fish, reptiles and amphibians; gain the ability to conduct scientific experiments and surveys to monitor wildlife populations; learn techniques used to manage and conserve wildlife populations; and balance the needs of populations with people’s needs.