Bachelor of Arts in Media Studies

at Northwest Missouri State University USA

Students majoring in mass media with an emphasis in applied advertising focus on the tangible media, the visual as well as creative aspects of advertising. At Northwest, students have opportunities to participate in creating and selling advertisements on the award-winning,  student-managed KZLX radio and KNWT television stations, Northwest Missourian newspaper and Tower yearbook as soon as the first semester of their freshman year.

Faculty focus on three core areas: business of advertising, creativity and media sales. In business of advertising, students learn legal and regulatory ethics, operational structure and media planning; the creativity component includes the message strategy, design concepts and knowledge of critical analysis; and media sales provide information about media mix concepts, messaging across sales, understanding media rates and the importance of digital and social media.

Comprehensive communication majors emphasizing in rhetoric at Northwest learn to research, create and deliver persuasive messages and listen critically to these messages. In this major, students study the core areas of communication theory, public speaking, writing, group behavior, persuasion and interpersonal communication. Additional areas of study include intercultural communication, argumentation and classical, modern and postmodern rhetorical theory and method as applied to an American issue.

Professionals in the field are civically engaged, critically analyze how people develop persuasive messages as well as how those messages affect public perception of the subject. They identify logical and ethical problems within persuasive messages, or with their effects on particular groups or communities and intervene to increase awareness and understanding.

The early childhood education program prepares students to successfully complete the licensure requirements of the program and earn their teaching license with an endorsement in early childhood education. This license enables students to teach children birth through the third grade in multiple settings including public and non-public schools, homes and other community settings.

This program offers a strengths-based approach in working with all children including those with special needs and rights. Along with coursework that is focused on child-centered and culturally sensitive practices, students participate in embedded field experiences in the Phyllis and Richard Leet Center and Horace Mann Laboratory School and partnering community settings. Combined, these learning experiences provide the basis from which theories about development, learning and curriculum come to life for our students.

Individually and as a cohort of learners, students learn an integrated approach to teaching and learning through constructivist curriculum practices and strategies that offer meaningful learning within diverse systems and settings. Opportunities to learn together as critical colleagues who further each other’s reflective thinking skills prepares students for professional collaboration in their future careers.

Across the country, the importance of early childhood education continues to grow as studies indicate the long-term benefits educational opportunities in the early years have on shaping future learning outcomes. Faculty focus on preparing childhood teachers, decision makers and intellectual and ethical leaders to create opportunities for learning that ensures the well-being of children and families in their communities and beyond.

The math education major is an accredited program primarily focused on the skills needed for teaching secondary education. Students take both mathematics and education classes to help understand the concept behind mathematical formulas and develop the tools necessary to teach future students on those concepts.

Class sizes are small and follow a cohort model. Students learn the latest techniques and technology to effectively teach high school students, using tablets, smartboards and software programs.

The Emergency and Disaster Management major is a multidisciplinary, customizable program that focuses on three core areas: emergency management (preparation, mitigation, response and recovery), humanitarian relief in conjunction with homeland security, and defense. Within these key areas, you become an expert in leadership, followership and working under extreme pressure while developing critical thinking and problem solving skills.

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.

The Bachelor of Arts degree in Music (comprehensive) is for students who desire a broad approach to their Music education, including applied study, ensemble experiences, music composition, history and theory.

The B.A. in Music can also be paired with an emphasis area, which can include Audio Production, Business or Wellness. The B.A. in Music with Emphasis is intended to provide students with the same broad experience in Music that, when paired with the emphasis area, can lead to careers in Music Production, Arts Management/Administration, Entrepreneurship, Counseling, Studio Teaching and other Music-enhanced careers.

The business education major provides hands-on, cutting-edge courses in the areas of business, technology, marketing, accounting and economics while providing the core principles of effective education. This major is designed to prepare students to teach at the secondary level (grades 9-12). The business education major is recognized nationally and by the state as an outstanding business education program, and Northwest is the only public institution in Missouri north of I-70 that offers a business education program.

At the high school level, teachers are trained to educate students on more specialized content such as the theories of business, marketing, accounting and technology. At the middle school level, teachers focus on the basics of keyboarding, computer applications, introduction to business and money management.

The environmental geology major teaches students about geology as it relates to human impacts on the natural world. Faculty focus on three core areas: hydrology, natural disasters and geology and natural resources.

Hydrology relates to water and water resources. Students learn where and how water is distributed, the definition of “good” water, and how to retrieve and protect the good water. Students study natural disasters and how human activities influence these disasters. Geology and natural resources is the study of the production of gas, metal and stone, and the relationship between natural resources and modern society.

The Business Technology major is a unique combination of business and cutting-edge technology courses. Professors provide a strong foundation in business and technical skills that teach the most up-to-date techniques. Students complete the common professional component and high-demand courses that ultimately prepare them to be marketable and competitive for employment in a technology-driven environment.