Bachelor of Arts in Media Studies

at Northwest Missouri State University USA

The Bachelor of Art in Theater major combines the knowledge from both theatre performance and technical theater as well as design majors. Faculty focus ensuring students have access to participate in the four mainstage productions as well as four to six student-directed productions per year. Additionally, students have access to professional-level control councils, intelligent lighting fixtures and cutting-edge LED and color changing equipment. Students also learn the fundamentals of modern acting techniques, a range of historical and physical styles to include Greek, Elizabethan, restoration and 20th century “isms”, and writing skills for the stage through scene structure, dramatic tension, theme, action and dialogue.

Students majoring in mass media with an emphasis in applied advertising focus on the tangible media, the visual as well as creative aspects of advertising. At Northwest, students have opportunities to participate in creating and selling advertisements on the award-winning,  student-managed KZLX radio and KNWT television stations, Northwest Missourian newspaper and Tower yearbook as soon as the first semester of their freshman year.

Faculty focus on three core areas: business of advertising, creativity and media sales. In business of advertising, students learn legal and regulatory ethics, operational structure and media planning; the creativity component includes the message strategy, design concepts and knowledge of critical analysis; and media sales provide information about media mix concepts, messaging across sales, understanding media rates and the importance of digital and social media.

Radiologic science is the study of obtaining and interpreting medical images for medical diagnosis, assessment and treatment of disease. At Northwest, faculty focus on teaching students basic principles of anatomy, the positioning and function of bones and muscles and their relationships within the human body; physiology, the study of interrelationship between organs and organ systems; basic pharmacology and clinical and patient techniques.

With radiologic technologist positions requiring a degree, Northwest offers a unique two-year program that provides students with the foundation knowledge in requirements for the admission to radiologic schools. Students then attend a radiology school for an additional two years to complete a bachelor’s degree.

Physical Education majors at Northwest study physical activities, sports, leadership, team-building, self-confidence and developmental changes and methods to apply their knowledge to teaching. This major prepares students to teach physical education courses at the elementary and secondary education level

Faculty incorporate practical teaching knowledge through which students learn about implementing a curriculum in the classroom, creating a positive classroom environment, methods of effective communication, incorporating technologies and techniques of assessing learner’s progress in the classroom.

Comprehensive communication majors emphasizing in rhetoric at Northwest learn to research, create and deliver persuasive messages and listen critically to these messages. In this major, students study the core areas of communication theory, public speaking, writing, group behavior, persuasion and interpersonal communication. Additional areas of study include intercultural communication, argumentation and classical, modern and postmodern rhetorical theory and method as applied to an American issue.

Professionals in the field are civically engaged, critically analyze how people develop persuasive messages as well as how those messages affect public perception of the subject. They identify logical and ethical problems within persuasive messages, or with their effects on particular groups or communities and intervene to increase awareness and understanding.

The business education major provides hands-on, cutting-edge courses in the areas of business, technology, marketing, accounting and economics while providing the core principles of effective education. This major is designed to prepare students to teach at the secondary level (grades 9-12). The business education major is recognized nationally and by the state as an outstanding business education program, and Northwest is the only public institution in Missouri north of I-70 that offers a business education program.

At the high school level, teachers are trained to educate students on more specialized content such as the theories of business, marketing, accounting and technology. At the middle school level, teachers focus on the basics of keyboarding, computer applications, introduction to business and money management.

Special Education majors at Northwest are eligible to teach special education in kindergarten through twelfth grade, elementary education (first through sixth grade) and all student with disabilities. Faculty focus on teaching students the characteristics of children with disabilities in order to determine appropriate evidence-based teaching strategies to benefit their learning; methods to collaborate with teachers to meet the needs of student to include co-teaching; and an in-depth knowledge of content areas.

Chemistry is the study of the science of matter and it’s transformations from one form to another. At Northwest, students majoring in chemistry will gain practical laboratory experience and foundational knowledge in organic chemistry, inorganic chemistry, biochemistry, physical chemistry and analytical chemistry.

The medicinal chemistry emphasis focuses on the synthesis of drug substances, the influence of properties and chemical structure on the activity and potency of drug substances, and how different classes of drugs work in the body. The program gives students the flexibility to tailor their curriculum to various career paths in research and development or admission into pharmacy, medical or graduate school.

The first of its kind in Missouri and the region, Northwest’s Data Science major is an interdisciplinary program with four areas of emphasis: computer science, business, molecular biology and geographic information systems.

The molecular biology emphasis focuses on bioinformatics, the crossroads between lab science and analytics. Today, scientists use a variety of approaches for characterizing cells and their interactions with each other and their environments. These approaches include genomics, the sequencing of whole genomes to determining the potential of a specific gene; transcriptomics, analyzing when and why genes are turned on or off at a given time; metabolmics, determining which metabolites are present or absent in a cell; and proteomics, determining which proteins are present or absent in a cell. Faculty focus on teaching how data are collected, analyzed and interpreted.

Agronomy majors at Northwest gain fundamental training in the study of crop and soil management. Faculty focus on three core areas to ensure student success: fundamental principles of producing healthy, bountiful and sustainable crops; science of soil as a natural resource and component of agro ecosystems; and methods of determining and implementing solutions to crop and soil management systems.

This major offers three different areas of focus:

• Crop Science
• Horticulture
• Soil Science