Bachelor of Science in Criminology

at Northwest Missouri State University USA

Students majoring in mass media with an emphasis in applied advertising focus on the tangible media, the visual as well as creative aspects of advertising. At Northwest, students have opportunities to participate in creating and selling advertisements on the award-winning,  student-managed KZLX radio and KNWT television stations, Northwest Missourian newspaper and Tower yearbook as soon as the first semester of their freshman year.

Faculty focus on three core areas: business of advertising, creativity and media sales. In business of advertising, students learn legal and regulatory ethics, operational structure and media planning; the creativity component includes the message strategy, design concepts and knowledge of critical analysis; and media sales provide information about media mix concepts, messaging across sales, understanding media rates and the importance of digital and social media.

Students majoring in agricultural media with an emphasis in advertising focuses on the promotion of agriculture businesses.  The major focuses on advocating for agriculture by explaining science, technologies and complex agricultural issues within society while promoting products and services from agricultural companies, businesses and organizations. Coursework includes classes in agricultural science, advertising, marketing, journalism and media.

The comprehensive major in strategic advertising focuses on the business side of advertising. Students learn about creating and selling advertisements, as well as study marketing, management, consumer behavior and business-focused topics. Faculty ensure students are skilled in the areas of writing, designing, communicating and understanding the impact of the location of a message.

When students graduate, they will be capable of working in marketing or advertising departments of large brand and media companies. They’ll have well-rounded business skills focused on marketing, with the specific skill-sets related to planning, buying and creating advertisements.

Photography majors study and apply visual elements of art and develop an artistic direction through photography. Faculty focus on teaching students proper techniques and methods of creating and printing photographs digitally, non-traditionally and through a darkroom. Students spend many hours working in the studio gaining hands-on experiences and preparing projects for presentation.

The Business Technology major is a unique combination of business and cutting-edge technology courses. Professors provide a strong foundation in business and technical skills that teach the most up-to-date techniques. Students complete the common professional component and high-demand courses that ultimately prepare them to be marketable and competitive for employment in a technology-driven environment.

Students majoring in mass media with an emphasis in sports media gain knowledge of information gathering, radio, recording and editing. Faculty focus on ensuring students receive knowledge that covers sports, basic journalism, use of audio and video as well as an emphasis on quality, clear writing skills.

Business Economics majors at Northwest develop analytical, critical thinking and decision-making skills in preparation of evaluating the decisions made by businesses, consumers and government while gaining the fundamental knowledge of business management, accounting, marketing and finance.

The Bachelor of Art in Theater major combines the knowledge from both theatre performance and technical theater as well as design majors. Faculty focus ensuring students have access to participate in the four mainstage productions as well as four to six student-directed productions per year. Additionally, students have access to professional-level control councils, intelligent lighting fixtures and cutting-edge LED and color changing equipment. Students also learn the fundamentals of modern acting techniques, a range of historical and physical styles to include Greek, Elizabethan, restoration and 20th century “isms”, and writing skills for the stage through scene structure, dramatic tension, theme, action and dialogue.

The first of its kind in Missouri and the region, Northwest’s Data Science major is an interdisciplinary program with four areas of emphasis: computer science, business, molecular biology and geographic information systems.

The geographic information systems (GIS) emphasis focuses on visualizing data through digital and physical maps, analyzing data for locational patterns and trends as well as presenting data in map-based and graphical formats to inform locational decisions in business, government, and the non-profit sector.

The five degree programs of the Discipline of Art and Design provide students with the skills needed to accomplish the tasks of their professions and to awaken them to that intellectual level of existence which will cause them to lead fuller, more rewarding lives regardless of the professional area they enter.

Study in these programs offers students the opportunity to learn to communicate ideas effectively, to develop analytical skills, to synthesize ideas, to evaluate implications of present actions against historical perspective, and to develop discriminating aesthetic judgments.

The Discipline of Art has among its quality objectives: (a) to provide an environment conducive to learning and creative production, (b) to develop an understanding and sensitivity to the visual arts of the past and present, (c) to prepare students for careers in the visual arts and design including the teaching of art and design, (d) to furnish the students with sufficient mastery of technical skills to allow for future independent development and creative production, and (e) to prepare students for advanced study in the visual arts.

In addition to the academic programs, the Exhibitions Program and Visiting Artists Series assist in broadening the learning experiences of all students. The exhibitions are shown in the Gallery of the Olive DeLuce Fine Arts Building and are drawn from national as well as regional sources. The Visiting Artists Series brings outstanding artists and art historians to the department where they conduct workshops, give demonstrations, hold discussions, and give slide presentations and lectures that are open to all persons in the University and regional community.