Bachelor of Science, Major in Computer Engineering

at San Jose State University USA

In the world of competitive business, companies are always looking to gain an edge for their products or services. Advertising gets them that edge. Successful modern advertising takes creativity and innovation. The School of Journalism and Mass Communications can give you the skills to make a difference in this dynamic field.

Marketing examines the most dynamic aspect of business. As you go through the marketing courses you'll feel the excitement of learning about and dealing with issues and trends faced by real world marketing managers, even as they struggle with the same realities and opportunities. In the Marketing concentration students will learn about creating a product or service and managing relationships with customers. In the effort to continuously keep pace with the Silicon Valley, the marketing program is designed to spark student innovation and provide multi-disciplinary opportunities through an academically challenging curriculum. For instance, a cluster of high technology marketing electives is offered to keep majors on top of the latest advancements in the marketing field.

Keeping in step with the global marketplace, you may take courses in International Marketing, providing instruction on national and international concepts for developing and selling products. The marketing program also focuses on the business functions concerned with market definition and objectives, product or service development, customer segmentation and product positioning. When you graduate, you will have the confidence of entering the world of marketing ready and primed to take part in this fast-changing and exciting career field.

SJSU’s Music Education program has long been recognized for its outstanding preparation of music teachers. During their studies in in either vocal or instrumental pedagogy, Music Education students also enroll in core music classes such as Music Theory, private lessons, and performance ensembles that will allow them to grow as musicians. By obtaining a BM in Music Education, SJSU students are better prepared to undergo the California teaching certification process that is required in order to be a certified California music teacher. Students in this degree program are expected to present a thirty-minute senior recital.

Engineering Management is a specialized form of management that is concerned with the application of engineering principles to business practice. Engineering management is a career that brings together the technological problem-solving savvy of engineering and the organizational, administrative, and planning abilities of management in order to oversee complex enterprises from conception to completion.

Engineering Management programs typically include instruction in the areas of accounting, economics, project management, finance, systems engineering, mathematical modeling and optimization, quality control and six sigma, operations research, human resource management, industrial psychology, safety and health.

At SJSU, our engineering management program emphasizes quality and six sigma, statistics, fundamentals of business accounting and finance, engineering economic analysis, business ethics, supply chain engineering, and systems engineering. Through technical electives, students become knowledgeable in other aspects of business management, such as project management, human resource management, and operations research.

Materials Engineers design, characterize and manufacture the "stuff" of our everyday world. Semiconductors, metals, polymers, ceramics, and composites are examples of the materials used to make everything around you - from your computer to the chair you are sitting in, from artificial body parts to the skin of the space shuttle. Materials scientists and engineers work in nanotechnology, biotechnology, aerospace, alternative energy, microelectronics and virtually every industry sector.

Major areas of study are the relationships between materials' structure, properties, processing, and performance. The MatE programs stress the roles of design, development, and process engineering, and also prepare the exceptional student for research and graduate study. The Department has excellent laboratory facilities for courses and student research.

The field of packaging includes disciplines of engineering, graphic design, project management, advertising, and material science. Every product manufactured from health care and beauty products to washing machines and drugs require packages to protect and sell the product.

Almost every firm that makes a physical product has a packaging department with 20-40 individuals engaged specifically in packaging technology and applied engineering. A huge multinational like Johnson and Johnson can employ hundreds of individuals involved with some area of packaging their products.

SJSU's Packaging Program is one of a handful of programs in the USA providing technical expertise in the multidisciplinary field. The number of potential jobs for graduates and careers available with a background in packaging is driven by not only the uniqueness of the skills learned by the students but also by the fact that there are very few places to learn the skills necessary to design and develop package systems.

The number of positions available combined with the fact that there are only a handful of schools in the USA teaching Packaging creates a situation where Packaging has a 100% placement rate. In fact there are more jobs available than candidates available to fill them. This has been the fact for the last 60+ years since Michigan State University began the first Packaging program at the request of an Industry looking for people with package design skill sets.

Career development is another key advantage of an individual involved with packaging. Packaging professionals engage with almost every group in an organization, marketing, production purchasing, legal, product development, and graphics. A firm values individuals that have a broad picture of the operations and packaging interacts with these groups as part of their daily tasks. This makes individuals with packaging backgrounds valuable to a company as they understand how all of the operations combine and work together to accomplish corporate goals.

Program Learning Objectives

• Assess a package’s functional properties
• Demonstrate knowledge of package material properties to meet particular physical needs.
• Describe a package production system in order to present design and develop cost comparisons between various package configurations.
• Assess a distribution channel to identify particular stresses incurred.
• Design a package system (primary, secondary and tertiary) to contain, protect and transport products from manufacturer to consumer.
• Develop reproducible test methodologies for evaluating particular properties in a package/material.
• Organize and assemble presentations describing package systems, operations, designs, and cost comparisons.

Over the past 30 years, our nationally recognized program has earned a well-deserved reputation as one of the most comprehensive photography programs in the West. Located within the School of Art & Design, the Photography Program at San José State University is the largest in the California State University system and one of the largest in the Western United States. Our curriculum engages students in a diverse range of contemporary practices in the medium, from traditional silver-based photography and historic alternative photo processes, to innovative approaches to digital and video imaging.

In addition to our emphasis in photography as a fine art, our program also includes a strong commercial photography component, a feature that makes our undergraduate program unique. Covering a full spectrum of technical, aesthetic, conceptual, and theoretical issues, one of our primary objectives is to enhance the student's ability to conceptualize an idea and gain the ability to visually articulate concepts.

Throughout its 150-year history, photography has served as a powerful means of self-expression, a catalyst for cultural change and a medium for social commentary. We encourage students to produce thoughtful artwork that deals with meaningful issues. We also recognize the increasing interdisciplinary nature of photography, and encourage interested students to explore related media including installation, film and video, and electronic media.

Our MA in Child and Adolescent Development (ChAD) is designed for students who are passionate about early childhood through emerging adulthood, social/emotional developement, cognitive/language development, and more, and prepares our graduates for a wide range of career paths, including

• Doctoral programs
• Head Start and child care administrators
• Parent educators or child/youth advocates
• Child and family counselors
• Elementary, secondary school, and community college teachers
• Pediatric nurses and public health professionals

Economics is a general program, flexible enough to allow for a variety of student objectives. The BA program has over 21 units of open electives. These elective units give students the flexibility to supplement the thinking skills developed in economics with technical skills developed in such fields as finance, marketing, and public relations. A bachelor degree in economics serves as an excellent springboard to an MBA or law degree.

Students in the MSAE Program can specialize in sustainable aviation concepts, aerospace structural design, astrodynamics, space systems engineering, hypersonics or propulsion.  They have opportunities to work with AE faculty and NASA engineers to design, build, test, and launch microsatellites like the TechEdSat, participate in the design, building, and testing of our brand new hypersonic facility, learn how to use machine/deep learning for structural health monitoring, optimize spacecraft trajectories or explore the potential of electric and hybrid propulsion systems for general aviation, commuter, and large air transports.  In addition, students can participate in exciting extra-curricular projects, such as the High-Altitude Rocket Project (HARP). MSAE students present their work in professional conferences such as the American Institute of Aeronautics and Astronautics SciTech, the International Planetary Probe Workshop, and the International Symposium on Sustainable Aviation.

Students select a faculty advisor who helps structure a program of study that meets individual needs and addresses areas of interest. While working closely with a faculty advisor, each student completes a thesis or a project that results from an in-depth study of a particular research topic of interest.