Bachelor of Business Administration in Marketing

at Study Group - Florida Atlantic University - Boca Raton Campus USA

History majors use the study of the past to make sense of a complicated world; they learn how to think critically, evaluate evidence, and write with clarity and strength. Majors attain skills that prepare them for jobs in a wide variety of fields, as employers look for applicants who have broad interests and backgrounds and analytical and verbal skills-- rather than narrow field specialization.

The study of history is useful in ways that students may not always anticipate, but which employers often understand... There is no single path that carries history undergraduates directly to one chosen career, but many ways in which skills learned in the study of the past can be translated into the enterprises of the present. History always involves asking how we can make sense of complex situations... That kind of awareness of the complexity of events is exactly what decision-making in business, government, law, journalism, and other fields often requires.

The Department of Marketing offers programs of study that prepare students for professional careers in the growing fields of brand management, retailing management, digital marketing, social media, advertising, and personal selling and sales management. Applied projects are interwoven with academic coursework to expose students to a range of current marketing trends and strategies. Original research and creative scholarship among department faculty contribute to improvements in both the theory and practice of marketing. Students are prepared to become effective marketing managers in the customer-centered marketplace of tomorrow.

In Multimedia Studies, the BA degree sequence in FILM, VIDEO, AND NEW MEDIA attracts diverse and creative students who crave an opportunity to engage with the rapidly evolving media world. From its origins as an interdepartmental program in film studies, the program in the School of Communication and Multimedia Studies is currently home to roughly ___ majors. FVNM coursework immerses students in a dynamic curriculum rooted in a liberal arts education, which emphasizes the links between media history, analysis and creative practice. Our majors study the relationships between different forms of cinema and digital media through a well-rounded sequence that spans film studies, media studies, digital film production, and computer animation. FVNM graduates are critically sophisticated, historically knowledgeable, and technologically proficient.

The research interests of accomplished scholars and creators on our faculty shape our upper-level curriculum’s coverage of commercial, independent, and experimental media, through courses in documentary, activist media, world cinema, queer media, digital cultures, interactive and web-based media, animation, and video games. Our students are encouraged to craft individual paths through rigorous scholarly work and hands-on practical training, preparing them to thrive in media-related sectors, including arts and entertainment, education, and technology.

The Department of Mathematical Sciences offers undergraduate programs leading to the Bachelor of Arts (B.A.) degree and to the Bachelor of Science (B.S.) degree. Either of these two programs, with suitably chosen electives, constitute an excellent background for a wide range of careers, in particular as a systems analyst, mathematics teacher, actuary and statistician.

The B.F.A. in Theatre with an Emphasis in Design and Technology is well-suited for those who may want to pursue a career in design, stage technology, or stage management. The curriculum is also designed to prepare students who wish to pursue an advanced degree (M.F.A.) in Theatre Design and Technology, for the purpose of entering the fields of Higher Education or Professional Theatre.

The Bachelor of Science in Medical Biology is a rigorous, streamlined, pre-professional program unique in Southeast Florida that will enable students to pursue competitive professional training programs in the health sciences. This program is tailored for students who seek entrance into top-tier schools in the fields of medicine, veterinary science, pharmacology, and more.  

Students pursuing a master’s or a doctoral degree in Biomedical Sciences, Neuroscience, or Psychology, including those at FAU, will also find the B.S. in Medical Biology an attractive path. 

Program Benefits

Students majoring in Medical Biology will benefit from a challenging, highly-structured course plan designed to fulfill the prerequisites of medically-focused programs through pre-selected core and elective courses that will prepare students for professional entrance exams, moving students one step closer to their academic and professional goals. This structured flight plan offers students a streamlined path to completing the degree.

In addition to the robust coursework, students will have the opportunity to actively participate in all phases of research alongside world-class researchers – from the planning and execution of an experiment to the analysis and dissemination of the results, in the areas of biology, chemistry, neuroscience, and biomedical science

The Art History Program requires courses in art appreciation, foundations drawing and design, an upper division studio art course, a course in aesthetics and art theory, a minimum of 28 credits in upper level art history, and a senior seminar in art history. Graduates in Art History have gone on from FAU to jobs at museums and galleries, and many have continued on to pursue graduate degrees. It is the belief of the faculty that a well-rounded preparation in Art History is also important to success in every branch of the visual arts, and to this end foreign study programs are offered in France, Italy, and Spain and departmental awards are available both to concentrators in the studio areas and to those in Art History.

The major in Interdisciplinary Studies: Women, Gender and Sexuality was designed for students who wish to study broadly in the Women, Gender and Sexuality rather than concentrate on a particular discipline. The knowledge and intellectual training provided are excellent preparation for careers in public service etc. 

The Commercial Music program offers a comprehensive undergraduate curriculum to help students develop specific skills for a professional career in the music industry. Hoot/Wisdom Records L.L.C. is Florida Atlantic University’s official record label. Administered by the Commercial Music program, the label provides students with practical experience in the production, marketing, and distribution of sound recordings.

Computer science is the study of computers, computer software, and computational systems including their theory, design, development, and application. Principal areas within computer science include Internet and web programming, mobile system development, data mining, and machine learning, social networks, video game development, human-computer interaction, artificial intelligence, database systems, programming languages, software engineering, and theory of computing. Computer science incorporates concepts from mathematics, engineering, and psychology.

The Bachelor of Arts in Computer Science is a program for students who are interested in design and development of computer software.