Bachelor of Business Administration in Marketing

at Study Group - Florida Atlantic University - Boca Raton Campus USA

The Bachelor of Arts with major in Health Science degree is designed for students interested in pursuing careers in healthcare-related professions. This degree provides broad-based interdisciplinary training with a core in the basic sciences and requires a concentration in one of the following areas: Geriatrics (Aging Studies), Women’s Health, Public/Global/Environmental Health, Science and Behavioral and Mental Health.

The program structure enables students to take relevant coursework in various colleges and departments across FAU to broaden their understanding of factors that both positively and negatively impact the healthcare system, patients and practitioners. In addition, through the Health Science course sequence, students learn how professionals from various fields of practice (medicine, pharmacy, social work, nursing, etc.) interact in a collaborative manner. Students also have access to clinical observation opportunities and other extracurricular activities (lab experiences, internships, research).

Economics has become an integral part of our modern society. An understanding of economics is indispensable when it comes to running a successful business, making sense of international events and analyzing government policy. Graduates with a background in economics enjoy a unique advantage in that economics offers a specialized and powerful framework for tackling today’s problems in the increasingly competitive and global economy.

Economics with a Business Economics concentration (ECON-EBUS): This program has the same diverse foundation in core business principles as other majors in the College, but also integrates economics courses in such a way that the student can analyze business problems with the insight that the economics discipline offers.

The Department of Marketing offers programs of study that prepare students for professional careers in the growing fields of brand management, retailing management, digital marketing, social media, advertising, and personal selling and sales management. Applied projects are interwoven with academic coursework to expose students to a range of current marketing trends and strategies. Original research and creative scholarship among department faculty contribute to improvements in both the theory and practice of marketing. Students are prepared to become effective marketing managers in the customer-centered marketplace of tomorrow.

The Bachelor of Arts with major in Health Science degree is designed for students interested in pursuing careers in healthcare-related professions. This degree provides broad-based interdisciplinary training with a core in the basic sciences and requires a concentration in one of the following areas: Geriatrics (Aging Studies), Women’s Health, Public/Global/Environmental Health, Science and Behavioral and Mental Health.

The program structure enables students to take relevant coursework in various colleges and departments across FAU to broaden their understanding of factors that both positively and negatively impact the healthcare system, patients and practitioners. In addition, through the Health Science course sequence, students learn how professionals from various fields of practice (medicine, pharmacy, social work, nursing, etc.) interact in a collaborative manner. Students also have access to clinical observation opportunities and other extracurricular activities (lab experiences, internships, research).

The Bachelor of Arts in Communication Studies is a problem-focused program that emphasizes contemporary cultural concerns while situating these within the broader context of communication and cultural theory. The purpose of the degree is to provide students with the awareness, knowledge, motivation and skills to develop communication strategies to address the problems of a global society, and the emphasis is on all forms of civic engagement. The program examines the strategic role that symbol systems play in constructing meaning in a fast-changing, information-based, media-saturated, and culturally diverse world. Courses examine how meaning informs and persuades individuals, and introduce students to the history and theories of how communication operates in societies. The goal is for students to demonstrate a high level of oral and written communication, critical thinking, and analytical problem-solving skills, and to become active in civic life.

The Department of Psychology is represented by faculty at three FAU campuses (Boca Raton, Davie and Jupiter). The Department of Psychology maintains a research-intensive graduate program, offering the Doctor of Philosophy degree in Experimental Psychology and Master of Arts degree in Psychology. We service over 2100 undergraduate majors as well. Our award-winning and internationally renowned faculty conduct research in four core areas of Psychology: Cognitive & Cognitive Neuroscience, Developmental, Neuroscience, and Social/Personality Psychology. Students in our program undergo rigorous academic and research training and have gone on to successful careers in both academia and industry.

Part of the Charles E. Schmidt College of Science, the department maintains close links with the Center for Complex Systems, with many faculty maintaining dual appointments. The department is among the most successful in the college in obtaining external funding and enjoys a strong national and international profile.

The Studio Art Program offers diverse and challenging programs of study that emphasize the development of each student’s intellectual and artistic vision and goals. The program is dedicated to preparing practicing studio artists to participate in a dynamic art world. Students are given rigorous training in the foundations of art, as well as in ways to explore new and innovative questions, theories and ideas that drive art today. Majors are expected to explore the variety and breadth of contemporary art practice. These concentrated studio and seminar experiences are supplemented with field trips, visiting artist lectures, and critiques in order to help students begin to develop their own interests and projects as artists. At the advanced levels, students benefit from evaluation in individual and group critique sessions of their work, seminars, field trips, guest artists, lectures by curators and critics, and exhibition opportunities. These experiences prepare the studio major for advanced study and a career in art.

The Graphic Design Program provides students with the skills to pursue career opportunities in graphic design and visual communication. The overall goal of the program is to sharpen students’ abilities in visual problem solving and translating verbal concepts into visual images, image-making techniques, and graphic techniques that communicate intended messages, moods, and concepts. Graphic design projects include posters, brochures, corporate identity systems, trademarks, books, magazines, and advertisements of all kinds. Courses cover all facets of the visual communication process, from thumbnail sketches to printed pieces. Students are given assignments much like those they would encounter in professional settings. The program is planned to help students balance studies in art history and studio art with studies in graphic design and computer graphics. Through each course in the program, students are encouraged to develop an appreciation of the various philosophical and ideological positions that could affect their design perspectives.

The Department of Marketing offers programs of study that prepare students for professional careers in the growing fields of brand management, retailing management, digital marketing, social media, advertising, and personal selling and sales management. Applied projects are interwoven with academic coursework to expose students to a range of current marketing trends and strategies. Original research and creative scholarship among department faculty contribute to improvements in both the theory and practice of marketing. Students are prepared to become effective marketing managers in the customer-centered marketplace of tomorrow.

The Bachelor of Urban and Regional Planning (BURP) is a professional program that provides students with the knowledge base and analytical and design skills to address issues that affect the quality of life in neighborhoods, suburbs, cities, and regions. The curriculum consists of planning lecture courses, studio/lab courses, and professional practice courses that give students real-world planning experience. Students select courses from a wide variety of suggested electives that allow them to focus on topics of particular interest. Graduates of the program qualify for positions in a variety of public and private organizations, including local and state planning departments, nonprofit organizations, and private sector planning and development firms.